Titleist Introduces New Players 4 StaDry, Players 4, and Players 5 Stand Bags

The new Titleist Players Series stand bags, engineered for dedicated golfers seeking a lightweight stand bag without sacrificing storage or durability, have been redesigned with a hyper focus on functionality. Every single pocket of the new Players 4 StaDry, Players 4 and Players 5 models has been constructed to ensure optimal organization and accessibility, helping make a golfer’s favorite walk even more enjoyable.

From advanced waterproof performance to premium lightweight constructions and enhanced storage and organization features, the 2023 Players Series family offers stand bag models to fit every player’s needs.

New PXG 0317 CB Players Irons Deliver Total Control and a Gratifying Touch of Forgiveness

New PXG 0317 CB Players Irons offer total control with a gratifying touch of forgiveness for elite ball strikers and single digit handicap golfers. Using industry-leading manufacturing techniques, these stunning, milled cavity back irons feature a high-performance body design that is easy to manipulate for advanced shot shaping and trajectory control.

“For golfers who love the look and playability of a blade but know their game could use a little forgiveness every now in then, our new CB Irons are just the ticket,” PXG Founder and CEO Bob Parsons stated. “From clubhead size, offset, and sole design to a flighted trajectory, these irons perform beautifully in the hands of better players.”

Adidas Introduces First Ever Ultraboost Golf Shoes

The iconic sportswear golf has been waiting for is ready to hit the fairways. Today, adidas is introducing the first-ever Ultraboost Golf that’s specifically designed for the course. Inspired by the original Ultraboost silhouette that was first unveiled in 2015, this version will offer golf-specific features to accompany the fresh style and maximum comfort that Ultraboost is so widely known for.

To celebrate Ultraboost coming to the sport for the first time, adidas is making this launch special by offering two limited-edition colorways: the legendary OG black and purple as a tribute to the first Ultraboost, and an all-grey version with pops of green. A special silver/olive colorway will be available exclusively on adidas.com to adiClub members beginning April 13. All colorways will be offered in unisex sizing.

Black Desert Resort Golf Course Featured in Pre-Masters Show "The Masterful Tom Weiskopf" Scheduled to Open in May

Black Desert Resort Golf Course was featured in the lead-up to Sunday’s Masters coverage during Jim Nantz Remembers Augusta: The Masterful Tom Weiskopf, which aired on CBS from 1 to 2 p.m. EST. The show featured an interview with Weiskopf’s longtime design partner, architect Phil Smith, and included footage of the new Black Desert Resort Golf Course, the duo’s final design together before Weiskopf passed away in August of 2022.

After opening nine holes to limited preview play last November, Black Desert Resort will open 18 holes to daily-fee play on May 27, 2023 – an additional 19th hole will open later this year. Set amid ancient black lava fields of Ivins, Utah, near St. George, Weiskopf and Smith designed the par-72 course with playability in mind, with most fairways 70 to 100 yards wide. The course features two drivable par 4s – the 5th hole and 14th hole – a Weiskopf hallmark, bringing both strategy and risk/reward elements into play. The property’s distinct black lava rock, called basalt, originated as lava that intermittently flowed from small local volcanoes approximately 2.3 million to 20,000 years ago.

New Tom Fazio Golf Course Coming to Reynolds Lake Oconee

Acclaimed golf course architect Tom Fazio is returning to Reynolds Lake Oconee. The world-famous designer has completed plans for nine holes that will join his existing Bluff nine on The National course to create an entirely new 18-hole layout.

The original, Fazio-designed 18-hole National course opened in 1997. In 2000, its two nines, The Ridge and The Bluff, were joined by an additional nine holes—called The Cove—allowing for various combinations of play.

Srixon Irons Combo Sets Offer Golfers More Versatility

SRIXON, a global leader in tour-quality golf equipment and innovation, is excited to announce the launch of ZX Mk II Iron Combination Set options, available through a new online custom build experience or at any authorized Srixon dealer location.

Srixon’s ZX Mk II Iron Combination Sets give golfers the ability to fine-tune their Iron setup based on performance needs and personal preference. Whether looking for added forgiveness in longer Irons or more workability in the short Irons, ZX Mk II Irons all share a design language and can be built to meet any play style.

