Srixon Irons Reign Supreme, Claiming Second PGA TOUR Victory in January

Srixon is back in the winner’s circle, as staffer Sepp Straka earned his third PGA TOUR title at The American Express on Sunday. This win marks Srixon’s second PGA TOUR victory in January following fellow staffer Hideki Matsuyama’s triumph at The Sentry just a few weeks prior.

Equipped with Srixon’s all-new ZXi Irons and Z-STAR XV golf ball, Straka was dialed in with his equipment from the jump. Carding his first three rounds in the 60s, including two back-to-back 64s in rounds three and four, Straka never let his foot off the gas finishing the tournament at 25-under par.

Titleist Introduces New Vokey Design Limited-Edition Oil Can Finish

Vokey Design unveils its new, limited-edition Oil Can finish, a modern update to the classic Vokey Oil Can look, now available with the performance and technology of Vokey Design SM10 wedges. The finish, newly refined and highly durable, is a nod to Vokey’s popular Oil Can finishes of past generations, which date all the way back to the Vokey 200 Series wedges.

The new limited-edition finish is applied through a PVD treatment, which helps achieve a rich copper color while minimizing reflectivity and maximizing durability. Complementing the Oil Can finish is a custom copper-colored Golf Pride Z-Grip Cord grip with BV Wings and a Project X wedge shaft with an exclusive Brushed Chrome finish.

ASICS Introduces the JAPAN S Golf Shoe: Combining Style and Comfort for the Modern Golfer

Drawing inspiration from one of ASICS® throwback offerings from 1981, ASICS unveils its latest golf footwear model: the all-new JAPAN S Golf shoe.

These shoes deliver everyday style and comfort, ensuring golfers look and feel their best throughout the entire round. 

ECCO Golf to Unveil All New BIOM H5 at PGA Show

ECCO GOLF, leaders in golf footwear innovation, will introduce its upcoming collection for the spring and summer seasons during the 2025 PGA Merchandise Show in Booth #2408 at the Orange County Convention Center in Orlando, Florida from January 21-24.

The pioneering brand continues to push boundaries of comfort, style, and technology with the ECCO GOLF BIOM H5, a performance golf shoe built for the elements. Drawing inspiration from the rugged Scottish Highlands and leveraging ECCO’s renowned Danish innovation, the BIOM H5 is a step forward for the golf shoe experience and represents the true nature of golf. The shoe is designed in men’s and women’s sizes, 10 total colorways as well as both lace and BOA® closure systems, and along with the entire SS25 collection, it will be available in the U.S. starting in March.

Newton Golf to Showcase New Shafts and Putters at PGA Show

NEWTON GOLF Company(Nasdaq: SPGC) (“NEWTON GOLF” or the “Company”), a technology-forward golf company with a growing portfolio of golf products, including putters, golf shafts, golf grips, and other golf-related accessories, announces its participation in the 2025 PGA Show, taking place January 21-24 in Orlando, Florida.

 

During the show, NEWTON GOLF Company will showcase its latest innovations from its respective Newton Motion Shaft and Newton Gravity Putter divisions.

Vessel Player V Pro Golf Stand Bag Review - 10 Things to Know

Things you can count on.  They can be things we appreciate like the natural phenomena of the sun rising or changing seasons.  They can be things we trust on a more personal level like counting on family and friends as a constant in life.  They can even be practical things like healthy routines and habits that give us a sense of security and comfort.

In the golf universe one thing you can count on is Vessel designing absolutely extraordinary golf stand bags.  And in 2025 Vessel Golf has introduced their new Player V Pro Stand bag that you're going to appreciate even more, trust even more, and find to be more comfortable to carry than ever.  The Player V Pro is a shining example of Vessel's dedication to the golfer and striving to always be better.  In a nutshell the Player V Pro is Vessel Being Vessel.

Titleist Adds 58.06K, 60.06K Lob Wedge Models to Vokey Design SM10 Lineup

Vokey Design, themost played wedges on the PGA TOUR since 2004, will extend its SM10 family in 2025 with the addition of two new tour-proven offerings – the 58.06K and 60.06K lob wedges. The .06K models offer the greenside versatility of a low bounce lob wedge with the added forgiveness of a wide K Grind sole, which excels out of the bunker. These features are particularly geared towards players with shallower deliveries, or those who play on firmer turf conditions, yet still benefit from the performance of a wider sole.

