PGA Golf Exhibitions, in partnership with the PGA of America, announced today the shift to an all-virtual format for the 2021 PGA Merchandise Show, to be held January 26-29, 2021. Prioritizing the health and well-being of the global golf community during the ongoing pandemic, the decision was made with guidance and feedback from exhibitors, attendees, PGA Professionals, the PGA of America, key industry associations, vendor partners and additional event stakeholders.
The PGA Merchandise Show, the world’s largest annual gathering of the golf industry, traditionally hosts nearly 40,000 golf industry professionals from around the world to discover the newest trends and technology from some 1,000 exhibiting golf companies and brands. In 2021, the 68th edition of the PGA Merchandise Show will instead drive business, education and networking through a cutting-edge, highly-interactive virtual experience and marketplace – which will feature new product launch events, dynamic exhibitor showrooms, commerce applications, education sessions, industry presentations, one-to-one meetings, group networking, special events, and special golf celebrity and influencer engagement programs.