As a brand, adidas works collaboratively with – and supports – fellow changemakers on the journey to enabling access, equity and safety for sport’s most marginalized communities.
That includes golf, and today adidas is introducing the Our [Fair]way Floral Collection to reemphasize the brand’s commitment to female golfers while also supporting those who are leading and inspiring a united community of women in the sport.
For another consecutive year, Bushnell Golf is definitively the preferred distance-measuring device on the PGA Tour. The Darrell Survey Company, the golf industry’s leading independent and impartial arbiter of equipment use, recently reported that 99.3 percent of the 2023 Players Championship field used a Bushnell laser rangefinder to obtain accurate yardages during competition.
In a survey of 144 players taken during the Players Championship, 143 of those players named Bushnell as their preferred distance-measuring device. Bushnell has claimed the top spot among PGA Tour players every year since measuring device usage recording began in 2006, and once again has been crowned the distance measuring device of choice for PGA Tour players participating in one of the most competitive events in golf.
At just under 350 yards on the scorecard, the 17th at TPC San Antonio is a short par 4 that can be set up – and played – many different ways. When the forward tee is utilized, players are incentivized to go for the green, with 68 percent of the field making that decision.
From the back tee, a layup to the correct area can be beneficial. When positioned 60 to 100 yards from the pin with the second shot, players make birdie more than 34 percent of the time.
Edison Golf, a company dedicated to revolutionizing wedge performance, introduces the new EDISON 2.0 wedges for 2023, the 2nd generation of innovative wedges specifically designed for forgiveness, distance control and versatile turf interaction, without sacrificing shot making precision. EDISON 2.0 wedges are now available for pre-order, with order fulfillment to begin by mid-April.
The new EDISON 2.0 wedges represent a quantum leap in wedge design, as they are the only wedges on the market specifically designed around a multi-year study of the way recreational golfers hit their wedges, as opposed to being designed only for the extraordinary skills of elite tour players.
Fujikura, the leader in performance golf shafts, was honored to be the #1 driver and wood shaft at both events on the PGA Tour last week. Fujikura shafts featured in the bags of the majority of the field at both events, including all of the PGA Tour and DP World Tour winners who each had VENTUS in the bag on their way to victory.
At the WGC Dell Technologies Match Play in Austin, Texas, Fujikura shafts dominated the field, taking the #1 spot in both the driver and wood shaft counts. An impressive 39.1% of the field used a Fujikura driver shaft during the week, with another 31.8% using a Fujikura wood shaft. This included the eventual match play champion who used VENTUS driver and wood shafts on his way to victory. The 5-time PGA Tour winner used the VENTUS Blue 7-TX in his driver, the VENTUS Black 8-X in his 3-wood and the VENTUS Blue 8-X in his hybrid.
It hadn’t happened before and it hasn’t happened since for any putter brand, but 35 years ago in 1988, PING putters were used to win all four major championships.
To celebrate the remarkable achievement, the company is introducing the “PING Slam” collection as part of its PLD Limited program. Precision-milled versions of the four winning models (Pal, Pal 2, Zing2 and Anser), respectively, will be dropped each Tuesday of this year’s four major championship weeks, giving collectors a rare opportunity to own a part of PING’s storied putter history.
New PXG GEN6 Golf Clubs have launched simultaneously in real life and virtual reality. Through an innovative partnership, PXG’s new flagship line of blazing fast, beyond forgiving, and beautifully made golf clubs are now available in GOLF+, the ultimate virtual reality (VR) golf experience and the exclusive VR Golf game of the PGA TOUR developed by Golf Scope Inc.
“We are thrilled that GOLF+ will be the first VR platform to feature the highly-anticipated PXG GEN6 golf clubs on the same day as their real-world release. Whether you’re a seasoned player or just starting out, our virtual environment provides an immersive and accessible way to experience the latest groundbreaking release from the PXG team,” said GOLF+ president James Wright.
The Arccos database is the world’s largest dataset of golf shot information and the only scalable provider of on course data across players of all skill levels.
By leveraging the data of over 650 million shots and over 20 million driver shots from par 4’s and 5’s, Arccos is reporting how amateur golfers of various ages and skill levels are driving the ball off the tee. Below is what you can expect to see.
Bridgestone Golf, the #1 Ball-Fitter in Golf, announced today the signing of former college star Logan McAllister to its Tour staff. McAllister is great addition to a growing list of talented players sponsored by Bridgestone.
McAllister played four years at the University of Oklahoma where he was teammates with another Sooner star and recent Bridgestone signing, Chris Gotterup. Together the pair dominated with McAllister collecting ten top ten finishes and four wins, the second most wins in program history. The Oklahoma native was a two time All American, a member of the Big 12 First Team, and a Haskins Award finalist.
