Revamped Ardea Country Club Enhances Member Experience

Invited, the world’s largest owner and operator of private clubs, is pleased to announce a multimillion-dollar transformation of East Lake Woodland Club that touches every area of the Club, yielding a profound evolution in its journey that will enrich the Member experience in extraordinary ways. This process has led to the exciting rebranding of the Club, now known as Ardea Country Club. The new brand best positions it as a premier, family-first Club defined by unparalleled service and world-class amenities that will comprehensively reshape the Member experience.

“At Invited, we are dedicated to providing premier experiences for our members. The new Ardea Country Club stands as a testament to this commitment,” said Invited CEO David Pillsbury. “The renovated North Course strikes a perfect balance between challenge and playability. With our enhanced dining, racquet sports facilities renovation and the introduction of childcare services, Ardea is solidifying its position as a premier, family-oriented Club.”

TRUE Linkswear Releases Small-Batch Dead Golfer Collection

TRUE linkswear (TRUE), purveyor of ultra-comfortable, modern golf footwear, has debuted its 2023 Dead Golfer collection featuring one of the rising brand's most popular icons.  

TRUE’s signature Dead Golfer logo is featured on two of its most popular shoe styles, t-shirts, hats, hoodies and even a limited run of 100 sets of custom irons, amongst other limited release items. The inaugural collection sets a new precedent for TRUE limited edition capsules. 

Club Champion Introduces PAR Program for Loyal Customers

Club Champion is upping their rewards game: The world’s top custom club fitter is revamping their rewards program to include even more perks for their loyal customers. Benefits like free club fittings, TrackMan practice time, discounts on golf balls, free club customization, and more are now part of the P.A.R. (perks and rewards) Program.

“The core goal at Club Champion is to create happy golfers who play better golf,” said Nick Sherburne, founder of Club Champion. “This updated program is our way of rewarding those golfers for trusting us with their game.”

PUMA Golf Launches Made For This

PUMA Golf announces a new line of performance apparel designed to be functional and stylish while protecting players from the elements. Built on weather-proofing technologies, Made for This represents a versatile collection that offers optimal performance for golfers dedicated to the game in all conditions.

“Puma Golf is fully committed to the layering and performance technology category,” said Juston Tucker, Head of Product Design, PUMA Golf. “We’ve put together a technology-driven collection with style. We call it, Made for This because regardless of wind, rain, dry or cold conditions, well… we made it for this.”

PXG Announces New Apparel and Accessories for Fall

PXG has unveiled its latest apparel and accessory offerings designed to carry golfers and lifestyle enthusiasts through the upcoming fall and winter seasons. This drop features a curated series of must-have classic and new silhouettes that boast technical innovations and thoughtfully crafted details for enhanced performance on and off the golf course.

The newest wave of apparel is comprised of 64 trend driven, performance-based designs – 32 looks for men and 32 for women. This seasonably smart collection elevates classic golf-wear, and introduces layering essentials and innovative, lightweight, easy to pack outerwear. PXG’s classic black, white, and gray colorways anchor monotone, color block, and printed styles, while military green, blue, and purple hues add variety and depth to the series.

Scioto Country Club, Oak Tree National and Crooked Stick Golf Club will host the U.S. Senior Open in 2026, 2027 and 2028

The United States Golf Association (USGA) today announced that Scioto Country Club, in Columbus, Ohio, Oak Tree National, in Edmond, Okla., and Crooked Stick Golf Club, in Carmel Ind., will be the host sites for the U.S. Senior Open Championship in 2026, 2027 and 2028, respectively. Each club has previously hosted the championship. Scioto also will host the 2036 U.S. Amateur Championship.

“The USGA is pleased to be returning to Scioto Country Club, Oak Tree National and Crooked Stick Golf Club as host sites for the U.S. Senior Open,” said John Bodenhamer, USGA chief championships officer. “Each club has a distinguished history of hosting national championships and promoting professional and amateur competition. We know each course will challenge the world’s best players and the communities will be welcoming and supportive.”

FootJoy Expands ThermoSeries Line Creating Most Advanced Collection of Layering Apparel

FootJoy, the #1 Outerwear brand in golf, continues its commitment to Make Every Day Playable by creating gear to help you play your best in all conditions.

