Club Champion Continues Incredible Growth with Four New Studios in Third Quarter of 2022

Club Champion, the globe’s top custom golf club fitter and builder, is continuing its record expansion with four brand new studios in the third quarter of 2022. Since the first quarter, the company has opened its 100th location, unveiled a flagship store in New York City, and opened a new distribution center in Arizona — now, they’re adding even more new markets to their existing footprint.

State-of-the-art fitting studios are now open in Albuquerque, NM; Princeton, NJ; San Jose, CA; and Wayne, PA. The club fitter is on track to reach 115 locations by the end of the year.

Breakthrough Golf Technology BGT Introduces New ZNE Wedge Shaft

Breakthrough Golf Technology has introduces their new ZNE wedge shaft.

Designed with Advanced Materials Integration and a new Stiffness Stack, this shaft is engineered for more center strikes, great feel, and fewer strokes on your scorecard.

Padraig Harrington Builds on Wilson Staff Legacy Winning Dick's Sporting Goods Open

Wilson Sporting Goods Co., the club maker with more Major wins with its irons than any other brand, today celebrates Padraig Harrington’s victory at Dick’s Sporting Goods Open held in Endicott, N.Y. at En-Joie Golf Club.

“We couldn’t be more excited for Wilson ambassador Padraig Harrington and his win at Dick’s Sporting Goods Open,” said Tim Clarke, President, Wilson Golf. “We’re proud to provide Paddy with the innovative clubs that helped him claim his second PGA TOUR Champions title of the season and his 34th professional win of his career.”

Champ Spikes Used by Winner of the BMW Championship

PrideSports confirms the winner of the 2022 BMW Championship in Wilmington, Delaware.

It came down to a clutch fairway bunker shot on the 72 hole to solidify the victory at the BMW Championship. The winner hit a high cut into the center of the green followed by a clutch put to secure an easy tap in to take the title. He now has a chance to become the first player in history to win back-to-back FedEx Cup Championships.

USGA Announces Trio of Classic Courses for Upcoming U.S. Senior Women’s Open Championships

The United States Golf Association (USGA) has named Fox Chapel Golf Club in Pittsburgh, Pa.; San Diego Country Club, in Chula Vista, Calif.; and Tacoma Country & Golf Club in Lakewood, Wash., as future host sites of the U.S. Senior Women’s Open Championship.

The championships will take place on the following dates:

Fox Chapel Golf Club — Aug. 1-4, 2024

San Diego Country Club — Aug. 21-24, 2025

Tacoma Country & Golf Club — Aug. 19-22, 2027

Sam Bennett Holds Off Ben Carr to Win U.S. Amateur Championship at The Ridgewood Country Club

Nobody would have questioned Sam Bennett had he chosen not to return to Texas A&M University for a fifth year of eligibility. An All-American who finished tied for 49th in this year’s U.S. Open, Bennett had all of the recommended credentials to enter the play-for-pay ranks.

But he didn’t feel the timing was right. He wanted to graduate. He wanted to mature a bit more, and he enjoys being around his Aggie teammates. That explains why he chose to stick around College Station, Texas, this summer after the Arnold Palmer Cup in early July rather than chase titles on the summer amateur circuit.

122nd U.S. Amateur Championship - Meet the Quarterfinalists

Their ages range from 15 years-old to 31 years-old.  Their World Amateur Golf Rankings (WAGR) range from Number 3 in the World to Number 1,202.  And three of the eight remaining players are making their first U.S. Amateur start.

It's the 122nd U.S. Amateur Championship, the oldest American amateur championship.  And it's time to meet the quarterfinalists.

Sam Bennett Navigates Tough Draw, U.S. Amateur Quarterfinalists Set at The Ridgewood Country Club

If Sam Bennett goes on to win the 122nd U.S. Amateur Championship at The Ridgewood Country Club, nobody can say he didn’t earn it. The No. 3 player in the World Amateur Golf Ranking®/WAGR® has gone through a gauntlet of highly touted opponents to reach the quarterfinals.

On Thursday, the rising fifth-year senior at Texas A&M took out co-medalist and world No. 27 Fred Biondi and No. 10 David Puig to reach his first quarterfinal in three starts in America’s oldest amateur competition.