Montcalm Golf Club Offers Stay and Play Packages

A New Hampshire golf trip should be on your list – and when it is – whether late spring, summer or autumn, look no further than the award-winning 6,829 yard Montcalm Golf Club, one of Golf Digest’s and Golfweek’s top rated courses and one of New England’s (and New Hampshire’s) premier golf experiences.

Located in Enfield, New Hampshire, Montcalm, which opens April 29, is taking reservations for Stay & Play packages that provide visitors access to their remote hidden gem with unlimited use of the course and club’s practice and training facility as well as preferred tee times. The packages, which are offered now through the fall, include accommodations at the Club’s nearby Hanover Inn on the campus of Dartmouth College and the Courtyard by Marriott Hanover Lebanon.

RBC Heritage at Harbour Town Golf Links: Aon Risk Reward

In 2022, more than 37% of the field made birdie or better at the 15th hole at Harbour Town. A strategically placed tee shot gives players their best opportunity to keep pace.

Favoring the right side of the hole with the drive is the play here: over the last 5 years, players in the right fairway are more than twice as likely to go for the green in two as players in the left fairway. That’s huge, as players who go for this green in two average about one-quarter of a stroke better than those who lay up.

Jon Rahm Prepares for Winning The Masters Using Full Swing Technology

Jon Rahm took home his second major championship in style, winning the 2023 Masters with an amazing come from behind victory after using Full Swing’s entire suite of technology.  He has the option to prepare in his home using the Full Swing Pro 2.0 Simulator, Virtual Green or to take his Full Swing KIT launch monitor on the range outdoors.

“I always wanted to be the best player in the world, that hasn’t changed,” said Rahm when interviewed in his simulator about Full Swing’s technology, “Practice smarter, play better, win more. That’s why I chose Full Swing.”

Masters Champion Plays Graphite Design Tour AD-DI Wood Shafts in Victory

Pro’s Choice Golf Shafts, Inc. announced today that the winner of the Masters Tournament, held at Augusta National Golf Club in Augusta, GA was playing Graphite Design Tour AD DI-8 X-Stiff flex wood shafts in his Callaway Paradym Triple Diamond T 16° #3 and 18° #5 fairway metal woods.  The champion shot a tournament score of 65, 69, 73, 69 for a total of -12 under par, claiming his 2nd major title and 4th PGA Tour win this season.

“Congratulations to the 2023 Masters champion on his second major and 4th victory this season.  The Masters champion used his Callaway Paradym 3 and 5 woods when accuracy and distance are so important at one of the most challenging courses in the world” stated Erik Boysen, Vice President of Tour Promotions, Pro’s Choice Golf Shafts, Inc.

EA Sports PGA Tour Road to The Masters (Exclusive Home to All Four Men's Majors) Now Available Worldwide

 Electronic Arts Inc. has launched EA SPORTS PGA TOUR worldwide for PlayStation5, Xbox Series X|S and PC via the EA App, Steam and the Epic Games Store.

EA SPORTS PGA TOUR is the exclusive home of all four majors in men’s golf – the Masters Tournament, PGA Championship, U.S. Open Championship and The Open. The game features 30 courses at launch, THE PLAYERS Championship and FedExCup Playoffs, the Ladies Professional Golf Association (LPGA) and all-new Pure Strike gameplay featuring ShotLink Powered by CDW. EA SPORTS PGA TOUR will also launch with Road to the Masters which incorporates challenges, online tournaments and gear tied to the Masters.

Three Green Jackets Representing Tour Edge at The 2023 Masters

Tour Edge Golf wishes the best of luck to their two staff players in the field this week at The Masters.

Two-time winner Bernhard Langer will be playing Exotics clubs and carrying the Tour Edge staff bag for his 40th appearance at The Masters and 39th anniversary of his 1993 victory.

Jon Rahm Attracting Lion’s Share of Betting Dollars to Win The Masters

According to Bet U.S. oddsmakers, Scottie Scheffler and Rory Mcllroy are tied as the odds-on favorites to win this year’s Masters outright, both with +600 (6-to-1) odds as of Wednesday morning. BetUS also reported Wednesday morning that Scheffler has attracted 14.6% of the total bets and 10.78% of the total dollar volume, while Mcllroy has attracted 13.49% of bets and just 4.29% of the total dollar volume bet on the outright winner so far.

This week will be McIlroy’s 15th attempt at earning a Green Jacket and his ninth opportunity to become only the sixth man to complete the Grand Slam – but if betting action is any predicator, McIlroy – and Scheffler, for that matter – should be worried.

