Carter Plantation Becomes First Course in the World to Install ReelGOLF Technology to Run Automated Par 3 Challenges

Players with tee times at Carter Plantation in Springfield, La., will now have the option to play daily, on-course challenges like Closest-to-the-Pin or Ring of Fire for the chance to win cash prizes. This is all made possible through the technology of ReelGOLF, an on-course video system that captures shots for players on signature holes (in this case, hole No. 14 on Carter Plantation) and runs automated par 3 challenges.

Carter Plantation is the first course in the world to install the ReelGOLF Challenge system, which is dedicated to providing golf course owners and operators with an ecosystem that turns their signature holes into profit centers.

Richland Opens at Reynolds Lake Oconee

Richland—the seventh golf course at Reynolds Lake Oconee—has officially opened for play. The new 18-hole layout was created by acclaimed course architect Tom Fazio by combining nine holes from his existing National course with nine all-new holes.

This gives Reynolds Lake Oconee two Fazio designs (Richland and The National) along with courses from Jack Nicklaus (Great Waters), Rees Jones (The Oconee), Jim Engh (Creek Club), and two by Bob Cupp (The Preserve and The Landing).

Shot Scope’s Jennifer Saxon Qualifies for Prestigious Concession Cup

For every golfer who takes the game seriously, the same six letters loom ominously, and almost constantly, over our heads when we think about our on-course performance.

In a sport in which “perfect” simply doesn’t exist, it’s the pursuit of B-E-T-T-E-R that has us all obsessed. “How much practice will I need to put in to be three shots better?” “How many lessons until this swing change makes me better?” “If I add 10 yards to my drives, will my scores be better?”

The ANNIKA Driven by Gainbridge at Pelican and BayCare Health System Launch 2024 Birdies for Babies Charitable Program

The ANNIKA driven by Gainbridge at Pelican and BayCare Health System announced today the launch of its “Birdies for Babies” charitable program surrounding the 2024 edition of the championship, taking place Nov. 14-17 at Pelican Golf Club in Belleair, Fla.

To give back to the local community, The ANNIKA has pledged to donate $50 for every birdie and $100 for every eagle scored during all four rounds of the championship (Nov. 14-17) with a minimum donation of $100,000 to the Morton Plant Mease Health Care Foundation. All funds received from this partnership will be invested at BayCare’s Mease Countryside and Morton Plant hospitals to enhance the care of their most vulnerable, premature babies, specifically with access to the NICU2HOME app and a new neonatal transporter.

Galvin Green Kits Out Squire Cup Trams with Leading Rain Gear

Leading high-tech golf apparel brand Galvin Green kitted out both teams at last week’s Squire Cup with the all-new  as Head Professionals and Assistants from the Metropolitan PGA section battled it out for the prestigious title at Fishers Island Club.

Wearing the premium brand’s stretchiest ever waterproof jacket, the team of Assistants retained the Cup with a score of 11 to 7 in the super refreshing Cool Grey/Sharkskin colorway, while the Head Professionals sported the eye-catching Navy/Cool Grey option.

The Million Dollar Round Offers Largest Amateur Prize in Hiatkry

A revolutionary era in amateur golf has begun with the launch of The Million Dollar Round.

For the first time, amateur golfers have the opportunity to compete for an extraordinary $1 million first prize, marking a historic milestone for non-professional sports.

The Pro Rivals Open Announces Inaugural Event

THE PRO RIVALS OPEN, a new competitive golf tournament series that brings together professional athletes from the four major sports leagues, announced that 33 former professional athletes from across the world of sports have committed to participate in THE PRO CUP this December at Innisbrook Resort.

THE PRO CUP will be played at the famed Copperhead Course at Innisbrook Resort in Palm Harbor on Dec. 10-14 and feature some of the most celebrated and accomplished athletes from baseball, basketball, football and hockey. The confirmed list of participants includes 19 players with a handicap of 2.0 or lower, six members of their respective sport’s hall of fame and five athletes who earned the top individual award in their league.

