Club Champion and Titleist Partner to Offer Women's Fitting Experience

Club Champion, the world’s top custom club fitting destination, is proud to announce an expanded partnership with Titleist, offering an enhanced GT fitting experience designed specifically for women. With an increased selection of Titleist GT1 fitting tools, Club Champion has even more options to help female golfers unlock their full potential on the course.

The all-new Titleist GT lineup delivers transformative performance, and now, with Club Champion’s expert fitters and cutting-edge technology, women golfers can find the perfect combination of head, loft, and shaft to optimize their game. The GT fitting experience is designed to deliver personalized recommendations that maximize distance, accuracy, and overall consistency.

Cobra Golf Reveals 2025 Season Opener Limited Edition DS Adapt Drivers

COBRA Golf, a leader in golf club innovation, is celebrating golf’s inaugural major championship with the release of new limited-edition DS-Adapt Season Opener drivers.

Available in LS, X, and MAX-K models, the Season Opener drivers feature unique graphics inspired by vintage postcard designs with iconic flowers found on-course across the sole, paired with a two-tone crown; with stunning looks and performance this driver will have your game as pure as the course that inspired it!

Bridgestone Golf x Hanna Golf Collab Launches Limited Edition Peach Reserve Collection

Bridgestone Golf, the #1 Ball-Fitter in Golf, today announced a new limited collection in celebration of springtime and the first major of the year called Peach Reserve. Featuring ultra-premium, limited-edition milled putters, golf balls, hats, and towels, as well as unique packaging, the Peach Reserve collection is designed to capture the essence of the days when the first major of the year was a true invitational played on land where a fruit orchard once thrived. 

“The first major of the year is an inspiring time for golfers,” said Elliot Mellow, Golf Ball Marketing Manager, Bridgestone Golf. “Our new Peach Reserve capsule is designed to celebrate this amazing time of the year, and the contrast between the hi-tech, TOUR B X golf balls and Hanna putters and the unique, retropackaging of the collection reflect this feeling perfectly.”

BOYNE Golf Recognized as No. 1 Best Golf Destination in the US

BOYNE Golf, one of North America’s largest golf resort destinations, has been recognized by USA Today as No. 1 among the 10BEST Golf Destinations in the U.S. for a golf getaway. In addition, The Highlands was ranked No. 2 in the 10BEST Golf Resort category.

“It’s an honor to be recognized by USA Today 10BEST, alongside some of the best golf destinations in the country,” said Josh Richter, PGA, Senior Vice President of Golf Operations for BOYNE Golf. “To be ranked No. 1 among these great destinations is a testament to our BOYNE Golf teams from golf professionals, agronomy, lodging, and food and beverage who ensure that our guests have the best golf experience when visiting BOYNE Golf.”

Play Like a Pro at the Ritz Carlton Grand Cayman Golf Retreat

Elevate your swing with a 5-night golf immersion for two at The Ritz-Carlton, Grand Cayman. Refine your skills under the expert guidance of a renowned Golf Pro who has coached some of the game’s top professionals.

Hone your short game, master your technique, and play the resort’s Greg Norman-designed 9-hole course.Then, unwind like champions with a 90-minute signature massage at the award-winning Ritz-Carlton Spa.

Troon Renews Agreement with Forest Preserve

Troon, the leader in providing golf and club-related leisure and hospitality services, is pleased to announce a 10-year management agreement renewal with Forest Preserves of Cook County to manage the Illinois county’s 11 golf facilities. Indigo Sports, a Troon company, has managed the Forest Preserve Golf facilities since 2003 and has since improved service levels, playing conditions and overall financial performance, making the courses staples of the greater Chicago community.

From championship layouts to beginner friendly golf courses, driving ranges and mini golf, Forest Preserve Golf facilities are located throughout the Chicagoland area and include Billy Caldwell Golf Course, Burnham Woods Golf Course, Chick Evans Golf Course, Edgebrook Golf Course, George W. Dunne National, Harry Semrow Driving Range, Highland Woods Golf Course, Indian Boundary Golf Course, Joe Louis Golf Course, Meadowlark, and River Oaks Golf Course. 

