Adidas Announces Return of Originals Golf

Adidas announces the return of the iconic Originals to golf. With streetwear becoming more entrenched in the sport’s landscape and the fashion community looking to the fairways and greens for design inspiration, adidas is launching Originals Golf – reimagining its heritage as an original style leader on and off the course.

Available now, Originals Golf returns with a range of apparel, footwear and accessories for men and women that take inspiration from the designs that respect adidas’ history but are crafted for the course through a modern lens. Select pieces from the range will also be worn by adidas athlete Ludvig Aberg at the first major of the year.

Nicklaus Companies Collaborates with Rhoback for Limited Edition Collection

Nicklaus Companies, a global leader in premium golf-inspired lifestyle products, is pleased to announce a limited edition brand collaboration with top activewear innovators Rhoback.

The collection contains a limited edition hoodie and two styles of short sleeve performance polos with pattern prints incorporating Nicklaus-branded motifs.

The Best and Worst Shots in The Masters History: A Hole by Hole Look at The Second Nine at Augusta National

Part Two of my piece on The Best and Worst Shots in Masters History features brutal meltdowns, blazing triumphs, and legacies cemented.

 

The Second Nine on Sunday at Augusta National is a gladiator pit where a battle for dominance beats to thundering roars that stretch throughout infinity.  And there in no escape. 

The Best and Worst Shots in The Masters History: A Hole by Hole Look at The First Nine at Augusta National

Masters week is finally here.  And to help you get ready for the 89th edition of The Masters, I'm looking back at the best and worst shots in Masters history on each hole at Augusta National.

From shots that directly impacted the outcome of the tournament, to others that were impossibly shocking, miserable, or symbolic in their own right, every hole has a story to tell.

SiriusXM Announces Coverage of The Masters

SiriusXM, the exclusive audio broadcaster of the Masters Tournament, today announced its extensive broadcast plans for Masters week, April 5-13. SiriusXM listeners across North America will get live coverage of all four days of Tournament play, daily Masters talk programming, specials and more.

Masters Radio on SiriusXM will be available to subscribers in SiriusXM enabled vehicles (channel 92) and on the SiriusXM app.

ESPN Offers Extended Coverege of The Masters in 2025

In ESPN’s 18th year of live coverage of the Masters Tournament, viewers will have extensive and multiple viewing options as the world’s top players converge on Augusta National Golf Club for the 89th edition of the classic and iconic event. Viewers will be able to watch on both television and digital platforms, with a robust slate of surrounding offerings the week of April 7-13.

As it has since 2008, ESPN will again televise live play in the first and second rounds of the Tournament on Thursday and Friday, April 10-11. The telecasts from 3-7:30 p.m. ET will air in Spanish on ESPN Deportes, with ESPN Deportes also televising live third and final round coverage.

Complete CBS Sports Coverage of The Masters for 70th Consecutive Year

For the 70th consecutive year CBS Sports is set to broadcast the Masters Tournament, April 10-13 from Augusta National Golf Club in Augusta, Ga. The Masters is the longest-running sporting event broadcast on one network.

CBS Sports’ multiplatform coverage is highlighted by the debut of five additional hours of live third and final round coverage across CBS and Paramount+. The CBS Television Network and Paramount+ will air the Tournament live from 2:00-7:00 PM ET on Saturday, April 12 and Sunday, April 13, along with an additional two hours of live coverage airing on both Saturday and Sunday from 12:00-2:00 PM ET on Paramount+.

Bernhard Langer to Make Final Masters Appearance with Special Tour Edge Commemorative Gear

Tour Edge staff player and golf legend Bernhard Langer will make his final appearance at The Masters this April, marking an extraordinary 41st showing at Augusta National.

To honor Langer’s historic career, Tour Edge has created a commemorative 41 Collection themed staff bag and headcovers, which he will carry during the tournament.

Galvin Green Inveils Special Edition Winning Green Capsule Collection

Ahead of this season’s opening Major Championship, premium high-tech golf apparel brand Galvin Green is introducing a special-edition Winning Green capsule collection of distinctive layering garments to ensure golfers can celebrate the eagerly anticipated event in style.

Inspired by the refreshing color palette of the Georgia venue, the capsule collection comprises the ABEL GORE-TEX Paclite® jacket; the DARIO half-zip INSULA™ sweater in three color combinations; the striking MIGUEL and MILTON VENTIL8™ PLUS shirts in three and two color options respectively; plus the SPENCER bucket hat for an extra special touch.

Club Champion and Titleist Partner to Offer Women's Fitting Experience

Club Champion, the world’s top custom club fitting destination, is proud to announce an expanded partnership with Titleist, offering an enhanced GT fitting experience designed specifically for women. With an increased selection of Titleist GT1 fitting tools, Club Champion has even more options to help female golfers unlock their full potential on the course.

The all-new Titleist GT lineup delivers transformative performance, and now, with Club Champion’s expert fitters and cutting-edge technology, women golfers can find the perfect combination of head, loft, and shaft to optimize their game. The GT fitting experience is designed to deliver personalized recommendations that maximize distance, accuracy, and overall consistency.

Cobra Golf Reveals 2025 Season Opener Limited Edition DS Adapt Drivers

COBRA Golf, a leader in golf club innovation, is celebrating golf’s inaugural major championship with the release of new limited-edition DS-Adapt Season Opener drivers.

