Under Armour Unveils Jordan Spieth 2019 Masters Scripting and Limited Edition Spieth 3 Golf Shoes

The Masters is less than one week away, and Under Armour is making sure it does everything it can to help Jordan Spieth in pursuit of a second green jacket.  Spieth will be wearing one of Under Armour’s most innovative technologies, Under Armour Vanish. 

 

The material in Vanish is powered by the latest micro-thread technology that removes moisture almost instantly, and will allow Spieth to remain focused and visualize his next shot.  It's become Spieth's favorite polo. 

Vanish is also soft and flexible (but without spandex), and allows for seamless motion for any type of swing in any condition (like the 30-foot birdie putt on No. 16 during Spieth's furious 2018 comeback, and the perfect flop shot on No. 18 to save par on the way to his legendary win in 2015. 

Titleist TS4 Driver Preview - Ultra Low-Spin Matched With Proven Titleist Speed

Titleist is releasing a new TS4 driver that will provide golfers with an ultra-low spin performance to go along with the proven speed and distance gains that have made the TS2 and TS3 drivers the most played player models this season on the PGA Tour. 

 

The TS4 will debut this week at the Valero Texas Open, and is engineered to be a high-speed ultra low-spin design that challenges the notion that a driver designed for extreme spin reduction can't produce this level of ball speed. 

Adidas Golf Limited Edition Crossknit 3.0 Golf Shoes Preview - Inspired by Augusta National Georgia Peach Ice Cream Sandwich

Some major championships are worth melting for.  And so Adidas Golf is releasing limited edition Crossknit 3.0 golf shoes, inspired by the Georgia Peach Ice Cream Sandwich that patrons of Augusta National enjoy inside the gates off Magnolia Lane during The Masters.  Luckily after fans unwrap these they won’t melt in your hands. 

 

Just like the cookies on the outside of the sandwich, the rubber outsole and BOOST midsole take on a distinct sugar cookie-like colorway, representing the cookie crust of the ice cream sandwich.  It wouldn't be an ice cream sandwich without these sugar cookies, just as the  Crossknit 3.0 wouldn’t be the same without the renown BOOST cushioning system that offers endless energy return. 

Aldila Golf Shaft Tour Cap Giveaway - Celebrating the Kevin Kisner Win at the WGC Dell Match Play

Kevin Kisner won the WGC Dell Technology Match Play last week with some precision driving, deadly iron play, and clutch putting.  Kisner's win at Austin Country Club was the third Tour win of his career, and by far the biggest. 

 

Kisner used an Aldila Golf NV 2KXV Green shaft in his Callaway driver and was almost automatic finding fairways.  Kisner is not a bomber off the tee, but he's extremely accurate.  And Kisner's trademark low draw will hold up under any kind of pressure, especially when you need to attack (which is a big deal in match play and major championships). 

Graeme McDowell WITB What's In The Bag - The Golf Equipment McDowell Used to Win the 2019 Corales Puntacana Resort and Club Championship

Graeme McDowell rekindled some of his old magic in the Dominican Republic this week to win the Corales Puntacana Club & Resort Championship on Sunday by one stroke for his first PGA Tour title since 2015.  McDowell finished 18-under, 270 for the tournament, and closed with a 3-under 69 on the final round. 

 

McDowell was surgical with his Srixon driver, averaging 286 yards off the tee and hitting more than 85-percent of the fairways.  The 39-year old former U.S. Open champion was also masterful with his Srixon irons, hitting more than 77-percent of the greens in regulation.  And McDowell led the field in Putts-Per-Green-In-Regulation using the same Odyssey putter he won the U.S. Open with in 2010. 

Kevin Kisner WITB What's In The Bag - The Golf Equipment Kisner Used to Win the 2019 WGC Dell Technologies Match Play

After reaching the championship match at the WGC Dell Technologies Match Play for the second year in a row, Kevin Kisner found redemption on Sunday and won his first WGC championship by defeating Matt Kuchar 3-and-2. 

 

Kisner lost to Bubba Watson in the championship round last year, and has proven to be an outstanding match play player.  Over the last two WGC Match Play events, Kisner defeated heavyweight players like Kuchar (twice), Dustin Johnson, Francesco Molinari, and Ian Poulter.  The win was Kisner's third PGA Tour title, and by far his biggest. 

