Titleist Adds 58.06K, 60.06K Lob Wedge Models to Vokey Design SM10 Lineup

Vokey Design, themost played wedges on the PGA TOUR since 2004, will extend its SM10 family in 2025 with the addition of two new tour-proven offerings – the 58.06K and 60.06K lob wedges. The .06K models offer the greenside versatility of a low bounce lob wedge with the added forgiveness of a wide K Grind sole, which excels out of the bunker. These features are particularly geared towards players with shallower deliveries, or those who play on firmer turf conditions, yet still benefit from the performance of a wider sole.

The .06K Grind lob wedge, which has been available as a WedgeWorks offering in prior years, was born out of the collaboration between Master Craftsman Bob Vokey and players competing at the highest level of professional golf. In the case of the .06K Grind, Vokey found that some players preferred the K Grind sole but needed a lower bounce version to hit higher, softer pitches off the firm, tight lies on tour.

LIV Golf and FOX Sports Announce Multi-Year Broadcast Agreement

FOX Sports and LIV Golf today announced a multi-year media rights agreement that will deliver live coverage of LIV Golf League and competition to viewers throughout the U.S. beginning this February with the start of LIV Golf’s third official League season.

Throughout the season, all three days of LIV Golf tournament competition will air live across the FOX family of networks, with more than half of the League’s schedule airing on FOX or FS1. Select rounds will air on FS2, FOX Business Network and the FOX Sports App, with nearly all of the LIV Golf season’s 210 hours of competition carried live across FOX Sports platforms. All LIV Golf coverage will also be streamed on the FOX Sports App and to LIV Golf+ app subscribers.

Titleist Continues Metalwood Innovation with Launch of New GT1 Driver, Fairway and Hybrid

Titleist introduces the all-new GT1 driver, fairway and hybrid, rounding out the tour-validated GT metalwood lineup with models in each category designed to deliver high launch, fast ball speeds and increased stability.

New GT1 metalwoods feature ultra-lightweight configurations to facilitate effortless launch and speed for moderate swing speed players, yet all are configurable in astandard build to accommodate all players seeking higher launch and mid-spin performance. GT1 drivers, fairways and hybrids offer the deepest center of gravity (CG) placements across the GT metalwood family in their respective categories.

The LINKS 100 Unveiled

LINKS Magazine—for 35 years the worldwide authority on the lifestyle of golf and the world’s best courses—has unveiled The LINKS 100, its ranking of the world’s top 100 courses presented by FootJoy. 

Unlike any other current course ranking, The LINKS 100 was voted on solely by course architects—specifically, members of the American Society of Golf Course Architects (ASGCA), the European Institute of Golf Course Architects (EIGCA), and the Society of Australian Golf Course Architects (SAGCA). 

Original Penguin Celebrates 70th Anniversary

Original Penguin®, a division of Perry Ellis International, is proud to announce that the iconic sports and leisure brand will be exhibiting at the 2025 PGA Show (Booth #6173), January 22-24, 2025 in Orlando, FL. In a revamped booth for 2025, Original Penguin will highlight their Summer/Fall collections for golf and racquet sports and celebrate the brand’s 70th anniversary throughout the week.

We are excited to be exhibiting at the 2025 PGA Show and to build on the momentum we have generated as we continue to grow the Original Penguin footprint in the marketplace,” said Oscar Feldenkreis, CEO of Perry Ellis International. “The PGA Show is an important venue for us to showcase our exciting new collections and we look forward to meeting with existing and new customers, PGA professionals and members of the media. This year, we look forward to celebrating our 70th anniversary and our iconic mascot Pete the Penguin’s birthday.”

PGA National Resort Winter Escapes

PGA National Resort – South Florida’s world-class golf, pickleball, vacation, culinary, family, weddings, corporate and group events, and spa destination now showcasing the stunning results of its recent $100 million transformation – welcomes its guests to elevate their 2025 travel plans with an exclusive 20% discount on its bestselling Gold Golf Experience.