4th U.S. Senior Women's Open Facts and Figures

NCR Country Club hosts the 4th U.S. Senior Women's Open next week and will be set up at 6,119 yards.

Ten U.S. Women's Open champions are in the field and NCR will play to a par of 37-36–73.

10 U.S. Women’s Open Champions to Compete in the 4th U.S. Senior Women’s Open

The United States Golf Association (USGA) has announced that 10 U.S. Women’s Open champions are among the field of 120 players who will play in the 4th U.S. Senior Women’s Open Championship, which will be contested Aug. 25-28, 2022, at NCR Country Club in Kettering, Ohio.

“This field includes some of the most talented golfers of their generation,” said John Bodenhamer, chief championships officer for the USGA. “They will all compete at a course steeped in history in a bid to hoist a coveted USGA trophy and add their name to the Hall of Champions along with many legends of the game. These players will surely find NCR Country Club to be a worthy stage that will showcase their skill and competitive nature.”

PXG Recognized on the INC. 5000 List of America's Fastest Growing Companies for a Third Time

Inc. revealed that PXG – Parsons Xtreme Golf – is No. 2308 on its annual Inc. 5000 list, the most prestigious ranking of the fastest-growing private companies in America. The list represents a one-of-a-kind look at the most successful companies within the economy’s most dynamic sector – its independent small businesses.

Founded by entrepreneur, philanthropist, and self-proclaimed golf nut Bob Parsons, PXG is a research and development company dedicated to creating the world’s finest golf clubs and apparel. Today, the American company has grown its footprint to have global influence, serving golfers in more than 50 countries through an innovative direct-to-consumer model.

ECCO Unveils Lydia Ko Designed Biom G5

ECCO – a golf footwear innovator – announces that ambassador Lydia Ko has combined her South Korean and Kiwi heritage with a custom version of the brand-new ECCO BIOM® G5 shoe as part of the brand’s Autumn/Winter 2022 collection.

Reflecting both her personality and dual-nationality roots, Ko designed her ECCO BIOM® G5 with hibiscus flowers styled on one side of the shoe and silver ferns on the other, paying homage to her country of birth, South Korea, and the country in which she grew up, New Zealand, respectively.

Generational’s Mito Pereira Advances to Next Round of the PGA’s FedExCup Championship

Generational Group, a leading middle market investment bank for privately held businesses, is pleased to congratulate Mito Pereira, a Generational sponsored PGA Tour golf professional, who has advanced to the BMW Championship in the FedExCup Playoffs.

Pereira finished 5 under par against an impressive field of competition last week in the St. Jude Championship and advanced to the next round of the FedExCup Playoffs.  Pereira will now join 69 others top performers at the BMW Championship at the Wilmington Country Club in Delaware. Based on his St. Jude results, Pereira is now ranked 42nd, with 938 points in the latest FedExCup standings.

True Spec Golf Fitting Review - Beverly Hills California

My first time in Beverly Hills was a memorable one, and I realized very fast I've got some L.A. in my blood.  Driving to my True Spec Golf putter fitting in Beverly Hills from Los Angeles took me through nostalgic, winding streets and the excitement was euphoric.  It almost felt like I was in a scene from Once Upon a Time in Hollywood.

When I arrived at True Spec on Wilshire Blvd., I knew it was going to be a great day.  Just down the road one way was Los Angeles Country Club.  The other way Rodeo Drive.  What I didn't know however was how damn impressive the fitting and my fitter Michael were going to be.  I opened the front door to True Spec and the fireworks were about to get started.

Biondi, Gutschewski, Townsend and Thorbjornsen Share Medalist Honors at U.S. Amateur Championship

It was another glorious summer day in northern New Jersey on Tuesday. The sun was out, the temperatures barely crept into the 80s without humidity and there was a gentle breeze – a perfect time to enjoy the outdoors.

Unless, of course, you were one of the competitors trying to unlock the mystery of the two stroke-play venues for the 122nd U.S. Amateur Championship. For the second day in a row, The Ridgewood Country Club and co-host Arcola Country Club presented a daunting challenge to the world’s best amateurs.

