Ben Hogan Golf Equipment Offers Two New Programs to Enhance Online Buying

The Ben Hogan Golf Equipment Company had another spectacular year in 2020, realizing a year-over-year sales increase in excess of 50%.  This marks the second year in a row that the Company has achieved this level of growth, which was due in no small part to their innovative Direct-To-Consumer business model.  The Company adapted its business strategy pivoting away from the old-fashioned brick and mortar distribution model in late 2017 as a means of providing ultra-premium, forged golf equipment to serious golfers directly without retail mark-up and other unnecessary costs factored into their prices.

“We knew that selling direct was the way to go for us a few years ago.  Not only is it more efficient and effective for us, but it allows us to have a one-on-one relationship with the end-user.  As a result, golfers get hand-crafted, custom-built golf clubs for much less than they would pay at golf or sporting goods stores,” said Scott White, President and CEO of the Ben Hogan Golf Equipment Company.  “Ecommerce is here to stay; we see nothing but upside for our business model in the future … especially as the global pandemic drags on and golfers remain cautious about visiting retail locations.”

New PXG GEN 4 Clubs Engineered for Ultimate Performance

New PXG GEN4 Drivers, Fairways, Hybrids, and Irons deliver more distance, more accuracy, more forgiveness, and more fun across the bag. PXG’s flagship GEN4 Golf Clubs present significant advancements in materials innovations, combined with precision engineering and personalized performance. Available for presale now, GEN4 is everything golfers expect from PXG and more.

“Our GEN4 Golf Clubs are, far and away, the best sticks we’ve ever made,” PXG founder and CEO Bob Parsons stated. “Packed with new technologies, our lineup of Drivers, Fairways, Hybrids, and Irons deliver absolutely explosive performance and drop-dead sexy looks.”

Miura Golf Offering Black Matte Finish in Irons and Wedges

For those who love the simple yet stunning look of black, legendary Miura irons just got even more irresistible.

Long known for quality and craftsmanship in both look and feel, Japanese clubmaker Miura Golf today introduced a new matte black finish to its lineup of irons and wedges. Miura now offers the MB-101, TC-201, CB-301, MC-501 as well as the forged K-Grind 2.0, Milled Wedge and Tour Wedge HB in a striking, yet durable, black finish that retains every element of Miura beauty and design.

PUMA Golf X Palm Tree Crew Collection Delivers Tropical Vibes to the Golf Course

Rickie Fowler, one of PUMA’s most celebrated brand ambassadors, has joined forces with PUMA Golf and world-renowned DJ, songwriter and record producer, KYGO, to bring to life a new, exciting collection – PUMA Golf x Palm Tree Crew.

The Palm Tree Crew (PTC) is a lifestyle brand, founded by KYGO and his manager Myles Shear, that encapsulates tropical vibes and is represented by its iconic golden palm tree logo. The PUMA Golf x PTC collection stemmed from a long-standing friendship between Fowler, also a long-time Crew member, and KYGO, himself an avid golfer, partnering to deliver official Palm Tree Crew gear to the golf course.

Bryson DeChambeau Closes Out Arnold Palmer Invitational with SIK Putter

SIK Golf player and reigning US Open champion Bryson DeChambeau captured his eighth PGA Tour victory on Sunday at the Arnold Palmer Invitational. His final round 71 and 11-under-par total required power off the tee and brilliant putting touch on the rock-hard greens at Bay Hill. Not surprisingly, his SIK Pro C Armlock putter, which he relied on heavily throughout the weekend, played a major role in the big win, particularly during the final round, which he finished off with a winning 5-foot putt on the 72nd hole.

“Bryson has improved his putting tremendously through hard work and a scientific approach,” said Steve Harrison, CEO and Founder of SIK Golf. “We’ve worked extensively with Bryson to get his putter exactly right, which includes a recent change that reduced the amount of toe hang of his gamer by about 20 degrees. He’s extremely analytical when it comes to his stroke and his putter and we’re proud he’s used a SIK in all eight of his PGA Tour wins.”

Bryson DeChambeau Boldly Overpowers Bay Hill with Bridgestone Golf Ball to win Arnold Palmer Invitational

Bridgestone Golf star player Bryson DeChambeau captured his eighth PGA Tour victory on Sunday at the Arnold Palmer Invitational. DeChambeau’s confidence in his Bridgestone TOUR B X golf ball powered him to a final round 71 and 11-under-par total that was marked by massive drives, dominating shots from the rough, and excellent play on and around the rock-hard greens.