 

Now through April 30, the Gold Golf Experience combines luxury accommodations, including newly renovated suites and cottages, with an unmatched golf experience across the resort’s 99 holes spanning six renowned courses. Guests can enjoy a morning round followed by optional replay rounds in the afternoon at reduced rates. The offer includes a daily round of golf on a choice of either The Fazio, The Match, The Estate, The Champion (with a surcharge), or The Palmer (with a surcharge) courses. 

Motocaddy Expands Presence at PGA Show

Motocaddy, the world’s leading electric caddy brand, is set to expand its presence at the upcoming PGA Show, offering golf operators from across the United States and Canada the opportunity to explore and trial its innovative products during the Demo Day—marking the first time the company has participated in this event.

The brand will also showcase its enhanced commitment with a prominently positioned, significantly larger booth (#1504) on the show floor, plus an expansive 1,900-square-foot on-site meeting room. 

Shot Scope Announces New PRO X Rangefinder

Shot Scope, an industry leader in golf GPS and shot tracking technology, will debut its new PRO X laser rangefinder while exhibiting at the upcoming 2025 PGA Show. This next-generation rangefinder, which features graphics customization, will be displayed in Booth No. 1801.

The PRO X rangefinder features accurate yardage and precision optics on the golf course, helping golfers play their best round after round. Equipped with Adaptive slope technology, Rapid-fire detection, and Target-lock vibration, the PRO X provides golfers with exact distances instantly over a range of 800 yards. 

The PRO X also has an anti-slip rubber grip and a convenient extra-strong built-in cart magnet, allowing easy access. Golfers who prefer to secure the rangefinder to their bag can use the convenient travel case and carabiner.

LAB Golf Announces Executive Team to Lead Zero Torque Revolution

L.A.B. Golf, renowned for its revolutionary Lie Angle Balance (L.A.B.) technology in putting, today announced its executive leadership team, including the appointment of seasoned executive Robert Johnson as President. Johnson’s addition comes as the company prepares for a pivotal year in its mission to redefine the putting experience for golfers worldwide.

L.A.B. Golf sees 2025 as a tipping point for the adoption of Zero Torque putters and is bolstering its leadership team to accelerate innovation, expand market presence, and deliver on its commitment to help golfers putt better.

JONDO Makes PGA Show Debut

JONDO, the brand redefining golf eyewear with its revolutionary technology and handcrafted designs, is thrilled to announce its inaugural participation in the 2025 PGA Show. 

Taking place January 21-24 at the Orange County Convention Center in Orlando, FL, this marks a significant milestone as JONDO unveils its innovative sunglasses to the golf industry’s most influential professionals and enthusiasts.

Ping to Use Zen Green Stage Technology at Phoenix HQ

Zen Golf, a British technology firm, has announced that PING, a long-time leader in putter innovation and performance, will be adding a Green Stage adjustable putting green to the PING Putting Lab inside the PING Proving Grounds at its global headquarters in Phoenix, Arizona.

The Green Stage is PING’s second, with the first Zen having been installed in the PING Performance Research Centre at Loughborough University in the UK since the summer of 2021.

Five Iron Golf and Callaway Golf Launch Callaway Tour Fitting

Five Iron Golf, the global leader in golf and entertainment, is partnering with Callaway Golf, a leader in equipment design, performance, and innovation, to launch Callaway Tour Fitting. This premium, Tour-level fitting experience puts the golfer at the forefront to perfectly tailor their equipment needs to their game.

After revolutionizing indoor golf, Five Iron is now transforming the equipment fitting experience. With all Five Iron coaches becoming Callaway Certified Fitters, Five Iron is the first-ever indoor golf brand to globally offer Tour-level fittings backed by certification from a top golf equipment manufacturer.

Graphite Design Tour AD GC Wood Shafts and Raune Iron Shafts Showcased at PGA Show

Pro’s Choice Golf Shafts Inc., exclusive distributor of Graphite Design premium golf shafts, announces that they will be showcasing the brand new 2025 Graphite Design Tour AD GC wood and Raune Iron shafts as well as all the other very popular Graphite Design shafts at the 2025 PGA Merchandise Show being held January 22nd through January 24th at the Orange County Convention Center in Orlando, FL.  