The .06K Grind lob wedge, which has been available as a WedgeWorks offering in prior years, was born out of the collaboration between Master Craftsman Bob Vokey and players competing at the highest level of professional golf. In the case of the .06K Grind, Vokey found that some players preferred the K Grind sole but needed a lower bounce version to hit higher, softer pitches off the firm, tight lies on tour.

LIV Golf and FOX Sports Announce Multi-Year Broadcast Agreement

FOX Sports and LIV Golf today announced a multi-year media rights agreement that will deliver live coverage of LIV Golf League and competition to viewers throughout the U.S. beginning this February with the start of LIV Golf’s third official League season.

Throughout the season, all three days of LIV Golf tournament competition will air live across the FOX family of networks, with more than half of the League’s schedule airing on FOX or FS1. Select rounds will air on FS2, FOX Business Network and the FOX Sports App, with nearly all of the LIV Golf season’s 210 hours of competition carried live across FOX Sports platforms. All LIV Golf coverage will also be streamed on the FOX Sports App and to LIV Golf+ app subscribers.

Titleist Continues Metalwood Innovation with Launch of New GT1 Driver, Fairway and Hybrid

Titleist introduces the all-new GT1 driver, fairway and hybrid, rounding out the tour-validated GT metalwood lineup with models in each category designed to deliver high launch, fast ball speeds and increased stability.

New GT1 metalwoods feature ultra-lightweight configurations to facilitate effortless launch and speed for moderate swing speed players, yet all are configurable in astandard build to accommodate all players seeking higher launch and mid-spin performance. GT1 drivers, fairways and hybrids offer the deepest center of gravity (CG) placements across the GT metalwood family in their respective categories.

The LINKS 100 Unveiled

LINKS Magazine—for 35 years the worldwide authority on the lifestyle of golf and the world’s best courses—has unveiled The LINKS 100, its ranking of the world’s top 100 courses presented by FootJoy. 

Unlike any other current course ranking, The LINKS 100 was voted on solely by course architects—specifically, members of the American Society of Golf Course Architects (ASGCA), the European Institute of Golf Course Architects (EIGCA), and the Society of Australian Golf Course Architects (SAGCA). 

Original Penguin Celebrates 70th Anniversary

Original Penguin®, a division of Perry Ellis International, is proud to announce that the iconic sports and leisure brand will be exhibiting at the 2025 PGA Show (Booth #6173), January 22-24, 2025 in Orlando, FL. In a revamped booth for 2025, Original Penguin will highlight their Summer/Fall collections for golf and racquet sports and celebrate the brand’s 70th anniversary throughout the week.

We are excited to be exhibiting at the 2025 PGA Show and to build on the momentum we have generated as we continue to grow the Original Penguin footprint in the marketplace,” said Oscar Feldenkreis, CEO of Perry Ellis International. “The PGA Show is an important venue for us to showcase our exciting new collections and we look forward to meeting with existing and new customers, PGA professionals and members of the media. This year, we look forward to celebrating our 70th anniversary and our iconic mascot Pete the Penguin’s birthday.”

PGA National Resort Winter Escapes

PGA National Resort – South Florida’s world-class golf, pickleball, vacation, culinary, family, weddings, corporate and group events, and spa destination now showcasing the stunning results of its recent $100 million transformation – welcomes its guests to elevate their 2025 travel plans with an exclusive 20% discount on its bestselling Gold Golf Experience.

 

Now through April 30, the Gold Golf Experience combines luxury accommodations, including newly renovated suites and cottages, with an unmatched golf experience across the resort’s 99 holes spanning six renowned courses. Guests can enjoy a morning round followed by optional replay rounds in the afternoon at reduced rates. The offer includes a daily round of golf on a choice of either The Fazio, The Match, The Estate, The Champion (with a surcharge), or The Palmer (with a surcharge) courses. 

