Callaway Golf Announces Multi-Year Participation Agreement Beginning with the 2020 PGA Merchandise Show

Callaway Golf Company has announced a new multi-year participation agreement beginning with the 2020 PGA Merchandise Show, January 21st to 24th, in Orlando, Fla. 

 

Callaway, which will return to the international golf industry event for the 37th consecutive year, plans to showcase its comprehensive portfolio of global brands, inclusive of its newest golf clubs, golf balls, golf and lifestyle bags, golf and lifestyle apparel, and other accessories.

Adidas Golf Reveals Limited Edition Street Culture Apparel for the Course

Adidas Golf is is combining sport and street culture once again, but this time through iconic and versatile products built with the golfer in mind. 

 

The limited edition capsule Collection Ø will push boundaries on the definition of what performance apparel can look like on the golf course. 

Galvin Green UpCycle Edition Preview

Galvin Green is enhancing its environmental credentials by introducing a collection of golf wear crafted using high-performance fabric that remains from the production of its comprehensive core range. 

 

Presented as the UpCycle Edition, the collection involves a relatively small number of garments for men and women from a brand that has specialized in offering many sought-after limited editions in the past and sources most of its fabric from suppliers registered under the eco-friendly Bluesign scheme. 

SIK Golf Captures 10th Tour Victory with Win at The Mayakoba Golf Classic

SIK Golf captured its tenth PGA TOUR victory and fourth this year at the Mayakoba Golf Classic held at the El Camaleon Golf Club in Mexico this past weekend. 

 

Using a SIK Pro C-Series putter, Brendon Todd the winner drained a gutty par putt on the final hole for a one-stroke victory and his second straight PGA Tour title.  Todd won the Bermuda Championship in his previous start just two weeks earlier. 

Cobra Golf SPEEDZONE Irons: A New Level of Performance in Variable and One Length Irons

Cobra Golf is introducing new KING SPEEDZONE irons that deliver ultra-low CG and increased ball speed thanks to the brand's first ever carbon fiber topline. 

 

To deliver the fastest, best performing irons, Cobra engineers took inspiration from design attributes of the fastest cars in the world, focusing its energies on five unique zones of performance to deliver two new sets of irons that provide the optimum blend of distance, consistency and forgiveness. 

Seeding and Validation for the New Titleist SM8 Wedges Begins this Week

This week at the PGA Tour's RSM Classic, the new Vokey Design SM8 wedges will be made available to tour players for the first time. 

 

This marks the start of Titleist's tour seeding and validation process for the next generation Vokey Design models, the most played wedges on tour since 2004 and counting.  It is the PGA Tour's longest-running golf club success story. 

Cobra Golf SPEEDZONE Drivers Preview: Cobra's Fastest, Most Technologically Advanced Driver Family

Cobra Golf has introduced its new SPEEDZONE Drivers, the company's fastest and most powerful drivers to date. 

 

Taking inspiration from design attributes of the fastest cars in the world, COBRA optimized six unique zones of performance to deliver unrivaled speed and distance in two new drivers, the KING SPEEDZONE and the KING SPEEDZONE XTREME. 

Cobra Golf F-MAX Airspeed Woods, Hybrids, and Irons Preview: Lightweight, Forgiving, and Easy to Hit

Cobra Golf has announced its newest iteration of its popular F-MAX franchise, including the company’s lightest, most forgiving, and easiest to hit drivers, woods, hybrids, and irons in their history.  

 

The new F-MAX AIRSPEED drivers and fairways deliver a new level of lightweight performance, maximizing clubhead speed, distance and forgiveness for players with moderate swing speeds.  While the F-MAX AIRSPEED irons and combo sets deliver a lighter overall club weight, added forgiveness and ease of use over their predecessors. 

Cobra Golf Signed Major Champion Jason Dufner to Multi-year Partnership

COBRA Golf announced the newest member to its tour team, five-time PGA TOUR winner and Major Champion, Jason Dufner.  

 

The brand signed Dufner to a multi-year partnership that will see the 2013 PGA Championship winner on the course with COBRA clubs and a COBRA bag. 

Bettinardi Golf Unveils Next Gen BB Series and Inovai Putters

Bettinardi Golf has announced the Next Generation 2020 BB Series and INOVAI 6.0 putters from master club maker Robert J. Bettinardi and Sam Bettinardi. 

 

Following another successful year on tour with six professional victories, Bettinardi Golf has taken direct input from the world's best golfers, expanded R&D, and introduced new milling techniques from their state-of-the-art manufacturing facility just outside of Chicago, IL, to bring amateur golfers the advanced 2020 lineup. 

Tour Edge Staff Player Scott McCarron Captures 2019 Charles Schwab Cup

Three victories.  Three runner-up finishes.  14 Top 10 finishes.  Over $2.5 million dollars in prize money earned. 

