Biltmore Championship in Asheville to debut in 2026 during PGA TOUR’s FedExCup Fall

The PGA TOUR, Biltmore Estate and Explore Asheville today announced a new PGA TOUR tournament, the Biltmore Championship in Asheville, set to debut in 2026 during the FedExCup Fall.

As part of a four-year agreement, Biltmore Estate and Explore Asheville will serve as co-title sponsors of Asheville’s first PGA TOUR event in more than 80 years, with the inaugural tournament set for September 17-20, 2026, at The Cliffs at Walnut Cove. The Biltmore Championship in Asheville will be broadcast on Golf Channel and three properties produced from PGA TOUR Studios: PGA TOUR LIVE on ESPN+, Sirius XM and the World Feed.

Adidas Celebrates the 20th Anniversary of TOUR360

Adidas’ most iconic golf footwear franchise focused on performance and innovation– TOUR360 - is celebrating a major milestone: 20 years. 

Worn by more than 100 men’s and women’s professional champions along with countless golfers worldwide since 2005, today adidas is commemorating the first TOUR360 model that changed the game with a commemorative silhouette packed with modern technology. 

World-Class Golf Club Fitter Club Champion Coming to Holbrook and Lake Grove, NY

Custom golf club fitter Club Champion has signed leases and is planning for new locations in Holbrook and Lake Grove, New York. 

The Holbrook studio will be located at 5801 Sunrise Highway, Unti 310, while the Lake Grove studio will be located at 133 Alexander Avenue. Both studios are planned to open late-December 2025.

New Graphite Design Tour AD DI Hybrid Black Shafts Arriving in December

Pro’s Choice Golf Shafts, Inc. announces that the new Graphite Design Tour AD DI Hybrid Black shafts will be available beginning December 5, 2025, through Pro’s Choice Golf Shafts, Inc. and their Authorized Dealer network in the United States, Europe, Australia, Canada, South America, South Africa, and the UAE.

The Tour AD DI “DEEP IMPACT” Hybrid shafts are designed to provide golfers with more power and stability in a hybrid golf shaft. Designed and manufactured exclusively at the Graphite Design factory headquarters in Japan, the Tour AD DI HYBRID shaft is now available in two color schemes of orange with white bands and green rings and a second new color option of black with white bands and silver rings. 

Troon Selected to Manage Reading Country Club

Troon, the leader in providing golf and club-related leisure and hospitality services, is pleased to announce it has been selected to manage historic Reading Country Club, a daily-fee facility in Reading, Pa. Troon Golf, the resort and daily-fee division of Troon will manage golf operations, agronomy, food and beverage as well as sales and marketing.

Chartered in 1922 and opened in 1923, Reading Country Club’s 18-hole, par-70 golf course was designed by Alexander Findlay. The 6,120-yard layout delivers a thrilling blend of playability and challenge, inviting golfers of all skill levels to test their game on a course that rewards strategy and precision. Reading Country Club has hosted golf royalty over its illustrious 102-year history, including Walter Hagen, Byron Nelson, Sam Snead, Ben Hogan and LPGA legend, Betsy King. Nelson, in fact, served as the Club’s head professional from 1937 to 1939 and famously won the 1937 Masters and 1939 U.S. Open while representing Reading Country Club.

LIV Golf Announces All Events Will Be 72 Holes in 2026

LIV Golf, the first truly global golf league, has announced that beginning in 2026, all events will be played over 72 holes, marking the next chapter of LIV Golf’s mission to grow and celebrate the sport for a new era of players and fans around the world.

Since its inception, LIV Golf events have featured a three-day 54-hole competition, playing the majority of events from Friday through Sunday. In 2026, all events will be played over four days, generally beginning on Thursday of event weeks (Wednesday, February 4 for LIV Golf Riyadh presented by ROSHN). 

