Tour Edge announces the launch of two new Tour Edge Hot Launch series designed to cover both ends of the Game Improvement golf club spectrum.
The Hot Launch E521 line is for Extreme Game Improvement, while the Hot Launch C521 are Competition Spec Game Improvement golf clubs. Both unique lines of E and C Series feature different shapes, specs and shafts with separate drivers, fairway metals, hybrids and irons.
True Spec Golf announced that Kevin Chappell has become its first PGA Tour Ambassador.
As part of his sponsorship with True Spec, Chappell is collaborating with the innovative clubfitter in a uniquely data-driven approach to equipment management on the tour. True Spec is providing Chappell with brand-agnostic intelligence to optimize equipment decisions across a range of brands, custom building his clubs to maximize performance.
This week at the PGA Tour’s Shriners Hospitals for Children Open, Titleist takes another step forward in its relentless pursuit of superior golf ball technology and performance.
Following a rigorous two-year development process, next generation Titleist Pro V1 and Pro V1x golf balls are now available to PGA Tour players to use in competition, with the first opportunity coming Thursday in Las Vegas.
Golf Pride, an industry leader in swing grip and putting grip innovation, announced today it is expanding its popular PRO ONLY™ putter grip family with the CORD Series. The all-new PRO ONLY CORD assortment delivers an enhanced tactile feel, providing more feedback in concert with Golf Pride’s high-performance rubber-compound material in 3 Tour-optimized shapes and sizes. Discerning players will appreciate how the grips’ cord-plus-rubber combination delivers more responsive feel on the greens.
The new PRO ONLY™ CORD series builds on the trusted Tour preferred shapes and sizes originally introduced in 2019 that allowed amateur golfers of all levels better feedback and feel which is critical for repeatable distance control, and proven to be the choice of the games most confident putters.
An exceptional engineering journey by the Titleist Golf Club R&D team – to discover the most satisfying ball-striking experience imaginable – has led to the new series of CNCPT by Titleist irons.
For Titleist engineers, CNCPT represents an ongoing challenge to redefine what’s possible. CNCPT provides them the freedom to pursue manufacturing and material technologies the game has never seen – regardless of cost – in the mission to deliver a level of performance that nothing else can match.
Cleveland Golf, an industry leader in wedge design and innovation, introduces two new finishes for the RTX ZipCore: Black Satin and Tour Rack. These two new finishes will officially launch in North America on Friday, October 2, 2020.
Raw, customized, and marked with a “T,” RTX ZipCore Tour Rack wedges are identical to those used on tour by the best in the world. With this latest release, Cleveland is delivering the same stock of tour wedges to the masses.
Reynolds Lake Oconee—the award-winning resort community situated on 19,000-acre Lake Oconee located between Atlanta and Augusta—will host the LPGA Tour Drive On Championship at Reynolds Lake Oconee, October 22-25, 2020.
The four-day, official full-field event will feature a purse of $1.3 million. Golf Channel will broadcast all four rounds with three hours of coverage each day.
For the past several months, Honma has been turning heads and gaining share in golfers’ bags with its premium-performance TR20 drivers and irons. Now, the ongoing collaboration between its Japanese and U.S. development efforts is pleased to launch four new products with exceptional performance to round out the TR family– TR21X Irons, the TR21 FTi “BIG-LB” Fairway Metal, TR21 F Fairways and TR21 H Hybrids. Targeted at competitive to mid-handicap golfers, the TR line is a full family of clubs that players can trust from the tee or approaching the green.
The new TR21 designs combine 60 years of expert Japanese craftsmanship with the cutting-edge construction and performance-forward thinking expected in the North American market. Honma’s TR21 and TR20 products combine in perfect harmony the things that premium performance golfers want—beautifully-crafted looks, great sound, solid feel, fast ball speed and playability that makes the game easier and more enjoyable.
Italian golf fashion brand Duca del Cosma is introducing a limited-edition leather sneaker among its latest golf shoe range for women linked to the conservation of one of the world’s rarest animals – the highly distinctive King Cheetah.
