Fujikura Launches Next Generation VENTUS TR Blue with Enhanced VeloCore+ Technology

Fujikura has unveiled the next generation of its acclaimed VENTUS TR with the launch of the new VENTUS TR Blue, which has been built with enhanced VeloCore+ technology.

Taking an already iconic shaft line to greater levels of power ad consistency for golfers at every level, the new VENTUS TR Blue has been engineered using Fujikura’s proprietary enso® 3D motion capture testing technology, ensuring the new VENTUS TR Blue elevates one of Fujikura’s most successful profiles with new levels of stability, feel and control.

Five Iron Golf Opens First Nashville Location in Midtown

Five Iron Golf, the global leader in indoor golf and entertainment, has opened its first Nashville location at 202 21st Avenue South, directly below the Aertson Midtown.

The 14,500-square-foot venue marks the brand’s debut in Tennessee, bringing Five Iron’s signature mix of advanced training, immersive play, and elevated hospitality to the heart of Music City. The project is owned and operated by franchise partners Peter McCormick and Alex Zega, who continue to expand Five Iron’s footprint across the United States.

Tour Edge Expands Golf Ball Line with New Hot Launch Model

Tour Edge, one of the fastest-growing manufacturers in golf, today announced the launch of its new Hot Launch golf balls, expanding the company’s growing presence in the golf ball category.

Following a positive response to the tour-caliber Exotics golf ball, Tour Edge now brings innovation to players seeking straight distance, optimal launch, and short game feel.

Tour Edge Announces Multi-year Contract Extension With Golf Legend Bernhard Langer

Tour Edge Golf is proud to announce they have re-signed legendary staff professional Bernhard Langer to a new two-year agreement, continuing a relationship that has paralleled one of the most remarkable careers in golf history.

“I’m excited to continue my relationship with Tour Edge,” said Langer. “I’ve always enjoyed working closely with their team, testing new equipment, and helping make products better for golfers at every level. I’m really pleased with the performance I’m seeing from the new Exotics drivers and irons, and I’m looking forward to what’s ahead in 2026 and beyond.” 

Callaway Introduces 2026 Chrome Tour, Chrome Tour X, and Chrome Soft Golf Balls

When I tell you Callaway Golf is aiming straight at the throne for golf ball supremacy I'm not exaggerating in the slightest.  Callaway currently has a 22.6 percent market share in the golf ball industry (their highest in history).  With the significant momentum of consistent growth generated by the Chrome Tour ball family (first released in early 2024) Callaway is now aiming even higher.  And they're setting their sights (and ours) on even better in 2026.

The new 2026 lineup of Callaway golf balls includes the Chrome Tour, Chrome Tour X, and Chrome Soft.  In this preview I'm going to deep dive on the performance innovations and designs of these new balls that are truly revolutionary.  And of course I'll also have my own review on how these new balls play for you soon as well.

Cobra Golf Expands 3DP Iron Family with New 2026 3DP MB Irons and 3DP X Irons

When Cobra Golf released their 3DP Tour irons in the spring of 2025 no one really knew what to expect.  Cobra promised the 3D Printed Tour irons would offer players iron appearance but with game-improvement performance.  And Cobra 3DP Tour didn't merely exceed expectations.  They cleared the bar.  Raised the bar.  And then cleared the bar again.

And today Cobra has announced two new models in their 3DP irons family, the 2026 3DP MB and the 2026 3DP X.  The 3DP MB and 3DP X irons will give even more players the opportunity to take advantage of Cobra's innovative 3DP design and advanced technologies no matter where their handicap lives.  3DP for every swing.  3DP for every skill.  And now with three unique Cobra 3DP models no golfer is left behind.

Motocaddy Unveils Next Generation Laser Rangefinder

Motocaddy has launched the PRO 5000 Laser Rangefinder, delivering quick, accurate, and effortless distance measurement through cutting-edge technology to elevate on-course decision-making.