Available in LS, X, and MAX-K models, the Season Opener drivers feature unique graphics inspired by vintage postcard designs with iconic flowers found on-course across the sole, paired with a two-tone crown; with stunning looks and performance this driver will have your game as pure as the course that inspired it!

Bridgestone Golf x Hanna Golf Collab Launches Limited Edition Peach Reserve Collection

Bridgestone Golf, the #1 Ball-Fitter in Golf, today announced a new limited collection in celebration of springtime and the first major of the year called Peach Reserve. Featuring ultra-premium, limited-edition milled putters, golf balls, hats, and towels, as well as unique packaging, the Peach Reserve collection is designed to capture the essence of the days when the first major of the year was a true invitational played on land where a fruit orchard once thrived. 

“The first major of the year is an inspiring time for golfers,” said Elliot Mellow, Golf Ball Marketing Manager, Bridgestone Golf. “Our new Peach Reserve capsule is designed to celebrate this amazing time of the year, and the contrast between the hi-tech, TOUR B X golf balls and Hanna putters and the unique, retropackaging of the collection reflect this feeling perfectly.”

BOYNE Golf Recognized as No. 1 Best Golf Destination in the US

BOYNE Golf, one of North America’s largest golf resort destinations, has been recognized by USA Today as No. 1 among the 10BEST Golf Destinations in the U.S. for a golf getaway. In addition, The Highlands was ranked No. 2 in the 10BEST Golf Resort category.

“It’s an honor to be recognized by USA Today 10BEST, alongside some of the best golf destinations in the country,” said Josh Richter, PGA, Senior Vice President of Golf Operations for BOYNE Golf. “To be ranked No. 1 among these great destinations is a testament to our BOYNE Golf teams from golf professionals, agronomy, lodging, and food and beverage who ensure that our guests have the best golf experience when visiting BOYNE Golf.”

Play Like a Pro at the Ritz Carlton Grand Cayman Golf Retreat

Elevate your swing with a 5-night golf immersion for two at The Ritz-Carlton, Grand Cayman. Refine your skills under the expert guidance of a renowned Golf Pro who has coached some of the game’s top professionals.

Hone your short game, master your technique, and play the resort’s Greg Norman-designed 9-hole course.Then, unwind like champions with a 90-minute signature massage at the award-winning Ritz-Carlton Spa.

Troon Renews Agreement with Forest Preserve

Troon, the leader in providing golf and club-related leisure and hospitality services, is pleased to announce a 10-year management agreement renewal with Forest Preserves of Cook County to manage the Illinois county’s 11 golf facilities. Indigo Sports, a Troon company, has managed the Forest Preserve Golf facilities since 2003 and has since improved service levels, playing conditions and overall financial performance, making the courses staples of the greater Chicago community.

From championship layouts to beginner friendly golf courses, driving ranges and mini golf, Forest Preserve Golf facilities are located throughout the Chicagoland area and include Billy Caldwell Golf Course, Burnham Woods Golf Course, Chick Evans Golf Course, Edgebrook Golf Course, George W. Dunne National, Harry Semrow Driving Range, Highland Woods Golf Course, Indian Boundary Golf Course, Joe Louis Golf Course, Meadowlark, and River Oaks Golf Course. 

Kickstart Your Golf Season in Puntacana

Kickstart your golf season in Puntacana. When you book 4 nights with 2 rounds you get a free round on arrival day.

This Marriott Golf Global Getaways offer is good until April 30th.

First Look: Spieth and McNealy Masters Scripting

With the 2025 golf season officially underway and the Masters just around the corner, Under Armour is debuting its limited-edition ‘Going for the Green’ collection—a bold, high-performance capsule that blends modern takes on classic golf style with cutting-edge innovation. 

This collection will be front and center at the season’s first major, with UA athletes Jordan Spieth and Maverick McNealy debuting various pieces from the line. See below for what these pros will be sporting in Augusta!  

Callaway Apparel Unveils Spring 2025 Collection: ' A Day on the Golf Course'

Callaway Apparel, developed by global fashion leader Perry Ellis International, is thrilled to announce the launch of its Spring 2025 Collection for men and women, an inspired line that encapsulates the emotional journey of playing 18 holes.

Drawing from the concept of ' A Day on the Golf Course,' the collection uses color, pattern, and design to reflect the different stages and emotions golfers experience from the first tee shot to the final putt.

Toptracer Announced Virtual Competition at the Old Course at St. Andrews

Toptracer, the world’s number one range technology and official range technology of The Home of Golf, announces an exclusive competition taking place at its partner ranges around the globe featuring the Old Course Reversed from April 2 – 30.

In the 19th century, as standardized golf course routings emerged, the original Old Course at St Andrews’ 18-hole routing was typically played in a clockwise direction, starting from the current first tee and finishing at the current 17th green. In the 1860s, Old Tom Morris, who served as the Keeper of the Greens at the time, separated the seventeenth green from the first green creating the current counterclockwise routing we know today. 

Nicklaus Companies and Stix Golf Release First Club Sets in Groundbreaking Collaboration

Nicklaus Companies and Stix Golf, a brand known for making premium, easy-to-buy sets of clubs, are proud to announce that the first golf club sets derived from their brand collaboration are now available to consumers.

“Greatness Made Simple” is the motto for this inspired joint effort which blends Nicklaus Companies’ legacy of excellence with Stix’s commitment to simplicity. This launch marks a significant evolution for Stix, reinforcing its commitment to minimalist design, straightforward pricing, and an uncompromising approach to performance.