What is it? It's the golfer's insatiable lust for speed. More speed, more distance. More distance, more fun. And let's be honest, no one's snatching their tee from the ground or admiring drives that scoot 220 yards down the fairway. But pound one out there 280 yards? Even in the rough? Velvet ropes open and champagne flows from the heavens.
And the folks at Fujikura understand our obsession with speed. You might even say they have an obsession with our obsession. So it's not surprising Fujikura designed their new XLR8 line-up of shafts for 2016 with a focus on increased club-head speed above all else.