With a population in the wild only just reaching double figures and around 50 living in a protected environment, the King Cheetah is the rarest cat on the African continent. With its special colors and markings, it was once thought to be a separate species. However, the King Cheetah is now recognized as the same animal as the more common cheetah – the fastest animal on the planet capable of speeds up to 120 kph/70 mph – but with a pronounced fur pattern mutation in its thicker coat.
On the heels of the U.S. Open, golf’s second major of 2020, Golf Datatech, LLC, the golf industry’s leading independent market research firm for retail sales, consumer and trade trends, has announced that U.S. retail golf equipment sales for August 2020 were up nearly 32% over the same period in 2019, exceeding the previous all-time high August (2006), by 15%.
In total, U.S. golf retail equipment sales for August 2020 were $331 million, compared to August 2019, which were $251 million, and the previous record year of August 2006, which were $287 million. Additionally, five equipment categories, set all-time records for August: balls, irons, wedges, bags and gloves. Overall, golf bags were the best performing equipment category in August, up 55% vs. August 2019, while YTD bag sales are up 5%.
The USGA announced that CEO Mike Davis will leave the organization by the end of 2021 to pursue a life-long passion for golf course design and construction.
In the next step of his professional journey, Davis will team with accomplished golf course designer Tom Fazio II in a new business venture, where together they have formed Fazio & Davis Golf Design.
Bridgestone Golf’s long-hitting sensation, Bryson DeChambeau, pushed the game of golf to new levels, recording an average driver distance of 325 yds, the longest-ever for a US Open Champion, on the way to his first Major victory at the storied Winged Foot golf course. As the only player to finish in red-figures, DeChambeau demonstrated jaw-dropping power, complemented by control and feel, with the Bridgestone Tour B X golf ball rising to meet the demands of golf’s newest phenom. The come-from-behind win marks the 8th victory of the young star’s career and his first Major Championship.
Using Bridgestone Golf’s TOUR B X with REACTIV cover technology, DeChambeau carded the only under-par final round of the tournament, besting Winged Foot with incredible distance, matched only by his balanced touch around the greens as he navigated the deep rough and lightning-quick surfaces that were exceptionally difficult and forecasted to produce a winning score of “plus-8” at the beginning of the week by the hosting Director of Golf Courses.
SIK, The Fastest Growing Putter Company in Golf, would like to congratulate PGA Tour Staff Professional, Bryson DeChambeau, on his victory at the 120th U.S Open held at the legendary Winged Foot Golf Club in Mamaroneck, New York last weekend.
DeChambeau’s final round was the best of the day by three, and he was the only player to finish the tournament under par. He fired rounds of 69, 68, 70 and 67 to capture a six-stroke victory over the field. This was the eighth win and first major of his PGA TOUR career that began in 2017.
Jack Nicklaus, Tiger Woods and now Bryson DeChambeau. They are the three golfers who have captured an NCAA individual title, a U.S. Amateur and a U.S. Open. DeChambeau joined that esteemed fraternity on Sunday at Winged Foot Golf Club with a performance for the ages on what many consider one of the game’s most demanding championship tests.
DeChambeau carded a final-round, 3-under-par 67 to earn a decisive six-stroke victory over 54-hole leader and wunderkind Matthew Wolff, who was vying to become the first U.S. Open rookie to win the title since 20-year-old amateur Francis Ouimet in 1913.
Some players appeared calm and care-free. Others looked poised and determined. And there were also a few who already seemed confused and rattled. It was Wednesday at the U.S. Open at Winged Foot, and final preparations and strategies were being made before it all starts for real tomorrow morning.
Here are some of the best pictures of the day.
Tuesday was another busy day for the players at Winged Foot, as most got in more specific practice and learned more about the course only 15 of them have played before.
Media interviews lasted most of the day, and there was a palpable sense of getting down to business that wasn't there yet to the same degree just one day prior. Here are some of the best images from the day.
The United States Golf Association (USGA) today announced tee times for the first two rounds of the 2020 U.S. Open Championship, Thursday (Sept. 17) and Friday (Sept. 18), at 7,477-yard, par-70 Winged Foot Golf Club (West Course), in Mamaroneck, N.Y.
