The nationally-representative survey encompassing all types of U.S. facilities, daily fee public, private, municipal, resort and residential communities, indicates courses that have suspended golf operations tend to be concentrated in urban areas, not unlike the virus itself. The golf course tracker is the centerpiece of a special NGF COVID-19 webpage that provides information and key data points on the effects of the coronavirus pandemic on the golf business.
The latest update also features the results from a new focused study of core golfers and includes a "Golf Itch" meter that indicates latent demand for playing golf is building despite varying levels of financial or personal anxiety. Survey results also show that golf consumers, although on average more financially secure than the broader U.S. population, are neither insensitive nor immune to the current or potential financial impacts of the coronavirus, which has led some to postpone or even abandon planned purchases and other spending (golf or otherwise).
In the golf retail sector, all national stores remain closed to foot traffic while approximately 20-percent of independent and regional retailers (doors) are open, down from 35-percent the previous week. From an overall square footage perspective, only 4-percent of total off-course golf specialty space is now open to in-store traffic, down from 8-percent in the previous polling.
For more complete findings along with data visualizations, including a look at several individual state overviews, visit www.thengfq.com/covid-19.
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