PUMA GOLF and Palm Tree Crew have done it again by boldly combining the creative ideas of one of the most stylish golfers with one of the most iconic DJ’s. Yes, Rickie Fowler and KYGO have combined forces once again to produce the latest PUMA Golf x Palm Tree Crew Collection.
Aimed at players looking for comfort and style that works on and off the golf course, the new PUMA Golf x PTC lineup will make you feel like you’re in the tropics. The line isn’t just clothing, it’s a lifestyle. Offering a selection of polos, hoodies, shorts, caps, shoes, and more, there’s something for everyone who wants to combine the confidence of Rickie Fowler and the fresh vibe of KYGO.
The Club at Castiglion del Bosco, Tuscany, Italy, has welcomed the announcement that the late Tom Weiskopf will be inducted into the World Golf Hall of Fame in 2024.
Weiskopf, who passed away in August last year at age 79, designed the private club’s 18-hole course within the historic 800-year-old Tuscan estate overlooking the Val d’Orcia, a UNESCO protected landscape.
PXG goes from strength to strength with the introduction of new PXG 0311 GEN6 Golf Clubs. Blazing fast, beyond forgiving, and absolutely stunning, PXG 0311 GEN6 Drivers, Fairways, Hybrids, and Irons are loaded with advanced technologies, are made from top-quality materials, and include the most impactful precision weighting system in the golf industry.
As a golf research and development company, PXG's mission is to identify and deliver game-changing new technologies that offer meaningful performance benefits for golfers of every ability. With PXG's latest release, the company honed in on mishit performance. From head design to face material, shape, and thickness to adjustable weighting and robotic polishing, PXG GEN6 Golf Clubs present a refined design engineered to be built to spec.
Ahead of this year’s opening Major Championship next month, leading high-performance apparel brand Galvin Green is introducing a limited-edition First Major of The Year capsule collection featuring a new waterproof jacket and two floral print shirts that embody the iconic sights associated with the eagerly anticipated event.
Inspired by the key stretch of holes and the colorful botanical beauty synonymous with one of golf’s most traditional championships, the capsule collection consists of the contemporary AMEN GORE-TEX jacket in a fashionable look and two striking MOORE shirts in bright colorways.
XXIO®, a global leader in premium lightweight golf equipment, is excited to announce the all-new XXIO Prime. The XXIO Prime is slated to officially launch in North America April 14, 2023.
The XXIO Prime features elevated power, control, and speed performance, all in an advanced set of lightweight clubs made for the moderate swing speed golfers.
On the heels of the USGA /R&A’s announced proposal for a “Modified Local Rule” for elite competition that reduces the overall distance a golf ball would travel at extremely high speeds, Golf Datatech, LLC, the golf industry’s leading independent market research firm for retail sales, consumer, and trade trends, has unveiled a survey that provides immediate analysis of where Serious Golfers stand on the issue.
I recently conducted a survey on twitter with over 1,900 participants and votes that tapped into the pulse of this issue from golfers and golf fans alike and I'll show the results of my poll at the beginning here so you can compare to the Golf Datatech survey.
ECCO Golf knows a good thing when it sees it. That's why in 2023 they've decided to bring back three of their most popular golf shoe models and simply make them better.
The 2023 Collection will also include one new model - the Classic Hybrid, which offers a timeless look with a modern twist.
It's flashback time to the Play With Pete Invitational at Pasatiempo for this guest review. And if you're a golf nerd you're going to absolutely love this!
All the players in the Play With Pete Invitational at Pasatiempo were fit on the range for a new Callaway Rogue ST MAX driver and Callaway Chrome golf balls before their rounds began. And the fitting for Kyle was as perfect as a fitting could possibly be. Kyle calls his new Rogue ST Max LS "the most stable and best performing driver I've ever had."
Callaway Jaws Raw brings raw scoring performance to your wedge game. Legendary club designer Roger Cleveland has created a new line that combines artistry and craftsmanship with cutting edge innovation.
Now available with grooves across the entire face to bring even more confidence and versatility to your short game. Available in lob wedges with Z, S, & W grinds, Jaws Raw with full face grooves offer a unique option for players looking for spin across the entire hitting area.
EA Sports is diving deep into what players can expect from its most in-depth Career Mode for PGA Tour launching Friday, April 7. Career Mode allows fans to experience golf’s biggest events with their personally created golfer and a dynamic and adaptive progression system.
Players can evolve their customized character’s skills with in-depth detail through skill progression, attributes, fine tuning shot types and much, much more.
Bridgestone Golf, the #1 Ball-Fitter in Golf, today announced a partnership with the content creators at St. André Golf (@StAndreGolf).
The partnership between Bridgestone Golf and St André Golf will focus on producing unique and entertaining video content, including cameos from Bridgestone Golf professional staff players including Tiger Woods, Jason Day, Fred Couples, Lexi Thompson, and Matt Kuchar.
