RBC Heritage at Harbour Town Golf Links: Aon Risk Reward

In 2022, more than 37% of the field made birdie or better at the 15th hole at Harbour Town. A strategically placed tee shot gives players their best opportunity to keep pace.

Favoring the right side of the hole with the drive is the play here: over the last 5 years, players in the right fairway are more than twice as likely to go for the green in two as players in the left fairway. That’s huge, as players who go for this green in two average about one-quarter of a stroke better than those who lay up.

Jon Rahm Prepares for Winning The Masters Using Full Swing Technology

Jon Rahm took home his second major championship in style, winning the 2023 Masters with an amazing come from behind victory after using Full Swing’s entire suite of technology.  He has the option to prepare in his home using the Full Swing Pro 2.0 Simulator, Virtual Green or to take his Full Swing KIT launch monitor on the range outdoors.

“I always wanted to be the best player in the world, that hasn’t changed,” said Rahm when interviewed in his simulator about Full Swing’s technology, “Practice smarter, play better, win more. That’s why I chose Full Swing.”

Masters Champion Plays Graphite Design Tour AD-DI Wood Shafts in Victory

Pro’s Choice Golf Shafts, Inc. announced today that the winner of the Masters Tournament, held at Augusta National Golf Club in Augusta, GA was playing Graphite Design Tour AD DI-8 X-Stiff flex wood shafts in his Callaway Paradym Triple Diamond T 16° #3 and 18° #5 fairway metal woods.  The champion shot a tournament score of 65, 69, 73, 69 for a total of -12 under par, claiming his 2nd major title and 4th PGA Tour win this season.

“Congratulations to the 2023 Masters champion on his second major and 4th victory this season.  The Masters champion used his Callaway Paradym 3 and 5 woods when accuracy and distance are so important at one of the most challenging courses in the world” stated Erik Boysen, Vice President of Tour Promotions, Pro’s Choice Golf Shafts, Inc.

EA Sports PGA Tour Road to The Masters (Exclusive Home to All Four Men's Majors) Now Available Worldwide

 Electronic Arts Inc. has launched EA SPORTS PGA TOUR worldwide for PlayStation5, Xbox Series X|S and PC via the EA App, Steam and the Epic Games Store.

EA SPORTS PGA TOUR is the exclusive home of all four majors in men’s golf – the Masters Tournament, PGA Championship, U.S. Open Championship and The Open. The game features 30 courses at launch, THE PLAYERS Championship and FedExCup Playoffs, the Ladies Professional Golf Association (LPGA) and all-new Pure Strike gameplay featuring ShotLink Powered by CDW. EA SPORTS PGA TOUR will also launch with Road to the Masters which incorporates challenges, online tournaments and gear tied to the Masters.

Three Green Jackets Representing Tour Edge at The 2023 Masters

Tour Edge Golf wishes the best of luck to their two staff players in the field this week at The Masters.

Two-time winner Bernhard Langer will be playing Exotics clubs and carrying the Tour Edge staff bag for his 40th appearance at The Masters and 39th anniversary of his 1993 victory.

Jon Rahm Attracting Lion’s Share of Betting Dollars to Win The Masters

According to Bet U.S. oddsmakers, Scottie Scheffler and Rory Mcllroy are tied as the odds-on favorites to win this year’s Masters outright, both with +600 (6-to-1) odds as of Wednesday morning. BetUS also reported Wednesday morning that Scheffler has attracted 14.6% of the total bets and 10.78% of the total dollar volume, while Mcllroy has attracted 13.49% of bets and just 4.29% of the total dollar volume bet on the outright winner so far.

This week will be McIlroy’s 15th attempt at earning a Green Jacket and his ninth opportunity to become only the sixth man to complete the Grand Slam – but if betting action is any predicator, McIlroy – and Scheffler, for that matter – should be worried.

Vokey WedgeWorks Introduces Limited Edition 64W

Vokey WedgeWorks introduces the new Limited Edition 64W, inspired by the collaboration of Master Craftsman Bob Vokey and Vokey Tour Rep Aaron Dill with players seeking a high loft wedge option.

Featuring an ultra-durable, Jet Black Premium finish, the WedgeWorks Limited Edition 64W is a unique wedge, especially designed for those who play in firm conditions, on golf courses with elevated greens or multiple short-sided lies.