Available exclusively through the brand’s website(www.motocaddy.us), the new PRO 5000 Laser features PinLock technology with slope compensation and accuracy to within one yard. Offering an impressive range of up to 1500 yards - including 350 yards to the flag – the PRO 5000delivers the confidence and precision required for ultimate shot planning.

Fujikura and VENTUS Cap Another Memorable Season for Newly Crowned Player of the Year

The World No.1 has been named the Tour’s Player of the Year (POTY) for the fourth time, with Fujikura - the global leader in composite shaft innovation - proudly supporting his success throughout another trophy-laden season.

The American powered his way to six victories, including two Major Championships, which saw Fujikura end the 2025 campaign with a total of 24 Tour wins.

PXG Unveils the PXG Allan ZT Long Putter

PXG has introduced the PXG® Allan® ZT Long Putter, a new extended-length design crafted to help golfers achieve greater stability, improved posture, and a smoother, more repeatable stroke. Purposefully engineered for players seeking a fresh path to consistency on the greens, the PXG Allan ZT Long Putter produces the kind of controlled, steady roll that builds confidence, especially under pressure. 

The PXG Allan ZT Long Putter features an extended-length build, standard at 45 inches and adjustable up to 47.5 inches, paired with a substantially weighted 480g club head that creates a counterbalanced, ultra-stable feel. This design helps quiet excess hand action and promotes a shoulder-driven motion that many golfers find easier to repeat.

USGA Celebrates a Milestone Year Advancing the Game “For the Good of the Game”

As the USGA celebrates the 50th anniversary of its Members Program today, the organization is marking a year of significant progress toward its mission to champion and advance the game for generations to come. 

Starting in 1975, when Volunteer National Chair Arnold Palmer presented U.S. President Gerald R. Ford with the first Associate’s bag tag (for what is now called the USGA Members Program) in the Oval Office on Dec. 18, the program has united those who share a passion for golf and a commitment to its long-term health. Through its support, the program helps fund critical USGA initiatives that ensure the game’s future — from developing the next generation of American golfers to driving innovation and sustainability across the game. 

Gleneagles: A Legacy of Excellence Continues as World's Number 1 Golf Resort Outside the USA

Gleneagles, Scotland’s iconic hotel and global luxury destination, has once again reaffirmed its place among the world’s elite. The 850-acre Perthshire estate has retained the prestigious honour as the ‘World’s #1 Golf Resort outside the USA’ for a sixth consecutive year.

In the latest list curated by an international panel of Golf World raters, ‘The Glorious Playground’ achieved the #2 position globally, second only to Bandon Dunes in Oregon, USA, a landmark achievement underscoring Gleneagles’ enduring excellence.

True Spec Houston Opens at Intown Golf Club

True Spec Golf, the global leader in custom club fitting and club building, is pleased to announce that they have partnered with Intown Golf Club, the only private social club blending upscale amenities with a community built around the game and culture of golf, to open a new location in Houston. True Spec Houston is celebrating their grand opening today and is currently booking appointments.

True Spec Houston is the latest in a series of partnerships that brings True Spec’s bespoke fittings and best-in-class customer service to prominent venues across the country.

Ellen Port’s Distinguished Career and Contributions Celebrated by USGA with 2026 Bob Jones Award

The USGA will present its highest honor, the Bob Jones Award, to Ellen Port, of St. Louis, Mo., in 2026 in recognition of her exemplary sportsmanship, character and lifelong contributions to the game as one of the most accomplished amateur golfers in history and a devoted educator, coach and mentor. 

Presented annually since 1955, the Bob Jones Award recognizes an individual who demonstrates the character, integrity and respect for the game that were among the many lasting qualities of Robert Tyre “Bob” Jones Jr. 

Andrew Novak Claims Victory at the Grant Thornton Invitational

Andrew Novak captured a signature win at the 2025 Grant Thornton Invitational, delivering a clutch performance to finish atop the leaderboard at Tiburón Golf Club in Naples, Florida. The victory adds another highlight to his strong season on the PGA Tour.