The U.S. Open is a 72-hole, stroke-play competition. A field of 144 players will play 18 holes of stroke play on Sept. 17 and 18, after which the field will be reduced to the low 60 scores and ties. Those players making the cut will play 18 holes on Sept. 19 and 20. If there is a tie upon the completion of 72 holes, a two-hole aggregate playoff will immediately follow. If this playoff results in a tie, the tied players will immediately continue to play off hole-by-hole until the winner is determined.
We're one day closer to the first shot of the 2020 U.S. Open after practice rounds concluded today. Some players got their first looks at historic Winged Foot Golf Club, others tried to hone in their strategy for the week, and some looked like they were just happy to be here.
Like we'll do all week leading up to Thursday's first round, I'll give you some facts, insights, pictures, and hopefully just some fun stuff for you to chew on waiting for the championship to begin.
It's Monday from the 2020 U.S. Open at Winged Foot. Rory McIlroy was out, so was Bryson DeChambeau. And everyone was keeping an eye on the mowers as they made their way around the West Course.
Here are some of the best images from the practice round today.
The USGA today announced a wide array of interactive digital features designed to bring the experience of the 2020 U.S. Open Championship to fans around the world and complement the championship broadcast’s return to the NBCUniversal family.
The 120th U.S. Open Championship will be played Sept. 14-20 at Winged Foot Golf Club in Mamaroneck, N.Y. Winged Foot’s West Course will host the championship for the sixth time.
We're only hours from U.S. Open week kicking off at Winged Foot for the 120th U.S. Open Championship, and for those of you who can't ever get enough U.S. Open you've come to the right place.
You'll find facts and figures about this year's major championship, as well as a rich history of this storied major championship, and even a broadcast schedule so you won't miss a single shot from Mamaroneck next week. The conditions will be punishing. The drama will be intense. The quest for greatness begins tomorrow. Are you ready?
The USGA today announced the launch of a newly enhanced U.S. Open Augmented Reality (AR) App by Deloitte, designed to provide golf fans with an engaging and innovative at-home experience for the 120th U.S. Open Championship, to be played Sept. 14-20 at Winged Foot Golf Club in Mamaroneck, N.Y.
Available in the Apple App Store and Google Play Store, the U.S. Open AR App offers fans a variety of ways to follow the action at this year’s championship in augmented reality. Winged Foot, which is hosting the championship for the sixth time, will come to life on users’ mobile and tablet devices, allowing fans to follow the action in near real-time with three-dimensional views of all 18 holes. Fans will be able to locate players and watch them play their shots, view how their favorite golfers performed in previous rounds and compare players’ shots, all in augmented reality.
Scotty Cameron is celebrating the long-running success of Titleist Brand Ambassador Justin Thomas with the introduction of the new Inspired by Justin Thomas Phantom X5.5 putter.
Available Sept. 22 worldwide in select Titleist golf shops, the limited-release model is designed to the specifications of the trusted gamer that Thomas has used in capturing 12 of his 13 PGA Tour titles – including the 2017 PGA Championship – and most recently, the 2020 WGC-FedEx St. Jude Invitational. Scotty has created exactly 2,020 Inspired by Justin Thomas putters for worldwide distribution.
Italian golf fashion brand Duca del Cosma is introducing more leisure styles and color onto the golf shoe market this Fall with its range of premium footwear aimed at golfers looking for something different in terms of performance and comfort.
The latest range features fashionable animal prints and patterns on leather shoes designed to brighten any fairway and set the brand apart from more conventional rivals. There are also lifestyle models in bold Gold and Silver colorways that deliver a strong fashion statement as well as comfort and support.
Golf Pride®, a division of power management company Eaton and an industry leader in grip innovation, today announced that it was the leading grip brand in play during the final round of the 2020 FedEx Cup Playoffs, with 83% of the 30-player field trusting Golf Pride grips.
Every player that finished in the Top 10 chose Golf Pride, with the winner’s grip of choice, the Golf Pride Tour Velvet. The victory marked the second win of the 2020 FedEx Cup for the Tour Velvet, and Golf Pride grips were chosen by the winners of all 3 playoff events. East Lake marks the 6th consecutive FedEx Playoff win by a player trusting Golf Pride and the second consecutive FedEx Cup Championship for the Tour Velvet family of grips. Since the inception of the FedEx Cup, Golf Pride has been chosen by 12 of its 14 Champions.