Cobra Golf KING MIM Wedges Preview - A New Standard in Precision and Feel

Cobra Golf's new KING MIM wedges are unlike any wedge you've ever seen or played before.  That's because Cobra's MIM wedges are the first in the industry to ever be made from 304 stainless steel with MIM (metal injection molding) creating the entire head from a CAD file. 

 

Some will say this is just a fancy way of saying the club is cast, but nothing could be further from the truth.  The MIM delivers all the benefits and properties of a forging, but at the cost of a casting.  And MIM represents a significant advantage in wedge manufacturing by delivering the most precise shape possible for exceptional feel and turf interaction in every single MIM wedge manufactured. 

PUMA Golf Union Camo Collection Preview - Camo that Doesn't Blend In

PUMA Golf released a unique Union Camo Collection today that Rickie Fowler will wear at The Masters later next month.  The Union Camo Collection layers shapes of the United States with the state of Georgia and is sure to stand out. 

 

Available in men's and youth sizing, the Union Camo Collection focuses on heathered textures and blocky lines to create a fashion-forward yet refined look, inspired by the memorable location of the year's first major. 

Swing Caddie SC300 Launch Monitor Preview - The Next Best Thing to Having Your Own Professional Swing Coach

The Swing Caddie SC200 portable launch monitor was a bestselling training aid last year, providing affordable access to swing data for golfers of all levels.  And now Voice Caddie is making things even better and more informative with the newest generation SC300. 

 

I showed you the SC300 back at the PGA Show, and told you why I thought Swing Caddie absolutely nailed it with this model.  Whether you use it indoors or outdoors, the new SC300 will let you evaluate your swing in more ways than ever before. 

Aerotech SteelFiber Shafts Win First and Second Place at the LPGA Bank of Hope Founders Cup

Aerotech SteelFiber graphite iron shafts dominated the LPGA Bank of Hope Founders Cup, capturing first-place and T2 finishes in Phoenix. 

 

2019 LPGA Rookie of the Year Jin Young Ko played prototype SteelFiber graphite irons shafts exclusive to the Asian market, and hit an incredible 16 of 18 greens-in-regulation in the final round.  Ko posted strong scores of 64 and 65 in the final two rounds to win her first U.S. event. 

2019 WGC-Dell Technologies Match Play: Inside the Course (Austin Country Club)

Austin Country Club is a Pete Dye designed course, which means players who find themselves out of position will find themselves in a world of hurt.  Dye courses are adventures that players can never be adequately prepared for, and match play just ratchets up that intensity. 

 

The 7,108 yard, par 71 track is the oldest course in Texas and might be a little too short for a stroke play event, but it's absolutely perfect for the WGC-Dell Technologies Match Play.  It's not a bombers course, but a fair share of drivable par-4s will produce immensely watchable and dramatic theater.  Strategy and accuracy can make up for a lack of distance off the tee, which means any kind of player can win here. 

5 Things to Know about the 2019 WGC-Dell Technologues Match Play

It's grueling.  It's volatile.  It's the WGC-Dell Technologies Match Play at Austin Country Club and there will be chaos.  Inside the match play vortex playing an opponent's personality is just as important as playing the opponent himself.  And if match play history has taught us only one thing, it's that virtually anything can happen. 

 

Every hole has a definitive outcome, win, lose, or draw.  The excitement is as compelling as it is unpredictable.  Two players standing toe to toe in a test of wills, needing only to defeat the man who stands before him. 

Mitsubishi and Aldila Golf Win the Valspar and Maybank Championship to Continue Impressive Streaks on the PGA and European Tour

Every week on professional golf tours there are battles.  There are the obvious battles we all tune in to watch, between players competing for trophies, titles, and prize money.  But there are also equipment battles between companies competing to claim brand wins and vying for use by the best players on the planet. 

 

And for the third consecutive week on the PGA Tour, a Mitsubishi Golf shaft was used by the winner.  Over on the European Tour side the winner there used an Aldila shaft, with Aldila and Mitsubishi combing to account for over 50-percent of all shafts in the field. 

Paul Casey WITB What's In The Bag - The Golf Equipment Casey Used to Win The Valspar Championship

Paul Casey made history on Sunday at the Valspar Championship when he became the first player to win this event in back-to-back seasons.  For Casey, it was his third victory on the PGA Tour, and he needed to hold off World No. 1 Dustin Johnson and hard-charging Jason Kokrak to successfully defend his title. 

