Bridgestone Launches VFIT Video Golf Ball Fitting Service

Bridgestone Golf, the #1 Ball Fitter in Golf, has officially launched its innovative, new VFIT video ball fitting service, providing consumers with the ability to receive an expert person-to-person golf ball analysis anytime, anywhere.  

 

VFIT, which has undergone extensive Beta Testing since October of last year, and officially debuted in its go-to-market form at last week's 2020 PGA Merchandise Show. 

Bridgestone and Tiger Woods Reinvent the Golf Ball with Groundbreaking REACTIV Cover Technology in New Tour B Family

Bridgestone Golf, the #1 Ball-Fitter in Golf, has unveiled its ground-breaking 2020 TOUR B family of golf balls, reinventing the Tour ball as golfers know it.  

 

The TOUR B family delivers a game-changing combination of driver distance and greenside control unlike anything ever before, thanks to Bridgestone's new REACTIV Urethane cover. 

Cleveland Golf Announces CBX Full Face and Smart Sole 4 Wedges

Cleveland Golf is proud to announce the release of two new wedge offerings, the Cleveland CBX Full-Face and the Smart Sole 4. 

 

Built with grooves across the entire face, the Cleveland CBX Full-Face delivers a larger face area and more versatility to make difficult greenside shots easier, while the Smart Sole 4 makes the short game easier. 

Titleist Introduces New T400 Irons For Easy Launch And Super Distance

The new easy-launching, super distance Titleist T400 irons are designed to provide moderate swing speed golfers with the most forgiving Titleist experience possible. 

 

T400 irons utilize an advanced split sole design, super-thin face and wide body, hollow head construction fortified by extreme amounts of high-density tungsten to help golfers effortlessly launch it higher and hit it farther. 

Puma Introduces New IGNITE PWRADAPT CAGED Golf Shoes

PUMA Golf has released their new IGNITE PWRADAPT CAGED footwear, delivering the optimum blend of comfort, style, and unmatched, locked-in stability no matter how hard a golfer swings, thanks to a new PWRACAGE saddle unit. 

 

IGNITE PWRADAPT CAGED is available in five staple colorways in two head-turning models, with lace up and DISC closure options.  The new Adaptive Fit System and PWRCAGE saddle unit help deliver a perfect fit and stability like you've never felt before. 

PING Introduces G710 Distance Irons With Arccos Caddie Smart Grips

Ping has announced their new G710 irons, engineered to deliver more distance and forgiveness in a sleek, dark finish. 

 

The G710 iron is Ping's longest, most forgiving iron to date.  But Ping also advanced other important attributes such as consistency, sound, and feel without sacrificing performance. 

Bushnell Golf Unveils The New Tour V5 And Tour V5 Shift

Bushnell has unveiled the latest additions to their innovative lineup of rangefinders, the Tour V5 and Tour V5 Shift.  The new Tour V5 models continue Bushnell's tradition of setting new standards in the industry through constant innovation and incorporation of leading technologies. 

 

Molded with the perfect combination of size, speed, accuracy and Visual JOLT, the Tour V5 rangefinders are designed to create confidence for every shot needed on the course. 

Bushnell Golf Introduces Wingman GPS Speaker

Bushnell Outdoor Products, makers of the #1 laser rangefinder on the PGA Tour, has unveiled a first-to-market product, the Wingman GPS Speaker. 

 

With a combination of GPS and Bluetooth technologies, the Wingman provides players audible front, center and back distances, all while listening to the music of their choice through mobile applications. 

Tour Edge Announces New Exotics EXS 220 and 220h Hollow Body Iron Sets

Tour Edge officially introduces two new state-of-the-art Exotics EXS 220 hollow-body iron sets, the EXS 220 and EXS 220h iron sets. 

 

These two new irons sets offer next-level distance coupled with extreme forgiveness in both game improvement and super game improvement designs. 

Tour Edge Unveils Wingman Putter

Tour Edge has announced the launch of their new ExoticsWingman Putters, an extreme M.O.I. modern mini-mallet design with Lock-On alignment and interchangeable sole weights. 

 

The ultra-premium multi-material putter has an extremely high resistance to twisting with one of the highest Moment of Inertia (M.O.I.) ratings of any putter available on the market. 

Callaway Releases LaGrange 2.0 Golf Shoes

Callaway Golf is expanding their 2020 line-up of golf shoes with a new Lagrange 2.0 model that features a sleek new style, added comfort, and improved traction. 

 

LaGrange 2.0 are full-grain leather uppers equipped with Opti-Dri waterproof treatment and Opti-Vent mesh liners to create the perfect blend of protection and ventilation. 