The company will also be participating in the outdoor Demo Day on January 21st at the Orange County National Golf Center and Lodge in Winter Garden, FL.

NCR Country Club to Host 2027 Junior PGA Championships

NCR Country Club in Kettering, Ohio, has been selected to host the Junior PGA Championships in July 2027.

The 51st edition of the Championships, one of junior golf’s major events, will feature 312 players—156 girls and 156 boys—competing concurrently in a four-day, 72-hole stroke play format.

Two Branson Golf Courses Earn Top 10 Status

Golfweek released its annual “25 Best Public Access Short Courses in the U.S.” compilation and two Branson Golf Destination courses shone, earning top 10 status – Top of the Rock (No. 3) and Mountain Top (No. 8).

The development of short courses has been one of the greatest trends in golf over the past decade. Par-3 layouts have been around for decades, but the recent proliferation of new ones is providing golfers with more options, ones that cost less and take less time to play than traditional length 18-hole courses. 

Christiaan Bezuidenhout Signs with PXG

Christiaan Bezuidenhout, the 30-year-old South African who is a five-time winner on the DP World Tour, two-time Olympian, and Presidents Cup player, has signed a multi-year contract with PXG.

“I love PXG clubs and apparel, which is the non-negotiable starting point for any professional partnership that I enter into,” commented Christiaan, who joins an ever-growing PXG stable of Tour pros across the men’s and women’s game. “I’m also super-impressed by the whole ethos of the company and the way they do business. Innovation, technology, design, quality of materials, and performance – you get the full package with PXG.”

Titleist Introduces New GT1, GT2 and GT3 Hybrids

Building on the Generational Technology of the new GT drivers and fairways, Titleist adds to its family of metalwoods with the introduction of the all-new GT1, GT2 and GT3 hybrids. The new lineup offers improved stability and forgiveness along with new flat-weight adjustability, giving fitters and golfers greater control over center of gravity (CG) placement to dial in ball flight and launch conditions.

All three models, each uniquely designed for a different player profile, offer higher inertia setups than the prior generation along with refined shapes to improve playability.

Cobra PUMA Golf Signs Rickie Fowler to Long Term Extension

COBRA PUMA Golf, a leader in golf club and apparel innovation, is pleased to announce the signing of Rickie Fowler to a long-term extension that will keep the California native in the CPG family for years to come. Fowler, who initially signed with PUMA Golf in ’09 and COBRA Golf in ’12, will continue to wear head-to-toe PUMA Golf apparel and carry a full bag of COBRA clubs.  

“The COBRA PUMA Golf brands are like family to me,” said Fowler. “The clubs and apparel are as good as it gets and the fact that they know what I look for in fashion and style gives me extra confidence on and off the course.  While their products are incredible, I also truly value all the relationships I’ve built here throughout my career. Extending this partnership was a simple decision and I’m excited to stay part of these amazing brands.”

Titleist Introduces New Scotty Cameron Phantom Putter Models

Scotty Cameron adds five new configurations to the Phantom mallet putter lineup, introducing the NEW tour-inspired Phantom 5.2 and Phantom 7.2 models to the mallet family, as well as offering the Phantom 5, Phantom 11 and Phantom 11 Long Design models in left-handed setups for the first time.

The all-new Scotty Cameron Phantom 5.2 and 7.2 putters, featuring the popular wingback Phantom 5 and Phantom 7 mallet head shapes, are crafted with an I-beam-style plumbing neck. The plumbing neck setup provides players with alternative toe flow properties and alignment benefits to the shaft and neck configurations already offered in the Phantom lineup.

Ping Unveils New G440 Drivers, Woods, Hybrids, and Irons

How does a PING G driver with faster, more consistent ball speeds and higher launch across the face sound? What about higher launching, longer carrying PING G irons with improved stopping power in a more compact players shape?

PING has done all of that and more with their new family of G440 drivers, fairway woods, hybrids, and wedges. The new custom-fit, custom-built G440 family consists of three driver models (MAX, LST, SFT), three fairway-wood designs (MAX, SFT, LST) in multiple lofts, six hybrid choices and an iron set (4-9, PW, UW, 52°, 56°).