 

Casey is projected to rise to World No. 11 with the win, and with The Masters only a few weeks away, he's certain to be part of the conversation.  Casey has a strong record at Augusta and hasn't finished worse than 15th place there over the last four years. 

USGA Names Jason Gore as Senior Director of Player Relations

Following an extensive search, the USGA has appointed longtime PGA Tour player and four-time U.S. Open competitor Jason Gore as its first Senior Director of Player Relations. 

 

The appointment launches a comprehensive program aimed at sharing information and strengthening engagement with players in areas of importance to the USGA.  These include initiatives to grow and advance the game, research critical to the game's health, and continuing to incorporate the players' perspective in its work to advance the sport. 

The Valspar Championship: Inside the Course (Copperhead Course at Innisbrook Resort and Golf Club)

The PGA Tour returns to Florida this week for the 19th playing of the Valspar Championship. Ten of the top-30 players in the World will tee it up on the par 71, 7,340 yard Copperhead Course at Innisbrook Resort and Golf Club including Dustin Johnson (1), Jon Rahm (10), Patrick Reed (16), Bubba Watson (17), and defending champion Paul Casey (15). 

 

Copperhead is a shot-maker's course with plenty of risk-reward situations that demand attention on every swing.  It was the third most difficult non-major course last season, and the final three holes known as the "Snake Pit" have been the third toughest non-major final three holes on Tour since 2003 (with a scoring average of plus 0.562 strokes). 

5 Things to Know about the 2019 Valspar Championship

The Valspar Championship is fast becoming one of the most respected and popular stops on the PGA Tour.  The telecast is broadcast to more than 220 countries and translated into 29 different languages.  And players have consistently voted The Copperhead Course at Innisbrook as a top-10 favorite venue on Tour because of its exceptional conditioning and demanding layout. 

 

Defending champion Paul Casey will attempt to become the only back-to-back champion in Valspar history, and will tee it up against field that includes 10 of the top 30 players in the Official World Golf Ranking (OWGR), including World No. 1 Dustin Johnson and No. 10 Jon Rahm.  Only four of the 18 defending Valspar champions have finished in the top-10 the following season. 

Cobra PUMA Golf and Volition America 2019 Collection Preview - Honoring American Patriotism with Stylish Apparel On and Off the Course

The Cobra PUMA Golf and Volition America partnership officially launched three years ago, and has proved increasingly popular with golfers and non-golfers alike.  The 2019 collection is sure to bring even greater excitement with a patriotic ensemble of clothing and footwear that honors our great country and the men and women of the military. 

 

Volition America is an organization built on a crusade to promote love of country, inspire people's decisions, and celebrate the power of choice.  And all apparel, footwear, and accessories from this collection supports the Folds of Honor Foundation, a non-profit dedicated to providing educational scholarships to spouses and children of America's fallen and disabled service members. 

Golf Pride Captures Multiple Wins at The PLAYERS Championship

The golf grip isn't a sexy story like the driver, or the irons are.  It doesn't get the attention like the putter does, or even the fairway wood.  But your grips are essentially like tires on a car, and 116 players trusted Golf Pride grips at The PLAYERS last week, making it the leading swing and putter grip brand in play. 

 

Eight players who finished in the Top 10, including the champion Rory McIlroy, chose Golf Pride grips at TPC Sawgrass.  McIlroy used Tour Velvet Cord grips to capture his first PLAYERS title, and ALIGN Technology grips earned a top-3 finish. 

Ben Hogan Golf Precision Milled FORGED Putter Line Preview - First Putter Introduction in Nearly 15 Years

Ben Hogan once said, "There are no shortcuts in the quest for perfection."  And today the Ben Hogan Golf Equipment Company introduced its first putter line in nearly fifteen years.  The new Precision Milled FORGED putter line promises unmatched feel on consistency on the face for ultimate distance control and true roll. 

 

The new CNC precision milled putters are crafted from soft, 1020 carbon steel in a multi-step forging process that strengthens and purifies the molecular structure of the metal.  True forging refines and tightens the grain structure of the steel and provides for uniform density across the entire face.  This eliminates hot spots (or dead areas) and results in unparalleled feel, consistent distance control, "trueness" on every roll.