The new Cobra Forged Tec ONE irons have been some of my favorite clubs of any kind I've played and tested this season. I reviewed them for you guys on twitter and Instagram throughout the season, and decided to hit on some key points here so you have all my impressions in one place. Suffice to say, Cobra has never done ONE length better.
Forged Tec ONE have almost a blade like appearance, with a thinner top and narrower sole than F9 ONE. Not a pure blade look for sure, but definitely the cleanest, most compact ONE length irons Cobra has made to date (not chunky looking at address).
Fall is right around the corner, which means so are the cooler temperatures.
And if you're looking for a warm layer piece to wear on the course, or even just to walk your pooch, the Galvin Green Dolph full-zip hoodie is the best of it's kind I've ever worn.
The new FootJoy Dry Select LS jacket and pants deliver five-star rain and wind performance.
I've worn these multiple times now, and a few times it rained for two straight hours, winds gusting upwards of 15 mph, and stayed completely dry and comfortable each and every time.
In an effort to expand its impact in golf and extend its mission to champion and advance the game, the USGA will establish “Golf House Pinehurst” in North Carolina, to include a new equipment-testing facility, innovation hub, museum/visitor center and offices by 2023, and host five U.S. Open Championships in the golf-rich state by 2047.
The announcement adds four U.S. Open Championships to be contested on the famed Pinehurst No. 2 course – in 2029, 2035, 2041 and 2047 – to the already scheduled 2024 event. The decision accelerates the USGA’s strategy to stage its premier golf championship at America’s most iconic venues with greater frequency. By doing so, Pinehurst Resort & Country Club will serve as the USGA’s first anchor site for the U.S. Open.
The new Scotty Cameron Special Select Squareback 2 gives you an ideal blend of feel and forgiveness on putts from any distance.
I tested this hitting multiple putts from various distances and performance is off the charts.
When you already design some of the best wedges in golf, there isn’t much room for creativity. But Cleveland has succeeded in making the new RTX ZipCore their best performing wedges to date.
ZipCore have slightly less offset, and a more rounded lead edge than RTX 4. Full and half swings came out lower, but stopped just as fast if not faster. Shots from tight lies felt equally crisp.
This week at both the PGA Tour’s Safeway Open and European Tour’s Portugal Masters, tour players will get their first opportunity to put the new Titleist TSi drivers in competition.
The tour debut of the new TSi drivers – in advance of next week’s U.S. Open Championship at Winged Foot – marks the start of Titleist’s tour seeding and validation process. Gathering feedback from the game’s best players throughout the R&D process and then earning their final validation are critical elements in the development of all high-performance Titleist golf equipment.
Golfers trying to find the best golf ball for their game can begin the fitting process by booking a one-on-one video call with an expert Titleist golf ball fitter.
Titleist Virtual Golf Ball Consultations – now available Monday-Friday through the Golf Ball Fitting page on Titleist.com – allow golfers who aren’t able to attend an in-person Titleist Golf Ball Fitting event the opportunity to speak directly to one of the same fitters they would meet on site.
In an island destination that offers an abundance of outdoor, fresh air activities, The Sea Pines Resort is offering its best values of the season, during the most favorable weather of the year. The Sea Pines Resort’s Getaway Package wraps together great lodging and access to the many activities for which Hilton Head Island is famous.
The Getaway Package (available now through February 27, 2021) includes activities options from tennis to biking, golf for all ages, dinners, and food discounts, as well as a family portrait session on the beach.
Streamsong Resort is proud to announce the reopening of Streamsong Blue and Streamsong Red on October 1. Both courses have been closed for play as they undergo regrassing with a revolutionary new ultradwarf bermudagrass, Mach 1. Once complete, Streamsong will become the first golf destination in the world to showcase Mach 1 on a 36-hole layout. The two courses will re-join Streamsong Black, which has remained open and available to the public during this time.