Vokey WedgeWorks Introduces Limited Edition 64W

Vokey WedgeWorks introduces the new Limited Edition 64W, inspired by the collaboration of Master Craftsman Bob Vokey and Vokey Tour Rep Aaron Dill with players seeking a high loft wedge option.

Featuring an ultra-durable, Jet Black Premium finish, the WedgeWorks Limited Edition 64W is a unique wedge, especially designed for those who play in firm conditions, on golf courses with elevated greens or multiple short-sided lies.

Golf Central Live From The Masters Surrounds The 2023 Masters With More than 50 Hours of Coverage on Golf Channel and Peacock

GOLF Central Live From The Masters surrounds the 2023 Masters with more than 50 hours of studio coverage on GOLF Channel and Peacock from Augusta National Golf Club in Augusta, Ga., this week, beginning today at 2 p.m. ET.

Nearly 20 hosts, analysts and reporters will contribute to this week’s comprehensive studio coverage, highlighted by the Live From The Masters primetime team of host Rich Lerner and analysts Brandel Chamblee and Paul McGinley.

FootJoy Announces Limited Edition Premiere Series Pastels

 FootJoy, the #1 Shoe in Golf, will be in full bloom this spring with the release of four Limited Edition Pastels, dropping on Thursday, April 6.

The “Pastel Pack” enhances the modern classic Premiere Series Field with rich, chalky pastel-flooded outsoles and accents. The subtle stand outs will be available for men in Powder Blue, Primrose Pink, and Hazy Yellow.

PXG Continues Retail Store Expansion with First Ever Kansas City Retail and Fitting Studio

PXG, a global research and development company dedicated to creating the world’s finest golf equipment and apparel, has officially opened its first Kansas-based retail and fitting studio. Delivering the ultimate golf retail experience, PXG Kansas City offers custom golf club fittings, modern golf apparel, and on- and off-course accessories.

Situated in Overland Park, PXG Kansas City provides quick and easy access to PXG’s unique brand experience to golf enthusiasts across the greater Kansas City metro area. The area is ranked a top 30 golf market in the U.S. based on number of golfers and has more than 68 golf courses in the vicinity, making it an ideal location for PXG to expand its retail footprint in the Midwest.

Troon Partners with Els for Autism

April is World Autism Month and Troon® has partnered with Els for Autism to raise funds and autism awareness worldwide. Golfers playing Troon-affiliated courses in April are encouraged to donate the dollar amount of their score to Els for Autism in support of this special initiative, which will help transform the lives of people with autism and those who care for them. For example, if a golfer shoots an 80 during their round, they are encouraged to donate $80 to Els for Autism.

For every score donated, the donor will be entered into a drawing to win a two-night stay at The Breakers Palm Beach in Florida and participate in the Els for Autism Grand Finale.

GOLFTEC Congratulates Rose Zhang on Her Win at the Augusta National Women's Amateur

GOLFTEC, the world leader in golf improvement, congratulates Rose Zhang on her dramatic win at the Augusta National Women’s Amateur over the weekend. Zhang opened with record-setting rounds of 66 in round one, followed by 65 in round two. Zhang’s 76 in the final round at famed Augusta National Golf Club gave her a final total of 9-under 207, tying her with Georgia’s Jenny Bae. Zhang defeated Bae on the second hole of the sudden-death playoff by making a par on the par-4, 10th hole, earning her the championship.

This victory adds to her already impressive list of achievements, including winning the 2022 NCAA Division I Individual and Team Championship, the 2021 U.S. Girls’ Junior, and the 2020 U.S. Women’s Amateur.

Driver Domination for Fujikura Golf Across LPGA Tour

Fujikura, the leader in performance golf shafts, was honored to be the #1 driver shaft on the LPGA Tour last week. Including a winner on the LPGA Tour, new Women’s Amateur champion and the #1 ranked player, Fujikura featured in the bag of many of the top players on the LPGA Tour at the weekend.

At the DIO Implant Open at Palos Verdes Golf Club, Fujikura dominated the field once again, taking the #1 spot in the driver shaft count. A total of 36.1% of the field used a Fujikura driver shaft during the week in California. This included the eventual winner of the event, who captured her first ever LPGA Tour victory using a VENTUS Blue TR 6-S shaft in only her fifth start of the LPGA Tour.

