Arccos Unveils New Apple Watch App with Major Upgrades

Arccos – the pioneer of big data and Artificial Intelligence for golf – has today unveiled a new Arccos for Apple Watch app update highlighted by UX enhancements that include the ability to start an Arccos Caddie round on the world’s #1 selling smartwatch without ever touching your iPhone.

The preferred shot-tracking hardware for almost 20% of Arccos members, Apple Watch also allows Arccos Caddie members to view A.I. Rangefinder distances, receive personalized club recommendations, add penalty strokes, see shot history and holes scores, and make any necessary edits.

Score A Hole in One with Marriott Golf's Package at The Westin Carlsbad Resort and Spa

Hit the links at The Crossings at Carlsbad! Enjoy one round of golf per person, per night you stay and an American Breakfast for up to two people when you book this Escape Golf Package.

Go for the green this spring at this 18-hole Championship Golf Course and enjoy 400 acres of stunning Carlsbad’s coastal terrain.

Aon Risk Reward Challenge at The PLAYERS Championship at TPC Sawgrass

The strategy on the 12th hole at TPC Sawgrass for this week's PLAYERS Championship will depend on tee placement.

Historically, when the tee is moved forward, players go for the green over 88% of the time, making birdie or better 52% of the time.

EA Sports and PGA Tour Multi-Year Agreement in Golf Clash Begins with The PLAYERS Championship

For the first time in Golf Clash, fans will be able to practice for a chance to compete in THE PLAYERS Championship at TPC Sawgrass starting today.* This kicks off a multiyear EA SPORTS, Playdemic and PGA TOUR agreement to bring a series of real-life courses and iconic events into Golf Clash over the coming years.

To celebrate the event, nine of THE PLAYERS Championship at TPC Sawgrass holes are available today, March 6, with players invited to experience the courses in available practice rounds. The nine selected holes for the Golf Clash community are some of the most memorable courses in golf featuring an exciting combination of both competitive and fun options for players.

PAYNTR Golf Debuts the PAYTNR X 006 RS

PAYNTR Golf, North America’s fastest-growing golf footwear brand, announced the launch of their newest model, the Payntr X 006 RS, further establishing its commitment to provide a performance advantage to all levels of golfer. The Payntr X 006 is the brand’s second spiked model offering and comes in two colorways. The shoe retails for $160 and is available for purchase on PayntrGolf.com and at select retail locations.

The performance-based golf brand is known for their innovative and groundbreaking philosophy in the development of all PAYNTR Golf shoes which leverage ground reaction forces to increase ball and clubhead speed. Masters Champion and PAYNTR Golf ambassador, Mike Weir, is currently competing in the Payntr X 006 RS on the PGA Tour Champions. Weir began his 2023 campaign wearing the Payntr X 006 and posted a runner-up finish at the Mitsubishi Electric Championship and a Top-10 finish last week at the Cologuard Classic.

Original Penguin Brand Ambassador Nico Echavarria Captures Puerto Rico Open

Original Penguin Golf, a division of Perry Ellis International, Inc., congratulates brand ambassador Nico Echavarria for winning the Puerto Rico Open and his first PGA TOUR title.

“We congratulate Nico on his first PGA TOUR win,” said Oscar Feldenkreis, President and CEO of Perry Ellis International. “Nico showed, that despite being a rookie, he has the grit and fortitude of a tour veteran. We are proud to have Nico as an Original Penguin brand ambassador and am confident that his win will propel Nico to greater things ahead.”

La Paloma Country Club to Host 2024 Cologuard Classic by Exact Sciences

La Paloma Country Club in Tucson, Ariz. will host the 2024 Cologuard Classic by Exact Sciences, a PGA TOUR Champions tournament, next March. Set against the backdrop of the Santa Catalina Mountains, La Paloma Country Club features three 9-hole Jack Nicklaus Signature-designed golf courses – Canyon, Hill and Ridge. The tournament course routing and specific dates will be announced at a later date.

“We are thrilled and honored to be the site of the 2024 Cologuard Classic by Exact Sciences,” said La Paloma Country Club General Manager Chris Robinson. “Being a part of such a great community event, while helping benefit local youth sports organizations and raising awareness about colon cancer are very important to us. We are looking forward to a long and collaborative relationship with the PGA TOUR Champions, Exact Sciences and the Conquistadores.”