 

It was an incredible season for Tour Edge staff professional Scott McCarron.  He had been the No. 1 ranked player on the PGA Tour Champions since his first win of the season in April. 

Aerotech SteelFiber Shafts Score First and Second Place Finishes at LPGA Swinging Skirts

Aerotech SteelFiber shafts claimed first and second place finishes last week at the Taiwan Swinging Skirts on the LPGA. 

 

Nelly Korda played SteelFiber i80 shafts in her irons to defend her 2018 title, while Minjee Lee finished runner-up and also used SteelFiber i80 shafts. 

Bag Boy Unveils New Shield Bag

Bag Boy is thrilled to unveil its newest bag, the Shield cart bag.  The Shield's most compelling element is its unique hard-shell bag design. 

 

The Shield cart bag is a brand-new bag with a modern twist.  The Shield utilizes its exclusive hard ABS finish to highlight its new classic, sleek design from top to bottom.  Aside from being a captivating bag, it's also practical.  The hard ABS shell serves as a protective armor for precious valuables inside the bag. 

SIK Golf Captures Third Victory of 2019 at the Bermuda Championship

SIK Golf captured its eighth PGA TOUR victory and third this year at the Bermuda Championship this past weekend. 

 

Using a SIK Pro C-Series putter, Brendon Todd shot 62 and recorded seven straight birdies on the front-9 to capture the second PGA TOUR victory of his career.  Todd ranked 1st in Birdies (with 27), and 3rd in Putts per Greens in Regulation for the tournament. 

Tiger Woods WITB What's In The Bag: The Golf Equipment Woods Used to Win the 2019 Zozo Championship

History.  Tiger Woods incredible career reached a new milestone in Japan this week when he won the Zozo Championship and his 82nd career PGA Tour victory, tying him with Sam Snead for the all-time lead. 

 

The 43-year old Woods took less time than Snead to achieve this feat, who was 52 when he won for the final time.  Woods return to Japan also marked his return from another knee surgery, which the 15-time major champion called the most challenging surgical comeback of his career. 

Tiger Trusts Bridgestone Golf Engineering On Journey To Most Ever Career PGA Tour Wins

Tiger Woods authored another page in the annals of golf history this weekend, as he used his Bridgestone TOUR B XS ball to earn his 82nd PGA TOUR victory, tying him with Sam Snead for the most all-time, at the TOUR's first ever official event to be contested in Japan.  

 

Remarkably, Woods' win at the Zozo Championship means he's achieved his 82 wins in 66 fewer starts than it took Snead.  Woods' first win of the new season also gives Bridgestone its first of the 2019-20 wraparound schedule, as Bridgestone looks to continue the incredible success and momentum it achieved last season. 

Mitsubishi Golf Continues Winning Ways on PGA and European Tour

If you follow along with my weekly PGA Tour winner's WITB, you'll notice Mistubishi and Aldila shafts have been on a victory streak that pretty much is complete domination.  But there's even more to be impressed about this than meets the eye. 

 

First, of course is that Mitsubishi and Aldila are winning so frequently and consistently.  It's almost freakish.  Second, these players are not endorsed by Mitsubishi or Aldila, they're choosing to play these shafts without any monetary incentive.  And finally, and maybe most significant, Mitsubishi and Aldila shafts actually play a significant role in the outcome of events. 

SkyCaddie SX400 Handheld GPS Rangefinder Preview: Powerful Features in More Compact Size

SkyGolf has released the new SkyCaddie SX400, designed to give golfers the same great features found in their popular SX500 model in a more compact size.  With a full high-definition 4-inch touch screen driven by an ultra-fast multi-core processor, the SkyCaddie SX400 joins the SX500 to deliver the most powerful way to measure yardage while providing the very "best view" in golf. 

 

Last year, SkyGolf introduced the 20th anniversary limited edition SX500, with the fastest processor, best battery life and the largest and most vivid display in the industry.  And some players on the European Seniors Staysure Tour said they no longer needed their laser or even yardage books as the SX500 provides all the information they need in a faster and easier way so they can focus on playing their best golf. 

Callaway Golf Super Hybrid Preview: The Power of a Fairway Wood Now Lives in a Hybrid

Callaway Golf has set a performance milestone in the hybrid category of clubs by designing a new Super Hybrid that delivers the power of a fairway wood. 

 

To achieve this kind of power, Callaway designed the Super Hybrid with an all titanium body instead of steel used in many hybrids. 

Aerotech Golf Gener8 Graphite Iron Shafts Preview: A New Level of Consistency in Lightweight Shafts

Aerotech Golf is releasing new graphite irons shafts named Gener8, which are specifically designed for mid-to-high handicappers looking for longer, higher, and more consistent ball flights. 

 

Featuring a unique Seamless Filament Wound (SFW) Core Technology with a higher elastic composite micro-fiber outer veil, Gener8 graphite iron shafts deliver maximum distance and ultimate control.