Kickstart Your Golf Season in Puntacana

Kickstart your golf season in Puntacana. When you book 4 nights with 2 rounds you get a free round on arrival day.

This Marriott Golf Global Getaways offer is good until April 30th.

First Look: Spieth and McNealy Masters Scripting

With the 2025 golf season officially underway and the Masters just around the corner, Under Armour is debuting its limited-edition ‘Going for the Green’ collection—a bold, high-performance capsule that blends modern takes on classic golf style with cutting-edge innovation. 

This collection will be front and center at the season’s first major, with UA athletes Jordan Spieth and Maverick McNealy debuting various pieces from the line. See below for what these pros will be sporting in Augusta!  

Callaway Apparel Unveils Spring 2025 Collection: ' A Day on the Golf Course'

Callaway Apparel, developed by global fashion leader Perry Ellis International, is thrilled to announce the launch of its Spring 2025 Collection for men and women, an inspired line that encapsulates the emotional journey of playing 18 holes.

Drawing from the concept of ' A Day on the Golf Course,' the collection uses color, pattern, and design to reflect the different stages and emotions golfers experience from the first tee shot to the final putt.

Toptracer Announced Virtual Competition at the Old Course at St. Andrews

Toptracer, the world’s number one range technology and official range technology of The Home of Golf, announces an exclusive competition taking place at its partner ranges around the globe featuring the Old Course Reversed from April 2 – 30.

In the 19th century, as standardized golf course routings emerged, the original Old Course at St Andrews’ 18-hole routing was typically played in a clockwise direction, starting from the current first tee and finishing at the current 17th green. In the 1860s, Old Tom Morris, who served as the Keeper of the Greens at the time, separated the seventeenth green from the first green creating the current counterclockwise routing we know today. 

Nicklaus Companies and Stix Golf Release First Club Sets in Groundbreaking Collaboration

Nicklaus Companies and Stix Golf, a brand known for making premium, easy-to-buy sets of clubs, are proud to announce that the first golf club sets derived from their brand collaboration are now available to consumers.

“Greatness Made Simple” is the motto for this inspired joint effort which blends Nicklaus Companies’ legacy of excellence with Stix’s commitment to simplicity. This launch marks a significant evolution for Stix, reinforcing its commitment to minimalist design, straightforward pricing, and an uncompromising approach to performance.

Callaway Launches New Elyte Mini, Elyte Triple Diamond MAX, and Eyte Triple Diamond Tour Draw Drivers

Callaway Golf has extended their acclaimed line of Elyte drivers today to now also include an Elyte Mini, an Elyte Triple Diamond MAX, and an Elyte Triple Diamond Tour Draw so that every player as an Elyte and ideal driver for their unique swing and needs.

Looking back over the last few years Callaway Golf has won six major championships and common to all these championships is a Triple Diamond driver and its validation as the driver choice of the best players on the PGA and LPGA Tours.

Mauna Lani Championship Courses Earn Top Honors in Hawaii

Mauna Lani, Auberge Resorts Collection further cemented its status as Hawaii’s premier golf destination as both of its championship courses earned top honors in GolfPass’ Top 25 Public Golf Courses in Hawaii – Golfers’ Choice 2025 rankings. Mauna Lani’s South Course was crowned the No. 1 public golf course in Hawaii, while Mauna Lani’s North Course ranked No. 2.

More than 1,900 reviews by everyday golfers were used to determine the annual Golfers’ Choice rankings with GolfPass’ Ratings Index logic to weigh recent reviews and course subcategory averages. The recognition of both Mauna Lani courses at the top of the list highlights the resort’s exceptional course designs, breathtaking oceanfront scenery, and world-class playing conditions.

