TravisMathew is proud to officially announce an exciting new partnership with golf legend Lee Elder. Through this partnership, Mr. Elder will represent the company by wearing TravisMathew apparel and Cuater shoes on the golf course – including this week for his ceremonial opening tee shot at Augusta. He will also work with our team on original content to share his story as a champion, and a trailblazer in golf.
Mr. Elder won numerous professional events, all while setting a historic path throughout his career on Tour. After serving in the U.S. Army, he joined the United Golf Association Tour, recording 18 victories in 22 starts.
Additionally, he won four PGA Tour events, eight Champions Tour events, and in 1975 he was the first Black player to compete in The Masters. In 1979, he also became the first Black golfer to qualify for the Ryder Cup. And this week, he is making history again as an Honorary Starter at Augusta on Thursday.
“All of us at TravisMathew are incredibly excited to play even just a small role in this historic moment at Augusta,” said TravisMathew CEO, Ryan Ellis. “Mr. Elder has spent his career breaking down barriers and continues to do so. We are very much looking forward to him educating and sharing his story with our employees and customers.”
Mr. Elder shared his thoughts on the partnership, “TravisMathew makes wonderful clothes. They are very comfortable and something I can play in, and swing in freely without feeling restricted in any way. They are also a very good company and I am happy to be affiliated with them and look forward to a long-term relationship. In addition to wearing their apparel, I’m excited to work with TravisMathew to share my story.”
We’re proud to welcome Mr. Elder to TravisMathew. For more information, please visit www.travismathew.com.
Just plain awesome
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