Novak finished strong on Sunday with three straight birdies, finishing with a standout 9-under 63. He demonstrated elite-level shot-making from start to finish throughout the tournament.

Camiral, Home of The 2031 Ryder Cup, Reaffirms Status Among World's Top 20 Golf Resorts

Camiral, home of The 2031 Ryder Cup, has retained its status as Spain’s No.1 Golf Resort – a position it has held for the past decade – in a new global ranking published by Golf World.

 

The 550-hectare forested estate in Catalonia, on the doorstep of Barcelona and Costa Brava, featuring two world-class golf courses, a luxury five-star hotel and thriving residential community, also remained within the world top 20 resorts.

Matt Kuchar Uses New Bridgestone Golf VS Proto Ball to Smash Scoring Record and Win PNC Championship

25-year Bridgestone Golf staffer Matt Kuchar and his son Cameron captured a storybook victory at the PNC Championship at the Ritz-Carlton GC in Orlando, Florida on Sunday in record fashion. Putting up incredible scores of 57 on Saturday and 54 on Sunday for a final score of 33-under-par, which breaks the old tournament record by five strokes, the Kuchars dominated the field with Matt playing Bridgestone’s new and exciting VS Proto Black golf ball.  

 

“Winning the PNC with my son Cameron is the thrill of a lifetime and I’m extremely proud of him and the way we both played this weekend,” said Matt Kuchar. “I played Bridgestone’s VS Proto Black golf ball and the combination of added distance over the previous TOUR B X as well as better short game performance definitely helped me contribute to our low scores.”   

$10M Swing Returns to Icons Series - The Richest Hole In Golf

Icons Series has announced the return of The $10M Swing – the richest hole in golf – as part of the Reignwood Icons of Football 2026, taking place on 31 January – 1 February 2026 in Bangkok.

Back by huge demand following its dramatic debut, The $10M Swing will once again see every competing Icon attempt a single shot at glory on a specially created par-3 at Robinswood Golf Club. 

XXIO and VESSEL Join Forces for Exclusive Ladies Package Set

XXIO®, a global leader in lightweight luxury golf equipment, announces an exclusive collaboration with premium bag maker VESSEL, unveiling the all-new XXIO 14 Ladies Package Sets. 

This limited-edition partnership marks a first for XXIO and showcases the brand’s growing commitment to creating elevated, performance-driven products for female golfers who value both style and effortless performance on the course. 

12 Pairs of New 2025 Adidas Golf Shoes for 12 Winners (YOU Choose Tour360 or AdizeroZG): 2025 PGAPappas 12 Days of Christmas Golf Giveaway DAY 12

A PGAPappas 12 Days of Christmas Golf Giveaway tradition that you all love kicks it off today with 12 Pairs of new 2025 Adidas Golf Shoes (Choose ANY Tour360 or Adizero ZG) for 12 Winners on this DAY 12!

Yes, that's ANY Tour360 and Adizero ZG meaning any color you want, Lace or BOA, Mens or Womens, pretty much anything you see in stock on the Adidas Golf site we'll get for you!

PGAPappas 12 Days of Christmas Emergency Hot Koffee and a Kringle DAY 11 Golf Giveaway: New 2026 PXG Lightning Driver (Pick ANY Model, RH or LH)

I wasn't expecting to have another Hot Koffee and a Kringle with you in my PGAPappas 12 Days of Christmas Golf Giveaway so soon but Kringle is in full improvisation mode now.  And so here we are in this Emergency Hot Koffee and a Kringle on Sunday night, DAY 11 of my 12 Days and we're giving away a New 2026 PXG Lightning Driver!  Any model (there are four), any flex, RH or LH.

I didn't receive my PXG Lightning Tour driver in time (still don't have it) to write up a mini Kringle review for you so instead we went for the Emergency Hot Koffee and Kringle Lightning strike baby!