Unlock Tour Level Performance with Srixon Q-Star Tour Series

Designed to give moderate swing speed golfers a tour-level ball option that delivers maximum greenside spin, more distance, and more control.

The new SRIXON Q-STAR TOUR and Q-STAR TOUR DIVIDE has improved performance in every possible way.

Cobra Golf Announces New Darkspeed Drivers Woods and Hybrids with Advanced Aerodynamics

COBRA Golf, a leader in golf club innovation, today introduced its new family of DARKSPEED drivers, fairways and hybrids. The DARKSPEED drivers feature groundbreaking aerodynamic shaping, a re-engineered PWR-BRIDGE, and advanced A.I. designed PWRSHELL H.O.T. Face in three models – DARKSPEED LS, DARKSPEED X, and DARKSPEED MAX.

Each of the DARKSPEED drivers feature a unique aero shaping and tailored weight configuration to optimize performance for the target player for which they are designed. The DARKSPEED LS is aimed at the fastest swingers who need lower spin and more shot shaping control, and is designed with the highest rear skirt height, a higher crown peak, and a more compact address profile.

Cobra Introduces Darkspeed Variable and One Length Irons

COBRA Golf, a leader in golf club innovation, today introduced the new DARKSPEED Irons, designed to provide the ultimate combination of speed, distance, and feel. The new irons feature an all-new hollow body construction filled with feel enhancing foam, as well as re-engineered PWR-BRIDGE and PWRSHELL technologies to create COBRA’s longest, best feeling game improvement iron to date.

Taking cues from metalwood designs, a new hollow body construction creates a thinner and more responsive clubhead structure that unlocks up to 25% more face flection for faster ball speeds and longer distance. To achieve enhanced sound and feel, the hollow body of the new DARKSPEED irons is injected with foam microspheres, which expand to fill the internal cavity. Once injected the foam supports the PWR-BRIDGE weight while also providing vibration-dampening properties for a soft feel and pleasing sound. For optimized performance through the set, the DARKSPEED irons feature a progressive TECFLO construction that transitions from a full hollow design with PWR-BRIDGE and PWRSHELL in the 4-7 irons, to full hollow body with no face insert in the 8-PW, to a half hollow design in the GW-SW.

Mizuno Announces new Pro 241 243 and 245 Irons

Introducing the Mizuno Pro 24X Series – a new age of forging excellence. The Mizuno Pro 241, a pure shot-maker’s muscle-back, showcases fine design details crafted through the unique relationship between Mizuno’s club engineers and the Grain Flow Forging plant in Hiroshima, Japan.

The manufacturing marvel, Mizuno Pro 243, is more compact and precise, delivering a faster face and a more satisfying impact. The Mizuno Pro 245 takes it a step further, being quicker and easier to launch, thanks to a complex hollow body construction and internally suspended Tungsten weight.

Wilson Redefines Iron Icons with new Staff Model CB and Blade Irons for 2024

Wilson Sporting Goods Co., the iron brand with more major championships won than any other golf company, announces redefined iterations of its iconic blades and cavity back irons, named the Wilson Staff Blades and Wilson Staff CB irons.

Wilson LABS engineers designed the new Staff Model Blades and CB irons together as one connected family in order to allow the elite player to dial in their long and short iron preferences. As a result, both irons feature common lines and weighting, similar aesthetic details and parallel performance attributes. Precision milling on the face allows for longer ball-to-face contact for more consistent spin and increased stopping power in both iron offerings.

New PXG Black Ops Golf Clubs a Complete and Total Victory in Woods Engineering

PXG has released its breakthrough Black Ops technology, which offers unparalleled performance without any compromises. This new range of drivers, fairways, and hybrids has been meticulously designed with custom fitting in mind, making them some of the most versatile and high-performing clubs in the industry.

"I have often wondered why golfers are content to give up distance to achieve forgiveness," said PXG founder and CEO Bob Parsons. "We've spent much of our R&D efforts focused on that challenge, and I am proud to say … we've cracked that nut. Black Ops Woods are straight like an arrow, more forgiving than a priest on Sunday, and absolutely stunning to boot!"

