Adidas Introduces First Ever Ultraboost Golf Shoes

The iconic sportswear golf has been waiting for is ready to hit the fairways. Today, adidas is introducing the first-ever Ultraboost Golf that’s specifically designed for the course. Inspired by the original Ultraboost silhouette that was first unveiled in 2015, this version will offer golf-specific features to accompany the fresh style and maximum comfort that Ultraboost is so widely known for.

To celebrate Ultraboost coming to the sport for the first time, adidas is making this launch special by offering two limited-edition colorways: the legendary OG black and purple as a tribute to the first Ultraboost, and an all-grey version with pops of green. A special silver/olive colorway will be available exclusively on adidas.com to adiClub members beginning April 13. All colorways will be offered in unisex sizing.

Black Desert Resort Golf Course Featured in Pre-Masters Show "The Masterful Tom Weiskopf" Scheduled to Open in May

Black Desert Resort Golf Course was featured in the lead-up to Sunday’s Masters coverage during Jim Nantz Remembers Augusta: The Masterful Tom Weiskopf, which aired on CBS from 1 to 2 p.m. EST. The show featured an interview with Weiskopf’s longtime design partner, architect Phil Smith, and included footage of the new Black Desert Resort Golf Course, the duo’s final design together before Weiskopf passed away in August of 2022.

After opening nine holes to limited preview play last November, Black Desert Resort will open 18 holes to daily-fee play on May 27, 2023 – an additional 19th hole will open later this year. Set amid ancient black lava fields of Ivins, Utah, near St. George, Weiskopf and Smith designed the par-72 course with playability in mind, with most fairways 70 to 100 yards wide. The course features two drivable par 4s – the 5th hole and 14th hole – a Weiskopf hallmark, bringing both strategy and risk/reward elements into play. The property’s distinct black lava rock, called basalt, originated as lava that intermittently flowed from small local volcanoes approximately 2.3 million to 20,000 years ago.

New Tom Fazio Golf Course Coming to Reynolds Lake Oconee

Acclaimed golf course architect Tom Fazio is returning to Reynolds Lake Oconee. The world-famous designer has completed plans for nine holes that will join his existing Bluff nine on The National course to create an entirely new 18-hole layout.

The original, Fazio-designed 18-hole National course opened in 1997. In 2000, its two nines, The Ridge and The Bluff, were joined by an additional nine holes—called The Cove—allowing for various combinations of play.

Srixon Irons Combo Sets Offer Golfers More Versatility

SRIXON, a global leader in tour-quality golf equipment and innovation, is excited to announce the launch of ZX Mk II Iron Combination Set options, available through a new online custom build experience or at any authorized Srixon dealer location.

Srixon’s ZX Mk II Iron Combination Sets give golfers the ability to fine-tune their Iron setup based on performance needs and personal preference. Whether looking for added forgiveness in longer Irons or more workability in the short Irons, ZX Mk II Irons all share a design language and can be built to meet any play style.

Montcalm Golf Club Offers Stay and Play Packages

A New Hampshire golf trip should be on your list – and when it is – whether late spring, summer or autumn, look no further than the award-winning 6,829 yard Montcalm Golf Club, one of Golf Digest’s and Golfweek’s top rated courses and one of New England’s (and New Hampshire’s) premier golf experiences.

Located in Enfield, New Hampshire, Montcalm, which opens April 29, is taking reservations for Stay & Play packages that provide visitors access to their remote hidden gem with unlimited use of the course and club’s practice and training facility as well as preferred tee times. The packages, which are offered now through the fall, include accommodations at the Club’s nearby Hanover Inn on the campus of Dartmouth College and the Courtyard by Marriott Hanover Lebanon.

RBC Heritage at Harbour Town Golf Links: Aon Risk Reward

In 2022, more than 37% of the field made birdie or better at the 15th hole at Harbour Town. A strategically placed tee shot gives players their best opportunity to keep pace.

Favoring the right side of the hole with the drive is the play here: over the last 5 years, players in the right fairway are more than twice as likely to go for the green in two as players in the left fairway. That’s huge, as players who go for this green in two average about one-quarter of a stroke better than those who lay up.

Jon Rahm Prepares for Winning The Masters Using Full Swing Technology

Jon Rahm took home his second major championship in style, winning the 2023 Masters with an amazing come from behind victory after using Full Swing’s entire suite of technology.  He has the option to prepare in his home using the Full Swing Pro 2.0 Simulator, Virtual Green or to take his Full Swing KIT launch monitor on the range outdoors.