PAYNTR Golf Expands with New Retail Partners

PAYNTR GOLF has announced new retail partnerships with PGA TOUR Superstore, Scheels, The Golf Warehouse, Golf Town, Haggin Oaks, Golf Exchange and Global Golf as golf’s fastest growing performance footwear brand drives past a direct to consumer model as a result of high demand. This comes in addition to the more than 300 green grass doors, serviced by 20 independent territory sales managers, which have partnered with the brand to bring PAYNTR GOLF’s performance technology to the avid golfer.

“The response to our initial product offering in March 2021 along with several new models and color runs launched during the past six months has exceeded our expectations,” says Mike Forsey, Co-founder and President of PAYNTR GOLF. “This is just the beginning and establishing meaningful retail partnerships was always part of our next phase to continue to grow our brand both nationally and globally. We are pleased we found several key players in the retail space who will help accelerate our growth.”

Shot Scope "Shots Plotted" Feature is Newest Game Innovation for Golfers

Shot Scope, the industry-leader in advanced GPS and automatic shot tracking technology, today unveiled its innovative “Shots Plotted” feature, the newest game management tool for golfers using the Company’s V3 Watch and PRO LX+ Rangefinder models.  Unique in game tracking technology, Shots Plotted provides golfers with a history of every hole for tee shots and approaches, and the ability to visualize their performance based on the club used, end location of the shot, hole score and an individual strokes gained benchmark.

The new feature is available free of charge to Shot Scope users and is available on both the Company’s Web Dashboard and via Mobile apps.

Peter Millar Returns to 2023 PGA Merchandise Show

Peter Millar is pleased to announce its return to the PGA Show in Orlando, Florida, January 24-27, 2023, and a multiyear commitment to the event which includes the Peter Millar and G/FORE brands and licensees, JT Spencer and Hudson Sutler.

Peter Millar has a long history with the PGA Show as an important anchor exhibitor in the fashion hall. Encompassing over 6,000 square feet of space, the exhibits for 2023 promise to deliver an amazing presentation of the Fall 2023 Collections and immersive experience into the brand.

PXG Unveils First Custom Golf Club Build and Distribution Center in the UK

PXG, a global research and development company dedicated to creating the world’s finest golf equipment and apparel, recently opened its first custom build and distribution center in the United Kingdom. A state-of-the-art facility, PXG UK is key to expanding the brand’s international footprint and ensuring even more golfers throughout Europe have quick and easy access to the exceptional products PXG delivers.

“The opening of PXG UK is not only a testament to how far we’ve come but also a statement about where we are headed,” said PXG Founder & CEO Bob Parsons. “As we grow, we want our customers have the best possible experience end-to-end. That means their clubs are built right and ship fast. The new center enables us to do both, which is the PXG way!”

Pine Brook Country Club Retains Strawn & Sampson for 100th Anniversary Book

Pine Brook Country Club, a prestigious private golf club founded in 1924 in the Boston suburbs, has retained Strawn & Sampson to plan, produce and publish its centennial book.

In anticipation of the upcoming 100th anniversary, club leadership has followed a 10-year, master-planned schedule of renovations and new construction. “The idea was for 2024 to arrive and find the club at its peak of excellence,” said immediate past president Jeffrey Baron, “with every amenity in place and with nothing left for the members to do but celebrate.”

Spikes Win at the FedEx Cup St. Jude Championship

PrideSports confirms the winner of the 2022 FedEx St. Jude Championship in Memphis.

The winner accomplished his first win on the PGA Tour in dramatic fashion. He experienced an incredible break when getting possibly the best “members bounce” in his career by avoiding the water on the third playoff hole.

PGA National Resort Showcasing Renovation with Re-Opening of The Champion Course

PGA National Resort – South Florida’s world-class golf, vacation, culinary, events and spa destination – announces its famed Champion Course will reopen for resort guest and member play on Sept. 2 after an extensive bunker renovation on the Jack Nicklaus-designed layout.

Led by Nicklaus Design, construction over the summer resulted in all bunkers on The Champion Course being rebuilt or eliminated to ensure the absolute best in playability and strategy. The Champion’s bunkers account for more than two acres of the celebrated 18, which hosts the PGA TOUR’s Honda Classic annually. The bunkers are now equipped with new subsurface drainage, “Better Billy Bunker” liners, and eye-catching G-Angle sand.

