Fujikura Signs Deal with Underrated Golf

Fujikura Composites America - the global leader in high-performance golf shaft innovation - has signed a multi-year deal with the UNDERRATED Golf Tour - a tour founded by basketball two-time MVP and four-time NBA champion Stephen Curry to help create more opportunities in competitive golf for young players from diverse communities.

The new partnership will run for the next two years through to and including 2027. In 2025, Fujikura’s support centred around the Tour’s US events, but this year will extend to its European leg, taking in an extended global schedule.

Srixon Launches Buy 2, Get 1 Free Golf Ball Promotion

Just in time for peak golf season, Srixon is making it easier for every player to find their ball and stock up on it. From May 21 through June 21, golfers can take advantage of a Buy 2, Get 1 Free offer across the entire lineup of Srixon golf balls, reinforcing one simple truth: “It’s Good When It’s Srixon.”

Whether chasing tour-level performance, all-around consistency, or maximum distance and durability, Srixon designs golf balls for every type of player. This promotion gives golfers the chance to play what fits their game best, now with added value built in.

2026 Father's Day Gift Guide

As Father's Day approaches golfers are always looking for the perfect gifts for dad.

Here are a few recommendations that dad will love and give him year round fun on the course.

Bridgestone Releases Limited Edition Black Tour B X and Tour B RX Golf Balls

Bridgestone Golf has released a limited-edition black TOUR B golf ball in the X and RX models.

The limited-edition black TOUR B X and RX ($99.99) will be available online at bridgestonegolf.com.

Motocaddy Used to Win Golfweek Women’s National Golf Invitational

Motocaddy, the world’s leading electric caddy brand, announced today that the University of Wyoming used its game-enhancing products en route to victory at the Golfweek Women’s National Golf Invitational (NGI) over the weekend.

The 54-hole stroke-play event, held at Ak-Chin Southern Dunes in Maricopa, Arizona, saw the University of Wyoming’s four lowest players experience a Motocaddy M1 DHC electric caddy to help secure a record-breaking wire-to-wire victory in the fourth edition of the Women’s NGI. The Wyoming Cowgirls carded an impressivethree-round total of 873 (+9) to beat the previous NGI record by four strokes.

Indiana Club Re-Opens Pete Dye Designed Golf Course

The Bridgewater Club has completed a major renovation of its Pete Dye-designed 18-hole championship golf course, enhancing course conditions, strategic play and the overall member experience. To open the renovated course, The Bridgewater Club hosted a celebratory opening weekend attended by several hundred members that kicked off with a shotgun start on Saturday. The longest tenured member of The Bridgewater Club, Pat Perry, had the honor of being the first member to tee off. 

The course has been strategically enhanced with intentionality and the member experience in mind and the renovation focuses on creating exceptional playability for golfers of all skill levels. Highlights include reconstruction of the greens and green complex, revitalized bunkers, seven new forward tees, advanced turfgrass varieties customized for regional conditions, cart path paving and expanded tee boxes and practice green. 

True Spec Orlando West Opens at Athletic Motion Golf Club

True Spec Golf, the global leader in custom club fitting and club building, is pleased to announce that True Spec Orlando West is now available to book fittings and will be open to the public beginning June 1^st.

True Spec Orlando West is the second True Spec facility in Orlando, joining the Grande Vista location which opened in 2022. Housed at Athletic Motion Golf Club, True Spec Orlando West is the latest in a series of partnerships that brings True Spec’s bespoke club fittings and best-in-class customer service to prominent venues across the country. 

Pasatiempo Golf Club Hole By Hole Review - Play With Pete Invitational Pasatiempo

Pasatiempo Golf Club hosts the Play With Pete Invitational on Tuesday, May 19th and the players will learn from their very first shots this is a thinking golfer's playground that tests your swing and interrogates your decision-making.  Pasatiempo is one of the most enduring masterpieces of golf course architecture the game has ever known.

Architects and historians consider it one of the finest expressions of golf course design ever created.  And this Crown Jewel showcases the purest and most influential ideas of legendary architect Dr. Alister MacKenzie arguably even more fully than his other famous Golden Age designs Augusta National Golf Club and Cypress Point Club.

Club Champion Named Among Select Global Partners to Fit and Carry McLaren Golf's Debut Club Line

Club Champion, the world's #1 custom golf club fitting company, announced it has been selected as one of a limited number of authorized fitting partners and retailers worldwide to carry and custom-fit the debut line of clubs from McLaren Golf, the new golf equipment brand born from one of motorsport's most iconic names. Club Champion will offer McLaren Golf clubs exclusively through its custom fitting process at 160+ studio locations across the United States, Canada, United Kingdom, and Australia, ensuring every McLaren Golf club purchased through Club Champion is precisely fit to the individual golfer's swing.  

The partnership makes Club Champion one of the few places in the world where golfers can access McLaren Golf equipment – and the only fitting environment where they can do so backed by Club Champion's proprietary fitting process, industry-leading launch monitor technology, and the most comprehensive component library in golf with over 65,000 shaft, head, and grip combinations. 

Club Champion Fitting Studio Now Open In Boston, MA

Club Champion, the nation’s premier custom club fitting and building company, has announced the grand opening of its newest studio in Boston, located at 125 High Street in the city’s Financial District.

Now open and accepting appointments, the Boston studio brings Club Champion’s Tour-level fitting experience to golfers across Greater Boston. Conveniently located near Downtown Crossing and South Station, the studio offers easy access for commuters and local players alike.

Mini Driver, Major Control: Tour Edge Introduces the New Exotics Mini Driver

Tour Edge Golf, a leader in high-performance golf equipment for 40 years, introduces the all-new Exotics Mini Driver, engineered to deliver a powerful combination of speed, control, and versatility in the long game.

