New PXG Black Ops Golf Clubs a Complete and Total Victory in Woods Engineering

PXG has released its breakthrough Black Ops technology, which offers unparalleled performance without any compromises. This new range of drivers, fairways, and hybrids has been meticulously designed with custom fitting in mind, making them some of the most versatile and high-performing clubs in the industry.

"I have often wondered why golfers are content to give up distance to achieve forgiveness," said PXG founder and CEO Bob Parsons. "We've spent much of our R&D efforts focused on that challenge, and I am proud to say … we've cracked that nut. Black Ops Woods are straight like an arrow, more forgiving than a priest on Sunday, and absolutely stunning to boot!"

PGA Tour Player Jake Knapp Joins Original Penguin Staff

Original Penguin Golf, a division of Perry Ellis International, is excited to announce the signing of PGA TOUR player Jake Knapp as its newest brand ambassador. Wearing Original Penguin, Knapp will be making his PGA TOUR debut this season at the Sony Open in Hawaii.

As an ambassador for Original Penguin, Knapp will represent the brand on and off the golf course, showcasing the intersection of sport and style. Known for his prodigious length off the tee, he finished second in driving distance on the Korn Ferry Tour in 2023. Additionally, Knapp was voted the “Friendliest Player on Tour” by his peers aligning perfectly with the Original Penguin ethos, making him an ideal representative for the brand.

True Linkswear Announces 2024 Products

TRUE linkswear (TRUE), creator of ultra-comfortable, modern golf footwear designed for walking on the course and off, is proud to debut two new breakthrough footwear offerings, a rain jacket, as well as an exclusive event customization program for 2024.

TRUE CEO Jason Moore says that 2024 will include TRUE’s most robust offering ever. It represents a culmination of a full decade of ideas, effort and energy into an expansive line that serves players of every level. “We’re here to make your next round more enjoyable,” he says. “For that to happen, you need comfortable shoes that look and feel good. You have to have apparel that functions and fits your style. You have to have knickknacks too, from rain gear to head covers and golf gloves, and everything in between. In 2024, TRUE exists to make your next golf trip as enjoyable as possible. If you’re packing TRUE gear, it’s going to work, it’s going to hold up, and you’re going to feel good wearing it. For our team, that’s the ultimate testament. If you fill up that duffel bag for your next golf trip with nothing but TRUE gear, we’re going be extremely proud as a brand who prides itself in outfitting golfers with comfortable, functional, durable and timelessly stylish footwear, apparel and accessories.”

Titleist Introduces New TruFeel – The Softest Titleist Golf Ball

The new Titleist TruFeel, the next generation of the softest Titleist golf ball.

TruFeel is designed to provide long distance and increased greenside spin and control – with an ultra-soft feel on every shot – through advanced core and cover technologies.

Titleist Introduces New 2024 Tour Soft Golf Balls

Faster core technology and a reformulated cover system drives improved all-around performance in the new Titleist Tour Soft golf ball.

Tour Soft provides golfers with longer distance off the tee and increased spin into the green – with an exceptionally soft feel off the club face.

Expand the Sweet Spot with All-New XXIO 13

For years, XXIO has been at the forefront of developing ultralightweight clubs that cater to players with swing speeds of 90mph or less.

The all-new XXIO 13 line of clubs adds another chapter to this legacy, offering specialized technologies to amplify performance on the course in a continued commitment to serve moderate swing speed golfers. The result? A pristine collection of Woods and Irons for better, easier golf.

Now On Tour: New Scotty Cameron Phantom Prototype Putters

New Scotty Cameron Phantom prototype putters have arrived in Hawaii, with PGA TOUR players at this week’s Sony Open getting their first look at four of Scotty’s new mallet designs for 2024.

Six additional models from the new Phantom family are ready to be unveiled by Scotty Cameron tour reps Drew Page and Brad Cloke in the coming weeks.