Golf Central Live From The Masters Surrounds The 2023 Masters With More than 50 Hours of Coverage on Golf Channel and Peacock

GOLF Central Live From The Masters surrounds the 2023 Masters with more than 50 hours of studio coverage on GOLF Channel and Peacock from Augusta National Golf Club in Augusta, Ga., this week, beginning today at 2 p.m. ET.

Nearly 20 hosts, analysts and reporters will contribute to this week’s comprehensive studio coverage, highlighted by the Live From The Masters primetime team of host Rich Lerner and analysts Brandel Chamblee and Paul McGinley.

FootJoy Announces Limited Edition Premiere Series Pastels

 FootJoy, the #1 Shoe in Golf, will be in full bloom this spring with the release of four Limited Edition Pastels, dropping on Thursday, April 6.

The “Pastel Pack” enhances the modern classic Premiere Series Field with rich, chalky pastel-flooded outsoles and accents. The subtle stand outs will be available for men in Powder Blue, Primrose Pink, and Hazy Yellow.

PXG Continues Retail Store Expansion with First Ever Kansas City Retail and Fitting Studio

PXG, a global research and development company dedicated to creating the world’s finest golf equipment and apparel, has officially opened its first Kansas-based retail and fitting studio. Delivering the ultimate golf retail experience, PXG Kansas City offers custom golf club fittings, modern golf apparel, and on- and off-course accessories.

Situated in Overland Park, PXG Kansas City provides quick and easy access to PXG’s unique brand experience to golf enthusiasts across the greater Kansas City metro area. The area is ranked a top 30 golf market in the U.S. based on number of golfers and has more than 68 golf courses in the vicinity, making it an ideal location for PXG to expand its retail footprint in the Midwest.

Troon Partners with Els for Autism

April is World Autism Month and Troon® has partnered with Els for Autism to raise funds and autism awareness worldwide. Golfers playing Troon-affiliated courses in April are encouraged to donate the dollar amount of their score to Els for Autism in support of this special initiative, which will help transform the lives of people with autism and those who care for them. For example, if a golfer shoots an 80 during their round, they are encouraged to donate $80 to Els for Autism.

For every score donated, the donor will be entered into a drawing to win a two-night stay at The Breakers Palm Beach in Florida and participate in the Els for Autism Grand Finale.

GOLFTEC Congratulates Rose Zhang on Her Win at the Augusta National Women's Amateur

GOLFTEC, the world leader in golf improvement, congratulates Rose Zhang on her dramatic win at the Augusta National Women’s Amateur over the weekend. Zhang opened with record-setting rounds of 66 in round one, followed by 65 in round two. Zhang’s 76 in the final round at famed Augusta National Golf Club gave her a final total of 9-under 207, tying her with Georgia’s Jenny Bae. Zhang defeated Bae on the second hole of the sudden-death playoff by making a par on the par-4, 10th hole, earning her the championship.

This victory adds to her already impressive list of achievements, including winning the 2022 NCAA Division I Individual and Team Championship, the 2021 U.S. Girls’ Junior, and the 2020 U.S. Women’s Amateur.

Driver Domination for Fujikura Golf Across LPGA Tour

Fujikura, the leader in performance golf shafts, was honored to be the #1 driver shaft on the LPGA Tour last week. Including a winner on the LPGA Tour, new Women’s Amateur champion and the #1 ranked player, Fujikura featured in the bag of many of the top players on the LPGA Tour at the weekend.

At the DIO Implant Open at Palos Verdes Golf Club, Fujikura dominated the field once again, taking the #1 spot in the driver shaft count. A total of 36.1% of the field used a Fujikura driver shaft during the week in California. This included the eventual winner of the event, who captured her first ever LPGA Tour victory using a VENTUS Blue TR 6-S shaft in only her fifth start of the LPGA Tour.

Arccos Partners With EA Sports PGA Tour to Give Players Access to Golf's Number 1 On Course Tracking System

How would you like to take your love for video gaming out onto the golf course and track your own performance? Well, now you can thanks to our ground-breaking tech partnership with global leader in video gaming EA SPORTS.

