Club Champion Hires New Chief Marketing Officer

Club Champion, the globe’s top custom golf club fitter and builder, is pleased to announce Colin Hall as their new Chief Marketing Officer. With more than 135 studios worldwide, Hall will be stepping into a leadership role at one of the fastest-growing golf retailers in the world.

Prior to joining Club Champion, Hall served as Chief Revenue Officer and Chief Marketing Officer at Fusion Education Group, overseeing the company’s sales and marketing brands. Additionally, during his time as Chief Marketing Officer at Allen-Edmonds Shoe Corporation, Hall tripled revenue by focusing on direct-to-consumer strategies.

Pro's Choice Golf Shafts Announce New Graphite Design Tour GC Game Changer for 2025

Pro’s Choice Golf Shafts, Inc. announces that the new 2025 Graphite Design Tour AD GC ‘Game Changer’ wood shafts will be available beginning September 6, 2024 through Pro’s Choice Golf Shafts, Inc. and their Authorized Dealer network in the United States, Europe, Australia, Canada, South America, South Africa, and the UAE.

Designed and manufactured at the Graphite Design Japan factory headquarters, the Graphite Design Tour AD GC ‘Game Changer’ are pearl white with bronze and orange accents and finished with a gloss clear coat.  The Tour AD GC, like the other high performance Tour AD wood shafts, utilizes premium, aerospace quality carbon-fiber materials and are available in 40g R2, R1 and S flex, 50g R2, R1, S and X flex, 60g SR, S, X and TX flex, 70g S, X and TX flex and 80g X flex.

Galvin Green Presents Advances in New Sustainability Review

Leading high-tech golf apparel brand Galvin Green has set out its advances and future goals in a Sustainability Review published today that includes the company’s environmental progress and views of retail partners, suppliers, Tour players and customers on the importance of environmental considerations.

The latest version of the brand’s groundbreaking review showcases its relentless pursuit to produce responsibly sourced, long-lasting golf clothing that offer golfers the very highest levels of performance, while highlighting the fact that more than 80% of garments in the latest collections are produced using sample-tested, bluesign® or Oeko-Tex® Standard 100-approved fabrics.

New Galvin Green Shirt Collection Offers Golfers a Unique Look

The exclusive designs of the latest shirt collection from leading high-tech golf apparel brand Galvin Green were inspired by flowing DNA molecular structures and offer golfers a selection of super distinctive styles that are sure to stand out on the course this summer.

Crafted to provide top breathability and UV protection in warmer temperatures, the new styles incorporate a series of eye-catching scientific patterns to ensure the shirts continue the sustainable brand’s legacy of challenging traditional golfing conceptions. The all-encompassing men’s collection is comprised of 12 bold designs in an unmatched palette of colors, while six contemporary women’s styles deliver an unrivalled fashionable look.

Hudson National Golf Club Reopens Following Fazio Renovation

Hudson National Golf Club has unveiled its Fazio Design after a year-long closure for an extensive renovation. The club—located in Croton-on-Hudson, New York, 40 miles north of New York City and featuring expansive views from high above the Hudson River. The renovation features significant improvements to all 18 greens, every bunker, new grasses and irrigation, and a greater reliance on strategic decision-making, especially by the better player.

A golf-only club from its opening in 1996, Hudson National has long been a favorite of better players in the competitive New York market, and a regular host of area tournaments. The club’s commitment to pure golf has made it a stalwart on Golf Digest’s list of top 100 courses in the U.S.

French Lick Resort to Open New Short Course in Early Fall 2024

French Lick Resort’s championship Pete Dye and Donald Ross courses and 9-hole Valley Links are about to have company with a fourth course set to open at the resort soon.

The Sand Creek Course at French Lick Resort is set to debut in early fall 2024, providing guests a completely new way to enjoy the game. This short course, located adjacent to the Valley Links course and driving range, will feature nine holes ranging between 35 and 90 yards. Golfers can expect to complete the course in about 75 minutes. Clubs and balls will be provided with the greens fee, and guests may use their own clubs if they wish.

Original Penguin Announces LPGA Tour Professional Esther Henseleit as New Brand Ambassador

Original Penguin®, a division of Perry Ellis International, the renowned lifestyle brand recognized for its timeless style and contemporary flair, today announces the signing of 25-year-old golf professional, Esther Henseleit, as a new brand ambassador. 