Baba Socks it to Chun in U.S. Women’s Amateur Final at Chambers Bay

Displaying superb ball striking, near-flawless putting and a killer competitive instinct, Saki Baba put on a clinic at the U.S. Women’s Amateur Championship. The 17-year-old from Japan defeated 21-year-old Monet Chun of Canada, 11 and 9, on a chamber of commerce day at Chambers Bay. With the victory, Baba becomes just the second player from Japan to win a USGA championship, after Michiko Hattori won this title in 1985.

“It’s just amazing. I just can't believe it,” said an emotional Baba through a translator. “I was able to [play] my kind of golf. Yeah, everything just went smoothly.”

122nd U.S. Women's Amateur - Meet the Quarterfinalists

Only eight players remain standing at Chambers Bay in the 2022 U.S. Women's Open.  Two fog suspensions Thursday delayed play more than two hours testing stamina, determination, and poise.

All quarterfinalists are exempt into the 2023 U.S. Women's Amateur at Bel-Air Country Club, and riding a wave of confidence heading into match play Friday.  Here's a closer look at the quarterfinalists.

Wilson, Rao, Lehigh Cruise into Quarterfinals While Other Favorites Fall at U.S. Women's Amateur

The only double-session day at the U.S. Women’s Amateur demands stamina, determination and poise in order to be one of the eight left standing at the end. Annabel Wilson of Ireland displayed all those qualities during a long Thursday at Chambers Bay to march into the quarterfinals riding a wave of confidence.

Wilson, 21 and a junior at UCLA, defeated Katie Li of Basking Ridge, N.J., 3 and 2, in the Round of 16 using a similar formula to the one she deployed in winning her Round of 32 match earlier today against Julia Misemer. In both instances, Wilson birdied the par-5 first hole and sprinted to early leads that allowed to her to survive rough patches in the middle of the rounds and secure a pair of victories.

LA Golf Putter Review - An Evolution in Putter Design and Performance

The new LA Golf putter could mark a new era in putter design and performance.  It's the first putter ever made with an all carbon head, and claims of a larger sweet spot deliver as advertised.

In fact the LA Golf putter delivers on so many performance benefits it might re-invent your game on the greens.  It's the kind of putter you can trust and even completely fall in love with.

Galvin Green 2022 Part 2 Collection Dedicated to Reaching Your Peak

The 2022 Part Two Galvin Green collection launched this month by the leading apparel brand is inspired by serious golfers looking to reach their peak in performance no matter the weather, while a commitment to never compromise lies at the heart of a line of long-lasting garments designed to minimize impact on the environment.

The series of eye-catching pyramid designs incorporated into the collection were chosen to challenge traditional golfing conceptions. The distinctive shape signifies the ideals behind the range, crowned with a peak of devotion and excellence. The collection boasts bold garments and designs suitable for all conditions to help deliver the ultimate GameDay experience.

The Golf Club at Equinox Completes Second Phase of Course Renovation

The Golf Club at The Equinox has announced the completion of phase two of its four-phase full course renovation. The updates, led by Rees Jones Design include reworked greenside bunkers at holes 8, 13, and 14 as well as a redesign of the green complex on the 18th hole.

“We are extremely excited to finish Phase 2 of the renovation to The Golf Club at The Equinox!  The new bunkers on holes 8, 13, 14 and 18 are a tremendous upgrade to the course.  The 18th hole is now one of the signature holes on the course and will leave golfers wanting to play more.”  Jay Sheldon, General Manager of The Equinox Golf Resort & Spa.

Misemer Shocks Top Seed Stone; Heck and 13-Year-Olds Win Big at Chambers Bay

Through the first two days of stroke play at the 122nd U.S. Women’s Amateur Championship at Chambers Bay, player after player recited a variation of the same mantra: Seeding doesn’t matter in match play. On a cool, damp Wednesday along the shores of Puget Sound, several higher-seeded players experienced that truth the hard way.

Chief among them was Latanna Stone of Riverview, Fla., who less than 24 hours earlier was riding high after a record-setting 8-under-par 65 earned her co-medalist honors and the No. 1 seed. But rather than making a run at the title, Stone ran into a buzzsaw in the form of No. 64 seed Julia Misemer, who early this morning defeated two other competitors on the last hole of a playoff to earn the final coveted spot in match play.

