FlightScope, the global leader and pioneer in tracking and analyzing sports performance data, is pleased to announce the launch of Badger AI, an advanced artificial intelligence tool designed to transform the way golfers, instructors, and club fitters utilize performance data.
Badger AI seamlessly integrates with FlightScope session data and extensive knowledge bases to deliver personalized insights and recommendations, helping users better understand and apply golf performance metrics.
Srixon is celebrating another victory as South Africa’s Jacques Kruyswijk captured his first-ever DP World Tour title at the Magical Kenya Open presented by absa. After a flawless third-round 64 on Saturday to catapult him to the top of the leaderboard heading into Sunday, the Srixon staffer clinched his win with another bogey-free 67, finishing at 18-under and two shots clear of the field.
Kruyswijk excelled throughout the weekend, showing his resilience and composure in the biggest moment of his career so far. With his new Srixon ZXi7 Irons and Z-STAR XV golf ball, Kruyswijk showcased his pinpoint accuracy and composure while he plotted his way around the tough Muthaiga Golf Club.
Softspikes congratulates the winner of the Mexico Open at VidantaWorld on capturing a long-awaited first PGA Tour title, wearing Tour Flex Pro in his FootJoy Traditions shoes.
Nearly a decade after turning pro, the 31-year-old from California finally got to step into the winners’ circle following a clutch birdie on the second playoff hole. The win makes it three victories in the past four PGA Tour events for the No.1 spike on tour, Tour Flex Pro and six victories in the past seven events for players equipped with Softspikes.
Original Penguin®, a division of Perry Ellis International, Inc., proudly congratulates brand ambassador Brian Campbell on securing his first PGA TOUR victory at the 2025 Mexico Open at VidantaWorld. After 187 TOUR-sanctioned starts, Campbell’s perseverance and dedication to the game paid off with his breakthrough win.
Campbell showcased both skill and resilience throughout the tournament, sealing his victory with a thrilling birdie on the second playoff hole. The victory not only marks a career milestone for the 31-year-old but also highlights the synergy between his game and the performance-focused apparel that Original Penguin provides.
Uneekor, a global leader in golf technology and simulation, is excited to offer an exclusive first look at two of its most anticipated launches: GameDay Software and the enhanced AI Trainer.
From March 4, 2025 to March 31, 2025, current Uneekor customers will have the opportunity to experience the beta versions of these cutting-edge products, providing valuable feedback before their full release.
Zinkand Golf Design(ZGD) – led by golf course architect David Zinkand and his more than 25 years of experience designing, managing and shaping projects in the field – has completed a multi-year bunker and greens restoration project at suburban Chicago’s Old Elm Club.
Thanks to the course’s one-of-a-kind design pedigree, the engagement represented a unique opportunity for ZGD and its principal designer, David Zinkand. Harry S. Colt routed the golf course in 1913 during one of his rare visits to the United States. Donald Ross then led the construction, including its greens, during his absence. Together, these two legends of the “Golden Age” of golf course architecture are credited with 16 designs among GOLF Magazine’s 2023-24 Top 100 Courses in the World. Yet Old Elm, recently ranked among GOLF Magazine’s 2024-25 Top 100 Courses in the U.S., represents the only project where the two men crossed paths.
PXG Apparel proudly unveils its Spring/Summer 2025 Collection, a modern reinterpretation of classic Americana preppy style. Drawing inspiration from the refined elegance of ‘Sloane Ranger’ fashion and its evolution into American prep culture, this collection seamlessly blends vintage style with contemporary performance wear.
The PXG Apparel Spring/Summer 2025 Collection offers 53 styles that feature nautical influences, playful golf ball-inspired patterns, retro rugby designs, and bold asymmetrical stripes. A muted, worn-in color palette of Stone Fruit, Celadon, Natural, Khaki, Silver, and Dark Navy complements luxurious fabrics like knitted pique, jacquard, seersucker, breathable perforated mesh, and premium Italian textiles. A head-turning fusion of heritage and modern style for men and women, the new collection delivers exceptional quality, performance, and lasting comfort.
The PGA TOUR, Copperhead Charities and The Sherwin-Williams Company have announced that the Valspar brand, which has sponsored the Valspar Championship since 2014, will continue its commitment to the Tampa Bay area tournament through 2030.
The extension was unveiled earlier today during a media event ahead of the 24th edition of the Valspar Championship, which returns to the Tampa Bay area March 17-23, 2025. The tournament features a purse of $8.7 million, with $1.72 million and 500 FedExCup points awarded to the winner. Peter Malnati will return to defend his 2024 title after claiming his second career PGA TOUR victory and first in more than eight years.
Canon U.S.A., Inc., a leader in digital imaging solutions, announced that SwingRec, an ultra-wide-angle camera dedicated to capturing your golf swing for hands-free AI-triggered recording, is currently available for early investors on Indiegogo. Through the use of the companion app, users can receive detailed analytics on swing, angle, and form to potentially help improve a user’s golf game.
Now available for pre-order for early investors on Indiegogo**, the ultra-wide-angle; compact camera is paired with AI-powered automated recording technology to capture the details of your swing as you move, granting you a hands-free and virtually seamless experience. Recording 120 frames per second via WiFi wireless technology, SwingRec sends replays of your swing frame by frame and analysis to your compatible smartphone or tablet through the companion app.