Nicholas Echavarría Wins ZOZO Championship in Original Penguin Apparel

Original Penguin®, a division of Perry Ellis International, Inc., is thrilled to celebrate Nico Echavarría’s second PGA TOUR victory at the prestigious ZOZO Championship in Japan. Demonstrating resilience and skill, Echavarría calmly rolled in a birdie putt on the 72nd hole for the one shot victory while showcasing his complete game and unmistakable style wearing Original Penguin’s high-performance apparel. The win solidifies Echavarría’s reputation as a rising star and Original Penguin’s role in providing apparel that blends style, comfort, and innovation.

Echavarría, who hails from Colombia, embraced the dynamic, fashion-forward clothing from Original Penguin that combines style with technical performance to meet the demands of the modern golfer. The victory underscores Original Penguin’s commitment to creating golf apparel that performs under pressure while celebrating individuality on the course.

Graphite Design Tour AD-VF Wins DP World Tour Genesis Championship

Pro’s Choice Golf Shafts, Inc. announced today that the winner of the DP World Tour Genesis Championship held at Jack Nicklaus Golf Club Korea, Incheon, South Korea was playing a Graphite Design Tour AD VF-95 X-Stiff flex Hybrid shaft in his Titleist U505 Utility Iron. The champion collected his second DP World Tour win after birdieing the first playoff hole.

Additionally, the second-place finisher was also playing a Graphite Design Tour AD VF-6 X-Stiff Wood shaft in his Titleist GT3 Driver.

PXG Tour Professional Nicolas Echavarria Wins ZOZO Championship

PXG Tour Professional Nicolas “Nico” Echavarria achieved his second PGA TOUR victory at the Zozo Championship. A significant milestone in his professional career, this victory not only solidified Echavarria’s status on the PGA TOUR but also showcased his impressive talent and skill under pressure.

“Nico’s dedication, hard work, and resilience have truly shone through,” PXG Founder and CEO Bob Parsons shared. “We are incredibly proud to have him as a representative of PXG, and we look forward to seeing his continued success.”

The Peninsula Club Re-Opens Following Strategic Renovations

The Peninsula Club, the esteemed golf and country club located on the shores of Lake Norman just north of Charlotte, NC, is now fully operational following a comprehensive renovation project, led by the renowned full-service golf design and land planning firm Beau Welling Design (BWD).

The completed work as part of the Club’s “Next Generation Renovation Project” features significant renovations to both the 18-hole championship golf course as well as other facilities to create a new and refreshed experience for members and guests of the distinguished club. The routing and footprint of the championship course remain largely unchanged, but several aspects of the original design have been adjusted to deliver a strategic, memorable and playable test of golf.

Omni La Costa Resorts Announces NCAA Championships Extension

Omni La Costa Resort & Spa announces that following the rave reviews received from hosting the NCAA Division I Women’s and Men’s Golf Championships in May, the legendary Southern California destination has been awarded a two-year extension to its already existing contract with the NCAA.

The Gil Hanse-renovated North Course at Omni La Costa will now host the best collegiate players in their season-ending championship through 2028. With the addition of 2027 and 2028, the North Course will host the event for five consecutive years. This will be the longest consecutive streak of the tournament being played at one venue in the rich history of NCAA golf.

MGI Golf Continues Relationahip with The Olympic Club on New Fleet Agreement

MGI Golf, global leader in technology for the walking golfer and maker of America’s No. 1 electric golf caddy, recently extended its partnership with The Olympic Club to deliver its fourth fleet of electric caddies while establishing its latest fleet offering at The Club at Ibis.

Through its Electric Caddy Fleet Program, MGI Golf provides access to its industry-leading electric caddies and enhances the walking experience for those who play at golf facilities around the world. Clubs that deploy MGI electric caddy fleets enjoy additional revenue streams while offering a unique and innovative amenity for members and guests.

Edison Golf Launches New Website

Edison Golf, a company dedicated to revolutionizing wedge performance for everyday recreational golfers, is pleased to announce the publication of their new website at www.EdisonWedges.com.