Arccos Partners With EA Sports PGA Tour to Give Players Access to Golf's Number 1 On Course Tracking System

How would you like to take your love for video gaming out onto the golf course and track your own performance? Well, now you can thanks to our ground-breaking tech partnership with global leader in video gaming EA SPORTS.

Buyers of the new EA SPORTS PGA TOUR, the exclusive home of all four majors in a video game, launches worldwide on April 7 just in time for The Masters at Augusta. EA SPORTS PGA TOUR players will access golf’s #1 on-course shot tracking system with Arccos, realistically enhancing their performance both in-game and the real-world.

PUMA Golf Introduces The Verdant Collection: A Celebration of Spring and the Season's First Major

With golf heading into its peak season, fans are counting down the days until they get to see world-famous azaleas fill their screen and the coveted jacket presented to a new champion. To help true golf fans far and wide enjoy the most anticipated major of the season, PUMA GOLF is introducing the Verdant Collection, which includes apparel, footwear, and accessories.

Featuring imagery and colors that highlight the beautiful palette fans have always associated with the famed first major of the year, the Verdant collection utilizes plenty of green, blue, pink, and yellow to call to mind the emotions of Springtime in the South. And of course, the vibrant Azalea’s that characterize the Garden City of the South are sprinkled heavily throughout the collection.

EA Play Surprise: Play EA SPORTS PGA TOUR Early Access Trial Today

 nstThe highly-anticipated EA SPORTS™ PGA TOUR is set to launch soon, but EA Play members can enjoy 10 hours on the links with the EA Play early access trial*. Separately, EA Play Pro members can enjoy unlimited access to the Deluxe Edition of the game, which includes  benefits like The Masters Gear, The Grand Slam Gear Bundle and 1,500 PGA TOUR Points.

The exclusive home of the Majors, EA SPORTS PGA TOUR’s Pure Strike shot system - featuring ShotLink powered by CDW, PGA TOUR’s proprietary real-time scoring system - gives players all the tools they need to realistically attack every hole on every course the same way the pros do. With unrivaled access to 30 of the world’s most prestigious golf courses, such as Augusta National Golf Club, Pebble Beach Golf Links and more, EA SPORTS PGA TOUR features all four majors in men’s golf, including the Masters Tournament, the PGA Championship, the U.S. Open Championship and The Open Championship.

2023 Masters Tournament Coverage on SiriusXM

SiriusXM, the exclusive audio broadcaster of the Masters Tournament has released its extensive broadcast plans for Masters week, April 1-9.

“We are honored and excited to again deliver our subscribers comprehensive coverage of one of the best weeks in all of sports,” said Scott Greenstein, SiriusXM’s President and Chief Content Officer. “Our excellent broadcast team will bring listeners inside the ropes from the first tee shot on Thursday through the final putt on Sunday. Throughout the week we’ll celebrate the great history and traditions of the Masters, and fans will get great insight into today’s competitors, as well as the legendary players from Masters past.”

The Park Brings Open Golf to West Palm Beach in a Reimagined Historical Golf Course Designed by Renowned Architect Gil Hanse

The Park, West Palm Beach’s newest public golf course, will open on the week of April 17 with a philosophy of “Open Golf” for all ages and experience levels. A product of an unprecedented public/private partnership, built entirely with charitable donations from private individuals, on rolling, sandy city land, The Park had been the site of the city golf course, The West Palm Beach Country Club, since 1947.

The new facility will feature a world class 18-hole golf course designed by Gil Hanse, Jim Wagner, and Park co-founder Dirk Ziff. In addition, there will be a lighted 9-hole par three course; an 18-hole putting course; a two-acre kids only golf area; and a lighted two-sided driving range with a state-of-the-art practice facility featuring Top Tracer technology and designed pro bono by PGA Tour Coach, Darren May. The facility will also be the new home of the South Florida PGA Section.

GOLFTEC Relocates World Class Instruction and Club Fitting Center in New Jersey

GOLFTEC – the world leader in golf lessons and premium club fittings, continues to expand its nationwide footprint announcing the relocation of a state-of-the-art instruction and club fitting center in Woodbridge Township, New Jersey at 465 Green St. Suite 451, Woodbridge Township, NJ 07095.

The new 3,300-square-foot facility features five highly-equipped indoor bays, powered by TECSWING using industry-leading launch monitors from Foresight Sports with ball flight images projected onto hitting screens.

