Sun Mountain is reinventing the modern stand bag with the new-for-2025 Eclipse E-Series.
Performance golf bags in the E-Series include the E-2.5, E-3.5, and E-3.5 14-way. Notable advancements include the Internal Compression Bottom, zip-off ball pocket, and new duratech mesh shaft protection.
Fujikura is proud to be trusted by the champion at Torrey Pines. The 2025 winner used 3 VENTUS wood shafts in the bag on is way to victory. Fujikura was the #1 most used driver and wood shaft of the professional field, accounting for 40+% of the field, this past weekend in Torrey Pines.
This victory is the 2nd professional level victory for the recent champion. They notably use a VENTUS Black 6X in their driver, a VENTUS TR 8X in their fairway wood, and a VENTUS TR Blue 9X in their 7 wood. The champion ranked 4th among the field in Strokes Gained off the tee, and 2nd in average Driving Distance, with the trust of VENTUS.
FlightScope, the global leader and pioneer in tracking and analyzing sports performance data, today announced the revolutionary i4 laser rangefinder is now available online for immediate delivery. Officially launched at the PGA Show in Orlando, the new unit includes several unique features and benefits for golfers of all skill levels such as effective playing distance based on ball speed, launch angle and spin, considering the individual’s ball flight for the current weather, including wind speed and direction, personalized club recommendations, as well relative landing height.
The FlightScope i4 goes far beyond the traditional slope compensation when it comes to relative landing height, as a complex ball trajectory is calculated using the golfer’s personal ball flight data within the current weather and wind, for every club and then calculating the intersection of all possible clubs relevant to the target distance.
The face of golf may have changed more in the past five years than the previous 50.
Golf’s latest participation numbers reveal unprecedented diversity in the game.
COBRA Golf, a leader in golf club innovation, today announced as part of their ‘Go Chase More’ brand platform, a new video series that celebrates the passion and obsession for the game shared by some of the world’s most maniacal golfers. Comprised of six episodes, the ‘Go Chase More’ series shines a light into every corner of the modern golf game, celebrating the undying spirit and relentless drive of golfers in their never-ending pursuit of personal progress.
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Each episode follows one of six unique characters– Kyle Berkshire, Shasta Averyhardt, Peter “Tubes” Dale, John Nichols, Patrick Koenig, and Rob Hogan – all of whom are chasing MORE from the game, carving their own paths, and loving every minute of it. – MORE results, MORE fun, or simply MORE golf.
Today Tour Edge introduced their all-new Hot Launch 525 Series, a groundbreaking line of game-improvement golf clubs designed to elevate the performance of golfers demanding distance and forgiveness.
Available at retail starting March 1, 2025, the Hot Launch 525 Series introduces the game-changing X-range for the first time in the brand’s best-selling Hot Launch family.
If you head over to the LA Golf website you'll see LA Golf has given us a first look and chance to preorder their new Face ID drivers. There are five LA Golf Face ID drivers and each has a unique bulge and roll (face curvature) based on swing speed that's designed to optimize side-spin and straighten off-center hits.
These new LA Golf Face ID drivers were designed by LA Golf and Bryson DeChambeau with the goal of creating drivers that are built for individual performance needs while taking into consideration that everyone's game and swing is different. And a key factor in accomplishing this is the Face ID driver's unique bulge and roll.
PXG, the world-class golf equipment and apparel company, has expanded its award-winning PXG Black Ops Collection with the introduction of the PXG® Black Ops® Ultra Lite Driver. This exceptional new offering is engineered to benefit amateur golfers with slower swing speeds. The result: a much lighter club that is easy to swing and for many players easier to swing faster!
The PXG Black Ops Ultra Lite Driver features a lightweight design with a clubhead mass of 189 grams, which is 14 grams lighter than the standard PXG Black Ops Driver. The clubhead mass is also adjustable between 179 grams and 196.5 grams leveraging PXG’s signature Precision Weighting Technology. With a single rear weight port, this driver has a deeper center of gravity (CG) that increases both forgiveness and consistency and enhances stability.
