ESPN BET and PGA Tour Live to Debut Live Betting Stream at WM Phoenix Open

The PGA TOUR, PENN Entertainment (“PENN”) and ESPN are launching a live betting stream on PGA TOUR LIVE on ESPN+. The ESPN BET branded stream will provide key data, insights and live betting analysis during coverage of six marquee FedExCup events across the 2025 PGA TOUR season.

ESPN BET on PGA TOUR LIVE, set to premiere at the WM Phoenix Open on ESPN+ starting Thursday, Feb. 6, is made possible by a new multi-year agreement between the PGA TOUR and PENN Entertainment, the operator of ESPN BET.  The deal designates ESPN BET as an Official Betting Operator of the PGA TOUR.

Srixon Stays Hot with First DP World Tour Win of Season

Srixon is atop of the leaderboard once again, this time on the DP World Tour, where staffer Alejandro del Rey captured his maiden title at the Ras Al Khaimah Championship on Sunday. Srixon’s win tally is now at four in the month of January, continuing a dominant run to open the 2025 season.

In his 70th start on the DP World Tour, Alejandro del Rey achieved his breakthrough moment by delivering a bogey-free final round, carding a 6-under 66 to secure a four-shot victory. Throughout the tournament, del Rey displayed his consistency, ranking first in stroke average for the week with all four rounds in the 60s, as well as ranking first in strokes gained total.

PXG Introduces New Wildcat Clubs and Black Hawk Putter Designed for Ocassional and Novice Golfers

PXG, the golf equipment brand known for its innovation and high-performance products, is thrilled to announce the launch of its new Super Game Improvement club line, the PXG® WildcatTMand novel putter the PXG Black HawkTM. Designed with novice and occasional golfers in mind, this exceptional new collection makes it easier to enjoy the game—whether on the golf course, at the driving range, or in a simulator.

The PXG Wildcat driver features a titanium, Ti-811, construction and a thin, high-strength titanium face insert. The high-strength, lightweight body material provides good durability and supports excellent performance, while the face is designed to optimize ball speed. With a generous 16 degrees of loft, a standard length of 44-inches, internal perimeter weighting, and a confidence-inspiring large face and head profile, the PXG Wildcat driver is engineered for easy impact, high launch, and maximum distance.

Atlanta Athletic Club Practice Facilities Named Top 50 in U.S. Private Clubs

The Atlanta Athletic Club (AAC) has once again been recognized by the Golf Range Association of America (GRAA) for its excellent private practice facilities.

The club boasts 20 acres devoted to golf, tennis, and swimming practice. 

Duca del Cosma Creates Excitement at Busy PGA Show

Italian golf fashion brand Duca del Cosma, whose ultra-stylish men’s and women’s golf shoes have been taking the U.S. market by storm, created lots of excitement at a busy PGA Show last week, as it showcased the latest golf shoes and boot innovations and an all-new apparel collection to new and existing retail partners, plus leading global media publications.

Exhibiting to a packed Orlando show floor for a seventh successive year, Duca del Cosma unveiled its pioneering SS25 golf shoe line-up and AW25 boot range – the largest collection of winter golf boots in the industry – offering a seamless combination of lightweight performance and unmatched stylish looks in abundance.

John Fought Lines Up Array of New Projects in 2025

While he puts the finishing touches on a brand-new 18-hole course at Windsong Farm Golf Club, west of Minneapolis, Minn., golf course designer John Fought is ushering in the new year with an impressive list of new projects.

Fought, who as a player won the 1977 U.S. Amateur and recorded two victories on the PGA TOUR, will be earning plenty of frequent flyer miles in 2025 as his work travels will take him from his home base in Arizona to California, Utah, Minnesota, and South Carolina.  

Turtleson Celebrates Career of Grover Walker and Announces Tammy Kaminsky as Successor

Turtleson, creators of striking, sophisticated apparel for discerning customers who appreciate exceptional style and wearability, celebrated the career of esteemed Account Executive, Grover Walker with a retirement party at the PGA Show in Orlando, FL. Industry colleagues, friends and longtime customers gathered at the Turtleson booth to celebrate Walker’s accomplished career. Many stories were told, and a few tears were shed as the group honored his lasting impact on the industry.