FootJoy is making it even easier for golfers to effortlessly adapt as weather conditions evolve with new additions to ThermoSeries, FJ’s most advanced collection of layering items designed specifically for golf.

EA Sports PGA Tour Season 6 is Now Live with the Ryder Cup

EA Sports PGA Tour is proud to announce that Season 6 and the Ryder Cup is now playable in-game for all players. With Patch 7.0, EA Sports PGA Tour's latest update includes a new course, season, and many highly requested features with big changes that can’t be missed. Read on to learn all the details about the update.

Upon entering the game, players will be presented with a choice between team USA or Europe. This addition will make gameplay engaging and fun since the decision will impact many aspects of their journey, and team choices will remain in effect for the entire season.

Club Champion Announces Content Partnership with Me and My Golf

Club Champion is excited to announce a partnership with Me and My Golf, one of the world’s largest online golf coaching platforms. Me and My Golf will be featured on the Club Champion YouTube channel, as well as creating branded content for their own channel that speaks to the Club Champion mission of lower scores.

Me and My Golf was founded in 2011 by Piers Ward and Andy Proudman. With nearly two million followers combined on social media, Me and My Golf focuses on working with the average golfer, but also has extensive experience with PGA Tour golfers like Rory McIlroy, Jon Rahm, Dustin Johnson, and Scottie Scheffler.

Mizuno Launches New OMOI 04 05 06 Putters

At the end of 2022, Mizuno quietly introduced the heavyweight M.CRAFT OMOI series to its forged putter line-up, well regarded for precision and feel.

The supply of heads was so limited, that Mizuno did not carry the M.CRAFT on its tour workshops.  Without tour support, the initial 3 models 01 / 02 / 03 still moved very quickly and became a prized possession amongst putter enthusiasts.

Rivers Edge Golf Club Named 2023 Golf Course of the Year by Myrtle beach Golf Course Owners Association

Rivers Edge Golf Club, designed by Arnold Palmer and established in 1999, has been honored with the title of 2023 Golf Course of the Year by the Myrtle Beach Golf Course Owners Association (MBAGCOA).

Positioned along the Shallotte River, Rivers Edge has earned recognition as one of “America’s 100 Greatest Public Courses” by Golf Digest. It has consistently been acknowledged as a significant achievement in Arnold Palmer’s design portfolio and enjoys favor among golf enthusiasts.

Mizuno Unveils Highly Anticipated ST-G Driver and Titanium Fairway Woods

Mizuno, a renowned name in the world of golf equipment, is thrilled to announce the launch of its latest game-changing products, the Mizuno ST-G Driver and Titanium Fairway Woods.

These cutting-edge metal woods represent the perfect blend of power and control, offering golfers unparalleled performance and versatility on the course.

Duca del Cosma Elevates Cool Season Line with Daring new Boots

Italian golf fashion brand Duca del Cosma, the market leader in golf boots across Europe, has elevated its popular Cool Season golf boot collection with the introduction of new, eye-catching models and colorways for golfers looking to impress during the cooler golfing months.

Handcrafted using the most premium materials, the latest waterproof golf boot line-up offers six new designs and two chic colorways applied to two of the best-selling women’s models. The all-encompassing collection is available from 3 October and is comprised of 31 stylish options featuring ultra-modern golf shoe technologies to deliver top performance.

The Sea Pines Resort Offers the Best of the Low Country

Two amenity-filled packages from The Sea Pines Resort highlight the best of Hilton Head Island for couples, friends, and families.

Pristine sand beaches? Check. Atlantic Ocean waves? Of course. The unique Lowcountry lifestyle? Absolutely.  The Sea Pines Resort is the ideal venue to enjoy all that and more, including world-class golf, biking and walking trails, and numerous outdoor activities designed for all ages.

Original Penguin Named Official Apparel Partner and Sponsor of the Miami Pickleball Club

Original Penguin by Munsingwear, a division of Perry Ellis International, is thrilled to announce its partnership with the Miami Pickleball Club (MPC), a prominent team in Major League Pickleball (MLP). As the official apparel partner and sponsor of the Miami Pickleball Club, Original Penguin is set to bring its signature style and quality to America’s fastest growing sport.