Latanna Stone Shoots Record-Setting 65; Three Players Share Medalist Honors at Chambers Bay

There must be something about the number 10 that agrees with Latanna Stone. Ten years ago Stone, of Riverview, Fla., qualified to play in the U.S. Women’s Amateur as a 10-year-old. Today she set another milestone, posting a 36-hole total of 10-under-par 136 after a sparkling second round of 8-under 65. Stone earned co-medalist honors with Alice Ziyi Zhao of the People’s Republic of China and Laney Frye of Nicholasville, Ky., who will occupy the top three seeds in match play, beginning on Wednesday.

Stone built on her solid opening round of 71 yesterday to card eight birdies and set the championship record for the lowest single round in relation to par. It also is a new women’s competitive course record at Chambers Bay, beating the 67 set on Monday by Zhao.

122nd U.S. Amateur Championship – Inside The Field

312 golfers ranging from 15 to 60 years old will compete in the 2022 U.S. Amateur Championship next week at Ridgewood Country Club.

Here's a detailed look at the players in the field.

Another Major Victory for Fujikura Ventus

Fujikura, the leader in performance golf shafts, was honored to be the number one driver and wood shaft on multiple professional tours this week, including the PGA, LPGA and Korn Ferry Tour.

At the AIG Women’s British Open on the LPGA Tour, Fujikura was once again the #1 driver and wood shaft. 36.8% of the field used Fujikura driver shaft while another 30.3% used Fujikura wood shaft. After an eventful final round, the eventual British Open winner used the VENTUS Blue 5S in her driver and VENTUS Blue 6S in her 5-wood to grab her first ever major title. This victory for VENTUS completed a clean sweep of Open wins on all professional tours this year, including the VENTUS 6X TR Blue at the 150th Open, the VENTUS 6 TR Blue at the Senior Open and the VENTUS Blue 5S at the British Open.

Club Champion Refreshes Look And Feel, Including Logo And Website

The globe’s top custom golf club fitter is getting a fresh coat of paint. Beginning in August, the company officially unveiled its brand refresh, complete with an updated logo, a brand new website, and a revamped interior store concept.

These redesigns embody the company’s growth over the last 12 years and the modern updates reflect the club fitter’s relentless effort to maintain their leadership status in the industry.

Scotty Cameron Introduces New Special Select Jet Set Putters

Offering dedicated golfers the same look, feel and performance worldwide tour professionals enjoy, Scotty Cameron introduces his new Special Select Jet Set putters. As the name implies, this limited release, four-model collection appeals to the player looking for a very specific design aesthetic in a high-performance configuration with superior attention to shape, color palette and finish. Inspired by high-end custom car culture, the entire Jet Set presentation is an expression of luxury performance from grip to sole.

Available in golf shops beginning August 19, the Special Select Jet Set Newport, Special Select Jet Set Newport Plus, Special Select Jet Set Newport 2 and Special Select Jet Set Newport 2 Plus feature custom graphics, a Tour Black finish with a dark, tonal color scheme, a specialized Pistolini Plus grip, shaft band and headcover. Displaying the evolution of Scotty’s research in bringing the benefits of higher MOI to blade putter shapes, the line's “Plus” models introduce slightly wider profiles than standard face-to-flange blade dimensions and push blade performance to new levels.

ClubsHelp Foundation Raises Over $150,000 for Employees of Oakland Hills Country Club

From disaster and ashes comes generosity and the collective power of the club industry to support Oakland Hills Country Club employees impacted by February’s devastating clubhouse fire.

ClubsHelp, a 501(c)3 Foundation, in cooperation with the National Club Association (NCA) and Arnold & Winnie Palmer Foundation raised over $150,000 in two months.

Fujikura Extends Ventus TR Line with Black and Red for 2022

Fujikura, the most trusted wood shaft brand on the PGA Tour, is proud to unveil the latest additions to the successful VENTUS TR line of shafts: VENTUS TR Red and VENTUS TR Black.

The extended VENTUS TR line now features three launch profiles (mid-high, mid, and low) that are designed specifically to stiffen torque in the section of the shaft where golfers need it most, leading to increased stability and consistency.

13-Year-Old Zhao Fires 67 at Chambers Bay to Lead U.S. Women’s Amateur

A common adage is that the golf ball doesn’t know the age of the person hitting it. That certainly applies to the first round of the 122nd U.S. Women’s Amateur Championship at Chambers Bay, where Alice Ziyi Zhao, the second-youngest player in the field at 13 years/6 months, shot a 6-under-par 67 to take a one-stroke lead.

