Japan LPGA AXA Champion Uses Graphite Design AD VF Shafts to Secure Maiden Victory

Pro’s Choice Golf Shafts, Inc. announced today that the winner of the Japan LPGA AXA Ladies Golf Tournament in Miyazaki held at the UMK Country Club, Miyazaki, Japan, was playing a Graphite Design Tour AD VF-5 Stiff flex wood shaft in her Ping G430 MAX 10.5° Driver and Ping G440 17° fairway metal wood, a Graphite Design Tour AD VF-6 Stiff flex wood shaft in her Ping G440 MAX 21° fairway metal wood and a Graphite Design Tour AD VF-85 Stiff flex hybrid shaft in each of her Ping G430 22° and 26° hybrid clubs.

The champion shot a three-day score of 69, 70, and 67 to claim her first career JLPGA win.

FlightScope Tees Up Major Deals for Major Championship Season Opener

FlightScope, the global leader and pioneer in tracking and analyzing sports performance data, is teeing up the first major championship of 2025 with substantial savings on its range of launch monitors and software add-ons, allowing golfers of all skill levels to elevate their game with cutting-edge technology at affordable prices.

FlightScope’s major week promotion, which starts now and runs until the end of April, includes its X3C, Mevo+, and i4 Rangefinder bundle, and Pro Package and Face Impact Location bundle.

Titleist Partners with Arccos to Help Golfers Worldwide

Arccos, the global leader in A.I.-powered golf performance tracking, and Titleist, the most trusted name in golf, are partnering to help millions of players make smarter decisions, improve faster and shoot lower scores. Through this global collaboration, the Titleist community of golfers, known as Team Titleist, can now access an exclusive mix of data-driven insights, special offers, and other benefits from Arccos, golf’s #1 game tracking platform.

Leveraging Arccos’ unrivaled data set that includes more than 1.2 billion shots tracked on the course, the partnership will initially focus on bringing new analytics, content and special offers to Team Titleist.

Titleist Introduces New GT280 Mini Driver

Titleist introduces the all-new GT280, the newest addition to Titleist’s GT metalwood family. The mini driver, designed for distance and control off the tee as well as playability from the turf, leverages generational technology from both Titleist’s GT driver and fairway lineups to give golfers versatile performance at the top end of their bags. 

Engineered to be longer and more forgiving than a fairway metal, yet easier to control and more workable than a driver, GT280 gives players an entirely unique set of performance characteristics compared to previous Titleist metalwoods. 

Experience The Gold Course from Marriott Golf Global Getaways

Experience what Golf.com calls “Augusta Elsewhere” this Masters season.

The Gold Course, designed by Robert Trent Jones Sr., features towering pines, budding azaleas, and breathtaking par-3s over water.

Troon Selected to Manage Schaffer’s Mill

Troon, the leader in providing golf and club-related leisure and hospitality services, is pleased to announce it has been selected to manage Schaffer’s Mill, a private club and community in Truckee, California and just minutes from Lake Tahoe. Troon Privé, the private club operating division of Troon, will oversee club operations, agronomy, food & beverage, and membership sales and marketing.

From award-winning golf to skiing the powdered slopes of nearby Northstar, Schaffer’s Mill is a four-season community with multiple family-friendly amenities. The Club’s Johnny Miller and John Harbottle designed 18-hole golf course was named one of the top new courses by Golfweek when it debuted in 2008. The course’s outward or “Meadow” nine ambles through firs, spruce, and Ponderosa pines at the base of a ridge, while the inward “Mountain” nine showcases elevation changes of up to 400 feet. Throughout their round, golfers enjoy views of the Martis Valley, Lookout Mountain, and the Carson Range.

OnCore Golf Launches Limited Edition Azalea Collection

OnCore Golf, known for its innovative golf ball technology and premium gear, has unveiled its highly anticipated Azalea Collection. 

This limited release set celebrates the tradition and beauty of one of golf’s most iconic events, offering fans a chance to own a piece of the season.

MAPGA Announces 2025 PGA HOPE

The Middle Atlantic Section of the PGA of America (MAPGA), which is celebrating its 100th Anniversary since being founded in 1925, has announced its 2025 PGA HOPE (Helping Our Patriots Everywhere) Golf Program schedule, featuring over 60 programs across 31 golf facilities throughout the region, including DC, Maryland and Virginia, that will connect the game with over 1,100 military Veterans.

PGA HOPE, the flagship military program of PGA REACH, the charitable foundation of the PGA of America, is a national program that introduces golf to Veterans and active-duty military to enhance their physical, mental, social and emotional well-being through a six- to eight-week developmental curriculum taught by PGA of America Golf Professionals trained in adaptive golf and military cultural competency. It is the only adaptive golf program that has a Memorandum of Understanding (MOU) with the Department of Veterans Affairs, which enables medical staff to refer Veterans to PGA HOPE as a form of therapy. All programs are funded by PGA REACH and supplemented by PGA of America Section foundations, with no cost to all Veterans.

Breakthrough Golf Technology Announces New Paradox Putter

Breakthrough Golf Technology, the company that revolutionized the putter shaft category with Stability, is once again redefining what’s possible in putting performance with the introduction of the new Paradox™ putter. Designed using Swing Balance Technology™, Paradox is the only putter that will fight to stay square.

Paradox is more than just a zero-torque putter—where the center of gravity aligns directly under the shaft.

Srixon Launches New Q STAR ULTISPEED Golf Balls

Set to deliver blistering ball speeds and extreme distance on every swing, SRIXON® is introducing a brand new golf ball to their highly acclaimed lineup: Q-STAR ULTISPEED. The new ball from Srixon is the brand’s first since Q-STAR TOUR, which was introduced in 2017. With a distance-focused approach and superior performance, golfers can experience the perfect balance of power and control without compromise.