“This partnership between Original Penguin and the Miami Pickleball Club represents an exciting moment for our brand and reinforces Original Penguin’s commitment to supporting both sports and fashion-forward lifestyle choices.” said Oscar Feldenkreis, CEO of Perry Ellis International. “Pickleball is a sport that embodies the values of inclusivity, fun, and athleticism, which perfectly align with our brand ethos. We look forward to equipping our hometown team with our fashionable and performance-enhancing apparel, ensuring they both look and perform their best on and off the court.”

Georgia Hall Strides into the Solheim Cup in Duca del Cosma Shoes

Duca del Cosma ambassador and Team Europe superstar Georgia Hall will be striding into her fourth Solheim Cup later this week in the super stable AVANTI shoes as she looks to help her team retain the coveted cup on the pristine fairways of Spain’s Finca Cortesín.

Seeking a third win in a row with Team Europe, Georgia has selected to wear this distinctive style from the luxury Italian brand’s advanced Pro Spike collection, offering top performance and modern style features in equal measure.

T-Squared Social Comes to the Heart of Midtown Manhattan

This September 20th, Justin Timberlake and Tiger Woods, in partnership with NEXUS Luxury Collection and 8AM Golf, will debut T-Squared Social, nestled between Bryant Park and Grand Central Station (7 East 42nd Street). T-Squared Social redefines the multi-dimensional dining experience, merging elevated cuisine and craft cocktails with state-of-the-art Full Swing simulators for golf and other interactive gameplay, duckpin bowling, darts, and premium sports-watching with over 35 televisions including New York City’s largest flat-screen 200-inch television.

T-Squared Social sits within the grand lobby of one of the United States’ oldest banks, Emigrant Savings Bank, owned by Howard Milstein, the investor and golf entrepreneur who also owns 8AM Golf. T-Squared Social (an homage to the “T’s” in Tiger and Timberlake) marks the first hospitality collaboration between the two and the latest concept to enter the booming “eatertainment” category.

Tour Edge Announces New Template Putter Series

Tour Edge has announced their all-new Template Series Putter line featuring four new designs and three modified shapes from the original Template Series.

With a combination of blades, semi-mallets, and mallets, every Template shape was designed with optimized Center of Gravity and Moment of Inertia properties, while suiting every player preference and need.

Past Meets Future with Adidas Limited Edition MC87 4D Golf Shoes

Technology and the aesthetics of golf footwear have evolved considerably since 1987, but there are some things that will simply remain timeless. Today, adidas is introducing the MC87 4D, a limited-edition spikeless golf footwear model that combines an upper inspired by the clean and classic looks from the adidas archives with the brand’s futuristic 4D midsole. The footwear is built on a gender-neutral last and will be available in a wide range of men’s and women’s sizing beginning September 21 on adidas.com, the adidas app, and at select retailers.

Similar to the popular MC80 footwear that was recently announced, adidas’ MC87 4D is inspired by the classic styles from the 80s that are seeing a resurgence with golfers today. Specifically, the upper for MC87 4D draws inspiration from a model the brand first introduced in 1987 – the Tiverton – which featured wing tip styling, brogue stitch detail, and croc texturing all in a classic leather upper. MC87 4D builds off that original design to feature today’s premium, water-resistant leather upper, giving golfers the same classic look but with additional comfort. To push this design further, adidas included the adidas 4D midsole, the world’s first high-performance midsole crafted with light and oxygen. This is the first time the brand has featured the 4D midsole in a golf shoe. With one of golf’s signature team events happening in Rome next week, adidas included a special cobblestone sockliner as an ode to the streets of the city where sport has been played for thousands of years.

Ryan Fox Storms to Victory at BMW PGA Championship

Overcoming a three shot deficit and triple bogey early in his round, it was Ryan Fox who edged out the deep field in Wentworth for his first Rolex Series win at the DP World Tour’s flagship BMW PGA Championship. Fox plays a full bag of Srixon/Cleveland Golf clubs and the Z-STAR XV golf ball.

Fox came into Wentworth in good form, coming off a T-3 finish at last week’s Horizon Irish Open and continued his strong play carding all four rounds in the 60s. A final round 5-under 67, which included six birdies on his back nine, sealed the win by one stroke finishing at 18-under and earning his fourth win on the DP World Tour. He spoke about his past struggles at this tournament and finally being able to break through.