The Exotics Mini combines a titanium face with a stainless-steel body to balance ball speed with stability and control, creating a versatile option at the top end of the bag. Designed for a wide range of players—from those seeking added confidence and control off the tee to accomplished golfers looking for a reliable option both off the tee and from the deck—the Mini adapts to varying course conditions with ease.

FootJoy Launches Exclusive Legends Series Collection

Greatness isn’t given. It’s earned on golf’s grandest stages. In 2026, walk in the footsteps of modern legends and take part in golf’s storied legacy with Legends Series, featuring limited releases that draw inspiration from world-class designers and their love for the game.

 

This exclusive collection of Premiere Series golf shoes will showcase three separate product drops, with each release thoughtfully designed and inspired by unique elements of major championship locales. Premiere Series remains the leader in modern classic golf footwear for the ideal combination of modern performance and classic silhouettes. It is the preferred choice for more Tour players than any other shoe. 

L.A.B. Golf and UNDERRATED Golf Partner for 2026 Tour Season

L.A.B. Golf, renowned for pioneering Lie Angle Balance (L.A.B.) technology in putting, today announced a strategic partnership with UNDERRATED Golf for the 2026 season of the UNDERRATED Golf Tour (UGT). This collaboration aims to enhance player development and engagement within the junior golf community.

 

The partnership will extend across six tour stops, including the prestigious Curry Cup set for this September at Bethpage Black in Farmingdale, NY. A core component of the collaboration involves L.A.B. Golf providing custom-fitted putters to all U.S.-based UGT players, as well as the top four EU players (two boys, two girls).

Adidas Signs Golf Shorts Trailblazer Forrest Fezler to Special Partnership

Today, adidas announced the posthumous signing of former PGA Tour player Forrest Fezler – whose unique place in the history of the sport makes him the perfect ambassador of style in golf.

In June 1983, during the U.S. Open, Fezler made history when he stepped into a portable restroom on the 72nd hole wearing pants and emerged in shorts. The spontaneous act, subtle yet defiant, marking the unprecedented instance of a player competing in an official PGA Tour event while wearing shorts, cementing Fezler’s status as a legend in breaking the traditional norms of on-course golf style.

Original Penguin Brand Ambassador Kristoffer Reina Captures First PGA TOUR Victory at the Truist Championship

Original Penguin, a division of Perry Ellis International, Inc., proudly congratulates brand ambassador Kristoffer Reitan on capturing his first PGA TOUR victory at the Truist Championship. The breakthrough win marks a career-defining milestone for Reitan and cements his arrival among the game’s rising international stars.

Reitan delivered a poised and impressive performance throughout the week, showcasing his elite ball-striking and composure under pressure to secure the biggest victory of his young career. The win vaults the Norwegian standout to 13th in the FedExCup standings and earns him a two-year exemption on the PGA TOUR. Additionally, the victory secures Reitaninvitations into the 2026 PGA Championship, U.S. Open, and Open Championship along with entry into several of the TOUR’s premier events.

Callaway Announces Limited Edition Stadium Glow Quantum Triple Diamond Max Driver and Mini Driver

Limited Callaway has announced the new limited edition Stadium Glow Quantum Triple Diamond Max driver and Mini Driver.

These drivers are inspired by and a tribute to the 2026 World Cup.

Wedge History, Reimagined: Cleveland Golf Introduces the Limited Edition 588 Tour Action Wedge

Cleveland Golf is bringing back one of the most influential wedges ever designed with the release of the Limited Edition 588 Tour Action Wedge.

Originally introduced in May 1988, the 588 set the standard for tour-caliber wedge design. Now, that legendary shape returns, crafted once again to original specifications and enhanced with Cleveland Golf’s most advanced wedge technologies. 

FlightScope and Golf Live Partner for Championship Ready Bundle

FlightScope, a global leader in sports performance technology, is excited to announce an integrated coaching collaboration with Golf Live, the leader in instant virtual instruction. In celebration of the upcoming major at the historic Aronimink Golf Club, FlightScope and Golf Live are joining forces to provide golfers with a "championship-level" path to improvement by combining trusted performance data with expert virtual coaching.

Available for a limited time from May 7 through May 20, all current FlightScope Mevo Gen2 and Mevo+ owners, as well as new customers, are eligible to receive a complimentary professional swing evaluation plus an extended 30-day free trial of Golf Live+. This collaboration equips golfers with the professional resources to translate high-level launch monitor data into lower scores and more consistent ball-striking.

Bridgestone Golf Launches Limited Edition Walk It In Capsule

Bridgestone Golf, the #1 Ball-Fitter in Golf, today launched its new limited-edition capsule entitled “Walk It In,” in celebration of the second major of the year. The nostalgic collection, which comes in packaging reminiscent of an old VHS tape from the year 2000 when Tiger Woods captured the “Tiger Slam,” is decorated with a profile of Tiger’s famous “walk it in” moment during the decisive playoff that he won in dramatic fashion.

The limited-edition capsule includes one dozen TOUR B X golf balls with custom packaging and “Walk It In” inscribed on each ball, as well as a vintage-inspired Walk It In Throwback snapback cap and period-correct Walk It In crew socks complete with Bridgestone’s iconic “B” logo and Walk It In detailing. The nostalgic styling of the kit appeals not only to Tiger Woods fans who remember his historic Y2K season, but anyone who yearns for the days when analog videotapes were the primary source of content.  

Callaway Announces Chrome Tour Major Series: May Major Golf Balls

Where major championship golf meets Philadelphia pride.

The limited-edition Chrome Tour May Major features four unmistakable symbols - the Broad Street sign, Liberty Bell, Ben Franklin, and the Philly-shaped soft pretzel - delivering a bold, city inspired look on every shot.