Vessel Released Limited Edition 2023 Season Opener Collection

Vessel is celebrating the start of the golf season with their 2023 Season Opener Collection.

To honor a time of year unlike any other, each piece boasts elegant hits of gold and a camo print in the season’s signature green.

Twenty Years of The Masters Data: What Does a Winner Look Like

With The Masters starting next week Michaela Shaw of Casino.org has done some data mining and collected stats on the last 20 winners. This includes things like equipment used, season average drive distance, and even average height and age.

There are some interesting findings and trends over the last 20 years, and this might even help you profile the eventual 2023 Green Jacker winner.

PXG Unveils New USMC Golf Ball

PXG has proudly introduced an officially licensed United States Marine Corps (USMC) edition of our Xtreme Premium Golf Ball.

Founded by U.S. Marine and Vietnam War Veteran Bob Parsons, PXG military roots run deep, from their product naming convention to our PXG for Heroes program.

Ryder Cup Course Architect Reveals a Design for Drama in 2023

With just six months to go until The 2023 Ryder Cup in Rome, course designer Dave Sampson says fans can expect great drama on the all new Marco Simone Golf & Country Club golf course.

Speaking on the Syngenta Growing Golf podcast, Sampson reveals the thinking behind a course fit for the world’s best players – and the need to create back nine drama.

The Difficultly of Being Paired with Tiger Woods at The Masters

With just one week until The Masters, golf fans are again excited for the opportunity to watch five-time Masters champion Tiger Woods take on Augusta National once again. However, those partnered with him come Thursday might not be as excited.

BetGeorgia.com utilized Masters.com to compile the statistics of the golfers that Woods has been paired with in the first two rounds of each of his appearances (44 rounds total) since 1997 and the findings are pretty insane.

EA Sports PGA Tour New Gameplay Trailer Ahead of Launch and Road to The Masters Invitational

EA released a brand new gameplay video for the upcoming EA SPORTS PGA TOUR, launching Friday, April 7 on Xbox Series X|S, PS5 and PC.

Featuring sports gaming content creator TheApexHound, the video showcases many of the incredible gameplay features that players will get their hands on when EA SPORTS PGA TOUR launches globally next week. Players will get a sneak peek at the famous Pebble Beach and Bay Hill courses, while witnessing an online multiplayer match also featuring producer Ben Ramsour.

SCGA, Los Angeles Country Club, and the USGA Align on 2023 U.S. Open Community Legacy Benefitting Underserved Communities

The Southern California Golf Association (SCGA), in collaboration with the United States Golf Association (USGA) and the 2023 U.S. Open host site, The Los Angeles Country Club (LACC), today announced the launch of a campaign that will create a community legacy for underserved and underrepresented youth.

The FORE Youth: 2023 U.S. Open Community Legacy Campaign will provide more opportunities for youth in Los Angeles and throughout Southern California to participate in the game and thrive on and beyond the course.

Pro's Choice Golf Shafts Launches New Graphite Design Tour AD HY Hybrid Shafts

Pro’s Choice Golf Shafts, Inc. announces the launch of the newly refreshed graphics version of the very popular Graphite Design Tour AD HY Hybrid shafts.

The Tour AD HY Hybrid shaft will include the modernized Tour AD logo and a fresh, new blue color.  The Tour AD HY Hybrid shaft specifications and performance remain the same and will become available on 4-5-2023 through all of the authorized Graphite Design dealers, golf club OEM manufacturers and retail locations.

TPC Toronto at Osprey Valley Announces North Course Renovation

TPC Toronto at Osprey Valley announced on Monday a major enhancement project on its parkland-style North course and practice facilities, with work beginning in late 2023. Renowned golf course architect Ian Andrew will lead the renovation, which will see the North enhanced as a venue for high-level championship competition while retaining its signature appeal for golfers of all abilities.

The project will begin in early August, with work scheduled to be completed by the end of the 2023 season in time for a grand opening alongside TPC Toronto at Osprey Valley’s new clubhouses, on-site accommodations and amenities in 2024.

Trout National The Reserve Features Championship Course Designed by Tiger Woods and TGR

Mike Trout, the three-time American League MVP and 10-time Major League Baseball All-Star for the Los Angeles Angels, with local partner and businessman John Ruga, are set to begin construction on a new state-of-the-art golf club in southern New Jersey.

