How would golf’s most iconic players dress if they stepped onto the links today? The answer is the FootJoy x Todd Snyder collection. The collaboration brings together two industry leaders at the top of their game—America’s leading menswear designer and the #1 brand in golf shoes for 75 straight years.
This seemingly unexpected pairing delivers an inspired collection rooted in vintage golf style, but completely reinvented for the modern discerning player.
Building on FootJoy’s legacy of over 150 years as a leader in performance, quality and innovation, Snyder designed a capsule collection of polos, windbreakers, cardigans, shorts, joggers, caps, and golf shoes to complement the brand’s existing leadership in the category with his own signature twist.
Snyder is no stranger to the game of golf: he grew up across the street from the Ballard Country Club in Huxley, Iowa, where as a boy he was fond of sneaking on the course after hours and playing a few holes—minus the greens’ fees. For the designer, golf was also a way to spend quality time with family, further punctuating the emotion of nostalgia that runs as a through line to this collection.
“I was looking in the FootJoy archives at pictures of Arnold Palmer and Chi-Chi Rodriguez, and recognized this moment before performance fabrics took over when players had this effortless cool aesthetic that felt very relevant to right now,” says Snyder. “We are excited to collaborate with FootJoy on a wardrobe inspired by that golden era of golf, but for the modern guy who wants to maintain his personal sense of style when he hits the golf course.”
For over 150 years, FootJoy has remained committed to their principles of performance, quality and innovation - from being among the first shoe makers to develop “left” and “right” shoes in the 1800’s to introducing the first membrane-free waterproof golf shoe; from bringing game-changing innovations like the use of SoftSpikes® cleats and adoption of the BOA® closure system in golf shoes to offering full golf shoe customization and fundamentally changing the perception of the golf glove into a piece of performance equipment. FootJoy has led with innovation every step of the way.
Says Snyder, “When I was little, I caddied for my dad and my grandpa. I never had golf shoes until I was big enough to wear my dad’s, and he wore FootJoy. It was a rite of passage for me. It’s a brand that’s synonymous with the game, and I associate them with family time and comfort. I still remember how comfortable my dad’s shoes were.”
Earlier this year, FootJoy launched two new product lines, including Premiere Series, a collection of three styles equally committed to style and performance, for the discerning golfer. Upon introduction, they immediately became the shoe chosen by more players on the PGA Tour than any other, including style icons like Adam Scott, Ian Poulter, and Billy Horschel.
To build on the momentum of this collection, FootJoy saw a natural opportunity for extension by developing an apparel line to complement the Premiere Series. The brand was excited to work with Snyder because of his successful track record of collaborating with American heritage brands in a way that blends the brand’s unique qualities with Snyder’s signature aesthetic. “Premiere Series is an incredible line that showcases FootJoy’s commitment to performance, style and innovation. Todd Snyder’s deep passion for brand authenticity and style made him the perfect partner for this effort. We couldn’t have collaborated with a better partner, who has a strong perspective on what golf style means to the modern golfer,” says Chris Tobias, vice president, FJ Footwear.
Premiere Series features three new upper designs, all inspired by iconic shoes from the FJ archives made relevant for today through modern technology, materials and detailing. Utilizing advanced lightweight materials and the proprietary VersaTrax+ traction technology, the Premiere Series delivers incredible underfoot comfort, game-changing traction, and Tour-caliber performance.
The FootJoy x Todd Snyder Collection will be available on footjoy.com beginning Thursday, April 8, 2021, while supplies last.
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