Innovative Golf Course Agronomist Rodney Lingle Honored with 2025 USGA Green Section Award

Celebrating a game-changing career in golf course management, the United States Golf Association (USGA) today announced Rodney Lingle, CGCS, as the winner of the 2025 USGA Green Section Award. Presented annually since 1961, the Green Section Award honors distinguished service to golf through an individual’s work with turfgrass.

An innovator, turfgrass field expert and mentor to countless golf course superintendents, Lingle began his career in 1974 at Hattiesburg Country Club in Mississippi. He joined Memphis Country Club as superintendent five years later and would ply his trade there for the next 37 years, during which time he invented products, advanced the science and art of quality putting surfaces and influenced the entire golf course maintenance industry with his curious mind and innovative tactics.

USGA Announces LIV Golf Exemption Categories for 2025 U.S. Open Championship

The United States Golf Association (USGA) today announced the exemption categories for the 2025 U.S. Open Championship, to be played June 12-15at Oakmont (Pa.) Country Club.

Exemptions from local and final qualifying are awarded to players in a variety of categories, including the past 10 U.S. Open champions, various USGA and amateur champions, other major winners and performance on various tours around the world.

PXG Launches New Tour Apparel Collection

PXG, the game-changing, high-performance golf equipment and apparel brand, proudly announces the launch of its new PXG Tour Apparel Collection. The premium line of golf apparelis expertly crafted for avid golfers who aspire to look and play like a pro. 

The new collection recently made its debut on tour worn by PXG PGA TOUR professionals Christiaan Bezuidenhout, Patrick Fishburn, and Cristobal del Solar and is now available to amateur golfers everywhere.

NGF The Short Game: Course Economics in the Experience Era

The economics of a golf course business flows from a simple but powerful principle: every tee time represents perishable inventory that, once lost, can never be recovered. In golf, as with restaurants and other fixed-capacity businesses, this reality has two interlinked dimensions that we might consider.

First is the pure financials of unused capacity. When a tee time goes unfilled, the facility doesn’t just lose the green fee – it loses all the revenue accompaniments that would have come with it (food, drinks, range balls, hat, glove, etc.). For the average 18-hole public facility, we estimate total revenue per occupied tee time (“RevPOTT”) to be roughly 45% above playing fees alone, which is perhaps a more significant lift than you might have guessed.

PUMA Golf Partners with REALTREE

Today PUMA GOLF® announced the PUMA GOLF x REALTREE collaboration, which includes a lineup of golf apparel including polos, footwear, rain gear, a hoodie, and more. The collection utilizes the REALTREE EDGE camo pattern, an icon of camo in both sport and fashion, to celebrate golfers’ love of the outdoors and adventure.

“We are thrilled to partner with the REALTREE brand,” said Chris MacNeill, PLM Apparel and Accessories, PUMA GOLF. “They have an incredible library of camouflages that are trending in different categories, and we can’t wait to bring REATLREE to golf. In many ways golfers are no different than other outdoorsmen – they value performance, style, comfort, and showing their love of the outdoors through their golf gear.”

Shine Above the Rest with XXIO Prime Royal Edition

The all-new XXIO Prime Royal Edition collection brings the ultimate in swing speed performance for seasoned players with its luxurious looks, advanced ball speed technologies, and exotic lightweight materials.

Designed to exude luxurious brightness, the XXIO Prime Royal Edition clubs are not only visually appealing but also engineered for optimal performance. Its ultralightweight construction allows for unmatched ease of swing, making the clubs an ideal choice for Women and Senior golfers. 

USGA Unveils Innovative Soil Moisture Meter That Integrates with DEACON® Management System

The United States Golf Association (USGA) today announced the launch of the USGA Moisture Meter. The easy-to-use tool provides golf course superintendents precise and consistent data regarding soil moisture, salinity and temperature. The data instantly uploads into the USGA’s DEACON technology platform, creating a digital record that can be used to more efficiently manage water usage, plant health and golf course playability.