The new Graphite Design Raune (Raw-nay) iron shafts offer a unique profile to golfers of all skill levels by utilizing high-modulus materials as the core for stability and pitch fiber as the outer layer for optimized stiffness and feel.
The word Raune is derived from a Japanese word meaning “Aim,” and it is offered in four individual weights. The Raune Unitized .370” tip OD Iron shaft designs are offered in 60g Regular, 75g Regular, and 90g Stiff flex at a raw length of 39”. The Raune 105g Irons are offered in S and X Flex with a .355” taper tip OD and are constant weight and discrete in shaft length.
Mitsubishi TENSEI doubled down this past week with wins in Bradenton, FL, and Phoenix, AZ!
The United States Golf Association (USGA) has announced the eight qualifying sites for the 4th U.S. Adaptive Open Championship, which will be contested at Woodmont Country Club in Rockville, Md., on July 7-9.
Conducted over 18 holes, qualifiers will be held at eight sites across the United States between Apr. 23 and May 28. They will be managed by Allied Golf Associations (AGAs). This year’s championship will be the second year to feature a qualifying method. In its first two years, the championship field was determined largely by Handicap Index®.
The United States Golf Association (USGA) today announced qualifying sites for the 80th U.S. Women’s Open Championship Presented by Ally, to be held at Erin Hills, in Erin Wis., from May 29-June 1. It is the first U.S. Women’s Open for the resort.
Conducted over 36 holes, qualifying will be held at 23 sites across the United States, plus one each in Canada, Japan and Italy between April 15 and May 13. Online entry applications open today, and will continue through Wednesday, April 2, at 5 p.m. EDT (champs.usga.org).
Upper Deck Golf is pleased to announce that it will swing into 25 MLB, NFL, and College stadiums nationwide in 2025. The company is also thrilled to reveal a new multi-year partnership with PXG – a company dedicated to making the world’s finest golf equipment and apparel – to bring participants the most immersive experience ever.
Upper Deck Golf events allow fans to enjoy a once-in-a-lifetime stadium golf engagement. Those lucky enough to snag tickets to the typically sold-out events will see their favorite stadiums set up in a unique way and play golf like never before, with PXG clubs and golf balls, from the upper decks, with no screaming fans.
Club Champion, the premier provider of custom club fittings, is proud to announce that it has once again earned a spot on the National Golf Foundation’s (NGF) 2025 Top 100 Golf Businesses list. This prestigious recognition highlights Club Champion’s unwavering commitment to excellence, customer satisfaction, and leadership within the golf industry.
The NGF’s Top 100 Businesses in Golf List honors companies that have demonstrated outstanding achievements in business growth, innovation, and their contribution to the overall success and development of the golf industry. As a pioneer in custom club fitting and equipment, Club Champion has expanded its footprint to over 140 locations worldwide, helping golfers of all skill levels achieve their optimal performance through precision fitting.
Golf Pride, a leading innovator in golf equipment and maker of the world’s most popular golf grips, introduces ALIGN MAX, revolutionary grip technology designed to help players of all skill levels maintain consistent hand placement throughout the swing.
The United States Golf Association (USGA) has announced local and final qualifying sites for the 125th U.S. Open Championship. The U.S. Open will be contested at Oakmont (Pa.) Country Club for a record 10th time from June 12-15.
Local qualifying, conducted over 18 holes at 110 sites in 43 U.S. states, Canada and Mexico, will take place between April 16-May 19. Those advancing players will join a group of locally exempt competitors in final qualifying, which will be conducted over 36 holes. This final stage will be held in England and Japan (May 19) and Canada (June 2) as well as 10 U.S. sites, one on May 19 and the remaining nine on June 2.
Pro’s Choice Golf Shafts, Inc. announced today that the winner of the LPGA Hilton Grand Vacations Tournament of Champions event held at Lake Nona Golf & Country Club in Orlando, FL was playing a Graphite Design Tour AD DI-6 Stiff flex wood shaft in her Ping G430 LST 9° Driver, a Graphite Design Tour AD DI-7 Stiff flex wood shaft in her Ping G430 LST 14.5° Fairway metal wood and a Graphite Design Tour AD DI-85 Stiff flex hybrid shaft in her Ping G430 MAX 19° Hybrid.