International Women's Day 30/50 Summit Hosted at Prior Women's Golf Day Venue

Founder of Women’s Golf Day (WGD), Elisa Gaudet will join women leaders, top executives, founders and innovators at the annual Forbes 30/50 Summit celebrating International Women’s Day March 6-9, 2023.  Taking place at WGD host venue, Saadiyat Beach Golf Club Abu Dhabi, UAE, the event celebrates the Forbes 30 Under 30 which has become one of the world’s most important honors for young entrepreneurs and leaders.

Global media coverage of the Summit in 2023 will herald a new list, the 50 Over 50, which showcases how, for women, experience, wisdom and leadership mean that success no longer has an expiration date.  Mika Brzezinski and MSNBC will highlight Forbes and Know Your Value 30/50 Summit in Abu Dhabi.  WGD will also share highlights from the Forbes 30/50 on social media and feature individuals and campaigns throughout women’s history month.  Follow us on IG / FB / LinkedIn @womensgolfday.

Adidas ZG23 Golf Shoes Review

When Adidas released the ZG21 a few years ago I wrote in my review these could be golf shoes that re-revolutionize the already iconic brand.  And ZG21 came out of the gates guns blazing.  Collin Morikawa won The Open Championship in his debut appearance wearing ZG21.  Everyday golfers everywhere absolutely loved them.  And ZG21 quickly became my favorite pair of Adidas golf shoes that I've ever worn.

But Adidas is going to be Adidas.  And so they've made the new ZG23 even better.  And I'm talking in significant ways that you'll see and feel and notice immediately.  Without changing what ZG (Zero Gravity) is all about, ZG23 are softer in feel (all around really) without sacrificing stability.  They are more stable without sacrificing comfort (ZG23 are actually more comfortable).  And these even have better traction without adding any weight to the shoes.

Galvin Green Equips Golfers for Most Unpredictable Weather

Leading high-performance golf apparel brand Galvin Green offers golfers its most all-encompassing rain wear line-up yet to help overcome the increasingly unpredictable weather patterns faced during a round of golf.

The latest fully waterproof range offers a first-class jacket and pant pairing in the uncompromising GORE-TEX stretch with C-KNIT™ backer fabric; ten designs crafted using the lightweight GORE-TEX Paclite® technology; and five styles with mesh lining for added warmth. A total of eight functional models incorporate stretch fabric for added flexibility during the golf swing.

Acclaimed Golf Course Architect Agustin Piza Breaks Down His Five Favorite Holes

Pizá Golf, internationally recognized as a world-class architecture and golf course design firm, is proud to announce that company founder Agustin (Augie) Pizá leads a Random Golf Club Film short on his TOP five golf holes. He uses his golf course architecture acumen to dissect holes and why they are included on the discerning list.

Pizá’s five favourite golf holes span the globe starting with the home of golf – The Old Course at Saint Andrews, Scotland, and across the pond to Tobacco Road in North Carolina. Pizá uncovers what makes each golf course and golf hole special or stand out. He also includes one golf hole he personally designed and why it is so extraordinary.

Dormie Network Announces Michael Sheely as Director of Agronomy at GrayBull

Officials at Dormie Network, a national network of private destination golf clubs, today named Michael Sheely as Director of Agronomy at GrayBull, a David McClay Kidd design set to open in the Nebraska Sandhills in 2024.

GrayBull will be Dormie Network’s seventh course and first facility built from the ground up, joining the other Dormie Network clubs as a standard of first-class facilities and pristine course conditions to create true stay-and-play destinations.

PGA Tour, Arnold and Winner Palmer Foundation, and Mastercard Extend Relationship to Enhance Fan Experience

Mastercard, The Arnold & Winnie Palmer Foundation and the PGA TOUR have announced a multi-year extension to their longstanding sponsorship. Mastercard will maintain title sponsorship of the annual Arnold Palmer Invitational, remain the “Official Payment System of the PGA TOUR” and continue its impactful work with the Arnold & Winnie Palmer Foundation.

Dating back to 1995, the PGA TOUR and Mastercard will continue to provide Mastercard cardholders with access to select PGA TOUR tournaments and properties, as well as Priceless® Experiences at these events. Mastercard cardholders will also enjoy exclusive access to a new ticket portal, powered by Mastercard’s Click to Pay, where they can purchase tickets to more than 20 tournaments across the 2022-23 PGA TOUR season at a preferred price.

