2024 LPGA Rookie of the Year Wins Historic Five-Way Playoff with BRIDGESTONE TOUR B XS

Bridgestone Golf proudly congratulates staffer Mao Saigo on capturing her seventh career victory and first major title Sunday at the Chevron Championship. Saigo’s confidence in her Bridgestone TOUR B XS golf ball led to a win marked by a historic five-way playoff.

The 23-year-old LPGA standout earned her first major title at The Club at Carlton Woods in Spring, Texas, a career-defining moment that highlights Bridgestone Golf’s mission to deliver Tour-quality technology that brings out the best in players at every level.

Unlimited Golf at JW Marriott Miami Turnberry

Stay, Swing and Save!

No golf-cation lasts forever, though the Unlimited Golf Package ensures your memorable moments last a little longer with even more value.

Win the St Andrews Bucket List Experience

In celebration of their official partnership, TravisMathew is teaming up with St Andrews Links to give away the ultimate St Andrews Old Course experience. 

The Grand Prize  includes a trip for 4 to Scotland, a round of golf at each the famed St Andrews Links' Old Course & Castle Course, hotel accommodations at Rusacks St Andrews, and head-to-toe TravisMathew outfits for you and your 3 guests.

USGA, Oakmont and Western Pa. Golf Association to Invest $1 Million in Public Golf, Leadership and Community Programs

With its 125th U.S. Open Championship on the horizon, the USGA has teamed with Oakmont Country Club and the Western Pennsylvania Golf Association to invest in the area’s public golf courses and community, while opening leadership learning opportunities to those pursuing careers in golf, for its 2025 championship giveback program.

“The key to sustaining growth in the game relies on a thriving public golf ecosystem, and it’s why the USGA has promoted it for more than 100 years,” said Mike Whan, CEO of the USGA. “Public courses are entryways that provide affordable, player-friendly golf across America. As the game continues to grow as a recreational sport, we need to ensure these community gems have the tools they need to succeed – and it starts with us.

GolfLogix Unveils Revolutionary 3D Virtual Golf GPS Experience

GolfLogix, the #1 app in golf, is pleased to announce the launch of its revolutionary new 3D Virtual Reality feature and enhanced app interface.

GolfLogix is now the only app offering 3D virtual reality for over 40,000 courses worldwide. This expansive investment in data is unprecedented and unsurpassed in the golf GPS industry.

TPC Craig Ranch Launches Complete Golf Course Overhaul Post Scottie Scheffler's CJ Cup Byron Nelson Win

Invited, the worldwide leader in private clubs, kicked off a $22 Million renovation of the golf course at TPC Craig Ranch, following the commencement of The CJ Cup Byron Nelson on Sunday, May 4th, 2025.

Led by Hall of Fame golf legend Lanny Wadkins, the comprehensive renovation of the prestigious club’s golf course will completely overhaul the existing course, incorporating new turf varieties that will enhance conditions and durability, bringing them on par with those seen at the nation's top facilities. 

Club Champion Kicks Off Driver Fitting Month in May

There’s no better feeling than being the longest and most accurate drive off the tee when it matters most. With that in mind, Club Champion is celebrating long drives, lower scores, and more confident swings with Driver Fitting Month, offering $50 driver fittings (with custom equipment purchase) the entire month of May.

“Your driver sets the tone for holes where scoring matters most,” said Nick Sherburne, Club Champion Founder. “If you’re not optimizing launch, spin, and shaft pairing, you’re leaving yards—and performance—on the table.”

Cobra Introduces New Limited Edition DS ADAPT Volition Drivers to Honor American Military Heroes

COBRA Golf, a leader in golf club innovation, today introduced the latest iteration of the limited-edition DS-ADAPT VOLITION AMERICA drivers. 

Featuring a digital camo pattern on the sole and face and a satin crown with gloss fighter jet embossed decals, a portion of all proceeds from the COBRA Volition America drivers will go directly to Folds of Honor Foundation, which supports the families of fallen American military heroes by providing educational scholarships.

Original Penguin Ambassador Johnny Keefler Wins First Korn Ferry Tour Championship

Original Penguin, a division of Perry Ellis International, Inc., proudly congratulates brand ambassador, and rising golf star, Johnny Keefer, on securing his first Korn Ferry Tour victory at the Veritex Bank Championship. Keefer, known for his steady game and dynamic energy, delivered a composed bogey-free final-round 64 to secure the title, proudly outfitted in Original Penguin’s latest golf performance apparel.

“Johnny represents everything we love about the next generation of golf — fearless, fresh, and authentic,” said Brad Holder, Senior Vice President of Marketing at Perry Ellis International. “Seeing Johnny lift that trophy wearing Original Penguin is a proud moment for us. We are excited to support his journey as he continues making his mark on the game.”

Ernie Els Deepens Partnership with Jondo

Following a celebrated launch as JONDO’s official brand ambassador, Ernie Els, four-time Major Champion and World Golf Hall of Famer, is expanding his role with the company. This time, he joins as an official investor. The move marks a significant next chapter for the performance eyewear brand and cements Els’ belief in JONDO’s technology, mission, and future growth.

What began as a simple on-course discovery at the 2024 SAS Championship has evolved into something far more meaningful. After being introduced to JONDO sunglasses on the practice green, Els immediately recognized their game-changing clarity and comfort. He was so impressed that he wore them during the pro-am and later joined the brand as its global ambassador.

Fujikura Storms Out of the Gates in 2025

The first quarter of the 2025 professional golf season has concluded, and Fujikura’s VENTUS shafts have once again cemented their status as the ultimate game-changer on tour.