“I always wanted to be the best player in the world, that hasn’t changed,” said Rahm when interviewed in his simulator about Full Swing’s technology, “Practice smarter, play better, win more. That’s why I chose Full Swing.”

Masters Champion Plays Graphite Design Tour AD-DI Wood Shafts in Victory

Pro’s Choice Golf Shafts, Inc. announced today that the winner of the Masters Tournament, held at Augusta National Golf Club in Augusta, GA was playing Graphite Design Tour AD DI-8 X-Stiff flex wood shafts in his Callaway Paradym Triple Diamond T 16° #3 and 18° #5 fairway metal woods.  The champion shot a tournament score of 65, 69, 73, 69 for a total of -12 under par, claiming his 2nd major title and 4th PGA Tour win this season.

“Congratulations to the 2023 Masters champion on his second major and 4th victory this season.  The Masters champion used his Callaway Paradym 3 and 5 woods when accuracy and distance are so important at one of the most challenging courses in the world” stated Erik Boysen, Vice President of Tour Promotions, Pro’s Choice Golf Shafts, Inc.

EA Sports PGA Tour Road to The Masters (Exclusive Home to All Four Men's Majors) Now Available Worldwide

 Electronic Arts Inc. has launched EA SPORTS PGA TOUR worldwide for PlayStation5, Xbox Series X|S and PC via the EA App, Steam and the Epic Games Store.

EA SPORTS PGA TOUR is the exclusive home of all four majors in men’s golf – the Masters Tournament, PGA Championship, U.S. Open Championship and The Open. The game features 30 courses at launch, THE PLAYERS Championship and FedExCup Playoffs, the Ladies Professional Golf Association (LPGA) and all-new Pure Strike gameplay featuring ShotLink Powered by CDW. EA SPORTS PGA TOUR will also launch with Road to the Masters which incorporates challenges, online tournaments and gear tied to the Masters.

Three Green Jackets Representing Tour Edge at The 2023 Masters

Tour Edge Golf wishes the best of luck to their two staff players in the field this week at The Masters.

Two-time winner Bernhard Langer will be playing Exotics clubs and carrying the Tour Edge staff bag for his 40th appearance at The Masters and 39th anniversary of his 1993 victory.

Jon Rahm Attracting Lion’s Share of Betting Dollars to Win The Masters

According to Bet U.S. oddsmakers, Scottie Scheffler and Rory Mcllroy are tied as the odds-on favorites to win this year’s Masters outright, both with +600 (6-to-1) odds as of Wednesday morning. BetUS also reported Wednesday morning that Scheffler has attracted 14.6% of the total bets and 10.78% of the total dollar volume, while Mcllroy has attracted 13.49% of bets and just 4.29% of the total dollar volume bet on the outright winner so far.

This week will be McIlroy’s 15th attempt at earning a Green Jacket and his ninth opportunity to become only the sixth man to complete the Grand Slam – but if betting action is any predicator, McIlroy – and Scheffler, for that matter – should be worried.

Vokey WedgeWorks Introduces Limited Edition 64W

Vokey WedgeWorks introduces the new Limited Edition 64W, inspired by the collaboration of Master Craftsman Bob Vokey and Vokey Tour Rep Aaron Dill with players seeking a high loft wedge option.

Featuring an ultra-durable, Jet Black Premium finish, the WedgeWorks Limited Edition 64W is a unique wedge, especially designed for those who play in firm conditions, on golf courses with elevated greens or multiple short-sided lies.

Golf Central Live From The Masters Surrounds The 2023 Masters With More than 50 Hours of Coverage on Golf Channel and Peacock

GOLF Central Live From The Masters surrounds the 2023 Masters with more than 50 hours of studio coverage on GOLF Channel and Peacock from Augusta National Golf Club in Augusta, Ga., this week, beginning today at 2 p.m. ET.

Nearly 20 hosts, analysts and reporters will contribute to this week’s comprehensive studio coverage, highlighted by the Live From The Masters primetime team of host Rich Lerner and analysts Brandel Chamblee and Paul McGinley.

FootJoy Announces Limited Edition Premiere Series Pastels

 FootJoy, the #1 Shoe in Golf, will be in full bloom this spring with the release of four Limited Edition Pastels, dropping on Thursday, April 6.