Fazio Course at Heathrow Legacy Country Club Earns Sanctuary Status

With close to 100 species—such as deer, turkey, bears, lizards, alligators, foxes, squirrels, panthers, bobcats, fish, and several native and exotic birds—the Fazio Course at Heathrow Legacy Country Club near Orlando, is well known for its spectacular wildlife.

This dedication to nature conservation and preservation has enabled the course to earn Audubon International Signature Sanctuary Certification. This bronze level honor is one of the top certifications that Audubon International recognizes for golf courses. The Fazio Course is now one of approximately 100 golf courses in the world with this prestigious designation.

Motocaddy Takes Push Cart Range to the Next Level

Motocaddy, the global leader in electric caddies and push carts, has unveiled the all-new QB2, designed to enhance the experience for walking golfers and set a new benchmark in push cart design.

Combining advanced functionality with user-friendly features, the compact-folding QB2 push cart delivers seamless performance on the course.

KemperSports Selected to Manage Swansea Country Club

KemperSports, a leading golf, sports, entertainment and hospitality company, announced today a partnership with Swansea Country Club to manage their semi-private and historic 18-hole golf course and nine-hole par-3 course in Swansea, Mass. Located just outside of Providence, R.I., Swansea Country Club is a scenic retreat of natural beauty with tree-lined fairways as it meanders alongside the Palmer River.

“We are very excited to partner with KemperSports to lead operations at Swansea Country Club,” said Larry Doyle, president of Swansea Country Club. “Their experience in operating semi-private properties in the Northeast will lead to a bright future at the club.”

Japan LPGA AXA Champion Uses Graphite Design AD VF Shafts to Secure Maiden Victory

Pro’s Choice Golf Shafts, Inc. announced today that the winner of the Japan LPGA AXA Ladies Golf Tournament in Miyazaki held at the UMK Country Club, Miyazaki, Japan, was playing a Graphite Design Tour AD VF-5 Stiff flex wood shaft in her Ping G430 MAX 10.5° Driver and Ping G440 17° fairway metal wood, a Graphite Design Tour AD VF-6 Stiff flex wood shaft in her Ping G440 MAX 21° fairway metal wood and a Graphite Design Tour AD VF-85 Stiff flex hybrid shaft in each of her Ping G430 22° and 26° hybrid clubs.

The champion shot a three-day score of 69, 70, and 67 to claim her first career JLPGA win.

FlightScope Tees Up Major Deals for Major Championship Season Opener

FlightScope, the global leader and pioneer in tracking and analyzing sports performance data, is teeing up the first major championship of 2025 with substantial savings on its range of launch monitors and software add-ons, allowing golfers of all skill levels to elevate their game with cutting-edge technology at affordable prices.

FlightScope’s major week promotion, which starts now and runs until the end of April, includes its X3C, Mevo+, and i4 Rangefinder bundle, and Pro Package and Face Impact Location bundle.

Titleist Partners with Arccos to Help Golfers Worldwide

Arccos, the global leader in A.I.-powered golf performance tracking, and Titleist, the most trusted name in golf, are partnering to help millions of players make smarter decisions, improve faster and shoot lower scores. Through this global collaboration, the Titleist community of golfers, known as Team Titleist, can now access an exclusive mix of data-driven insights, special offers, and other benefits from Arccos, golf’s #1 game tracking platform.

Leveraging Arccos’ unrivaled data set that includes more than 1.2 billion shots tracked on the course, the partnership will initially focus on bringing new analytics, content and special offers to Team Titleist.

Titleist Introduces New GT280 Mini Driver

Titleist introduces the all-new GT280, the newest addition to Titleist’s GT metalwood family. The mini driver, designed for distance and control off the tee as well as playability from the turf, leverages generational technology from both Titleist’s GT driver and fairway lineups to give golfers versatile performance at the top end of their bags. 

Engineered to be longer and more forgiving than a fairway metal, yet easier to control and more workable than a driver, GT280 gives players an entirely unique set of performance characteristics compared to previous Titleist metalwoods.