The all-new line of SOFT FEEL golf balls from SRIXON® bring maximum all-around performance to the course with their irresistibly soft, yet remarkably solid feel at impact.
Featuring an updated FastLayer Core, SOFT FEEL golf balls generate increased ball speeds for enhanced distance and feel.
The United States Golf Association (USGA) today announced that online entry applications are now available for the 125th U.S. Open Championship, to be played from June 12-15 at Oakmont (Pa.) Country Club.
Thousands of golfers are expected to qualify for the championship through a two-stage process, with a final field of 156 players advancing to Oakmont, where a U.S. Open champion will be crowned. Non-exempt players will compete in one of 110 local qualifiers (108 in the United States and one each in Canada and Mexico) between April 16 and May 19.
Gamble Sands, the Top 100 golf resort located in Brewster, Washington, has unveiled the logo for its new Scarecrow Course, the much-anticipated David McLay Kidd design slated to open to resort-guest and public play on August 1st.
The Scarecrow logo was designed by the Gebbers family (owners of Gamble Sands) and features a tall, slender figure holding a flagstick. The Gebbers family also illustrated the original Gamble Sands rabbit logo, the QuickSands course logo and The Barn restaurant icon.
Sun Mountain is reinventing the modern stand bag with the new-for-2025 Eclipse E-Series.
Performance golf bags in the E-Series include the E-2.5, E-3.5, and E-3.5 14-way. Notable advancements include the Internal Compression Bottom, zip-off ball pocket, and new duratech mesh shaft protection.
Fujikura is proud to be trusted by the champion at Torrey Pines. The 2025 winner used 3 VENTUS wood shafts in the bag on is way to victory. Fujikura was the #1 most used driver and wood shaft of the professional field, accounting for 40+% of the field, this past weekend in Torrey Pines.
This victory is the 2nd professional level victory for the recent champion. They notably use a VENTUS Black 6X in their driver, a VENTUS TR 8X in their fairway wood, and a VENTUS TR Blue 9X in their 7 wood. The champion ranked 4th among the field in Strokes Gained off the tee, and 2nd in average Driving Distance, with the trust of VENTUS.
FlightScope, the global leader and pioneer in tracking and analyzing sports performance data, today announced the revolutionary i4 laser rangefinder is now available online for immediate delivery. Officially launched at the PGA Show in Orlando, the new unit includes several unique features and benefits for golfers of all skill levels such as effective playing distance based on ball speed, launch angle and spin, considering the individual’s ball flight for the current weather, including wind speed and direction, personalized club recommendations, as well relative landing height.
The FlightScope i4 goes far beyond the traditional slope compensation when it comes to relative landing height, as a complex ball trajectory is calculated using the golfer’s personal ball flight data within the current weather and wind, for every club and then calculating the intersection of all possible clubs relevant to the target distance.
The face of golf may have changed more in the past five years than the previous 50.
Golf’s latest participation numbers reveal unprecedented diversity in the game.
COBRA Golf, a leader in golf club innovation, today announced as part of their ‘Go Chase More’ brand platform, a new video series that celebrates the passion and obsession for the game shared by some of the world’s most maniacal golfers. Comprised of six episodes, the ‘Go Chase More’ series shines a light into every corner of the modern golf game, celebrating the undying spirit and relentless drive of golfers in their never-ending pursuit of personal progress.
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Each episode follows one of six unique characters– Kyle Berkshire, Shasta Averyhardt, Peter “Tubes” Dale, John Nichols, Patrick Koenig, and Rob Hogan – all of whom are chasing MORE from the game, carving their own paths, and loving every minute of it. – MORE results, MORE fun, or simply MORE golf.
Today Tour Edge introduced their all-new Hot Launch 525 Series, a groundbreaking line of game-improvement golf clubs designed to elevate the performance of golfers demanding distance and forgiveness.
Available at retail starting March 1, 2025, the Hot Launch 525 Series introduces the game-changing X-range for the first time in the brand’s best-selling Hot Launch family.
If you head over to the LA Golf website you'll see LA Golf has given us a first look and chance to preorder their new Face ID drivers. There are five LA Golf Face ID drivers and each has a unique bulge and roll (face curvature) based on swing speed that's designed to optimize side-spin and straighten off-center hits.
These new LA Golf Face ID drivers were designed by LA Golf and Bryson DeChambeau with the goal of creating drivers that are built for individual performance needs while taking into consideration that everyone's game and swing is different. And a key factor in accomplishing this is the Face ID driver's unique bulge and roll.
PXG, the world-class golf equipment and apparel company, has expanded its award-winning PXG Black Ops Collection with the introduction of the PXG® Black Ops® Ultra Lite Driver. This exceptional new offering is engineered to benefit amateur golfers with slower swing speeds. The result: a much lighter club that is easy to swing and for many players easier to swing faster!