The centerpiece of Trout National – The Reserve is an 18-hole golf course designed by Tiger Woods and his golf course architecture firm, TGR Design. Tiger and his team will also design a cutting-edge practice range and short-game area. Other club highlights include a trendsetting clubhouse, five-star lodging, innovative amenities, a wedding chapel and more.

PGA National Resort Showcases New Members Club Clubhouse

PGA National Resort – South Florida’s luxurious, world-class golf, vacation, culinary, events and spa destination – is now showcasing the dazzling results of its new, reimagined clubhouse for its exclusive, family-friendly Members Club taking the private membership experience to a fresh and exciting new level.

Located in the center of the celebrated resort and thriving Palm Beach Gardens residential community, the PGA National Resort Members Club exemplifies the fun, active and youthful lifestyle of the coveted South Florida area. Members enjoy access to 99 holes of exceptional golf including the mighty Champion Course with its famous Bear Trap to a duo of bold and innovative new Andy Staples-designed layouts, The Match and The Staple courses. The Champion Course has been the host venue of the PGA Tour’s Honda Classic since 2007.

Holly Hills Country Club Unveils Extensive Club Improvement Project

Holly Hills Country Club unveiled an extensive club improvement project aimed at enhancing the overall member and guest experience. Part of new local ownership’s initial strategic five-year plan, the improvement project features a $3.5 million investment into renovations to the club’s facilities, amenities and grounds. Phase one of the project, which is already underway, is expected to be complete by year’s end.

“Holly Hills is a special place with celebrated tradition,” said Holly Hills co-owner Darrell Guyon. “We are excited to preserve and enhance the club for future generations.”

Miura Golf Launches AS-1 Irons -An Inspired Collaboration with Champion Golfer Adam Scott

Miura Golf, manufacturer of the world’s finest forged golf clubs, today unveiled their newest iron, the AS-1. The unique design was produced in collaboration with PGA Tour superstar Adam Scott.

Scott has been on the tour long enough to appreciate the evolution of the game and the technology that supports it and knew that he needed to give himself the absolute best chance to win. When he set out to create the ideal iron for himself, he sought someone to work with who would understand what he was looking for and would also actually be able to produce it. He found the ideal partner in legendary club maker Miura Golf.

Cherry Hills Set to Host 123rd U.S. Amateur Championship

Cherry Hills, the historic William Flynn-designed golf course set against the panoramic views of the Rocky Mountains in Denver, is prepared to host its third United States Amateur Championship August 14-20.

“Cherry Hills hosting the U.S. Amateur Championship for the third time brings great pride to the club and the community,” said Cherry Hills President Kim Koehn. “The club has been hosting golf’s most historic championships since the 1938 United States Open, and we’re excited to add to the rich golfing legacy these fairways have witnessed over the past century. Together with the USGA, we share a powerful and galvanizing vision to host major events in a manner that welcomes, inspires, and unites all in attendance with a spirit of pride and appreciation for all the good golf can bring.”

PXG Staff Pro Celine Boutier Wins the LPGA Drive On Championship

PXG congratulates LPGA Tour pro and PXG staffer Celine Boutier on clinching her third tour win at the LPGA Drive On Championship.

Boutier also leaped to the number one spot on the Race to the CME leaderboard. “I feel like winning is something you need to do to learn. Getting a win this early in the season is really very satisfying, and I’m looking forward to a great year ahead.”

ADIDAS Golf Introduces Our Fairway Floral Collection for First Major of the Season

As a brand, adidas works collaboratively with – and supports – fellow changemakers on the journey to enabling access, equity and safety for sport’s most marginalized communities.

That includes golf, and today adidas is introducing the Our [Fair]way Floral Collection to reemphasize the brand’s commitment to female golfers while also supporting those who are leading and inspiring a united community of women in the sport.

PGA Tour Players Overwhelmingly Select Bushnell as Top Choice among Laser Rangefinders

For another consecutive year, Bushnell Golf is definitively the preferred distance-measuring device on the PGA Tour. The Darrell Survey Company, the golf industry’s leading independent and impartial arbiter of equipment use, recently reported that 99.3 percent of the 2023 Players Championship field used a Bushnell laser rangefinder to obtain accurate yardages during competition.

In a survey of 144 players taken during the Players Championship, 143 of those players named Bushnell as their preferred distance-measuring device. Bushnell has claimed the top spot among PGA Tour players every year since measuring device usage recording began in 2006, and once again has been crowned the distance measuring device of choice for PGA Tour players participating in one of the most competitive events in golf.