The new site clearly and concisely shows how the Edison 2.0 wedges significantly differ from the look-alike ‘tour design’ wedges from other brands, which exhibit mostly minor cosmetic changes from year to year. The distinctive back design of the Edison 2.0 wedges delivers the most efficient distribution of clubhead mass in the category to give golfers improved distance consistency, more forgiveness and enhanced spin.

Phoenix Country Club to Host 50th Professional Event in Illustrious 125 Year Histkey

Phoenix Country Club will host the PGA TOUR Champions’ Charles Schwab Cup Championship Thursday – Sunday, November 7 – 10. The 2024 season-ending event will be the 50th professional golf tournament played at Phoenix Country Club in the historic venue’s 125-year history – more than any other golf facility in Arizona (TPC Scottsdale is number two with 36 events).

The Charles Schwab Cup Championship has been played at Phoenix Country Club since 2017 after relocating from Desert Mountain Country Club. In addition to the Schwab Cup, the venerable downtown Phoenix club hosted the Phoenix Open 42 times, including annually from 1932-1954 and 1972-1986, and every other year between 1956 and 1970. The PGA TOUR Champions announced last year that Phoenix Country Club will continue to host the Charles Schwab Cup Championship through 2032.

Odyssey Announces New Ai-ONE And Ai-ONE Milled Extensions to Putter Line

Odyssey has announced extensions to their Ai-ONE and Ai-ONE Milled putter line with new models that feature the same core technologies of the highly successful existing line.

The Odyssey Ai-ONE lineup leverages Callaway’s industry-leading Artificial Intelligence design and super-computing capabilities to create the most advanced putters in golf.

Cobra Golf Introduces New KING Tec, KING Tec X, and KING Tec X ONE Length Irons

COBRA Golf,  a leader in golf club innovation, today introduced the fifth generation KING TEC, KING TEC-X, and KING TEC-X ONE LENGTH Irons.

Aimed at a wide variety of handicaps, the improved KING TEC lineup offers the ultimate combination of forged feel and looks, impressive distance, and enhanced forgiveness.

Bridgestone Golf Releases Halloween Themed B00 Tour B XS Balls

To get into the Autumn spirit, Bridgestone Golf is launching a limited edition Boo Ball - a Halloween-themed version of the TOUR B XS that staffer Boo Weekley plays on the Champions Tour. 

The packaging is limited and the ball features a unique stamp.

Canton Ohio to Host 2025 Team USA National Championship

Team USA Golf Events LLC is proud to announce the 4th Annual Team USA National Championship will be played on August 23rd  and 24th, 2025 in Canton, Ohio.  The championship event will be played on two of Ohio’s finest golf courses, Glenmoor Country Club and The Quarry Golf Club.

The Team USA vs Team Scotland Amateur Golf Championship enters its fourth season in 2025.  Amateur golfers play in local qualifiers across the United States throughout 2025. No USGA-GHIN Handicap is required to participate.  Golfers who win their flight at the qualifying tournaments win entry into the Team USA National Championships in Canton, Ohio. Amateur Golfers can also buy directly into the National Championships in Canton if there is no local qualifier in their area. The $285 entry fee includes opening ceremonies at the Pro Football Hall of Fame and two rounds of golf with the chance to win a trip to St. Andrews, Scotland.🏴󠁧󠁢󠁳󠁣󠁴󠁿 

Escape to JW Marriott Miami Turnberry’s Storied Championship Courses

Florida’s award-winning JW Marriott Miami Turnberry features two legendary championship courses – The Miller and The Soffer – each has hosted both the PGA and LPGA tours, offering risk and reward scenarios at every hole, against a breathtaking backdrop.

Hone in your skills at the Resort’s complimentary on-site Driving, Chipping and Putting ranges. Also, at the Resort – 5-acre Tidal Cove Waterpark, 25k sq. ft. Spa & Salon, and more. Conde Nast Traveler’s #1 Florida Resort three consecutive years!