Golf and Hockey Reporter Hailey Hunter Joins XXIO in Exciting New Partnership

Hailey Hunter, current penguins rinkside/reporter host for SportsNet Pittsburgh, is set to join forces with XXIO golf in an exciting new partnership that will see her collaborate on a diverse range of video content and play a pivotal role in the brand’s upcoming product releases in 2024.

“We’re seeing a tremendous amount of growth with XXIO, so it’s exciting to be able to add a person like Hailey to our team who’s so passionate about golf and someone our audience can relate to,” said Noelle Zavaleta, Marketing Communications Director. “She’s going to be highly active with the brand, collaborating on a lot of fun content XXIO hasn’t done before. We’re excited to see what we can do together.”

Arccos Approved for Use in PGA Tour Events

Arccos – the world’s largest on-course tracking system, a leader in connected A.I. golf products and the Official Game Tracker of the PGA TOUR – today announced that Arccos has been approved for use on the PGA TOUR, PGA TOUR Champions, Korn Ferry Tour and PGA TOUR Americas, effective immediately.

Other than ShotLink powered by CDW, Arccos is the only game tracking system approved for use on the PGA TOUR and its affiliated Tours. Already permissible for use under the Rules of Golf, Arccos automatically tracks the location, club used and result of every shot taken on the course. It then provides personalized Strokes Gained analytics for every game aspect and each club in a player’s bag.

TaylorMade Golf Unveils new QI10 Driver Family with 10,000 MOI

TaylorMade Golf has announced the most forgiving family of drivers the company has produced with the groundbreaking lineup of Qi10 Max, Qi10 LS and Qi10. This cutting-edge series unlocks a new frontier of forgiveness, with the Qi10 Max hitting the elusive total MOI (Moment of Inertia) of 10,000 g-cm².

“We’re all about breaking barriers and never looking back. From the first metalwood to 60X Carbon Twist Face, once we commit and cross a threshold we continue to push the boundaries of innovation. Achieving the 10K inertia mark is yet another one of those in the long history of TaylorMade driving the industry forward.”  – Brian Bazzel, VP of Product Creation.

2024 PGA Tour Season Starts with Victory for Fujikura Ventus

Fujikura, the leader in performance golf shafts, was honored to be the #1 driver and wood shaft combination on the PGA Tour, including the first win of the season for a player using a Fujikura driver and wood shaft.

At the Sentry Tournament of Champions in Hawaii, Fujikura began the 2024 season as the #1 Driver and Wood shaft on the PGA Tour. In total, over 39.0% of the field used a Fujikura driver shaft during the week, with another 36.8% of the field in the wood shaft count.

Ping G430 MAX 10K Driver Sets New MOI and Forgiveness Standards

Founded by Karsten Solheim nearly 65 years ago on the concept of engineering more-forgiving, easier-to-hit golf clubs, PING continues that never-ending pursuit with today’s introduction of the G430 MAX 10K driver, its highest MOI, most forgiving and straightest driver to date.

The G430 MAX 10K driver is available for custom fittings and pre-order at authorized PING golf shops around the world beginning today.

Cleveland Golf Introduces Revamped Launcher XL 2 Drivers

It’s well known the Driver is the one club every golfer gets excited about. But it’s also the one club golfers often struggle with most. That’s where Cleveland Golf comes in. Launcher XL 2 Drivers are packed with an XL blend of distance and forgiveness technologies that give the avid golfer everything they need to go longer off the tee and find more fairways.

“Using a multi-step AI process and emphasizing impact locations in areas where avid golfers tend to strike the ball, we were able to evaluate performance characteristics and manipulate face geometries based on those results,” said Dustin Brekke, Director of Engineering at Cleveland Golf. “With the MainFrame XL Face design golfers will see more powerful ball speeds, distance, and consistency no matter where contact is made.”