Aon Risk Reward Challenge at Valero Texas Open at TPC San Antonio

At just under 350 yards on the scorecard, the 17th at TPC San Antonio is a short par 4 that can be set up – and played – many different ways. When the forward tee is utilized, players are incentivized to go for the green, with 68 percent of the field making that decision.

From the back tee, a layup to the correct area can be beneficial. When positioned 60 to 100 yards from the pin with the second shot, players make birdie more than 34 percent of the time.

Edison Golf Company Introduces Edison 2.0 Wedges

Edison Golf, a company dedicated to revolutionizing wedge performance, introduces the new EDISON 2.0 wedges for 2023, the 2nd generation of innovative wedges specifically designed for forgiveness, distance control and versatile turf interaction, without sacrificing shot making precision. EDISON 2.0 wedges are now available for pre-order, with order fulfillment to begin by mid-April.

The new EDISON 2.0 wedges represent a quantum leap in wedge design, as they are the only wedges on the market specifically designed around a multi-year study of the way recreational golfers hit their wedges, as opposed to being designed only for the extraordinary skills of elite tour players.

First Place Finish for Fujikura Ventus on PGA Tour and DP World Tour

Fujikura, the leader in performance golf shafts, was honored to be the #1 driver and wood shaft at both events on the PGA Tour last week. Fujikura shafts featured in the bags of the majority of the field at both events, including all of the PGA Tour and DP World Tour winners who each had VENTUS in the bag on their way to victory.

At the WGC Dell Technologies Match Play in Austin, Texas, Fujikura shafts dominated the field, taking the #1 spot in both the driver and wood shaft counts. An impressive 39.1% of the field used a Fujikura driver shaft during the week, with another 31.8% using a Fujikura wood shaft. This included the eventual match play champion who used VENTUS driver and wood shafts on his way to victory. The 5-time PGA Tour winner used the VENTUS Blue 7-TX in his driver, the VENTUS Black 8-X in his 3-wood and the VENTUS Blue 8-X in his hybrid.

PING Introduces PLD Limited PING Slam Collection

It hadn’t happened before and it hasn’t happened since for any putter brand, but 35 years ago in 1988, PING putters were used to win all four major championships.

To celebrate the remarkable achievement, the company is introducing the “PING Slam” collection as part of its PLD Limited program. Precision-milled versions of the four winning models (Pal, Pal 2, Zing2 and Anser), respectively, will be dropped each Tuesday of this year’s four major championship weeks, giving collectors a rare opportunity to own a part of PING’s storied putter history.

PXG and GOLF+ Partner to Bring the PXG Experience to Digital Gaming and Entertainment

New PXG GEN6 Golf Clubs have launched simultaneously in real life and virtual reality. Through an innovative partnership, PXG’s new flagship line of blazing fast, beyond forgiving, and beautifully made golf clubs are now available in GOLF+, the ultimate virtual reality (VR) golf experience and the exclusive VR Golf game of the PGA TOUR developed by Golf Scope Inc.

“We are thrilled that GOLF+ will be the first VR platform to feature the highly-anticipated PXG GEN6 golf clubs on the same day as their real-world release. Whether you’re a seasoned player or just starting out, our virtual environment provides an immersive and accessible way to experience the latest groundbreaking release from the PXG team,” said GOLF+ president James Wright.

Arccos 2022 Driving Distance Report

The Arccos database is the world’s largest dataset of golf shot information and the only scalable provider of on course data across players of all skill levels.

By leveraging the data of over 650 million shots and over 20 million driver shots from par 4’s and 5’s,  Arccos is reporting how amateur golfers of various ages and skill levels are driving the ball off the tee. Below is what you can expect to see.

Former Sooner Logan McAllister Joins Bridgestone Golf Tour Staff

Bridgestone Golf, the #1 Ball-Fitter in Golf, announced today the signing of former college star Logan McAllister to its Tour staff. McAllister is great addition to a growing list of talented players sponsored by Bridgestone.

McAllister played four years at the University of Oklahoma where he was teammates with another Sooner star and recent Bridgestone signing, Chris Gotterup. Together the pair dominated with McAllister collecting ten top ten finishes and four wins, the second most wins in program history.  The Oklahoma native was a two time All American, a member of the Big 12 First Team, and a Haskins Award finalist.