Buyers of the new EA SPORTS PGA TOUR, the exclusive home of all four majors in a video game, launches worldwide on April 7 just in time for The Masters at Augusta. EA SPORTS PGA TOUR players will access golf’s #1 on-course shot tracking system with Arccos, realistically enhancing their performance both in-game and the real-world.

PUMA Golf Introduces The Verdant Collection: A Celebration of Spring and the Season's First Major

With golf heading into its peak season, fans are counting down the days until they get to see world-famous azaleas fill their screen and the coveted jacket presented to a new champion. To help true golf fans far and wide enjoy the most anticipated major of the season, PUMA GOLF is introducing the Verdant Collection, which includes apparel, footwear, and accessories.

Featuring imagery and colors that highlight the beautiful palette fans have always associated with the famed first major of the year, the Verdant collection utilizes plenty of green, blue, pink, and yellow to call to mind the emotions of Springtime in the South. And of course, the vibrant Azalea’s that characterize the Garden City of the South are sprinkled heavily throughout the collection.

EA Play Surprise: Play EA SPORTS PGA TOUR Early Access Trial Today

 nstThe highly-anticipated EA SPORTS™ PGA TOUR is set to launch soon, but EA Play members can enjoy 10 hours on the links with the EA Play early access trial*. Separately, EA Play Pro members can enjoy unlimited access to the Deluxe Edition of the game, which includes  benefits like The Masters Gear, The Grand Slam Gear Bundle and 1,500 PGA TOUR Points.

The exclusive home of the Majors, EA SPORTS PGA TOUR’s Pure Strike shot system - featuring ShotLink powered by CDW, PGA TOUR’s proprietary real-time scoring system - gives players all the tools they need to realistically attack every hole on every course the same way the pros do. With unrivaled access to 30 of the world’s most prestigious golf courses, such as Augusta National Golf Club, Pebble Beach Golf Links and more, EA SPORTS PGA TOUR features all four majors in men’s golf, including the Masters Tournament, the PGA Championship, the U.S. Open Championship and The Open Championship.

2023 Masters Tournament Coverage on SiriusXM

SiriusXM, the exclusive audio broadcaster of the Masters Tournament has released its extensive broadcast plans for Masters week, April 1-9.

“We are honored and excited to again deliver our subscribers comprehensive coverage of one of the best weeks in all of sports,” said Scott Greenstein, SiriusXM’s President and Chief Content Officer. “Our excellent broadcast team will bring listeners inside the ropes from the first tee shot on Thursday through the final putt on Sunday. Throughout the week we’ll celebrate the great history and traditions of the Masters, and fans will get great insight into today’s competitors, as well as the legendary players from Masters past.”

The Park Brings Open Golf to West Palm Beach in a Reimagined Historical Golf Course Designed by Renowned Architect Gil Hanse

The Park, West Palm Beach’s newest public golf course, will open on the week of April 17 with a philosophy of “Open Golf” for all ages and experience levels. A product of an unprecedented public/private partnership, built entirely with charitable donations from private individuals, on rolling, sandy city land, The Park had been the site of the city golf course, The West Palm Beach Country Club, since 1947.

The new facility will feature a world class 18-hole golf course designed by Gil Hanse, Jim Wagner, and Park co-founder Dirk Ziff. In addition, there will be a lighted 9-hole par three course; an 18-hole putting course; a two-acre kids only golf area; and a lighted two-sided driving range with a state-of-the-art practice facility featuring Top Tracer technology and designed pro bono by PGA Tour Coach, Darren May. The facility will also be the new home of the South Florida PGA Section.

GOLFTEC Relocates World Class Instruction and Club Fitting Center in New Jersey

GOLFTEC – the world leader in golf lessons and premium club fittings, continues to expand its nationwide footprint announcing the relocation of a state-of-the-art instruction and club fitting center in Woodbridge Township, New Jersey at 465 Green St. Suite 451, Woodbridge Township, NJ 07095.

The new 3,300-square-foot facility features five highly-equipped indoor bays, powered by TECSWING using industry-leading launch monitors from Foresight Sports with ball flight images projected onto hitting screens.

Vessel Released Limited Edition 2023 Season Opener Collection

Vessel is celebrating the start of the golf season with their 2023 Season Opener Collection.

To honor a time of year unlike any other, each piece boasts elegant hits of gold and a camo print in the season’s signature green.