With more than 50 years of experience, Walker has represented premier brands such as Izod Lacoste, Corbin, Bobby Jones and most recently, Turtleson. His career has included booking business at some of golf’s most prestigious tournaments—both domestically and internationally— including the Masters, U.S. Open, PGA Championship, Ryder Cup and Presidents Cup.

Henderson Park Acquires PGA National Resort

Henderson Park, the international private equity real estate firm, announces that it has completed the acquisition of PGA National Resort in Palm Beach Gardens, Florida from a Brookfield Asset Management private real estate fund.

Originally opened in 1981, the renowned PGA National Resort offers 360 guest rooms and 99 holes of championship golf, including the famed Champion Course, the host since 2007 to a PGA TOUR event now called The Cognizant Classic which is broadcast by NBC and The Golf Channel at the end of February.

Titleist Introduces New Scotty Cameron Studio Style Putters

Scotty Cameronpresents the most significant re-design of his blade putter offering in recent history with the new 2025 Studio Style line, a bold statement of the future with a nod to the past. 

Pairing Scotty’s legendary eye for craftsmanship and design with innovative new approaches to materials, milling, performance and technology, this new 12-model offering includes new additions, “ground up” re-designs of prior models and timeless classics, dramatically updated for the demands of the modern player while taking sound, feel and performance to new heights. 

Titleist Releases New Limited-Edition T-Series Black Irons

Titleist, the most played iron on the PGA TOUR for 20 of the last 21 seasons, including each of the last 11, introduces the new limited-edition T-Series Black irons. Available on each T-Series model – T100, T150, T200 and T350 – for the first time, the new, more durable Titanium Carbide Vapor finish features a darker look than previous T-Series Black irons. The smudge-resistant finish is consistent across models, creating a seamless transition from iron to iron in blended sets.

 

The T100, T150, T200 and T350 models, each gamed at the highest level of professional golf, deliver unrivaled feel and performance, engineered to maximize Titleist’s three dimensions of iron performance: distance control, dispersion control and descent angle.

Srixon Irons Reign Supreme, Claiming Second PGA TOUR Victory in January

Srixon is back in the winner’s circle, as staffer Sepp Straka earned his third PGA TOUR title at The American Express on Sunday. This win marks Srixon’s second PGA TOUR victory in January following fellow staffer Hideki Matsuyama’s triumph at The Sentry just a few weeks prior.

Equipped with Srixon’s all-new ZXi Irons and Z-STAR XV golf ball, Straka was dialed in with his equipment from the jump. Carding his first three rounds in the 60s, including two back-to-back 64s in rounds three and four, Straka never let his foot off the gas finishing the tournament at 25-under par.

Titleist Introduces New Vokey Design Limited-Edition Oil Can Finish

Vokey Design unveils its new, limited-edition Oil Can finish, a modern update to the classic Vokey Oil Can look, now available with the performance and technology of Vokey Design SM10 wedges. The finish, newly refined and highly durable, is a nod to Vokey’s popular Oil Can finishes of past generations, which date all the way back to the Vokey 200 Series wedges.

The new limited-edition finish is applied through a PVD treatment, which helps achieve a rich copper color while minimizing reflectivity and maximizing durability. Complementing the Oil Can finish is a custom copper-colored Golf Pride Z-Grip Cord grip with BV Wings and a Project X wedge shaft with an exclusive Brushed Chrome finish.

ASICS Introduces the JAPAN S Golf Shoe: Combining Style and Comfort for the Modern Golfer

Drawing inspiration from one of ASICS® throwback offerings from 1981, ASICS unveils its latest golf footwear model: the all-new JAPAN S Golf shoe.

These shoes deliver everyday style and comfort, ensuring golfers look and feel their best throughout the entire round. 

ECCO Golf to Unveil All New BIOM H5 at PGA Show

ECCO GOLF, leaders in golf footwear innovation, will introduce its upcoming collection for the spring and summer seasons during the 2025 PGA Merchandise Show in Booth #2408 at the Orange County Convention Center in Orlando, Florida from January 21-24.

The pioneering brand continues to push boundaries of comfort, style, and technology with the ECCO GOLF BIOM H5, a performance golf shoe built for the elements. Drawing inspiration from the rugged Scottish Highlands and leveraging ECCO’s renowned Danish innovation, the BIOM H5 is a step forward for the golf shoe experience and represents the true nature of golf. The shoe is designed in men’s and women’s sizes, 10 total colorways as well as both lace and BOA® closure systems, and along with the entire SS25 collection, it will be available in the U.S. starting in March.

