Turtleson Revives The Bristol Sessions: A New Forum Focused on the Future of Golf Retail

Turtleson, makers of versatile apparel for the moments that matter most, recently welcomed a select group of golf industry leaders to its Bristol headquarters for the inaugural Bristol Sessions, an invitation-only gathering created to explore the evolving needs of the modern golf club and the future of golf retail.

 

The event takes its name and inspiration from the original Bristol Sessions of 1927, where nearly a century ago, musicians gathered in Bristol, Tenn., to share distinct regional sounds, perspectives and traditions. What emerged from those recordings helped shape the future of American music and established Bristol as the “Birthplace of Country Music.”

Feel Perfected: Srixon Introduces Second Generation ZXi Irons

SRIXON® introduces its second generation ZXi Irons, the next evolution of the company's pursuit of feel. Developed through advancements in forging technology, AI-assisted design, and tour-driven shaping, the new lineup delivers enhanced feel, stability, speed, forgiveness, and consistency while preserving the performance characteristics that have become synonymous with Srixon Irons.

The family includes four models: ZXi7 Players Irons, ZXi5 Players Performance Irons, the all-new ZXi5+ Players Distance Irons, and ZXiU Utility Irons.

Bushnell Golf Introduces Enhanced Green Books Providing Unmatched Course Strategy

Bushnell, the industry leader in high-performance sports optics and distance-measuring devices, introduces the revamped Bushnell Golf Green Book, a highly accurate green reading and yardage guide designed to help golfers read greens, plan approach shots, and play with greater confidence.

Built on renowned course mapping data from GolfLogix, the first innovators to introduce handheld GPS to the golf industry, Green Books are supported by one of the most expansive and continually updated course libraries worldwide. This data is integrated and refined to meet the performance standards of Bushnell Golf, ensuring consistent accuracy across every map.

Galvin Green Looks to Nature with Latest Concept Collection Drop

Premium high-tech golf apparel brand Galvin Green is taking its CONCEPT collection in a bold nature-inspired direction for Autumn/Winter 2026 with CONCEPT: Modern Roots, a distinctive drop inspired by the raw power and quiet strength of the forest.

Designed for the modern golfer, the collection brings together contemporary silhouettes, expressive detailing and performance-driven fabrics to create pieces that move effortlessly between the golf course, the city and the natural world. With ‘Play Anywhere. Wear Everywhere.’ at its core, CONCEPT: Modern Roots continues to challenge traditional perceptions of what golf clothing can be.

Wilson Golf Expands Zero Torque Range with New Women's Putters

Wilson Golf has expanded its acclaimed INFINITE™ Zero Torque putter lineup with the launch of two new women’s models - ‘The 606’ and ‘Lakeview’ - bringing the proven stability and consistency of its Zero Torque technology to dedicated 33-inch configurations.

Based on the same precision engineering as the popular Zero Torque putters launched earlier this year, the new women’s models are designed to keep the putter face square to the target for longer throughout the stroke, reducing unwanted rotation and promoting greater consistency on the greens.

VESSEL Launches the Sunday IV Leather Stand

VESSEL is expanding its premium carry lineup with three new genuine leather finishes of the Sunday IV Stand: Crimson, Croc Black, and Cognac. 

Each colorway brings its own personality from bold and unmistakable to warm and timeless while still delivering the performance walking golfers expect. 

Sankaty Head Golf Club to Host 2036 U.S. Women’s Mid-Amateur

The USGA announced today that Sankaty Head Golf Club in Siasconset, Mass., has been selected as the host site for the 2036 U.S. Women’s Mid-Amateur Championship. It will be the second USGA championship for the club, which previously hosted the  2021 U.S. Mid-Amateur.

“We are excited to bring another USGA championship to Sankaty and welcome amateur golf back to Nantucket,” said Mark Hill, USGA managing director of Championships. “Sankaty provides a superb test of golf, an excellent stage for match play and an outstanding experience for our players.”

ECCO GOLF Introduces BIOM C5 PREMIUM: The Next Evolution of a Modern Icon

Building on the success of the ECCO GOLF BIOM C5, launched earlier this year, ECCO GOLF has introduced the BIOM C5 PREMIUM, the latest high-performance model in the brand’s BIOM performance franchise.

Combining proven performance technologies that made BIOM C5 an instant standout with elevated materials, refined craftsmanship and the highest level of fit precision, the BIOM C5 PREMIUM has been created for golfers who demand the very best.

PAYNTR Golf Introduces CHEF RX RS, Developed with PGA TOUR Star Min Woo Lee

PAYNTR Golf today announced the launch of the CHEF RX RS, a new premium performance golf shoe created, designed and extensively wear-tested in collaboration with PGA TOUR star and PAYNTR Golf ambassador Min Woo Lee.

Built to complement Lee’s explosive athleticism, powerful swing and distinctive personal style, the CHEF RX RS represents another true athlete-led addition to PAYNTR Golf’s growing footwear lineup following the brand’s launch of the Eighty Seven SC with Jason Day.

Tour Edge Introduces All-New Exotics Milled Wedge Series Featuring Three Purpose-Built Bounce Profiles

Tour Edge Golf, a leader in high-performance golf equipment for 40 years, announces its all-new Exotics Milled Wedge Series.  The new line delivers total control of contact, flight and spin while optimizing bounce profile for golfers based on their swing profile and course conditions.

The Exotics Milled Wedge Series will be available worldwide at retail and at touredge.com beginning Sept. 14, 2026, with a suggested retail price of $119.99. 