The “Pastel Pack” enhances the modern classic Premiere Series Field with rich, chalky pastel-flooded outsoles and accents. The subtle stand outs will be available for men in Powder Blue, Primrose Pink, and Hazy Yellow.

PXG Continues Retail Store Expansion with First Ever Kansas City Retail and Fitting Studio

PXG, a global research and development company dedicated to creating the world’s finest golf equipment and apparel, has officially opened its first Kansas-based retail and fitting studio. Delivering the ultimate golf retail experience, PXG Kansas City offers custom golf club fittings, modern golf apparel, and on- and off-course accessories.

Situated in Overland Park, PXG Kansas City provides quick and easy access to PXG’s unique brand experience to golf enthusiasts across the greater Kansas City metro area. The area is ranked a top 30 golf market in the U.S. based on number of golfers and has more than 68 golf courses in the vicinity, making it an ideal location for PXG to expand its retail footprint in the Midwest.

Troon Partners with Els for Autism

April is World Autism Month and Troon® has partnered with Els for Autism to raise funds and autism awareness worldwide. Golfers playing Troon-affiliated courses in April are encouraged to donate the dollar amount of their score to Els for Autism in support of this special initiative, which will help transform the lives of people with autism and those who care for them. For example, if a golfer shoots an 80 during their round, they are encouraged to donate $80 to Els for Autism.

For every score donated, the donor will be entered into a drawing to win a two-night stay at The Breakers Palm Beach in Florida and participate in the Els for Autism Grand Finale.

GOLFTEC Congratulates Rose Zhang on Her Win at the Augusta National Women's Amateur

GOLFTEC, the world leader in golf improvement, congratulates Rose Zhang on her dramatic win at the Augusta National Women’s Amateur over the weekend. Zhang opened with record-setting rounds of 66 in round one, followed by 65 in round two. Zhang’s 76 in the final round at famed Augusta National Golf Club gave her a final total of 9-under 207, tying her with Georgia’s Jenny Bae. Zhang defeated Bae on the second hole of the sudden-death playoff by making a par on the par-4, 10th hole, earning her the championship.

This victory adds to her already impressive list of achievements, including winning the 2022 NCAA Division I Individual and Team Championship, the 2021 U.S. Girls’ Junior, and the 2020 U.S. Women’s Amateur.

Driver Domination for Fujikura Golf Across LPGA Tour

Fujikura, the leader in performance golf shafts, was honored to be the #1 driver shaft on the LPGA Tour last week. Including a winner on the LPGA Tour, new Women’s Amateur champion and the #1 ranked player, Fujikura featured in the bag of many of the top players on the LPGA Tour at the weekend.

At the DIO Implant Open at Palos Verdes Golf Club, Fujikura dominated the field once again, taking the #1 spot in the driver shaft count. A total of 36.1% of the field used a Fujikura driver shaft during the week in California. This included the eventual winner of the event, who captured her first ever LPGA Tour victory using a VENTUS Blue TR 6-S shaft in only her fifth start of the LPGA Tour.

Arccos Partners With EA Sports PGA Tour to Give Players Access to Golf's Number 1 On Course Tracking System

How would you like to take your love for video gaming out onto the golf course and track your own performance? Well, now you can thanks to our ground-breaking tech partnership with global leader in video gaming EA SPORTS.

Buyers of the new EA SPORTS PGA TOUR, the exclusive home of all four majors in a video game, launches worldwide on April 7 just in time for The Masters at Augusta. EA SPORTS PGA TOUR players will access golf’s #1 on-course shot tracking system with Arccos, realistically enhancing their performance both in-game and the real-world.

PUMA Golf Introduces The Verdant Collection: A Celebration of Spring and the Season's First Major

With golf heading into its peak season, fans are counting down the days until they get to see world-famous azaleas fill their screen and the coveted jacket presented to a new champion. To help true golf fans far and wide enjoy the most anticipated major of the season, PUMA GOLF is introducing the Verdant Collection, which includes apparel, footwear, and accessories.

Featuring imagery and colors that highlight the beautiful palette fans have always associated with the famed first major of the year, the Verdant collection utilizes plenty of green, blue, pink, and yellow to call to mind the emotions of Springtime in the South. And of course, the vibrant Azalea’s that characterize the Garden City of the South are sprinkled heavily throughout the collection.