FootJoy Releases the New HyperFlex And HyperFlex Carbon Golf Shoes

FootJoy is the undisputed #1 Shoe in Golf, a brand that has been trusted by players at all levels of the game for 100 years because of a singular dedication to the game of golf and a relentless commitment to performance innovation, style, comfort and quality.

As part of this unwavering commitment, FootJoy is introducing the new HyperFlex and HyperFlex Carbon golf shoes. Finely tuned to empower the golfer athlete, HyperFlex delivers hyper power, hyper control and hyper fit for men and women.

Newell, Myhrum Named USA Captains for 2023 World Amateur Team Championships

The United States Golf Association (USGA) today named past USGA President Mark Newell and USGA Executive Committee member Courtney Myhrum as captains of the men’s and women’s USA Teams, respectively, for the 2023 World Amateur Team Championships. The 33rd men’s championship will be held Oct. 18-21, followed by the 30th women’s championship Oct. 25-28, at Abu Dhabi Golf Club (National Course) in Abu Dhabi, United Arab Emirates.

“Mark and Courtney are extraordinary leaders, and we are proud to have them captain our teams in Abu Dhabi,” said Kevin Hammer, USGA Championship Committee chair. “The World Amateur Team Championships are a global celebration of the game we love, and I know that Mark, Courtney and their players will do a wonderful job representing the USGA and our country.”

Indian Wells Golf Resort Honored as ‘GM Platinum Award Winner

Indian Wells Golf Resort – the world-class public golf, vacation, culinary and events destination located in the picturesque Coachella Valley – earned the coveted 2023 “Platinum Award” by the Association of Golf Merchandisers (AGM) recognizing premier golf shops worldwide.

Recipients of this prestigious award consistently demonstrate efficacious business practices in their retail operations. To be considered for a Platinum Award, courses were invited to submit golf shop nominations with entries judged by an impartial panel in a number of categories including customer satisfaction initiatives, creative use of space, inventory control practices, revenue-generating initiatives, promotions and visual displays.

PXG Launches 2023 Spring Apparel Collection

PXG is pleased to announce the launch of the PXG Apparel Spring 2023 Collection. Celebrating the basics, PXG has reimagined golf essentials with updated silhouettes, new technical fabrics, vibrant neon colors, and contemporary detailing to deliver versatile, performance-driven styles fit for the modern golfer.

Designed to move you and your game ahead, the PXG Spring 2023 Collection is inspired by the golf lifestyle in its purest form, providing both familiarity and comfort within each piece. PXG’s well-known black, gray, and white color palette is elevated with the introduction of bold neon pink and green accents while traditional golf silhouettes are enhanced with cutting edge performance fabrications and detailing.

The Arnold and Winnie Palmer Foundation Launches Sincerely, Arnold Palmer - The Latrobe Legacy Campaign

The Arnold & Winnie Palmer Foundation is launching “Sincerely, Arnold Palmer – the Latrobe Legacy Campaign” campaign, inviting the world of golf to carry forward Mr. Palmer’s legacy in Latrobe, Pa. so that new generations may experience and enjoy Latrobe just as he did.

For more than 50 years, Arnold Palmer has been part of golf’s daily conversation. The Arnold & Winnie Palmer Foundation’s objective is to make sure that 50 years from now, Mr. Palmer remains a central part of that conversation.  The legacy campaign will share stories from Latrobe, Bay Hill, and everywhere the Palmers mattered.

Puerto Rico Set to Host PGA Tour First Week of March

The PGA TOUR has arrived for the 15th playing of the Puerto Rico Open this week, when many of the world’s top players – including six Puerto Rican players (Boricua) – will compete for shares of the $3.8 prize money on the Championship Course at Grand Reserve Golf Club in Rio Grande.

As if having the PGA TOUR make its annual stop here isn’t exciting enough, this year the Puerto Rico Open comes on the heels of the Island hosting the Latin America Amateur Championship last month, when the winner earned invitations to play in this year’s Masters Tournament, the U.S. Open, and the Open Championship (three of golf’s four major championships). Further, last spring Puerto Rico and Grand Reserve held the first United States Golf Association championship to be played outside the mainland (Women’s Amateur Four-Ball).

PGA Tour and Pacific Life Announce Five Year Partnership

Pacific Life, a leading global life insurance and retirement solutions company, today announced a new five-year partnership with the PGA TOUR as part of its Official Marketing Program.

The agreement, which runs through 2027, gives Pacific Life the designation of “Official Life Insurance Sponsor of the PGA TOUR and PGA TOUR Champions.”