VENTUS Sports Season Ending Victory as Fujikura Shines when the Best of the Best Battle in Atlanta

Fujikura is celebrating a season-ending victory at the Tour’s biggest event of the year, as VENTUS once again delivered under pressure with the top 30 players from the season battling for the ultimate prize in Atlanta. 

The end-of-season showpiece represents the pinnacle of the Tour’s campaign, bringing together the players who have performed at their best throughout the year for one final test. With every competitor having earned their place through a season of elite-level performances, the pressure was at its highest as the Tour’s best went head-to-head.

How a Club Champion Driver Fitting Benefits Every Golfer and Every Skill Level

People ask me about Club Champion all the time.  And one particular question I get a lot is, "Pete, will a Club Champion fitting really benefit me?"  These questions come from low-handicap players and high-handicap players alike.  Low-handicap (better) players aren't sure a fitting can make a big difference in their game that's already great.  High-handicap players wonder if a fitting even matters at all because their game is so inconsistent.

So I decided to write this Club Champion driver fitting review with that question in mind.  And as you'll see for both low-and-high handicaps the answer is a resounding yes.

Mitsubishi Golf Launches New Tensei 1K Pro Orange RIP+ Shafts

Mitsubishi Golf has launched their new counterbalanced Tensei 1K Pro Orange RIP+ shafts.  These new shafts feature an aluminum vapor (AV) in the handle section, 1K carbon fiber, and RIP+ technology strategically positioned in the traditionally high-twist tip-section of the shaft to minimize torque while providing exceptional feel.

Within the Tensei family Orange has earned a reputation as the profile trusted by golfers looking to maximize speed through modern driver setups.  And the all new 2026 Tensei 1K Pro Orange RIP+ is designed to help golfers unlock more performance from today’s longer, faster, and more forgiving driver configurations.

How Swede It Is! McBride Wins U.S. Senior Women’s Open

This time, Maria McBride didn’t let the trophy slip from her grasp. The long-hitting Swede overcame a couple of front-nine hiccups and held off a determined challenge from countrywoman Annika Sorenstam to win the 8th U.S. Senior Women’s Open on Sunday at Barton Hills Country Club.

Last year at San Diego Country Club, McBride was tied for the lead going into the final round and stumbled home with a 78 to finish T-4, eight strokes behind winner Becky Morgan. This year, once again playing in the final twosome with Morgan, McBride closed with a 73 to finish at 6-under-par 282, two strokes better than Sorenstam, who applied pressure with a 1-under-par 71 to be at 284.

Callaway Golf Announces New Full Toe SP Wedge: The Most Creative Face in Golf

Callaway Golf designed their new Full Toe SP wedges to solve a problem.  And they're calling Full Toe SP "The Most Creative Face in Golf."

For amateurs and professionals creativity around the green is essential to scoring.  But we all see shots differently even from the same spots.  Some of us play with a square face, others an open face.  Some of us go high and others low.  And that made Callaway think about all the different situations players might use this Full Toe SP wedge so it can shine and perform out of the bunker, out of the rough, out of the fairway; whether you hit it high, low, open face, or square face.

Sorenstam Takes Early Lead at U.S. Senior Women’s Open

History is a heavy burden to haul around a golf course, especially in a USGA championship contested on a layout as demanding as Barton Hills Country Club. But that was the load carried by three of the game’s biggest stars in Thursday’s first round of the 8th U.S. Senior Women’s Open in Ann Arbor, Mich.

And they all handled the task magnificently. 

Galvin Green Takes The Lab Collection in Bold New Direction

Premium high-tech golf apparel brand Galvin Green is taking THE LAB collection in a bold new direction, unveiling a striking second installment that combines distinctive new color combinations with advanced technical fabrics and contemporary silhouettes engineered to challenge the elements.

Following the launch of THE LAB franchise earlier this year, the latest collection continues Galvin Green’s focus on pushing the boundaries of golf apparel through an experimental approach to design and performance. With a palette led by Storm Blue and accented by Navy and White, the new range introduces precision-placed prints, angular contrasts and technical fabrics designed to move, shield and adapt.

Stout Awarded McCormack Medal for Being Top Male Amateur

Preston Stout, 22, of Richardson, Texas, has won the Mark H. McCormack Medal as the leading male in the 2026 World Amateur Golf Ranking®/WAGR®. 

The McCormack Medal winner receives exemptions into the 2027 U.S. Open at Pebble Beach (Calif.) Golf Links and The 155th Open at St. Andrews (Old Course), in Scotland. 

Motocaddy Reveals Why More American Golfers Should Walk the Course

Motocaddy, the world's leading electric caddy brand, is encouraging more American golfers to walk the course as part of their regular exercise routine, with research showing that walking delivers significant physical and mental health benefits while also helping golfers perform better.

As many American golfers continue to rely on golf carts, walking with an electric caddy offers a smarter alternative by delivering the proven physical and mental health benefits of walking without the fatigue associated with carrying or pushing clubs.

Fujikura Celebrates Triple Success as VENTUS Powers Memorable Victories in Memphis, Pennsylvania and Denmark

Fujikura celebrated another significant weekend of success across the men's game, with VENTUS powering three victories across Europe and America, including in Memphis as the season's best players began the Tour’s final trio of events.

With only the top 70 players on the season-long standings eligible to compete, the field represented the very best of the year so far - making this one of the most significant achievements of the season as the Tour heads towards its conclusion.