Omni La Costa Resort and Spa Announces Gil Hanse Renovated North Course Opening Date

Omni La Costa Resort & Spa announces that following a comprehensive renovation of its Champions Course by Hanse Golf Course Design, the esteemed layout will revert to its original name, the “North Course,” and will open for resort guest and member play beginning June 1.

Originally designed by Dick Wilson and quickly becoming one of golf’s treasured destinations after debuting in 1965, Omni La Costa’s North Course previously served as a home to notable PGA Tour events. For thirty years, the resort hosted the Mercedes Championships (originally called the Tournament of Champions) from 1969 – 1998. In 1999, Omni La Costa hosted the inaugural WGC-Accenture Match Play Championship as well as six additional occasions. In 2010 and 2012, the resort hosted the Kia Classic, a popular LPGA Tour event.

Srixon Announces Partnership with Veteran Golfers Association

SRIXON® is thrilled to announce its partnership with the Veteran Golfers Association (VGA) for the upcoming 2024 season.

The collaboration aims to support the brave men and women who served in the United States Armed Forces, by providing them with opportunities to compete, socialize, and remain active through the game of golf.

PXG Announces New NX10 Slope Rangefinder

The NX10 Slope Rangefinder is a brand-new offering from PXG and PrecisionPro. It is designed for golfers who demand accurate yardage measurements and want a reliable product built to last.

This rangefinder boasts premium-quality construction and is trusted by top PGA TOUR caddies.

LPGA Stars Jasmine Suwannapura and Polly Mack Join Duca del Cosma Team

Luxury Italian golf fashion brand Duca del Cosma has today announced the signing of LPGA Tour players Jasmine Suwannapura and Polly Mack to wear its latest premium handcrafted golf shoes on a global basis from this week.

The new members of Team Duca will all be seen wearing the latest styles at The Chevron Championship in Texas this week and they join a growing list of Tour ambassadors that includes Major Winner and Solheim Cup star Georgia Hall, fellow LPGA Tour golfer Kelly Tan, plus six-time DP World Tour winner Joost Luiten and Dutch Tour professional Daan Huizing.

LIV Golf Announces New Hires

LIV Golf today announced that David Phillipps has been named Chief Financial Officer; Ross Hallett has been named EVP, Head of Events; Katie O’Reilly has been named EVP, Head of Team Business Operations; Tim Taylor has been appointed to a new EVP role and will also lead LIV Golf’s London office; and Pam Sacree has been named Head of Human Resources.

All of these new executive positions will be based in either LIV Golf’s New York or London offices and will start working over the coming weeks.

The Ocean Course at Kiawah Island Golf Resort to Host 2031 PGA Championship

The PGA of America announced today that The Ocean Course at Kiawah Island Golf Resort in Kiawah Island, South Carolina, will host the 2031 PGA Championship. Additionally, the 2029 Girls and Boys Junior PGA Championships will be contested at The Ocean Course and Turtle Point Golf Course at Kiawah Island Golf Resort.

The 113th PGA Championship, scheduled for May 2031, marks the third time the strongest field in golf will compete for the Wanamaker Trophy along South Carolina’s coast.

Galvin Green Unveils Sky is the Limit Capsule Collection

Leading premium high-tech golf apparel brand Galvin Green has today unveiled its vibrant THE SKY IS THE LIMIT capsule collection of top-quality garments inspired by radiant clear blue skies that golfers often dream of playing under.

The latest limited-edition range from the Swedish brand features six fashionable VENTIL8™ PLUS shirts, a pair of shorts and three comfortable INSULA™ pieces in the glacial Alaskan Blue color, along with lighter shades of White and Cool Grey to deliver a striking look.

TRUE Linkswear Launches NIL Platform TRUE U with College Golf Experience (CGX)

TRUE linkswear (TRUE), creator of ultra-comfortable, modern golf footwear designed for walking on and off the course, announces a new NIL (Name, Image, Likeness) platform, TRUE U, for junior golfers, collegiate golfers, and collegiate coaches. TRUE will offer 96 total NIL deals to junior golfers (48 boys and 48 girls) who participate in College Golf Experience (CGX) Tournament Preview Camps and have the best finish at the corresponding tournament or qualifier.

As a tournament-within-a-tournament, one boy and one girl winner from each event will receive a one-year NIL deal with TRUE that nets them a $400 package including $100 cash plus a $300 gift card to truelinkswear.com.

Vokey WedgeWorks Launches 2024 Low Bounce K Grind

Following the introduction of the new Vokey Design SM10 line, the new WedgeWorks Low Bounce K Grind, a tour-proven, versatile lob wedge, is now available on Vokey.com in 58-degree and 60-degree lofts and a Raw finish.

The Low Bounce K, born out of Master Craftsman Bob Vokey and longtime Vokey tour representative Aaron Dill’s collaboration with players on the PGA TOUR and across the worldwide professional tours, features 6 degrees of bounce. This gives players the versatility required to open the face and hit higher, softer shots off tight lies around the green while offering forgiveness out of the bunker due to the grind’s sole width.

Motocaddy Launches New Feature Packed Golf Bags for 2024

Motocaddy, the world’s best-selling electric caddy brand, is introducing three all-new golf bags designed for walking golfers in the United States and Canada that incorporate game-enhancing features optimized for use with electric caddies and push carts.