“We are honored to welcome Esther to the Original Penguin family,” said Oscar Feldenkreis, CEO and President of Perry Ellis International. “Her passion for golf and her keen eye for style perfectly aligns with our brand values. We continue to celebrate individuals who embody the Original Penguin spirit, and we are confident Esther will resonate with our global audience.” 

Club Champion Continues Expansion with Two More New Stores

Club Champion, the globe’s top custom golf club fitter and builder, continued its steady climb at the end of the second quarter. With two new stores opening recently, the company is continuing to bolster its identity as the industry leader.

After opening in Westbrook, ME (their first in the state) and in Durham, North Carolina, Club Champion is now in 43 states and has surpassed 130 studios worldwide. With plans to reach 140 studios by the end of 2024, Club Champion is well on its way to being in every state and every flourishing golf market in America.

Bridgestone MindSet Testing Data Proves New Visual Technology Leads to Lower Scores

Bridgestone Golf, the #1 Ball-Fitter in Golf, today released the results of MindSet testing with players from a wide range of handicaps. After being available at retail for just six months, Bridgestone conducted in-depth consumer testing to determine if players are saving meaningful strokes with MindSet and exactly how many. The impressive results indicate the vast majority of testers who used the TOUR B with MindSet and the MindSet process improved their scores significantly over the course of just five rounds.

MindSet is a visual technology appearing on Bridgestone’s TOUR B golf balls that is designed to help players separate analytical thoughts from athletic performance by way of an improved pre-shot routine and greater focus at address. Currently it is both the only printed ball technology aimed at lowering scores as well as the only gear in the golf category that addresses mental focus on the course. The outstanding results of the latest consumer MindSet testing are not surprising, as proprietary research done in conjunction with the Spring GPAU survey conducted by Golf Datatech, a Circana Company, indicates 74% of recreational players are interested in developing a new pre-shot routine to quiet their mind and hit more consistent shots.

Golf Pride and Stephen Curry’s UNDERRATED Golf Drop Limited Edition Grip Kit Promoting Equity Access and Opportunity in the Game

Golf Pride, an industry leader in innovation and golf performance equipment, has collaborated with Stephen Curry and his UNDERRATED Golf brand on a limited-edition grip kit that exemplifies their shared commitment to making golf more accessible to young athletes in often overlooked communities.

Over the past two seasons, UNDERRATED Golf has hosted 10 tournaments throughout the US. In that time, UNDERRATED Golf in partnership with its brand partners who understand the vision, help junior athlete golfers gain access to great courses and create a special and inclusive environment.

2024 Ventus Red and Black: Fujikura Completes the VeloCore+ Collection

Fujikura, the leader in performance golf shafts, is proud to announce the addition of the 2024 VENTUS Red and VENTUS Black to the VeloCore+ collection. Available globally at Charter Dealers from July 1, 2024.

Building on the success of the recently launched 2024 VENTUS Blue, these two new additions to the acclaimed VENTUS series are engineered with the groundbreaking VeloCore+ Technology, marking a new era of performance for golfers of all skill levels and abilities.

Win an All-Inclusive Trip to Reynolds Lake Oconee

Want to win two rounds of golf at Reynolds Lake Oconee?  Airfare, ground transportation, and lodging all included?  And throw in a fitting at The Kingdom?

Well now you can in the Reynolds Lake Lucky Seven Sweepstakes.

Chambers Bay to host 2028 U.S. Amateur Four-Ball

Chambers Bay, in University Place, Wash., has been selected by the USGA as the host site for the 2028 U.S. Amateur Four-Ball Championship. This will be the seventh USGA championship awarded to the public golf course in its 17-year history. Chambers Bay is owned by Pierce County and managed by KemperSports. The dates of the event are May 20-24.

The club has previously hosted four USGA championships – the 2010 U.S. Amateur won by Peter Uihlein, the 2015 U.S. Open won by Jordan Spieth, the 2021 U.S. Amateur Four-Ball won by Florida teenagers Kiko Francisco Coelho and Leopoldo Herrera III and the 2022 U.S. Women’s Amateur won by Saki Baba. Chambers Bay will also host the 2027 U.S. Junior Amateur and the 2033 U.S. Amateur. 