Originally introduced in Japan, Q-STAR ULTISPEED is now set to launch in North America after undergoing significant advancements from its predecessors, incorporating Srixon’s tour-proven technology into all three layers. With its unique 3-piece construction, Q-STAR ULTISPEED is Srixon’s longest golf ball yet, offering impressive distance while maintaining a soft feel.

Win a Golf Course TruGreen Lawn Makeover

American homeowners spend on average 150 hours per year maintaining their yard — that’s enough time to drive back and forth across the country three times, play 30 rounds of golf, trek the length of Yellowstone National Park multiple times, or read 10 books in a hammock.

Just in time for National Lawn Care Month in April, TruGreen®, the nation’s leading lawn care provider that serves more than 2.2 million customers and over 4 million acres per year, is offering homeowners a chance to win the backyard of their dreams so they can spend more time doing the things they love.

Escalante Golf Acquires Canyata Golf Club

Escalante Golf – a boutique owner and operator of luxury golf properties across 17 states – has acquired its 25th property, Canyata, in Marshall, Illinois.

Founded by local businessman Jerry Forsythe as an exclusive golf retreat for his family and friends, Canyata opened for 18-hole play in 2005 and quickly garnered acclaim as Golf Digest’s No. 2 Best New Private Course. Since then, the magazine has consistently ranked it among America’s 100 Greatest Courses. 

Zinkland Golf Design Approaching Completion of Peninsula Country Club Shore Course Renovation

Zinkand Golf Design (ZGD) – led by golf course architect David Zinkand and his more than 25 years of experience designing, managing and shaping projects in the field – is approaching the completion of a renovation project at Monterey Peninsula Country Club’s famed Shore Course in Pebble Beach, California.

Currently ranked among the Top 100 courses in the United States by Golf Digest, GOLF Magazine and Golfweek (Modern list), the Shore Course opened in 1962 but received critical acclaim after a significant reimagining in 2003 by the late golf course architect Mike Strantz.

Nelly Korda Returns to Liberty National Golf Club to Defend Mizuho Americas Open Title

The Mizuho Americas Open, title sponsored by the US regional arm of Mizuho Financial Group (NYSE: MFG), has announced daily tickets, weekly passes, and an assortment of corporate hospitality packages are available for the 2025 Mizuho Americas Open, taking place May 8 – 11, 2025 at the iconic Liberty National Golf Club in Jersey City.

Defending Champion and World #1 Nelly Korda will be joined by an elite field of the best golfers in the world, while LPGA Tour icon and Mizuho Americas Brand Ambassador Michelle Wie West will once again serve as Tournament Host, participating in a full line-up of activities during tournament week.

ASICS Unveils Limited Edition Japan S Golf Shoes

Inspired by the season’s first major of the year, ASICS® unveils their exclusive Limited-Edition JAPAN S™ Golf shoe. Featuring a White and Jasper Green colorway that pays tribute to the iconic colors of Augusta National Golf Club, the shoe blends tradition with performance for ultimate on-course style. 

Combining a sleek aesthetic with premium materials, the JAPAN S Golf shoe offers excellent comfort and support, designed to transition effortlessly from on the course to everyday style.

Branson Missouri is Booming as a Must Visit Destination for Golf Enthusiasts

Branson, Missouri, is booming as a must-visit destination for golf enthusiasts and travelers alike. Nestled in the heart of the Ozarks, this vibrant area has evolved into a dynamic hotspot, combining world-class golf with incredible outdoor recreation, entertainment, and a deep-rooted sense of American tradition. 

If you haven’t already put Branson on your travel bucket list, here are five compelling reasons why it’s one of the hottest destinations in the country.

Roger Cleveland’s Legacy Comes Full Circle with Cleveland Golf Return

CLEVELAND GOLF, a leader in club innovation and design, proudly announces the return of beloved club designer Roger Cleveland to the company he helped establish. 

With decades of expertise in crafting some of the most celebrated clubs in golf, Roger Cleveland is set to bring his unmatched design philosophy back to where it all began.

Duca del Cosma Raises the Bar with New Spring/Summer 2025 Collection

Luxury golf fashion brand Duca del Cosma has raised the bar with the launch of its standout SS25 golf shoe collection, headlined by two pioneering lightweight outsole technologies and a supremely comfortable insole on a host of new designs to offer golfers an unmatched sense of style and premium attention to detail.

Comprised of more than 38 new golf shoes for men and women, the latest range has been taken to the next level with the addition of the all-new Airplay ROMA and Airplay MILANO outsoles on several sporty and classic styles respectively. Designed in Europe with unrivalled Italian flare and intricate attention to detail, the brand has taken on board feedback from its global Tour ambassadors to save weight and position it elsewhere in the shoe for maximum stability, ensuring the new outsoles are up to 15% lighter than previous iterations.

Ben Hogan Golt Launches New FT Iron Series

Ben Hogan Golf is proud to unveil the Fort Worth MB and CB irons.

This latest evolution in precision-crafted irons has spared no expense for one of golf’s most celebrated and storied equipment brands.

How Joaquin's Swing Powered His LIV Golf Dominance

Joaquin Niemann is on fire. Fresh off his second win of the 2025 season at LIV Singapore, he now holds the #1 spot on LIV’s leaderboard—and his swing is a big reason why.

Joaquin’s fluid and efficient movement allows him to generate massive clubhead speed with seemingly effortless effort. We broke down his 3D swing data to uncover the key movement patterns fueling his success.