The champion collected her 3rd career win after shooting a 4-day score of 65, 69, 67, 67 for a total of 20 under par.
Arcis Golf has announced the combining of two of its Glendale, Ariz. clubs—Arrowhead Country Club and The Legend at Arrowhead—as The Clubs at Arrowhead. This brings the formerly daily-fee The Legend at Arrowhead and the private Arrowhead Country Club together into what Blake Walker, Founder, Chairman, and CEO of Arcis Golf, describes as “one extraordinary private club.”
Walker explained that by creating a larger, more amenity-rich club, Arcis Golf—a premier owner and operator of private, resort, and daily-fee golf and country clubs in the United States—aims to enhance the quality of customer engagement, instill a strong sense of community, and offer robust golf and family-centric programming for people who share a passion for lifetime sports, health and wellness, arts and entertainment, and first-class dining.
Troon, the leader in providing golf and club-related leisure and hospitality services, is pleased to announce it has been selected to manage the golf operations at Tapatio Springs Hill Country Resort in Boerne, Texas, located approximately 30 minutes from San Antonio.
Troon Golf, the resort and daily-fee division of Troon, will oversee golf course agronomy, golf-related sales and marketing and will work closely with resort ownership and management to further enhance Tapatio Springs Resort’s recognition as a premier destination in the state of Texas.
Casa de Campo Resort & Villas – home to the Caribbean’s premier, luxury golf experiences, including its iconic Teeth of the Dog ranked No. 20 in Golf Digest’s “Top 100 Courses in the World” – is now offering an exceptional golf stay-and-play package perfect for couples, families and group vacations in paradise.
The “Unlimited Golf” package starts at $699 (per room, per night). With celebrated Teeth of the Dog closed for restoration until December, Casa de Campo’s two additional outstanding layouts will take the spotlight. Both are absolute “must-plays.” Resort guests can tee it up to their heart’s content for unlimited play on two renowned Pete Dye-designed gems: Dye Fore (27 holes) and The Links (18). All golf rounds are based on availability and include play on arrival and departure days.
Premium high-tech golf apparel brand Galvin Green has unveiled its standout 2025 Part One collection of responsibly sourced garments, spearheaded by traditional argyle patterns and advanced technical fabrics to deliver the most feature-packed wardrobe for serious golfers.
Building on a history of performance, the latest range of DRYVR rain gear includes 18 fully waterproof jackets, hoodies and pants for men and women golfers. The addition of a new lightweight Pertex® Shield technology sits alongside Pertex Shield Stretch fabric, GORE-TEX garments with lining and several GORE-TEX Paclite® styles, while the vibrant Moonlight Blue and Fresh Green combinations lead the color stories in the lineup.
Play With Pete Invitational is always held at clubs and courses with prestigious championship histories like Oakland Hills CC, Scioto CC, Inverness Club, and The Olympic Club Lake Course. The PWPI venues also feature distinctive course architecture like Pasatiempo Golf Club and The Ocean Course at Kiawah. But PWPI has never been played on an annual PGA Tour stop track. Until now.
This March for the first time ever, the renowned and notorious Copperhead Course at Innisbrook Resort will host the Play With Pete Invitational. And it gets better. PWPICopperhead will take place exactly one week before the Valspar Championship. So you’ll be getting Tour conditions, Tour challenges, and really a true PGA Tour experience. Even the tournament grandstands will be up. And the players will arrive one day prior for an overnight stay at the luxurious Innisbrook Resort Hotel.
Celebrating a game-changing career in golf course management, the United States Golf Association (USGA) today announced Rodney Lingle, CGCS, as the winner of the 2025 USGA Green Section Award. Presented annually since 1961, the Green Section Award honors distinguished service to golf through an individual’s work with turfgrass.