The soil moisture sensors in the new tool are supplied by METER Group, the world’s leading provider of agricultural soil-plant atmospheric data, allowing for dependable readings and low maintenance. As on-course water-saving decisions become more paramount, and influenced by the USGA’s 15-year, $30 million commitment to help courses significantly reduce their water usage, the USGA Moisture Meter will give superintendents the data they need to determine how they can irrigate more effectively.

USGA Announces 2025 U.S. National Junior Team and Inaugural U.S. Elite Amateur Program Rosters; 100 Families Awarded Grant Funding

The United States Golf Association (USGA) has announced the 2025 U.S. National Junior Team roster, the first-ever U.S. Elite Amateur Program roster and this year’s annual U.S. National Development Program (USNDP) grant funding, demonstrating considerable progress toward creating a unified pathway to nurture the potential of America’s top players.

Building on last year’s inaugural team of 18 athletes, the 2025 U.S. National Junior Team features 11 boys and 11 girls representing the country’s elite junior golf talent. The team is composed of 14 returners from 2024 and eight newcomers, including two, Jude Lee and Jessy Huebner, who received USNDP Grants last year.

35 Players Named to the 2025 Ben Hogan Award Watch List

Thirty-five of the nation’s most accomplished golfers across college golf have been named to the watch list for the 2025 Ben Hogan Award.

The joint announcement was made by the Hogan Trophy Award Foundation, the Friends of Golf (FOG) and the Golf Coaches Association of America (GCAA).

Adidas Introduces New Adizero ZG Golf Shoes

Adidas wants golfers to know that light isn’t always less, it’s more. So Adidas is reintroducing the Adizero franchise to golf with Adizero ZG, a new spikeless performance footwear model aimed to enhance stability, traction and comfort while fighting against foot fatigue by being light all round.

The new footwear will be offered in both laced and BOA options for men and women and will be available on adidas.com, the adidas app and at select retailers worldwide.

Foresight GC3S Collaborates with Bushnell Creating Course Management Platform

Foresight Sports, the industry leader in premium optical launch monitor and golf simulation technology, today announced the Foresight Sports GC3S and LINK-Enabled Technology bundle, an innovative product platform pairing launch monitor data with a laser rangefinder. 

Designed in collaboration with Bushnell Golf, the No.1 laser rangefinder in golf, LINK-Enabled Technology is a first-of-its-kind course management platform providing personalized “Play As” distances and specific club recommendations based on an individual golfer’s shot data collected through the launch monitor.

PXG Announces $1 Million Donation Match to Combat California Wildfires

PXG, the global golf equipment and apparel brand, has announced a significant commitment to match donations dollar-for-dollar up to $1 million for Team Rubicon to aid in the ongoing efforts to combat the devastating impact of recent wildfires in California. This initiative underscores PXG’s ongoing commitment to supporting the communities it serves, especially during times of crisis. 

Team Rubicon, a veteran-led humanitarian organization, mobilizes military veterans, first responders, and civilian volunteers to assist global communities before, during, and after disasters and crises. In response to the catastrophic wildfires that have threatened lives and properties across California, Team Rubicon has been on the front lines, providing critical assistance and resources. 

Evnroll Announces New 2025 V Series and Carlsbad Series Putters

Evnroll, the award-winning putter line featuring patented ‘SweetFace’ Technology, is proud to introduce the new 2025 V-Series and Carlsbad Series putter lines. 

Designed by Guerin Rife, CEO and Chief Designer, the V-Series line features the V2 mid-blade, V5.1 mallet, V5.2 winged mallet, and the V12 high MOI players mallet. The Carlsbad line features the B1 classic heel-toe weighted blade and the M1 sleek mallet.

NGF Releases Top 100 Businesses in Golf

The National Golf Foundation has released its latest list of the NGF Top 100 Businesses in Golf, an effort to recognize the most influential, successful, prominent, and innovative companies on the commercial side of the U.S. golf industry

Included in the biennial NGF Top 100 are companies and brands that deliver products and services primarily targeted to recreational golfers and golf courses, and conduct most of their business in the U.S.