Bobby Jones Links (BJL), the golf industry’s leading client-centric, boutique management company, is proud to be included on The National Golf Foundation’s 2025-2026 list of the “Top 100 Businesses in Golf.”Celebrating its 25th year in business in 2025 and headquartered at its Club Support Center in Atlanta, BJL is a club management and development company with a solid foundation of resources, experience, and expertise to serve a diverse collection of private, semi-private, daily-fee and municipal golf properties.
Recognizing the “most influential, successful, prominent, and innovative companies on the commercial side of the U.S. golf industry,” the biennial NGF Top 100 highlights companies and brands that deliver products and services primarily aimed at recreational golfers and golf courses that conduct most of their business in the United States.
While the popularity of “off-course” forms of golf entertainment continue to keep pace with the traditional game, GolfNow today announced a pivotal new collaboration that will expand its world’s largest online tee-time marketplace to also offer the ability to book reservations with Trackman, the global leader in golf technology solutions across simulators, driving ranges and mobile outdoor practice.
Golfers across the country who are eagerly waiting out the winter for a chance to resume their golf games – or anyone, anywhere looking for an alternatively fun way to enjoy the game – need no longer wait. Through the partnership, GolfNow and Trackman are integrating their reservation technologies, which now will allow the millions of golfers who visit GolfNow’s tee time marketplace each day the opportunity to reserve a simulated round of golf, training session or fun golf game 24/7 at any of the 1,000-plus indoor and outdoor locations across North America using Trackman technology.
Brian Campbell won in his 178th start on the PGA/Korn Ferry Tour using a Diamana GT 60TX in a Ping Driver to win in a playoff with Aldrich Potgeiter.
Brian switched into Diamana GT out of the Ventus Black at the Farmers Insurance Open just 4 weeks ago. He finished the event hitting 81.48% of his fairways (10th in accuracy). This also gets Campbell into a couple of the majors and Players Championship.
The United States Golf Association (USGA) today announced qualifying sites for the 45th U.S. Senior Open Championship, to be held at The Broadmoor’s East Course, in Colorado Springs, Colo., from June 26-29. The Broadmoor is hosting its third Senior Open and ninth USGA championship.
For the first time since its inception in 1980, the U.S. Senior Open will feature a qualifying framework that is comparable to the U.S. Open with two stages that includes local and final sites. The USGA has established 27 exemption categories from local and final qualifying, including 5-year exemptions for the major champions of the Senior PGA Championship, Senior Open Championship, Kaulig Companies Championship and Regions Tradition. Winners of the U.S. Senior Open, from 2014-24, are also exempt.
The USGA has named David Jacobsen, of Portland, Ore., as the 2025 recipient of the Joe Dey Award, in recognition of his exemplary service to the game and incredible impact in welcoming thousands to the sport through junior golf.
Named after Joe Dey, USGA executive director from 1934-1969, the award honors the game’s most exceptional volunteers. Beyond his service to the Oregon Golf Association (OGA), Jacobsen has volunteered at the national level with the USGA for more than four decades.
Pro’s Choice Golf Shafts, Inc. announced today that the winner of the LIV Golf Adelaide event held at The Grange Golf Club in Grange, South Australia was playing a Graphite Design Tour AD DI-6 X-Stiff flex wood shaft in his Ping G440 LS 10.5° Driver, a Graphite Design Tour AD DI-8 X-Stiff flex wood shaft in his Ping G440 Max 15° Fairway metal wood, a Graphite Design Tour AD DI-8 X-Stiff flex wood shaft in his Ping G425 20.5° Fairway metal wood and a Graphite Design Tour AD DI-95 X-Stiff flex hybrid shaft in his Ping G430 26° Hybrid.
“Congratulations to the LIV Golf winner at the Grange Golf Club in Australia. The winner has trusted Graphite Design shafts in his Ping woods and hybrids for a few years. This is the Adelaide champions third LIV Golf Tour win, and we look forward to also seeing him play in Major Championships”, stated Erik Boysen, Vice President of Tour Promotions, Pro’s Choice Golf Shafts, Inc.
The all-new line of SOFT FEEL golf balls from SRIXON® bring maximum all-around performance to the course with their irresistibly soft, yet remarkably solid feel at impact.
Featuring an updated FastLayer Core, SOFT FEEL golf balls generate increased ball speeds for enhanced distance and feel.
The United States Golf Association (USGA) today announced that online entry applications are now available for the 125th U.S. Open Championship, to be played from June 12-15 at Oakmont (Pa.) Country Club.
Thousands of golfers are expected to qualify for the championship through a two-stage process, with a final field of 156 players advancing to Oakmont, where a U.S. Open champion will be crowned. Non-exempt players will compete in one of 110 local qualifiers (108 in the United States and one each in Canada and Mexico) between April 16 and May 19.
Gamble Sands, the Top 100 golf resort located in Brewster, Washington, has unveiled the logo for its new Scarecrow Course, the much-anticipated David McLay Kidd design slated to open to resort-guest and public play on August 1st.
The Scarecrow logo was designed by the Gebbers family (owners of Gamble Sands) and features a tall, slender figure holding a flagstick. The Gebbers family also illustrated the original Gamble Sands rabbit logo, the QuickSands course logo and The Barn restaurant icon.
Sun Mountain is reinventing the modern stand bag with the new-for-2025 Eclipse E-Series.
Performance golf bags in the E-Series include the E-2.5, E-3.5, and E-3.5 14-way. Notable advancements include the Internal Compression Bottom, zip-off ball pocket, and new duratech mesh shaft protection.