An innovator, turfgrass field expert and mentor to countless golf course superintendents, Lingle began his career in 1974 at Hattiesburg Country Club in Mississippi. He joined Memphis Country Club as superintendent five years later and would ply his trade there for the next 37 years, during which time he invented products, advanced the science and art of quality putting surfaces and influenced the entire golf course maintenance industry with his curious mind and innovative tactics.
The United States Golf Association (USGA) today announced the exemption categories for the 2025 U.S. Open Championship, to be played June 12-15at Oakmont (Pa.) Country Club.
Exemptions from local and final qualifying are awarded to players in a variety of categories, including the past 10 U.S. Open champions, various USGA and amateur champions, other major winners and performance on various tours around the world.
PXG, the game-changing, high-performance golf equipment and apparel brand, proudly announces the launch of its new PXG Tour Apparel Collection. The premium line of golf apparelis expertly crafted for avid golfers who aspire to look and play like a pro.
The new collection recently made its debut on tour worn by PXG PGA TOUR professionals Christiaan Bezuidenhout, Patrick Fishburn, and Cristobal del Solar and is now available to amateur golfers everywhere.
The economics of a golf course business flows from a simple but powerful principle: every tee time represents perishable inventory that, once lost, can never be recovered. In golf, as with restaurants and other fixed-capacity businesses, this reality has two interlinked dimensions that we might consider.
First is the pure financials of unused capacity. When a tee time goes unfilled, the facility doesn’t just lose the green fee – it loses all the revenue accompaniments that would have come with it (food, drinks, range balls, hat, glove, etc.). For the average 18-hole public facility, we estimate total revenue per occupied tee time (“RevPOTT”) to be roughly 45% above playing fees alone, which is perhaps a more significant lift than you might have guessed.
Today PUMA GOLF® announced the PUMA GOLF x REALTREE collaboration, which includes a lineup of golf apparel including polos, footwear, rain gear, a hoodie, and more. The collection utilizes the REALTREE EDGE camo pattern, an icon of camo in both sport and fashion, to celebrate golfers’ love of the outdoors and adventure.
“We are thrilled to partner with the REALTREE brand,” said Chris MacNeill, PLM Apparel and Accessories, PUMA GOLF. “They have an incredible library of camouflages that are trending in different categories, and we can’t wait to bring REATLREE to golf. In many ways golfers are no different than other outdoorsmen – they value performance, style, comfort, and showing their love of the outdoors through their golf gear.”
The all-new XXIO Prime Royal Edition collection brings the ultimate in swing speed performance for seasoned players with its luxurious looks, advanced ball speed technologies, and exotic lightweight materials.
Designed to exude luxurious brightness, the XXIO Prime Royal Edition clubs are not only visually appealing but also engineered for optimal performance. Its ultralightweight construction allows for unmatched ease of swing, making the clubs an ideal choice for Women and Senior golfers.
The United States Golf Association (USGA) today announced the launch of the USGA Moisture Meter. The easy-to-use tool provides golf course superintendents precise and consistent data regarding soil moisture, salinity and temperature. The data instantly uploads into the USGA’s DEACON technology platform, creating a digital record that can be used to more efficiently manage water usage, plant health and golf course playability.
The soil moisture sensors in the new tool are supplied by METER Group, the world’s leading provider of agricultural soil-plant atmospheric data, allowing for dependable readings and low maintenance. As on-course water-saving decisions become more paramount, and influenced by the USGA’s 15-year, $30 million commitment to help courses significantly reduce their water usage, the USGA Moisture Meter will give superintendents the data they need to determine how they can irrigate more effectively.
The United States Golf Association (USGA) has announced the 2025 U.S. National Junior Team roster, the first-ever U.S. Elite Amateur Program roster and this year’s annual U.S. National Development Program (USNDP) grant funding, demonstrating considerable progress toward creating a unified pathway to nurture the potential of America’s top players.
