I'm talking of course about Costco's new $1.25 Kirkland golf ball, which is seemingly flying off the shelves at speeds faster than light. And at a price of $29.99 for two dozen balls, that shouldn't be entirely surprising.
I put them in play a few times last month, and they were definitely solid performing balls at a great price. But they didn't exactly blow me away or make me want to switch from the brands I normally play.
And to be honest, I'm not convinced the Kirkland ball will become a bona fide force in the industry. Or as some are prematurely suggesting, that it's a ball that will change the course of history forever.
Still, each of us bring something different to what we value in a golf ball. And you're obviously emptying your wallets to get your hands on them. So I'm giving a few of you the chance to see for yourselves if the hype is justified.
When my 3rd Annual PGAPappas 12 Days of Christmas Golf Giveaway wraps up Dec. 23rd, I'll be giving away four sleeves of Kirkland balls to four different winners.
Make sure you're following me on Twitter, and then just RT to enter. Because tomorrow's Christmas Eve, this giveaway will only last 24 hours. Need to spend some time with my lady and pooch of course.
After the holidays are over I'm jumping right into preparation for the 2017 PGA Merchandise Show in Orlando, where I'll bring you live wall-to-wall coverage of all the action. It's going to be even more jaw-droppingly insane than my coverage last year. And you know I wouldn't say that if it wasn't true.
And as always, if you have any questions, shoot me an email, or message on Twitter or Instagram.