Mach 1 was developed by renowned golf course superintendent Rodney Lingle and is distributed by Modern Turf. It has been recognized as one of the cleanest and purest turfs in the industry with a super fine texture and smoothness that creates a high-quality putting surface. Through extensive testing, Mach 1 has been proven to provide smoother ball roll, more uniformed growth patterns in warm weather climates and more stability and longevity. It is a genetically strong, high-end performing turfgrass that is both heat and drought tolerant, which is ideal for Florida’s seasonal environment.
The PGA TOUR 2020-21 Season kicks off this week, featuring 50 official FedExCup tournaments – including 14 tournaments that were postponed or canceled as a result of the COVID-19 pandemic – culminating with the crowning of the FedExCup champion Labor Day weekend in 2021.
The schedule, which reflects a net increase of one tournament over the original 2019-20 schedule, features the most tournaments in a season since 1975 (51). Three events postponed in 2020 – U.S. Open, Corales Puntacana Resort & Club Championship and Masters Tournament – will be played in the fall portion of the 2020-21 season and again in their traditional dates during the 2021 calendar year, along with 11 tournaments that were canceled and not rescheduled as a result of the pandemic, including THE PLAYERS Championship. In addition, with the postponement of the Summer Olympic Games in Tokyo in 2020, the men’s Olympic Golf competition will take place July 26-August 1, 2021, as a standalone event for the first time.
Mitsubishi and Aldila Golf shafts have a fever. And the only prescription is more trophies.
Jon Rahm won the BMW Championship today last week using an Aldila Tour Green 75 shaft in his Taylormade driver, and an Aldila Tour Green 85 in his Taylormade 3 wood. Rahm averaged over 313 yards off the tee at difficult Olympia Fields, while also hitting almost 79-percent of the fairways.
SRIXON®, a global leader in golf ball performance, announces the launch of the next generation of SOFT FEEL and SOFT FEEL LADY golf balls. Building upon Srixon’s continued success in the golf ball market – with more than 30% growth in market share year-to-date versus last year* – the new SOFT FEEL and SOFT FEEL LADY golf balls are now available in North America.
“This is our 12th generation SOFT FEEL golf ball, putting us at the forefront of the low-compression distance ball category,” said Brian Schielke, Marketing Director at Srixon. “With this new model, we’re excited to give golfers our longest SOFT FEEL to date, in a ball that maintains the signature feel golfers expect from a SOFT FEEL.”
The United States Golf Association (USGA) today announced that 16 additional players have earned exemptions into the 120th U.S. Open Championship, which will be contested at Winged Foot Golf Club (West Course), in Mamaroneck, N.Y., on Sept. 17-20, 2020. The 144-player field for the championship will be entirely made up of exempt players due to the impact of the COVID-19 pandemic.
Five players earned entry based on the three-event 2020 Korn Ferry Tour Series, which began with the Albertsons Boise Open and ended with the Tour Championship on Aug. 30. Exemptions also went to 11 players, who were not otherwise exempt, based on Week 34 of the Official World Golf Ranking (OWGR), as of Aug. 23.
Golf Pride®, a division of power management company Eaton and an industry leader in grip innovation, today announced that it was the leading grip brand in play during the second round of the 2020 FedEx Cup Playoffs, with 83% of the 69-player field trusting Golf Pride grips.
8 players who finished in the Top 10 chose Golf Pride swing grips at Olympian Fields, including both the Champion and sudden death playoff runner-up. In addition, 8 of the top 10 seeded players at the upcoming 3rd and final round – The Tour Championship at East Lake – will trust Golf Pride as they vie for the coveted FedEx Cup. The winner’s grip of choice at the BMW Championship was the Golf Pride MCC and the victory marks the 5th of his career. Players trusting Golf Pride have now won 5 FedEx Playoff events in a row, dating back to last year – 2 wins for the Golf Pride MCC and 3 wins for the Tour Velvet family.
SIK, The Fastest Growing Putter Company in Golf, announced today that they’ve partnered with Club Champion to offer custom fitting of a SIK Putter in all Club Champion fitting studios nationwide.