The PXG Black Ops Ultra Lite Driver features a lightweight design with a clubhead mass of 189 grams, which is 14 grams lighter than the standard PXG Black Ops Driver. The clubhead mass is also adjustable between 179 grams and 196.5 grams leveraging PXG’s signature Precision Weighting Technology. With a single rear weight port, this driver has a deeper center of gravity (CG) that increases both forgiveness and consistency and enhances stability.
The new Graphite Design Raune (Raw-nay) iron shafts offer a unique profile to golfers of all skill levels by utilizing high-modulus materials as the core for stability and pitch fiber as the outer layer for optimized stiffness and feel.
The word Raune is derived from a Japanese word meaning “Aim,” and it is offered in four individual weights. The Raune Unitized .370” tip OD Iron shaft designs are offered in 60g Regular, 75g Regular, and 90g Stiff flex at a raw length of 39”. The Raune 105g Irons are offered in S and X Flex with a .355” taper tip OD and are constant weight and discrete in shaft length.
Mitsubishi TENSEI doubled down this past week with wins in Bradenton, FL, and Phoenix, AZ!
The United States Golf Association (USGA) has announced the eight qualifying sites for the 4th U.S. Adaptive Open Championship, which will be contested at Woodmont Country Club in Rockville, Md., on July 7-9.
Conducted over 18 holes, qualifiers will be held at eight sites across the United States between Apr. 23 and May 28. They will be managed by Allied Golf Associations (AGAs). This year’s championship will be the second year to feature a qualifying method. In its first two years, the championship field was determined largely by Handicap Index®.
The United States Golf Association (USGA) today announced qualifying sites for the 80th U.S. Women’s Open Championship Presented by Ally, to be held at Erin Hills, in Erin Wis., from May 29-June 1. It is the first U.S. Women’s Open for the resort.
Conducted over 36 holes, qualifying will be held at 23 sites across the United States, plus one each in Canada, Japan and Italy between April 15 and May 13. Online entry applications open today, and will continue through Wednesday, April 2, at 5 p.m. EDT (champs.usga.org).
Upper Deck Golf is pleased to announce that it will swing into 25 MLB, NFL, and College stadiums nationwide in 2025. The company is also thrilled to reveal a new multi-year partnership with PXG – a company dedicated to making the world’s finest golf equipment and apparel – to bring participants the most immersive experience ever.
Upper Deck Golf events allow fans to enjoy a once-in-a-lifetime stadium golf engagement. Those lucky enough to snag tickets to the typically sold-out events will see their favorite stadiums set up in a unique way and play golf like never before, with PXG clubs and golf balls, from the upper decks, with no screaming fans.
Club Champion, the premier provider of custom club fittings, is proud to announce that it has once again earned a spot on the National Golf Foundation’s (NGF) 2025 Top 100 Golf Businesses list. This prestigious recognition highlights Club Champion’s unwavering commitment to excellence, customer satisfaction, and leadership within the golf industry.
The NGF’s Top 100 Businesses in Golf List honors companies that have demonstrated outstanding achievements in business growth, innovation, and their contribution to the overall success and development of the golf industry. As a pioneer in custom club fitting and equipment, Club Champion has expanded its footprint to over 140 locations worldwide, helping golfers of all skill levels achieve their optimal performance through precision fitting.
Golf Pride, a leading innovator in golf equipment and maker of the world’s most popular golf grips, introduces ALIGN MAX, revolutionary grip technology designed to help players of all skill levels maintain consistent hand placement throughout the swing.
The United States Golf Association (USGA) has announced local and final qualifying sites for the 125th U.S. Open Championship. The U.S. Open will be contested at Oakmont (Pa.) Country Club for a record 10th time from June 12-15.
Local qualifying, conducted over 18 holes at 110 sites in 43 U.S. states, Canada and Mexico, will take place between April 16-May 19. Those advancing players will join a group of locally exempt competitors in final qualifying, which will be conducted over 36 holes. This final stage will be held in England and Japan (May 19) and Canada (June 2) as well as 10 U.S. sites, one on May 19 and the remaining nine on June 2.
Pro’s Choice Golf Shafts, Inc. announced today that the winner of the LPGA Hilton Grand Vacations Tournament of Champions event held at Lake Nona Golf & Country Club in Orlando, FL was playing a Graphite Design Tour AD DI-6 Stiff flex wood shaft in her Ping G430 LST 9° Driver, a Graphite Design Tour AD DI-7 Stiff flex wood shaft in her Ping G430 LST 14.5° Fairway metal wood and a Graphite Design Tour AD DI-85 Stiff flex hybrid shaft in her Ping G430 MAX 19° Hybrid.
The champion collected her 3rd career win after shooting a 4-day score of 65, 69, 67, 67 for a total of 20 under par.