Motocaddy Expands Presence at PGA Show

Motocaddy, the world’s leading electric caddy brand, is set to expand its presence at the upcoming PGA Show, offering golf operators from across the United States and Canada the opportunity to explore and trial its innovative products during the Demo Day—marking the first time the company has participated in this event.

The brand will also showcase its enhanced commitment with a prominently positioned, significantly larger booth (#1504) on the show floor, plus an expansive 1,900-square-foot on-site meeting room. 

Shot Scope Announces New PRO X Rangefinder

Shot Scope, an industry leader in golf GPS and shot tracking technology, will debut its new PRO X laser rangefinder while exhibiting at the upcoming 2025 PGA Show. This next-generation rangefinder, which features graphics customization, will be displayed in Booth No. 1801.

The PRO X rangefinder features accurate yardage and precision optics on the golf course, helping golfers play their best round after round. Equipped with Adaptive slope technology, Rapid-fire detection, and Target-lock vibration, the PRO X provides golfers with exact distances instantly over a range of 800 yards. 

The PRO X also has an anti-slip rubber grip and a convenient extra-strong built-in cart magnet, allowing easy access. Golfers who prefer to secure the rangefinder to their bag can use the convenient travel case and carabiner.

LAB Golf Announces Executive Team to Lead Zero Torque Revolution

L.A.B. Golf, renowned for its revolutionary Lie Angle Balance (L.A.B.) technology in putting, today announced its executive leadership team, including the appointment of seasoned executive Robert Johnson as President. Johnson’s addition comes as the company prepares for a pivotal year in its mission to redefine the putting experience for golfers worldwide.

L.A.B. Golf sees 2025 as a tipping point for the adoption of Zero Torque putters and is bolstering its leadership team to accelerate innovation, expand market presence, and deliver on its commitment to help golfers putt better.

JONDO Makes PGA Show Debut

JONDO, the brand redefining golf eyewear with its revolutionary technology and handcrafted designs, is thrilled to announce its inaugural participation in the 2025 PGA Show. 

Taking place January 21-24 at the Orange County Convention Center in Orlando, FL, this marks a significant milestone as JONDO unveils its innovative sunglasses to the golf industry’s most influential professionals and enthusiasts.

Ping to Use Zen Green Stage Technology at Phoenix HQ

Zen Golf, a British technology firm, has announced that PING, a long-time leader in putter innovation and performance, will be adding a Green Stage adjustable putting green to the PING Putting Lab inside the PING Proving Grounds at its global headquarters in Phoenix, Arizona.

The Green Stage is PING’s second, with the first Zen having been installed in the PING Performance Research Centre at Loughborough University in the UK since the summer of 2021.

Five Iron Golf and Callaway Golf Launch Callaway Tour Fitting

Five Iron Golf, the global leader in golf and entertainment, is partnering with Callaway Golf, a leader in equipment design, performance, and innovation, to launch Callaway Tour Fitting. This premium, Tour-level fitting experience puts the golfer at the forefront to perfectly tailor their equipment needs to their game.

After revolutionizing indoor golf, Five Iron is now transforming the equipment fitting experience. With all Five Iron coaches becoming Callaway Certified Fitters, Five Iron is the first-ever indoor golf brand to globally offer Tour-level fittings backed by certification from a top golf equipment manufacturer.

Graphite Design Tour AD GC Wood Shafts and Raune Iron Shafts Showcased at PGA Show

Pro’s Choice Golf Shafts Inc., exclusive distributor of Graphite Design premium golf shafts, announces that they will be showcasing the brand new 2025 Graphite Design Tour AD GC wood and Raune Iron shafts as well as all the other very popular Graphite Design shafts at the 2025 PGA Merchandise Show being held January 22nd through January 24th at the Orange County Convention Center in Orlando, FL.  

The company will also be participating in the outdoor Demo Day on January 21st at the Orange County National Golf Center and Lodge in Winter Garden, FL.

NCR Country Club to Host 2027 Junior PGA Championships

NCR Country Club in Kettering, Ohio, has been selected to host the Junior PGA Championships in July 2027.

The 51st edition of the Championships, one of junior golf’s major events, will feature 312 players—156 girls and 156 boys—competing concurrently in a four-day, 72-hole stroke play format.