Established in 2010, Club Champion is the #1 golf club fitter, builder and retailer in the country and is headquartered in Willowbrook, IL. There are currently 74 fitting studios in major markets across the country with further expansion planned. The studios offer all top golf club, shaft and grip manufacturers in the industry, which are used to build trial clubs in real-time.
Tour Edge had a big week on the PGA Tour Champions at the weeklong, two-event Charles Schwab Series swing that concluded Wednesday in Branson, Missouri.
The surging brand out of the Chicago area is reporting a record number of clubs in play and two runner-up finishes with Exotics drivers in a five-day time span.
The United States Golf Association (USGA) along with the Ladies Professional Golf Association (LPGA) announced today the dates for the 2021 senior major championships. Brooklawn Country Club in Fairfield, Conn., will host the 3rd U.S. Senior Women’s Open Championship from Aug. 19-22, with French Lick Resort in French Lick, Ind., hosting the 4th Senior LPGA Championship presented by Old National Bank the following week, Aug. 23-29.
The U.S. Senior Women’s Open is the final addition to the 2021 USGA championship schedule. The Senior LPGA Championship and the U.S. Senior Women’s Open were both postponed in 2020 due to the COVID-19 pandemic.
Callaway Golf Company (NYSE: ELY), an industry leader in golf equipment and innovation, announced its new Big Bertha B-21 lineup of drivers, fairway woods, hybrids and irons.
These products are engineered with premium technologies and legendary Big Bertha design features, for distance any way you swing it.
Golf Pride, a division of power management company Eaton and an industry leader in grip innovation, today announced that it was the leading grip brand in play during the first round of the 2020 FedEx Cup Playoffs, with 84% of the 122-player field trusting Golf Pride grips.
100% of players who finished in the Top 10 chose Golf Pride at TPC Boston. The Tour Velvet not only was trusted to victory, but it was also the choice for the record-setting 59 during the week.
Golf Datatech, LLC, the golf industry’s leading independent market research firm for retail sales, consumer and trade trends, has announced that U.S. golf equipment sales reached the all-time greatest single month retail sales total since the Company started tracking data in 1997.
July’s total on and off course equipment sales of $388.6 million bested the next two all-time highest sales months ever (June 2007 of $368.1 million and June 2006 of $364.0 million). Four equipment categories, balls, irons, wedges and gloves also set all-time monthly sales records.
PUMA Golf has unveiled a Limited-Edition collection of products paying homage to each of the three host cities of this season’s FedExCup Playoff events.
The new collection is comprised of 6 caps, 3 pairs of shoes and 1 crewneck that borrow from various characteristics associated with these three great American cities: Boston, Chicago and Atlanta.
Honma, one of golf’s most prestigious and enduring equipment brands, proudly announces one of its most anticipated iron sets, the TR20B, is now available to the consumer market. Once only accessible to professionals, TR20B is designed for accomplished golfers who prefer the sleek look and precision responsiveness of a blade iron and appreciate expert craftsmanship.
As other driver and iron models in Honma’s TR20 (“Tour Release 2020”) line, like the TR20V and TR20P iron sets, which satisfy the players, and players distance market, continue to turn heads in the North American market, the TR20B brings better players an exciting option that delivers consistent performance and unsurpassed feel and feedback on every shot.
Eighty-five years after Frank Strafaci Sr. won the 1935 U.S. Amateur Public Links, his grandson, Tyler Strafaci, 22, of Davie, Fla., captured the U.S. Amateur Championship in dramatic fashion at Bandon Dunes Golf Resort. The fifth-year Georgia Tech senior rallied from an early 5-down deficit to defeat Southern Methodist University rising junior Charles “Ollie” Osborne, 20, of Reno, Nev., 1 up, in the 36-hole championship match.
It was Strafaci’s fourth consecutive match to be decided on the final hole. This time, he laced a 4-iron from 245 yards to 25 feet to set up a two-putt birdie, the 25th of the match between the two finalists. When Osborne, who pushed his 5-iron second from 212 yards to the right of the green, failed to convert his birdie from 18 feet, the match was over.
The bid to win the most prestigious amateur title in golf is now down to eight players.
Meet the 2020 U.S. Amateur Quarterfinalists.