Turtleson Launches 2025 Spring Collection

Turtleson, creators of striking, sophisticated apparel for discerning customers who appreciate exceptional style and wearability, today unveiled its layering pieces, sweaters and outerwear for Spring 2025. With options ranging from hoodies and quarter-zips to performance vests and water-resistant pullovers, as well as luxury sweaters in cashmere and merino, the extensive line-up is sure to keep you comfortable, warm and stylish, regardless of conditions.  

Within the layering collection, Turtleson delights in offering a diversified collection of quarter-zips, hoodies, and crewnecks. The new Avery fabric is the perfect spring weight pullover, utilizing drirelease® technology to provide natural wicking, drying, cooling and freshening in a balanced assortment of colors and models. Complemented by the long-time favorite Wynn fabric, a perfect luxury performance pullover offered in a diverse selection of models including a new 2-button hoodie. The new Quest product adds to this collection in both quarter and full zip models in our most technical fabric. There is truly something for everyone in our spring 25 layering collection.

FlightScope Introduces New X3C Tracking Radar

FlightScope, the global leader and pioneer in tracking and analyzing sports performance data, today announced the new FlightScope X3C tracking radar, featuring a lightweight carbon fiber frame construction for enhanced portability.

The FlightScope X3C is a precise full tracking radar that tracks the golf ball from impact to landing. Utilizing patented FlightScope Fusion Tracking technology, which is an innovative combination of 3D Doppler tracking radar and synchronized image processing, the X3C’s unmatched data accuracy is ideal for instructors, club fitters, and elite golfers seeking the best in performance data tracking.

Streamsong Annoinces David McLay Kidd as Architect of Fifth Course

® Golf Resort announced today the start of construction and architect of the fifth golf course at Streamsong Golf Resort. With construction starting in early 2025 and designed by David McLay Kidd, the golf course is located amongst some of the resort’s most interesting sand site terrain as it traverses rambling sand dunes and dramatic elevation changes situated between Streamsong Black and Streamsong Red.

“I have read many times how great players have a special love for the Majors. Not sure I understood what that meant when I was younger, but now I get it. In the world of golf design, there are certain properties, locations and even owners that working for can be like playing in the Majors. Streamsong, for me, is a Major,” said architect David McLay Kidd. “The destination is world renowned and KemperSports ‘gets it.’ To be included in that group of architects requires my team and I to do something exceptional. That opportunity both excites me and makes me nervous, but in a good way. My team and I are so excited to add to the history of a place so young and yet so rooted in a tradition of exceptional golf architecture.”

FlightScope Reveals Revolutionary i4 Laser Rangefinder

FlightScope, the global leader and pioneer in tracking and analyzing sports performance data, is pleased to announce the launch of its groundbreaking FlightScope i4 Laser Rangefinder. This cutting-edge rangefinder includes several unique features and benefits for golfers of all skill levels such as effective playing distance based on ball speed, launch angle and spin, taking into account the individual’s ball flight for the current weather, including wind speed and direction, personalized club recommendations, as well relative landing height.  

The FlightScope i4 goes far beyond the traditional slope compensation when it comes to relative landing height, as a complex ball trajectory is calculated using the golfer’s personal ball flight data within the current weather and wind,  for every club and then calculating the intersection of all possible clubs relevant to the target distance.

Turtleson Reveals Stunning New 2025 Collection of Polos

Turtleson, creators of striking, sophisticated apparel for discerning customers who appreciate exceptional style and wearability, today unveiled its Spring 2025 line of polos – perfect for the office, a night on the town or to keep up with your active lifestyle. 

The robust line features a mix of patterns, stripes and solids in short and long sleeve options, ensuring a look to fit any style.

Cobra Golf Inteoduces New KING and KING X Wedges

COBRA Golf, a leader in golf club innovation, today introduced the new KING wedges featuring MIM (Metal Injection Molding) construction, multiple new grinds, Flight Window Technology, Progressive Spin Technology, and a new Speed Notch that’s 67% larger than in prior models.

Every new COBRA KING Wedge is built using MIM (Metal Injection Molding) technology, which allows for exceptionally precise manufacturing, offering approximately 50% tighter tolerances than traditional cast wedges. During the MIM process, each KING Wedge is heat treated to nearly 1400 °C (2500 °F), leading to a tighter grain structure for a softer feel and enhanced precision.