Titleist Introduces New T100 S Irons: The Player’s Forged Distance Irons

The introduction of the all-new Titleist T100 S irons meets the need for a fully-forged player's iron that plays stronger to produce greater distance. 

 

Modeled after the tour-refined design of the new Titleist T100 models, which have quickly become the most played irons this season on the PGA Tour, the new T100 S irons are individually calibrated with 2-degree stronger lofts to give better players the distance they need to score lower, while preserving the feel and precision required for superior shot shaping. 

Titleist Introduces New Scotty Cameron Special Select Putters

The new Scotty Cameron Special Select putter line blends timeless designs with modern craftsmanship to deliver pure tour-validated performance in eight new blade and mid-mallet setups precision milled in the USA. 

 

Available January 24th in North American golf shops (and March 27th worldwide) at a price of $399, Special Select putters are inspired by the classic, solid milled designs that Master Putter Maker Scotty Cameron has crafted for tour players around the world, featuring sleeker putter head profiles with thinner and flatter toplines, refined neck configurations, soft tri-soles and performance balanced weighting. 

FootJoy Releases New Tour X Golf Shoes

FootJoy has released new golf shoes called the "Tour X," promising to deliver the . With the idea to deliver the ultimate "X" factor performance by combining the best features of the Tour S, DNA Helix, and Fury shoes. 

 

Using innovation-powered features and materials, Tour X works to redirect and funnel power by ensuring balance and a stable foundation throughout the golf swing.  Tour X was developed from the synthesis of three tour-proven models to provide players maximum performance: Max Stability, Max Control and Max Comfort. 

Titleist Introduces Improved Velocity Golf Balls with New Matte Color Options

Every component of the new Titleist Velocity golf ball has been engineered for maximum velocity, including new aerodynamic and core technologies that deliver the longest, best performing Velocity yet. 

 

Golfers can also experience the speed of Velocity in style, with three new matte color options (Pink, Green and Orange) added for 2020.  The new Velocity are available in golf shops worldwide on January 22nd at a price of $27.99. 

Titleist Introduces Next Generation Tour Soft Golf Ball: Real Performance with Responsive Feel

The largest core ever produced by Titleist golf ball engineers drives longer distance and better short game performance in the new Titleist Tour Soft golf balls, available beginning January 22nd in golf shops worldwide for $34.99. 

 

Titlest Tour Soft was first introduced two years ago, utilizing new material and process technologies to deliver the best performance in its category, offering a superior combination of soft compression feel, very fast speed for commanding distance and excellent short game spin and control. 

ARGOLF Introduces New Irons in Limited Availability

ARGOLF will be introducing two new sets of irons at next week's PGA Merchandise Show in Orlando, the new forged AR-F15 and milled AR-M18. 

 

The irons feature the exceptional commitment to performance, quality, and artful design that are the hallmarks of ARGOLF's advanced technology and putter designs. 

Finn Adds Fun to Golf

Finn is a new electric golf cycle that's adding fun and speeding up pace of play at a golf course near you.  Developed by Rick Reimers, founder and owner of the long-pioneering golf equipment company Sun Mountain Sports, Finn has its roots in golf and the potential to grow beyond it. 

 

Finn Cycle is a two-wheeled, single-rider cycle with an electric motor and lithium battery that offers a comfortable and stable ride that leaves all who ride it smiling. Finn Cycles are currently part of the rental fleet at over 70 golf courses across the country with more cycles shipping daily. 

Streamsong Resort Unveils Revolutionary Ultradwarf Bermudagrass for 2020 Season

Streamsong Resort begins the New Year by launching a special enhancement project in 2020 to regrass all Streamsong Blue greens with a revolutionary new ultradwarf bermudagrass, Mach 1. With this project, Streamsong will become the first golf destination in the world to showcase Mach 1 on an 18-hole layout. 

 

The resort will manage this regrassing project in phases, beginning in April 2020, to avoid guest disruption and offer all 54-holes of golf during the high demand periods between October and March.  Streamsong Blue greens will be replanted with Mach 1 in April with grow-in extending through September.  Streamsong Red greens will follow the same process in 2021. 

Mizuno M-Craft Putters Preview

You may not know this about Mizuno Golf, but back in the early 1990's and 2000's Scotty Cameron and Bob Bettinardi manufactured putters for Mizuno.  Yes, the same Scotty and Bettinardi renown for their own putter brands today.  

 

Those early Mizuno putters have become collectibles, and by the early looks of things Mizuno is about to set off another putter craze with the release of their new M-Craft putters.