Building on last year’s inaugural team of 18 athletes, the 2025 U.S. National Junior Team features 11 boys and 11 girls representing the country’s elite junior golf talent. The team is composed of 14 returners from 2024 and eight newcomers, including two, Jude Lee and Jessy Huebner, who received USNDP Grants last year.
Thirty-five of the nation’s most accomplished golfers across college golf have been named to the watch list for the 2025 Ben Hogan Award.
The joint announcement was made by the Hogan Trophy Award Foundation, the Friends of Golf (FOG) and the Golf Coaches Association of America (GCAA).
Adidas wants golfers to know that light isn’t always less, it’s more. So Adidas is reintroducing the Adizero franchise to golf with Adizero ZG, a new spikeless performance footwear model aimed to enhance stability, traction and comfort while fighting against foot fatigue by being light all round.
The new footwear will be offered in both laced and BOA options for men and women and will be available on adidas.com, the adidas app and at select retailers worldwide.
Foresight Sports, the industry leader in premium optical launch monitor and golf simulation technology, today announced the Foresight Sports GC3S and LINK-Enabled Technology bundle, an innovative product platform pairing launch monitor data with a laser rangefinder.
Designed in collaboration with Bushnell Golf, the No.1 laser rangefinder in golf, LINK-Enabled Technology is a first-of-its-kind course management platform providing personalized “Play As” distances and specific club recommendations based on an individual golfer’s shot data collected through the launch monitor.
PXG, the global golf equipment and apparel brand, has announced a significant commitment to match donations dollar-for-dollar up to $1 million for Team Rubicon to aid in the ongoing efforts to combat the devastating impact of recent wildfires in California. This initiative underscores PXG’s ongoing commitment to supporting the communities it serves, especially during times of crisis.
Team Rubicon, a veteran-led humanitarian organization, mobilizes military veterans, first responders, and civilian volunteers to assist global communities before, during, and after disasters and crises. In response to the catastrophic wildfires that have threatened lives and properties across California, Team Rubicon has been on the front lines, providing critical assistance and resources.
Evnroll, the award-winning putter line featuring patented ‘SweetFace’ Technology, is proud to introduce the new 2025 V-Series and Carlsbad Series putter lines.
Designed by Guerin Rife, CEO and Chief Designer, the V-Series line features the V2 mid-blade, V5.1 mallet, V5.2 winged mallet, and the V12 high MOI players mallet. The Carlsbad line features the B1 classic heel-toe weighted blade and the M1 sleek mallet.
The National Golf Foundation has released its latest list of the NGF Top 100 Businesses in Golf, an effort to recognize the most influential, successful, prominent, and innovative companies on the commercial side of the U.S. golf industry
Included in the biennial NGF Top 100 are companies and brands that deliver products and services primarily targeted to recreational golfers and golf courses, and conduct most of their business in the U.S.
Turtleson, creators of striking, sophisticated apparel for discerning customers who appreciate exceptional style and wearability, today unveiled its layering pieces, sweaters and outerwear for Spring 2025. With options ranging from hoodies and quarter-zips to performance vests and water-resistant pullovers, as well as luxury sweaters in cashmere and merino, the extensive line-up is sure to keep you comfortable, warm and stylish, regardless of conditions.
Within the layering collection, Turtleson delights in offering a diversified collection of quarter-zips, hoodies, and crewnecks. The new Avery fabric is the perfect spring weight pullover, utilizing drirelease® technology to provide natural wicking, drying, cooling and freshening in a balanced assortment of colors and models. Complemented by the long-time favorite Wynn fabric, a perfect luxury performance pullover offered in a diverse selection of models including a new 2-button hoodie. The new Quest product adds to this collection in both quarter and full zip models in our most technical fabric. There is truly something for everyone in our spring 25 layering collection.
FlightScope, the global leader and pioneer in tracking and analyzing sports performance data, today announced the new FlightScope X3C tracking radar, featuring a lightweight carbon fiber frame construction for enhanced portability.