Newton Golf to Showcase New Shafts and Putters at PGA Show

NEWTON GOLF Company(Nasdaq: SPGC) (“NEWTON GOLF” or the “Company”), a technology-forward golf company with a growing portfolio of golf products, including putters, golf shafts, golf grips, and other golf-related accessories, announces its participation in the 2025 PGA Show, taking place January 21-24 in Orlando, Florida.

 

During the show, NEWTON GOLF Company will showcase its latest innovations from its respective Newton Motion Shaft and Newton Gravity Putter divisions.

Titleist Adds 58.06K, 60.06K Lob Wedge Models to Vokey Design SM10 Lineup

Vokey Design, themost played wedges on the PGA TOUR since 2004, will extend its SM10 family in 2025 with the addition of two new tour-proven offerings – the 58.06K and 60.06K lob wedges. The .06K models offer the greenside versatility of a low bounce lob wedge with the added forgiveness of a wide K Grind sole, which excels out of the bunker. These features are particularly geared towards players with shallower deliveries, or those who play on firmer turf conditions, yet still benefit from the performance of a wider sole.

The .06K Grind lob wedge, which has been available as a WedgeWorks offering in prior years, was born out of the collaboration between Master Craftsman Bob Vokey and players competing at the highest level of professional golf. In the case of the .06K Grind, Vokey found that some players preferred the K Grind sole but needed a lower bounce version to hit higher, softer pitches off the firm, tight lies on tour.

LIV Golf and FOX Sports Announce Multi-Year Broadcast Agreement

FOX Sports and LIV Golf today announced a multi-year media rights agreement that will deliver live coverage of LIV Golf League and competition to viewers throughout the U.S. beginning this February with the start of LIV Golf’s third official League season.

Throughout the season, all three days of LIV Golf tournament competition will air live across the FOX family of networks, with more than half of the League’s schedule airing on FOX or FS1. Select rounds will air on FS2, FOX Business Network and the FOX Sports App, with nearly all of the LIV Golf season’s 210 hours of competition carried live across FOX Sports platforms. All LIV Golf coverage will also be streamed on the FOX Sports App and to LIV Golf+ app subscribers.

Titleist Continues Metalwood Innovation with Launch of New GT1 Driver, Fairway and Hybrid

Titleist introduces the all-new GT1 driver, fairway and hybrid, rounding out the tour-validated GT metalwood lineup with models in each category designed to deliver high launch, fast ball speeds and increased stability.

New GT1 metalwoods feature ultra-lightweight configurations to facilitate effortless launch and speed for moderate swing speed players, yet all are configurable in astandard build to accommodate all players seeking higher launch and mid-spin performance. GT1 drivers, fairways and hybrids offer the deepest center of gravity (CG) placements across the GT metalwood family in their respective categories.

The LINKS 100 Unveiled

LINKS Magazine—for 35 years the worldwide authority on the lifestyle of golf and the world’s best courses—has unveiled The LINKS 100, its ranking of the world’s top 100 courses presented by FootJoy. 

Unlike any other current course ranking, The LINKS 100 was voted on solely by course architects—specifically, members of the American Society of Golf Course Architects (ASGCA), the European Institute of Golf Course Architects (EIGCA), and the Society of Australian Golf Course Architects (SAGCA). 

Original Penguin Celebrates 70th Anniversary

Original Penguin®, a division of Perry Ellis International, is proud to announce that the iconic sports and leisure brand will be exhibiting at the 2025 PGA Show (Booth #6173), January 22-24, 2025 in Orlando, FL. In a revamped booth for 2025, Original Penguin will highlight their Summer/Fall collections for golf and racquet sports and celebrate the brand’s 70th anniversary throughout the week.

We are excited to be exhibiting at the 2025 PGA Show and to build on the momentum we have generated as we continue to grow the Original Penguin footprint in the marketplace,” said Oscar Feldenkreis, CEO of Perry Ellis International. “The PGA Show is an important venue for us to showcase our exciting new collections and we look forward to meeting with existing and new customers, PGA professionals and members of the media. This year, we look forward to celebrating our 70th anniversary and our iconic mascot Pete the Penguin’s birthday.”