World No. 1 Aims for Sixth Win of 2024 in Star Studded Field at TPC River Highlands

The Travelers Championship – scheduled for June 20–23 at TPC River Highlands – will host the top-ranked player in the world, seven of the top eight players in the Official World Golf Rankings, nine of the top 10 players in the FedEx Cup standings and all four Team USA Olympic qualifiers.

“TPC River Highlands was designed to offer interest, balance and variety,” said golf course architect, Bobby Weed. “The New England terrain offers exciting semi-blind and tree-lined holes. Along with holes hugging the Connecticut River, there is excitement at every turn.”

Perfection at Pinehurst for Fujikura

Fujikura, the leader in performance golf shafts, was honored to be the #1 driver and wood shaft at the 2024 U.S. Open. Trusted by some of the world’s best golfers at Pinehurst, this was the 3^rd consecutive Major where Fujikura was the #1 driver and wood shaft at the event. 

At the 124^th U.S. Open, Fujikura dominated the field with one of their largest driver and wood shaft counts in a Major Championship. In total, 47.7% of the field used a Fujikura driver shaft during the week, with another 41.8% using a Fujikura wood shaft.

Miura Golf Launches Highly Anticipated Forged Wedge Series

Miura Golf, manufacturer of the world’s finest forged golf clubs, today announced the release of their new forged wedge series.

Five years in the making, the new Y and C grind soles were designed to interact crisply with the turf to enhance contact and encourage consistency. The lie, loft and face progression creates a flawless flow from the hosel through the clubhead. The clean, classic forged wedge look was developed to promote short game confidence for pros and amateurs alike.

How Many Majors Can Bryson DeChambeau Win? Odds For 2024 US Open Winner’s Career

One of golf’s most enigmatic stars in Bryson DeChambeau thwarted Northern Irish supernova Rory McIlroy on the back nine at Pinehurst No. 2 on Sunday to capture the California native’s second career U.S. Open championship and 13th win of his pro golf career.  

Now, DeChambeau has two Majors under his belt (the 2020 and 2024 U.S. Open) and years of golf to go (health permitting), which begs the question of whether the 30-year-old California native's upset across North Carolina sports betting at Pinehurst was the first step in a potential run of wins in the sport’s biggest tournaments.

PXG Battle Ready II Darkness Putters Introduce New Blacked Out Finish in 5 Best Selling Models

PXG has rolled out an eye-catching new look in five of its most sought-after Battle Ready® II Putter models. The new PXG® Battle Ready® II Darkness® Putters present an all-black finish complimented by PXG’s iconic Darkness Insignia. Available in the Bat Attack®, Blackjack®, Brandon®, Closer®, and Hercules® putter designs, these striking putters deliver exceptional consistency and a custom configuration to suit every stroke.

“You spoke. We listened,” said PXG Founder & CEO Bob Parsons. “At the request of our PXG Troops, we are thrilled to introduce a new, smoking-hot finish to our PXG Battle Ready II Collection.”

PUMA Golf Releases Retro Runner Style Teveris G Spikeless Golf Shoes

Meet the TEVERIS G, a new streetwear inspired spikeless golf shoe released by PUMA Golf. This silhouette draws on high-performance aesthetics inspired by PUMA’s 2000s running range but redesigned with an outsole for traction on the golf course, making these sneaks the perfect choice for an athletic, trendy look.

“The TEVERIS G is a lifestyle shoe we drafted from the early 2000s,” said Mike Diaz, Marketing Director, Puma Golf. “That era is trending in fashion and we wanted to deliver a nostalgic, retro shoe for the modern golfer.”

Edel Golf SMS and SMS Pro Irons Review - PGAPappas 12 Days of Christmas Winner Guest Review

Here's an absolutely fantastic and thorough review from a winner in my PGAPappas 12 Days of Christmas Golf Giveaway.  This one comes from Kyle (@Just_Peebs on X) on his new custom built Edel Golf SMS and SMS Pro irons.

Kyle is a certified golf nut, an equipment junkie, and always looking to take that next step in his game.  And it sounds like he has done just that with his new SMS and SMS Pro irons.  Kyle says he's "hit some of the straightest and most consistently long irons of my life" and the "distance control with these irons, especially the pro model, is unreal."