Week after week, VENTUS has been the most played wood and driver shaft among the world’s top players, a streak that underscores its reputation for delivering precision, power, and consistency over the past 5 years on Tour (Source: Darrel Survey). 

Newton Golf Launches Newton Fast Motion Shafts

NEWTON GOLF Company (Nasdaq: NWTG) (“NEWTON GOLF” or the “Company”), a technology-forward golf company with a growing portfolio of golf products—including putters, golf shafts, golf grips, and other golf-related accessories—announces the launch of its newest shaft family, Newton Fast Motion, now available for purchase at a suggested retail price of $325. 

The Newton Fast Motion is a lighter, Tour-proven shaft engineered to deliver exceptional precision and enhanced swing speed for golfers seeking top-tier performance.

Bridgestone Golf Teams Up with First Tee to Announce New ELECTRON Ball Designed Specifically for Junior Players

Bridgestone Golf, the #1 Ball-Fitter in Golf, today announced the new ELECTRON golf ball, a new model designed specifically for junior players. Developed in partnership with First Tee, which offers youth golf programs, the ball features First Tee-inspired messaging and will be available exclusively at DICK’S Sporting Goods and Golf Galaxy.  

“The new ELECTRON is an entirely new product for Bridgestone,” said Dan Murphy, President, Bridgestone Golf. “It’s designed to help younger players launch the ball more easily and have more fun playing golf. Bridgestone pioneered ball fitting and we’re proud to have used our data to develop the ELECTRONspecifically to meet the needs of junior players. It’s a privilege to partner with First Tee and DICK’S on this initiative and we’re looking forward to this new golf ball helping juniors play better.” 

Srixon Staffer Andrew Novak Captures First PGA TOUR Victory at Zurich Classic of New Orleans

For the second year in a row, Srixon is celebrating another victory at the Zurich Classic of New Orleans after staffer Andrew Novak broke through for his first PGA TOUR victory. 

Teaming up with his partner, Novak capped off an incredible stretch of golf by finishing 28-under par, securing the win, and continuing his strong play this season. 

Foresight Sports Adds The Olympic Club Lake Course and OMNI La Costa North Course to FSX Play Library

Foresight Sports, the leader in golf performance analysis and simulation technology, today announced the addition of two highly acclaimed golf courses to its industry-leading FSX Play course library: the legendary Olympic Club Lake Course and the challenging OMNI La Costa North Course. 

These additions, available individually for purchase now, further solidify FSX Play as the most comprehensive virtual golf experience available.

Graphite Design Tour AD DI Wins at Club de Golf Chapultepec

Pro’s Choice Golf Shafts, Inc. announced today that the winner of the LIV Golf Mexico City event held at Club de Golf Chapultepec in Mexico City, Mexico was playing a Graphite Design Tour AD DI-6 X-Stiff flex wood shaft in his Ping G440 LS 10.5° Driver, a Graphite Design Tour AD DI-8 X-Stiff flex wood shaft in his Ping G440 Max 15° Fairway metal wood, a Graphite Design Tour AD DI-8 X-Stiff flex wood shaft in his Ping G425 20.5° Fairway metal wood and a Graphite Design Tour AD DI-95 X-Stiff flex hybrid shaft in his Ping G430 26° Hybrid.  

This is his third LIV Golf win in 2025. 

The Sand Creek Course at French Lick Resort Opens This Week

French Lick Resort’s newest golf course is ready to get swinging next week.

The Sand Creek Course at French Lick Resort is set for opening day on Thursday, May 1, providing guests a completely new way to enjoy the game. Sand Creek is a short course featuring nine holes ranging between 40 and 90 yards, and golfers can expect to complete a round in approximately 75 minutes. Four clubs with a bag and three golf balls will be provided with the greens fee, and guests may use their own clubs if they wish.

Introducing the Legends Series from FootJoy

Greatness isn’t given. It’s earned on golf’s grandest stages. In 2025, join FootJoy and walk in the footsteps of legends with the Legends Series, a new collection of limited edition golf shoes designed to celebrate some of the game’s most iconic moments.

This exclusive collection will feature a curated series of product drops throughout the golf season, with each release crafted and inspired by distinct design elements, all built upon FootJoy’s iconic Premiere Series golf shoes. The Premiere Series continues to be the dominant leader in modern classic golf shoes and the clear choice of more Tour players than any other shoe.

Michigan Upper Peninsula Recognized as 10 Best Golf Deatinations

Michigan’s Upper Peninsula, that sliver of land that runs above the mitten along Lake Superior, connecting Wisconsin on one end and Canada on the other, has been recognized among USA TODAY’s ‘10BEST Golf Destinations’. These top golf destinations were carefully curated by a panel of subject matter experts and USA TODAY 10 Best editors before being voted on by the public.

Over the last two decades, destination golf in the Upper Peninsula of Michigan has expanded to the western part of this region. This golfing road trip takes you over the scenic Mackinac Bridge and across beautiful US-2, one of the most visually breathtaking drives along Lake Michigan. It then takes you west of Escanaba to Island Resort & Casino in Harris, MI.

Five Iron Golf Opens Two New Locations Including One in Ohio

Five Iron Golf, the global leader in golf and entertainment, is excited to announce two major expansions: a brand-new Flatiron flagship in New York City, opening in 2026, and a first-of-its-kind family entertainment center in Shaker Heights, OH, opening in late 2025.

Five Iron Golf, the brand that redefined indoor golf in the United States, has become a category-defining leader by blending the serious side of the game—lessons, fittings, and practice—with the fun side—corporate events, kids’ parties, date nights, and everything in between.