The latest stylish bags from the # 1 manufacturer of bags designed specifically for electric caddies, come in three all-new versions.

Construction Begins on First Ever Jack Nicklaus Heritage Course at Jack's Bay

Jack’s Bay, the 1,200-acre private club community renowned for its four miles of pristine pink sand beaches along Eleuthera, Bahamas’ Atlantic coastline, announces the commencement of construction for the world’s first Jack Nicklaus Heritage™ Championship Golf Course in collaboration with Nicklaus Design.

With the upcoming debut of the Jack Nicklaus Heritage™ Golf Course alongside the existing 10-hole Tiger Woods and TGR Design “Playground” Course, Jack’s Bay Club will cement its status as a premier lifestyle destination offering unparalleled golfing diversity. The course is slated to open for play in 2025.

Victory for Fujikura Ventus in Augusta

Fujikura, the leader in performance golf shafts, was honored to be the #1 driver and wood shaft in Augusta last week. The eventual Major winner trusted in VENTUS Black on his way to another green jacket victory.

At the Masters Tournament, Fujikura dominated the field as the #1 driver and wood shaft for the second year running. In total, 38.6% of the field used a Fujikura driver shaft during the week, with another 36.9% using a Fujikura wood shaft.

Viktor Hovland Joins PUMA Golf Family

PUMA GOLF announced the signing of Viktor Hovland to an exclusive shoe-only agreement. The Norwegian star has been wearing PUMA’s Ignite Articulate model for over a year with no formal agreement due to the exceptional comfort and performance provided by PUMA GOLF’s superior technology and design expertise.

“I started wearing PUMA shoes because I really liked the style and comfort,” said Hovland. “Shoes are critical for me because I use my feet to read greens. I’ve worked closely with the PUMA team to build shoes that perform well with AimPoint and are very comfortable.”

Sergio Joins Phil Sporting This Augusta Fashion Trend

Sergio Garcia was spotted at Augusta National this week wearing the new Master Green USWING Sunglasses.

USWING Sunglasses (http://uswingeyewear.com) have released a “Limited Edition” Master Green series, with just 99 pairs of each style worldwide.

Jordan Spieth 2024 Masters Scripting

Jordan Spieth will go after his second green jacket at the Masters. In typical Spieth style, he’ll take the course at Augusta National in head to toe Under Armour, sporting the brand’s latest innovations in golf.

Here's a first look at Jordan Spieth’s scripting for Masters weekend, including his debut of the all-new UA StealthForm hat that features a never-been-done-before collapsible design that is engineered for the perfect fit.

SiriusXM Announces Extensive 2024 Coverage for The Masters

SiriusXM, the exclusive audio broadcaster of the Masters Tournament, today announced its extensive broadcast plans for Masters week, April 6-14, with live coverage of all four days of Tournament play, daily Masters-focused talk programming, specials and more.

Masters Radio on SiriusXM will be available to subscribers across North America in their cars (channel 92) and streaming on the SiriusXM app. The SiriusXM app will feature a special Masters page enabling listeners to easily access Tournament coverage, and special Masters Week programming.

CBS Sports Set for 69th Consecutive Broadcast of The Masters

For the 69th consecutive year CBS Sports is set to broadcast the Masters Tournament, the most renowned event in golf, April 11-14 from Augusta National Golf Club in Augusta, Ga. The Masters is the longest-running sporting event broadcast on one network.

CBS Sports’ multiplatform coverage is highlighted by broadcast coverage on the CBS Television Network and streaming live on Paramount+, with third round action on Saturday, April 13 (3:00-7:00 PM, ET) and the final round on Sunday, April 14 (2:00-7:00 PM, ET). Masters Highlights additionally will air Thursday, April 11 and Friday, April 12 (11:35-11:50 PM, ET) on CBS and Paramount+.

Introducing Featherie - A Revolutionary Golf Apparel Brand for Teen Girls

A significant milestone in the world of golf fashion is happening right now as 14-year-old competitive golfer and entrepreneur Kate Korngold has proudly unveiled Featherie, a groundbreaking golf apparel brand tailored specifically for teen girls.

Fueled by her passion for golf and determination to fill the void in suitable attire for her peer group, Korngold has embarked on an extraordinary journey to redefine style, comfort and sustainability on and off the course.

Linksoul Revives Iconic Coast Highway Pocket Polo

Linksoul brings back the legendary Coast Highway Pocket Polo, a timeless classic in the world of golf fashion. After years of setting trends and inspiring imitations, and after a short sabbatical, we’re releasing our old friend back into the wild, now upgraded with a new approach to sustainability. Crafted from climate-positive and traceable cotton, every stitch reflects our commitment to style, quality, and environmental responsibility.

"If you remember this polo and bought every color every year, you know its unmatched comfort and versatility," says John Ashworth, Co-Founder of Linksoul. He adds, "Over the years, I’ve lost count of how many times we had our Linksouldiers asking for the return of the Coast Highway Pocket Polo. It’s returning in a bigger and better way in 2024. I've seen the influence it has had, and those who emulated it will recognize its legacy."

Bridgestone Spring Break Georgia 24

In celebration of the famous golf tournament in Augusta, Bridgestone Golf is dropping their Limited Edition Spring Break Georgia 2024 capsule.

The curated collection taps the nostalgic feel of the 90's with the addition of three randomly placed Tiger Woods autographs for lucky fans.