This is the first USGA championship for Zhao, who was born in Shenyang, China, and now lives in Irvine, Calif. She showed no sign of nerves, however. Starting on No. 10, Zhao carded six birdies over her first nine holes to make the turn in 30. She cooled off a bit after that with an even-par score on her inward nine but still topped a field of 156 that includes USGA champions, Curtis Cup Team members and players who have competed at the highest levels of the game.

AIG Women's Open - Muirfield Golf Club Players Yardage and Green Book

History was made this week when Muirfield hosted the Women's Open for the first time.  And on Sunday this fabled Scottish links course will crown it's first woman champion.  Since golf was first played here in 1891, Muirfield has hosted 16 men's Open Championships.

Only five years ago members voted in favor of accepting women members, a sign of traditions moving with the times.  And to get you ready for AIG Championship Sunday, I've got the exact same yardage and green books the players are using this week at Muirfield.

A Grand Slam for Golf Spikes

The newest Champion Golfer of the Year charged through the back nine on Sunday to secure his first major.  The winner was wearing his FootJoy Premier shoes with a combination of the flexible Pulsar spike made by Softspikes and the aggressive metal Pro-Stinger spike made by CHAMP. This combination gave the Champion the best of both worlds in terms of comfort and performance.

With a win at The Open Championship, Softspikes and CHAMP can confirm that replacement golf spikes have been worn by each Major Champion of the 2022 season. A Grand Slam.

True Spec North Georgia to Open at Cartersville Country Club

True Spec North Georgia will feature a premier indoor-to-outdoor fitting space with a short game area and a state-of-the-art fitting bay utilizing Foresight GCQuad technology. In addition, the premium facility will offer True Spec’s brand-agnostic fitting matrix of over 50,000 clubhead and shaft combinations, including every major equipment manufacturer.

Each club will be custom built at True Spec’s Scottsdale headquarters to the exact specifications derived from the fitting process. This helps its master fitters find the best equipment to improve your golf game.

TravisMathew Elevates Partnership with Southern California PGA

The Southern California Section of the PGA of America (SCPGA) is excited to announce the continuation and expansion of their partnership with California-based, premier lifestyle apparel brand, TravisMathew through December 2024.

Founded in 2007, the TravisMathew brand draws its inspiration from the culture and lifestyle of Southern California’s surf, sand, and sun. As a premier lifestyle brand, TravisMathew has created versatile, everyday apparel that seamlessly transitions from work to play.

Stouffer Joins Canadian Club of U.S. Senior Women's ​​​​​​​Amateur Champions

In one of the most dominant performances in championship history, Shelly Stouffer breezed through the bracket to win the 60th U.S. Senior Women’s Amateur at Anchorage Golf Course. Stouffer put an exclamation point on the week with a resounding 4-and-3 victory over Sue Wooster in the final to become the fourth Canadian to win the title.

Moments after Wooster missed an 8-foot birdie putt on the 15th, Stouffer, 52, of Nanoose Bay in the province of British Columbia, calmly rolled in a 3-footer for par to end the match. She raised her arms in celebration and hugged her 15-year-old son, Brett, who caddied for her throughout the championship in Alaska. It was an emotional end to a fulfilling week, the winning moment made all the more special because they could share it together.

Wooster to Face Stouffer in All-International Senior Women’s Am Final

Sue Wooster and Shelly Stouffer each won two matches on Wednesday to earn their spots in the championship match of the 60th U.S. Senior Women’s Amateur at Anchorage Golf Course.

Wooster authored a remarkable rally in her semifinal match against Christie Blasi, surging back from 3 down on the front nine to win, 3 and 2, to advance to the final for the third time in four years. Stouffer continued to cruise through the bracket, pulling away from Kathy Hartwiger in the semis with three straight winning pars (Nos. 12-14) to defeat the 2002 U.S. Women’s Mid-Amateur champion, 4 and 3.