“Innovation and technology are the hallmarks of Bridgestone Golf,” said Dan Murphy, company President and CEO. “This is why Bryson and Bridgestone go so well together. His analytical approach to both his gear and technique are equally innovative and exciting.”

Titleist TSi3 Driver Review - Club Twirls are in Its DNA

There's something sensual about absolutely mashing your drive, splitting the fairway, and having the confidence to believe it's something you can duplicate every time you grab driver from the bag.  I can tell you this because it's exactly what I've experienced with the new Titleist TSi3 driver.

Titleist has implemented its most advanced technologies into the TSi3, making it a driver that delivers relentless distance and accuracy.

Callaway Announces Limited Edition Chrome Soft Truvis Shamrock Golf Balls

Callaway Golf has announced their new limited edition Chrome Soft Truvis Shamrock Golf Balls.

These new offerings are also available at retail and online starting today at a price of $47.99/dozen.

Cobra Golf Unveils Copper Series Players Irons

COBRA® Golf, a leader in golf club innovation, today unveiled its KING Copper Iron Series, introducing a stunning new copper finish, inspired by Rickie Fowler, in its popular player’s irons.

The family debuts a new addition to its player’s iron lineup with the KING RF Forged MB, and a new copper finish in the KING Tour, and the KING Forged TEC irons. The new copper versions offer the same performance technologies as the chrome models in a premium copper finish that is sure to turn heads on the course.

SIK Golf Expands C-Series Customization Options with New Black Matte Finish

SIK Golf, developer of Patented Descending Loft Technology (DLT), today announced the introduction of a new Matte Black finish, which will be available on all SIK putters for 2021 including arm locks and the Hot List Gold Medal winning Pro model.

The company, which is known for its data-driven approach to putter technology and fitting, adds the new aesthetic option as an extension of its customizable C-Series line-up, which already offered custom options for each clubhead, including hosel configurations, a variety of shaft choices, loft and lie angles, sightline type and location, and in some cases even head shape customization. A choice of custom headcovers is also available.

Bridgestone Golf Builds on Legacy of Ball Fitting with New Lady Precept

Bridgestone Golf, the #1 Ball-Fitter in Golf, announced today the release of the new Bridgestone Lady Precept golf ball. Building on a lengthy heritage that has produced the best-selling women’s ball of all time, the new Lady Precept is specifically designed to help players with moderate swing speeds hit higher and longer shots.

“A lot of brands have given up on a lady’s golf ball design and simply re-labeled one of their distance models,” said Elliot Mellow, Golf Ball Marketing Manager at Bridgestone Golf. “We actually design a ball that benefits this segment of players in a specific way.”

USGA Announces 2021 United States Team for 48th Walker Cup Match

The USGA’s International Team Selection working group today announced the 10 players who will make up the 2021 United States Walker Cup Team. The USA Team will meet Great Britain and Ireland in the 48th Match at Seminole Golf Club, in Juno Beach, Fla., Saturday and Sunday, May 8-9. It will be the first time the competition has been held in the spring on U.S. soil.

The 10-player team, which will be captained by Nathaniel Crosby, of Jupiter, Fla., includes Tyler Strafaci, 22, of Davie, Fla., who earned his place by winning the 2020 U.S. Amateur Championship. Three players earned places as the top three Americans in the World Amateur Golf Ranking® / WAGR® as of Feb. 10. They are: Ricky Castillo, 20, of Yorba Linda, Calif. (fourth in the WAGR); John Pak, 22, of Scotch Plains, N.J. (seventh in the WAGR); and Davis Thompson, 21, of St. Simons Island, Ga. (second in the WAGR).

USGA Selects Grand Reserve Golf Club in Puerto Rico To Host 2022 U.S. Women’s Amateur Four-Ball Championship

The USGA has announced the Grand Reserve Golf Club, in Puerto Rico, as the host site of the 7th U.S. Women’s Amateur Four-Ball Championship. The championship is scheduled for April 30–May 4, 2022. It will mark the first time a USGA championship is held outside of the U.S. mainland in a U.S. territory.