PGA Tour Player Jake Knapp Joins Original Penguin Staff

Original Penguin Golf, a division of Perry Ellis International, is excited to announce the signing of PGA TOUR player Jake Knapp as its newest brand ambassador. Wearing Original Penguin, Knapp will be making his PGA TOUR debut this season at the Sony Open in Hawaii.

As an ambassador for Original Penguin, Knapp will represent the brand on and off the golf course, showcasing the intersection of sport and style. Known for his prodigious length off the tee, he finished second in driving distance on the Korn Ferry Tour in 2023. Additionally, Knapp was voted the “Friendliest Player on Tour” by his peers aligning perfectly with the Original Penguin ethos, making him an ideal representative for the brand.

True Linkswear Announces 2024 Products

TRUE linkswear (TRUE), creator of ultra-comfortable, modern golf footwear designed for walking on the course and off, is proud to debut two new breakthrough footwear offerings, a rain jacket, as well as an exclusive event customization program for 2024.

TRUE CEO Jason Moore says that 2024 will include TRUE’s most robust offering ever. It represents a culmination of a full decade of ideas, effort and energy into an expansive line that serves players of every level. “We’re here to make your next round more enjoyable,” he says. “For that to happen, you need comfortable shoes that look and feel good. You have to have apparel that functions and fits your style. You have to have knickknacks too, from rain gear to head covers and golf gloves, and everything in between. In 2024, TRUE exists to make your next golf trip as enjoyable as possible. If you’re packing TRUE gear, it’s going to work, it’s going to hold up, and you’re going to feel good wearing it. For our team, that’s the ultimate testament. If you fill up that duffel bag for your next golf trip with nothing but TRUE gear, we’re going be extremely proud as a brand who prides itself in outfitting golfers with comfortable, functional, durable and timelessly stylish footwear, apparel and accessories.”

Titleist Introduces New TruFeel – The Softest Titleist Golf Ball

The new Titleist TruFeel, the next generation of the softest Titleist golf ball.

TruFeel is designed to provide long distance and increased greenside spin and control – with an ultra-soft feel on every shot – through advanced core and cover technologies.

Titleist Introduces New 2024 Tour Soft Golf Balls

Faster core technology and a reformulated cover system drives improved all-around performance in the new Titleist Tour Soft golf ball.

Tour Soft provides golfers with longer distance off the tee and increased spin into the green – with an exceptionally soft feel off the club face.

Expand the Sweet Spot with All-New XXIO 13

For years, XXIO has been at the forefront of developing ultralightweight clubs that cater to players with swing speeds of 90mph or less.

The all-new XXIO 13 line of clubs adds another chapter to this legacy, offering specialized technologies to amplify performance on the course in a continued commitment to serve moderate swing speed golfers. The result? A pristine collection of Woods and Irons for better, easier golf.

Now On Tour: New Scotty Cameron Phantom Prototype Putters

New Scotty Cameron Phantom prototype putters have arrived in Hawaii, with PGA TOUR players at this week’s Sony Open getting their first look at four of Scotty’s new mallet designs for 2024.

Six additional models from the new Phantom family are ready to be unveiled by Scotty Cameron tour reps Drew Page and Brad Cloke in the coming weeks.

Golf and Hockey Reporter Hailey Hunter Joins XXIO in Exciting New Partnership

Hailey Hunter, current penguins rinkside/reporter host for SportsNet Pittsburgh, is set to join forces with XXIO golf in an exciting new partnership that will see her collaborate on a diverse range of video content and play a pivotal role in the brand’s upcoming product releases in 2024.

“We’re seeing a tremendous amount of growth with XXIO, so it’s exciting to be able to add a person like Hailey to our team who’s so passionate about golf and someone our audience can relate to,” said Noelle Zavaleta, Marketing Communications Director. “She’s going to be highly active with the brand, collaborating on a lot of fun content XXIO hasn’t done before. We’re excited to see what we can do together.”

Arccos Approved for Use in PGA Tour Events

Arccos – the world’s largest on-course tracking system, a leader in connected A.I. golf products and the Official Game Tracker of the PGA TOUR – today announced that Arccos has been approved for use on the PGA TOUR, PGA TOUR Champions, Korn Ferry Tour and PGA TOUR Americas, effective immediately.