Bring Tiger Woods into Your Living Room with the New Bridgestone Golf Experience

Bridgestone Golf, the #1 Ball-Fitter in Golf, has announced the introduction of the BRIDGESTONE GOLF EXPERIENCE, a way to bring Tiger Woods and other Bridgestone TOUR players directly into your living room, pro shop, or clubhouse. With the BRIDGESTONE GOLF EXPERIENCE, consumers can utilize an augmented reality web application on their smart phone to see and hear Bridgestone Tour Staff members talk about the TOUR B model they play and learn why it might be a good fit for them.

“At Bridgestone we’re all about pushing the envelope of innovation,” said Elliot Mellow, Golf Ball Marketing Manager at Bridgestone Golf. “The new Bridgestone Golf Experience is a perfect example of this philosophy – players who try the new web app will be amazed at the quality of the experience while also being directed to the best TOUR B model for their game.”

PAYNTR Golf Announces Strategic Partnership with UK Based Specialist Sports

PAYNTR GOLF has announced their partnership with Specialist Sports, a leading performance sports distribution and brand marketing agency based in the United Kingdom, as PAYNTR GOLF continues its rapid expansion across Europe.

The partnership will see Specialist Sports provide PAYNTR GOLF with expert sales strategy and distribution services opening the brand to new key golf markets. PAYNTR GOLF burst onto the golf footwear scene in March 2021 by identifying the needs of the golfer through research and analysis to develop their products to act as equipment.

USGA Announces Tee Times for 122nd U.S. Women’s Amateur Championship

The United States Golf Association (USGA) today announced tee times for the first two rounds of the 122nd U.S. Women's Amateur Championship, on Monday (Aug. 8) and Tuesday (Aug. 9), at 6,541-yard, par-73 Chambers Bay.

The U.S. Women’s Amateur consists of 36 holes of stroke play on Aug. 8 and 9, after which the 132-player field will be reduced to the low 64 scorers. There will be six rounds of match play, starting Aug. 10. The championship is scheduled to conclude with a 36-hole final on Sunday, Aug. 14, beginning at 9 a.m. PDT.

Motocaddy Signs Tour Star Amy Boulden

Motocaddy, the world’s biggest-selling electric cart brand, has signed Welsh Ladies European Tour star, Amy Boulden as a global brand ambassador to promote its award-winning range of caddies and rangefinder products to a growing female audience.

Following one of the most successful amateur careers in Welsh golfing history, including representing Europe in the Junior Ryder Cup and Junior Solheim Cup, plus Great Britain and Ireland in the 2012 Curtis Cup, Boulden turned professional in 2013 and has two career wins to her name. In September 2020, she claimed her first victory on the LET with a three-stroke victory at the VP Bank Swiss Ladies Open.

Garsen Grips Partners with Finau Foundation after Back to Back Wins

Capping off the best 12 months of his career, the Utah native fired a final round 5-under 67 to claim back to back PGA Tour wins at the Rocket Mortgage Classic while using a Garsen Ultimate grip. The champion has now claimed 4 PGA Tour wins all using a Garsen grip. Adding to the LPGA Evian Championship victory last weekend, this totals 56 tour wins for Garsen.

Garsen Golf has now partnered with the Tony Finau Foundation to offer a Finau Foundation logo’d Garsen putter grip. A portion of each sale will be donated to Tony’s Foundation.

USGA Taps Brae Burn Country Club For Two Women’s Amateur Championships

The USGA has announced that Brae Burn Country Club, in West Newton, Mass., has been selected as the host site for the 2024 U.S. Women’s Mid-Amateur Championship and the 2028 U.S. Women’s Amateur Championship. The club has previously hosted seven USGA championships, including the 1919 U.S. Open.

“We’re thrilled to return to Brae Burn, a classic golf course, and to return to Boston, which has proven to be one of the finest sports cities in America,” said Mark Hill, USGA senior managing director, Championships. “We know the membership at Brae Burn will provide an exemplary experience for our players as they compete for these two national championship titles.”

Mitsubishi Golf Captures Daily Double with Wins on PGA Tour and DP World Tour

Mitsubishi Golf captured the Daily Double on Sunday with victories on both the PGA Tour and DP World Tour.

Tony Finau won won the Rocket Mortgage Classic and averaged 309 yards off the tee using a Mitsubishi Diamana D-LTD 70 shaft in his Ping driver and Mitsubishi Diamana D-LTD 80 shaft in his Callaway 3 wood.  Finau also hit 82-percent of the fairways in regulation for the tournament.