"We have a wonderful, longstanding relationship with the Puerto Rico Golf Association, and bringing a USGA championship to the island further demonstrates our commitment to working together even more closely moving forward,” said John Bodenhamer, USGA senior managing director, Championships. “The Grand Reserve has an impressive pedigree, and we very much look forward to bringing the Women’s Four-Ball there.”

Troon Names Shot Scope Preferred Retail Partner

Troon, the world’s largest golf management company, today announced that Shot Scope, a leading international manufacturer of GPS-based golf management systems, has become a Troon “Preferred Retail Partner.” The new alliance provides Troon customers and members with special access to products and programs designed to enhance on-course performance tracking and game management.

 

“Troon provides first-class golf experiences to thousands of players at 585-plus locations around the globe,” said Kris Strauss, Senior Vice President of Sales and Marketing, Troon. “By aligning with Shot Scope, Troon can further enhance that experience with innovative game management technology and resources. And equally important, through Shot Scope’s established international footprint, this is the perfect partnership to further connect with golfers around the world.”

Callaway Announces New Chrome Soft X LS Golf Ball

Callaway Golf officially announced their new Chrome Soft X LS Golf Ball. It promotes low spin for max distance, with Tour level short game control, and expands the popular Chrome Soft Golf Ball lineup.

This new golf ball is especially suited for better players who want to “bomb it” off the tee, with a tremendous combination of long distance and a straight ball flight from their longer clubs. It’s a 4-piece, single core construction that’s engineered to increase speed through a SoftFast Core, a Dual Mantle System, and a refined urethane cover. The high-speed core design is significantly larger to create more distance through the bag, and it works with the mantle system to deliver high resilience and speed.

Club Champion Signs Lexi Thompson As Newest Brand Ambassador

Club Champion, the nation’s leading custom club fitting and building company, is proud to announce a multi-year brand ambassador agreement with LPGA superstar and Major Champion, Lexi Thompson.

Through the partnership, Thompson will help strengthen Club Champion’s message that club fitting should be a core part of golf improvement for every golfer. Thompson has been a force on the LPGA for more than half of her life, and has the knowledge and experience to support club fitting as a practice.

Adidas ZG21 Golf Shoes Review

Calling the new Adidas ZG21 golf shoes worthy successors to the extremely popular Tour360 XT would be a true statement.  But it would also be an enormous understatement.

ZG21 takes the combination of comfort, stability, and traction to heights never before seen in a pair of Adidas spiked golf shoes, refusing to compromise in any of these performance areas.

Mitsubishi Golf Shafts Win PGA Tour Opposite Field Events at WGC-Workday Championship and Puerto Rico Open

Collin Morikawa won the WGC Workday Championship Sunday, using a Mitsubishi Diamana White D+ 60 in his driver and Mitsubishi Diamana D+ 80 in his fairway woods.  And Branden Grace won the opposite field event in Puerto Rico using a Mitsubishi Diamana TB 60 shaft in his driver.

Morikawa put on an absolute clinic from the tee, hitting 92.9-percent of the fairways on Sunday at The Concession course.  Not to be outdone, Grace also hit 92.9-percent of the fairways on Sunday at the Puerto Rico Open.

Evnroll Announces New V Series Putters

Evnroll has unveiled its new V-Series of putters, with V standing for versatile, delivering exceptional choice for golfers in 2021. Six of Evnroll’s most distinctive head shapes will be available, each with a choice of four different hosel options.

Evnroll has developed a highly sophisticated fitting program using the Quintic Ball Roll camera-based putting analysis system, and a variety of different head weights married with different grip weights, and shaft options.  After thousands of fittings, Evnroll has determined that golfers can significantly improve their putting by simply having a putter with the correct hosel to create optimized offset, toe hang and visual setup behind the ball at address.

Evnroll Unveils New Midlock Putters

Evnroll has unveiled “Midlock” for 2021 – a new full putter concept offering a streamlined and simplified version of the Armlock method.

As it eliminates the problem of overactive hands and wrists, Armlock has been made popular by a number of top players in recent years and has proven to be highly effective. However, due to issues around the cost of construction and the requirement for custom-fitting to suit individual golfers, Armlock putters have not become a standard offering from most major manufacturers.