Cleveland Golf Announces New Halo XL Woods

Whether it’s long Irons, Fairway Woods, Hybrids, or something else entirely, avid golfers are keeping long-game clubs in the bag that often hurt their scores. That’s exactly why Cleveland Golf created a simpler, easier way to reduce disastrous long-game shots with the all-new HALO XL Woods.

After taking a deep dive into the data on common long-game challenges among avid golfers, Cleveland Golf created an easier way for golfers to achieve long-game success by offering three unique HALO XL models, along with an extended lineup of lofts. These variety of options are designed to not only help players avoid long game challenges, but also eliminate the guesswork players can often encounter when picking long game clubs.

Early Access Black Ops Release from PXG Confirmed

PXG, a leading research and development company and golf club manufacturer, has confirmed the upcoming launch of its highly anticipated PXG Black Ops collection. The new lineup is set to be deployed on January 11, 2024, and will include PXG Black Ops Drivers, PXG Black Ops Fairways, and PXG Black Ops Hybrids.

In November, PXG Blacks Ops golf clubs were added to the USGA's conforming list, clearing the clubs for use in year-end tournaments. Within a week of testing the new clubs, PXG PGA TOUR Professional and just announced Rookie of the Year Eric Cole put the PXG Black Ops Driver in play: the result was a T3 finish at The RSM Classic.

PUMA Golf and Rickie Fowler Unveil Lahaina Maui Cap Benefitting Maui Fire and Disaster Relief

PUMA Golf has created a limited-edition Lahaina Maui golf cap in which all proceeds will go directly to the Maui United Way. The Lahaina Maui Cap prominently features the Lahaina “L,” on the front panel, which is inspired by the “L,” that has been sitting on the hill above Lahainaluna High School since 1904.

In addition to the red Lahaina “L,” the design of the L Cap features several elements that were inspired by native culture. As Lahaina was once covered in breadfruit trees, which supplied critical shade to local inhabitants and helped feed the community, the cap features hand painted images of the once majestic flora.

Callaway Golf Paradym Ai Smoke Driver, Woods, Hybrids, and Irons Preview: First Look

Callaway Golf has announced their new line of Paradym Ai Smoke Drivers, Woods, Hybrids, and Irons that create sweet spots across the entire face.  You read that correctly.  The entire face.

The all-new Ai Smart Face in each of these clubs optimizes performance by controlling face deflections everywhere on the face.  And the result is shots that are longer, dispersion that's tighter, and precision that's deadly even when your margin for error is small.

Callaway Golf Chrome Tour, Chrome Tour X, and Chrome Soft Golf Balls Preview: First Look

Callaway Golf has announced their new line of Chrome Tour, Chrome Tour X, and Chrome Soft Golf Balls.  From cover to core Callaway believes these new balls will take performance to an entirely new level and become the new gold standard in golf ball performance.

Every detail in the 2024 Chrome lineup has been optimized, including the new Hyper Fast Soft Core, mantle designs, new Tour Seamless Aero package, and the cover formulation.  Each of these technologies are meticulously measured through industry-leading manufacturing, with over 100 million proof (data) points, for the most consistent performance.

New Vokey SM10 Wedges Now on Tour

As the 2024 PGA TOUR season debuts this week in Maui, so does the next generation of the TOUR’s longstanding most played wedges: Vokey Design SM10.

Vokey wedges have been the top choice of players on the PGA TOUR every year since 2004. Last season, more than 50 percent of the wedges in play were Vokey Design, with seven of the world’s top 10 players at year’s end gaming at least one Vokey wedge – including reigning major champions Wyndham Clark and Brian Harman.

TRUE linkswear New Winter Collection Offers Performance Luxury and Comfort

TRUE linkswear has unveiled its Winter Collection, featuring footwear, apparel and accessories that will ensure golf’s good times continue during the cold weather months.

While temperatures are at their lowest in January and February, the game can still be enjoyed, assuming players are properly outfitted, and TRUE linkswear’s Winter Collection is the place to start.