Other than ShotLink powered by CDW, Arccos is the only game tracking system approved for use on the PGA TOUR and its affiliated Tours. Already permissible for use under the Rules of Golf, Arccos automatically tracks the location, club used and result of every shot taken on the course. It then provides personalized Strokes Gained analytics for every game aspect and each club in a player’s bag.

TaylorMade Golf Unveils new QI10 Driver Family with 10,000 MOI

TaylorMade Golf has announced the most forgiving family of drivers the company has produced with the groundbreaking lineup of Qi10 Max, Qi10 LS and Qi10. This cutting-edge series unlocks a new frontier of forgiveness, with the Qi10 Max hitting the elusive total MOI (Moment of Inertia) of 10,000 g-cm².

“We’re all about breaking barriers and never looking back. From the first metalwood to 60X Carbon Twist Face, once we commit and cross a threshold we continue to push the boundaries of innovation. Achieving the 10K inertia mark is yet another one of those in the long history of TaylorMade driving the industry forward.”  – Brian Bazzel, VP of Product Creation.

2024 PGA Tour Season Starts with Victory for Fujikura Ventus

Fujikura, the leader in performance golf shafts, was honored to be the #1 driver and wood shaft combination on the PGA Tour, including the first win of the season for a player using a Fujikura driver and wood shaft.

At the Sentry Tournament of Champions in Hawaii, Fujikura began the 2024 season as the #1 Driver and Wood shaft on the PGA Tour. In total, over 39.0% of the field used a Fujikura driver shaft during the week, with another 36.8% of the field in the wood shaft count.

Ping G430 MAX 10K Driver Sets New MOI and Forgiveness Standards

Founded by Karsten Solheim nearly 65 years ago on the concept of engineering more-forgiving, easier-to-hit golf clubs, PING continues that never-ending pursuit with today’s introduction of the G430 MAX 10K driver, its highest MOI, most forgiving and straightest driver to date.

The G430 MAX 10K driver is available for custom fittings and pre-order at authorized PING golf shops around the world beginning today.

Cleveland Golf Introduces Revamped Launcher XL 2 Drivers

It’s well known the Driver is the one club every golfer gets excited about. But it’s also the one club golfers often struggle with most. That’s where Cleveland Golf comes in. Launcher XL 2 Drivers are packed with an XL blend of distance and forgiveness technologies that give the avid golfer everything they need to go longer off the tee and find more fairways.

“Using a multi-step AI process and emphasizing impact locations in areas where avid golfers tend to strike the ball, we were able to evaluate performance characteristics and manipulate face geometries based on those results,” said Dustin Brekke, Director of Engineering at Cleveland Golf. “With the MainFrame XL Face design golfers will see more powerful ball speeds, distance, and consistency no matter where contact is made.”

Cleveland Golf Announces New Halo XL Woods

Whether it’s long Irons, Fairway Woods, Hybrids, or something else entirely, avid golfers are keeping long-game clubs in the bag that often hurt their scores. That’s exactly why Cleveland Golf created a simpler, easier way to reduce disastrous long-game shots with the all-new HALO XL Woods.

After taking a deep dive into the data on common long-game challenges among avid golfers, Cleveland Golf created an easier way for golfers to achieve long-game success by offering three unique HALO XL models, along with an extended lineup of lofts. These variety of options are designed to not only help players avoid long game challenges, but also eliminate the guesswork players can often encounter when picking long game clubs.

Early Access Black Ops Release from PXG Confirmed

PXG, a leading research and development company and golf club manufacturer, has confirmed the upcoming launch of its highly anticipated PXG Black Ops collection. The new lineup is set to be deployed on January 11, 2024, and will include PXG Black Ops Drivers, PXG Black Ops Fairways, and PXG Black Ops Hybrids.

In November, PXG Blacks Ops golf clubs were added to the USGA's conforming list, clearing the clubs for use in year-end tournaments. Within a week of testing the new clubs, PXG PGA TOUR Professional and just announced Rookie of the Year Eric Cole put the PXG Black Ops Driver in play: the result was a T3 finish at The RSM Classic.