The FlightScope X3C is a precise full tracking radar that tracks the golf ball from impact to landing. Utilizing patented FlightScope Fusion Tracking technology, which is an innovative combination of 3D Doppler tracking radar and synchronized image processing, the X3C’s unmatched data accuracy is ideal for instructors, club fitters, and elite golfers seeking the best in performance data tracking.
® Golf Resort announced today the start of construction and architect of the fifth golf course at Streamsong Golf Resort. With construction starting in early 2025 and designed by David McLay Kidd, the golf course is located amongst some of the resort’s most interesting sand site terrain as it traverses rambling sand dunes and dramatic elevation changes situated between Streamsong Black and Streamsong Red.
“I have read many times how great players have a special love for the Majors. Not sure I understood what that meant when I was younger, but now I get it. In the world of golf design, there are certain properties, locations and even owners that working for can be like playing in the Majors. Streamsong, for me, is a Major,” said architect David McLay Kidd. “The destination is world renowned and KemperSports ‘gets it.’ To be included in that group of architects requires my team and I to do something exceptional. That opportunity both excites me and makes me nervous, but in a good way. My team and I are so excited to add to the history of a place so young and yet so rooted in a tradition of exceptional golf architecture.”
FlightScope, the global leader and pioneer in tracking and analyzing sports performance data, is pleased to announce the launch of its groundbreaking FlightScope i4 Laser Rangefinder. This cutting-edge rangefinder includes several unique features and benefits for golfers of all skill levels such as effective playing distance based on ball speed, launch angle and spin, taking into account the individual’s ball flight for the current weather, including wind speed and direction, personalized club recommendations, as well relative landing height.
The FlightScope i4 goes far beyond the traditional slope compensation when it comes to relative landing height, as a complex ball trajectory is calculated using the golfer’s personal ball flight data within the current weather and wind, for every club and then calculating the intersection of all possible clubs relevant to the target distance.
Turtleson, creators of striking, sophisticated apparel for discerning customers who appreciate exceptional style and wearability, today unveiled its Spring 2025 line of polos – perfect for the office, a night on the town or to keep up with your active lifestyle.
The robust line features a mix of patterns, stripes and solids in short and long sleeve options, ensuring a look to fit any style.
COBRA Golf, a leader in golf club innovation, today introduced the new KING wedges featuring MIM (Metal Injection Molding) construction, multiple new grinds, Flight Window Technology, Progressive Spin Technology, and a new Speed Notch that’s 67% larger than in prior models.
Every new COBRA KING Wedge is built using MIM (Metal Injection Molding) technology, which allows for exceptionally precise manufacturing, offering approximately 50% tighter tolerances than traditional cast wedges. During the MIM process, each KING Wedge is heat treated to nearly 1400 °C (2500 °F), leading to a tighter grain structure for a softer feel and enhanced precision.
COBRA Golf, a leader in golf club innovation, today introduced the latest KING TEC and KING TEC ONE Length Hybrids. Aimed at better players who require more control and shotmaking versatility, the new and improved KING TEC hybrids feature a number of impressive technologies including Cobra’s game-changing FutureFit33 adjustable loft and lie system.
The new KING TEC Hybrid features a refined shape and smaller address profile, inspiring more workability and precision for better players. A lightweight carbon crownallows more discretionary weight to be positioned within the clubhead to enhance speed and forgiveness, while a H.O.T. Face design uses 15 unique hot spots on the face to deliver more efficient speed and spin across the entire face. A forged PWRSHELL face insert further enhances ball speed by providing more flexibility across a larger area of the face for more speed and higher launch.
COBRA Golf, a pioneer in golf club innovation, is proud to announce the addition of three new counterbalanced putter models to its groundbreaking 3D PRINTED lineup: the Agera CB, Agera RS CB, and Supernova CB. Each model utilizes meticulous engineering to deliver exceptional stroke stability and distance control, setting a new standard in putter technology.
The counterbalanced models, each featuring a single bend hosel and zero degrees of toe hang, are designed with input from Tour professionals to provide precise alignment through strategically integrated sightlines. The sleek blacked-out aesthetics and 38-inch overall length cater to players seeking a refined yet performance-driven design.