Johnnie-O Selected as Official Travel Wear Partner of the Nashville Predators

Johnnie-O, the premium apparel brand renowned for blending East Coast classics with West Coast casual, today announced their new role as Official Travel Wear Partner of the Nashville Predators. The Predators organization and players will be outfitted in Johnnie-O fan favorites, including the Sully 1/4 Zip Pullover, Talon Featherweight Performance Hoodie, Solom Performance Tech Joggers, and more. The licensed apparel is available for purchase in-store and online so fans can sport the same style as their favorite players.

This announcement marks another milestone in Johnnie-O’s licensed business, already having secured deals with the NHL, MLB, NCAA, and most recently the NFL. With one Tennessee retail location already established inside The Factory at Franklin, just outside Nashville, and another slated for spring 2026, Johnnie-O has quickly become a convenient, one-stop apparel shop for Nashville sports fans to support their Predators, Titans and Vanderbilt Commodores with quality licensed gear on game day and beyond. 

Motocaddy Achieves 40 Percent Increase in U.S. Retail Accounts

Motocaddy, the world’s leading electric caddy brand, has reported significant growth in the U.S. market, achieving a 40% increase in retail accounts year-to-date.

This impressive expansion reflects the brand’s growing popularity among American golfers and retailers, driven by the proven performance, reliability, convenience and health benefits of walking the course with an electric caddy. 

Golf Galaxy, DICK’S House of Sport and Youth on Course Partner to Provide Young People Access to Golf

Golf Galaxy, DICK’S House of Sport and Youth on Course today announce a first-of-its-kind partnership aimed at growing the game of golf by supporting youth development and breaking down financial barriers. Youth on Course members will now receive exclusive in-store benefits at Golf Galaxy and House of Sport stores, including $5 per hour discounted SIM rental fees, one free lesson from a PGA Teaching Professional, and special in-store events. 

This partnership, which marks the first off-green grass partnership for Youth on Course members, spans all current and future Golf Galaxy and DICK’S House of Sport stores. It follows a successful 25-store pilot program at select Golf Galaxy locations this summer, which saw over 2,000 hours in simulator rental time from Youth on Course members. 

Bridgestone Golf Adds Industry Veteran Jeremy Galbreth as New VP of Sales

Bridgestone Golf, the #1 Ball-Fitter in Golf, today announced the hiring of industry veteran Jeremy Galbreth as the company’s new vice president of sales. 

Formerly senior director of golf at Mizuno, Galbreth will oversee the entire sales organization across all channels, including on and off-course, national accounts, e-commerce and corporate. His focus will be on driving leadership and growth in both the on- and off-course channels. 

2026 PGA Show Expands to Welcome Golf’s Top Brands, Buyers and Innovators to Orlando

The PGA Show, golf’s longest-running and largest global business gathering, returns to Orlando, Florida, Jan. 20–23, 2026, with record participation anticipated from across the golf industry. The 2026 PGA Show is expanding once again to host more than 1,000 exhibiting companies and brands. The lineup includes the game’s most recognizable names, veteran manufacturers and emerging innovators across equipment, technology, apparel, accessories and golf lifestyle products. Following last year’s largest PGA Show in 15 years, thousands of PGA of America Golf Professionals, VIP buyers, retailers, facility leaders and media from around the world are already making plans to attend. Advance registration is strong, mirroring the momentum of the global golf community as it builds on sustained participation growth and consumer enthusiasm.

Scotty Cameron Launches New OC (Onset Center) Low-Torque Putters

New Scotty Cameron OC (Onset Center) putters combine low-torque performance with exceptional feel and feedback, promoting a square-to-the-path delivery while keeping golfers connected to the putting stroke. Two new models — the Phantom 11R OC and Studio Style Fastback OC — bring OC technology to each of Scotty Cameron’s putter families in familiar mallet and mid-mallet profiles.

“Onset Center” refers to the putters’ shaft position, which is set back of the putter head’s leading edge (Onset) and in line with its center of gravity (Center). This tour-validated setup minimizes torque and simplifies the putting stroke, and its addition to the Studio Style and Phantom families gives golfers a new option within Scotty Cameron's range of existing shaft and neck configurations.

Semper Fi & America’s Fund Launches 14th Annual Double Down for Veterans Match Campaign with Goal of Raising $15 Million

For the 14th consecutive year, Semper Fi & America’s Fund (The Fund) is proud to announce the launch of its annual Double Down for Veterans Match Campaign, in partnership with The Bob & Renee Parsons Foundation (The Foundation) and PXG (Parsons Xtreme Golf). This year’s campaign aims to raise $15 million to support critically wounded, ill, and injured service members, veterans, and military families.

Since the campaign’s inception in 2012, nearly $250 million has been raised for The Fund’s mission thanks to $108 million in matching gifts from The Bob & Renee Parsons Foundation and thousands of generous donors who made a lasting impact.

TRUE Linkswear Debuts New Athletic Trainer

TRUE linkswear, creators of ultra-comfortable, modern golf footwear designed for walking on and off the course, announces the launch of the Ascent PNWProof — a new athletic training golf shoe built to thrive in any environment.

Inspired by long walks on Pacific Northwest trails, the Ascent PNWProof reflects the region’s rugged beauty and is built for its unpredictable weather. TRUE’s design team channeled that inspiration into a shoe that delivers on performance, versatility, and comfort — wherever the day leads.

LIV Golf Increases Qualifying Opportunities

Following a thrilling conclusion to the LIV Golf season that celebrated Jon Rahm earning the 2025 Individual Champion title in Indianapolis and his Legion XIII capturing the 2025 LIV Golf Team Championship in Michigan, the League has confirmed that it has increased its qualifying opportunities for 2026 through both The International Series and LIV Golf Promotions.

Miyu Yamashita Soars to LPGA Maybank Championship Title with Final Round Surge

Srixon staffer Miyu Yamashita stormed her way up the leaderboard on Sunday, coming from eight shots back to claim her second career LPGA title at the Maybank Championship. 

Yamashita showcased her consistency and composure when it mattered most, continuing an already stellar rookie campaign. 

STITCH Golf and Bushnell Golf Unveil Groundbreaking Smart Golf Bag Strap

STITCH Golf, in collaboration with Bushnell Golf, proudly introduces the first-of-its-kind smart golf bag strap—engineered to enhance performance, elevate comfort, and redefine the walking experience on the course through integrated, state-of-the-art technology.

The Link Strap is designed for avid golfers who prefer to walk or use a caddie, this revolutionary patent pending design brings cutting-edge innovation to a product category that has remained largely unchanged—until now.

Design Boot Camp Heads to Pinehurst Resort

This holiday season, give the golf connoisseur in your life the ultimate gift: the rare opportunity to step into the world of golf course design at the legendary Pinehurst Resort. 

The American Society of Golf Course Architects (ASGCA) Foundation presents an exclusive, five-day Design Boot Camp—an immersive, hands-on experience for those who appreciate the artistry and strategy behind the game.

LIV Golf Offseason Moves Begin for 2026

LIV Golf has entered its official offseason window when Team GMs and captains can refresh their rosters ahead of the 2026 season.

The window begins the process for teams to lock in players who finished in the top 24 of the individual standings, offer contract extensions to players who finished in the Open Zone, explore trades between teams, and sign players who are becoming free agents. 

Honma Golf and Malbon Collaborate on Performance and Premium Collections

Honma Golf, the leader in beautifully crafted luxury performance golf equipment, announces an exciting new collaboration with Malbon Golf, the inspirational, multi-functional golf apparel brand. 

Although they have distinctively different origins, both companies have a shared vision: to inspire more people to fall in love with the game through this first-ever collection of drivers, fairway woods, irons, and putters — a rare collaboration by which cultivated Japanese elegance meets the vibrant pulse of American youth.