The United States Golf Association (USGA) will invest $1.8 million into more than 70 separate research grants in 2021 through the Green Section’s Turfgrass and Environmental Research Program (TERP).
The annual investment in the program is part of the USGA’s continuous efforts to use science and innovation to support the long-term health and sustainability of golf and saves the industry an estimated $1.8 billion in operating costs annually.
After a year-long restoration led by renowned golf course architect Gil Hanse, the Lower Course at Baltusrol Golf Club will reopen to members in May of 2021.
The Lower Course has already hosted 10 major championships—4 U.S. Opens, 3 U.S. Amateurs, 2 PGA Championships, and 1 U.S. Women’s Open—and after this restoration is ready to welcome its first KPMG Women’s PGA Championship in 2023 and its third PGA Championship in 2029.
Golf fans looking to join the limited number of spectators attending the 53rd annual RBC Heritage Presented by Boeing will want to act quickly as The Sea Pines Resort announced it has a few highly desired accommodations available, including a limited number of rooms at The Inn & Club at Harbour Town, plus select homes and villas with views of the famed Harbour Town Golf Links.
Inn guests with reservations during Heritage week will have the opportunity to purchase two tickets per guest room for each of the tournament’s four rounds, Thursday to Sunday. Included with the package is a $50 resort credit per night of stay. Offer is valid for stays at the Inn from April 15-April 19, 2021 and require a nonrefundable, full prepayment at the time of booking.
Golf footwear brand Duca del Cosma‘s SS21 Collection features 22 new styles for men and women in a host of bold colors and incorporates a range of new performance-enhancing and eco-friendly features.
“The SS21 collection is the most technologically advanced and eco-friendly range that we have ever introduced,” said Leslie Hepsworth, Managing Director, UK & Ireland. “We expect the comfortable new models to be popular with golfers able to appreciate top-quality golf shoes that are distinctively different to anything else on the market.”
Cobra Golf, a leader in golf club innovation, today unveiled the next generation of COBRA T-RAIL (Transition Rail) irons, a full hollow set that utilizes a unique hybrid-iron shape and advanced Baffler Rail technologies to create the optimal blend of distance and extreme forgiveness to take the super game-improvement category to the next level.
The COBRA T-RAIL combines the forgiveness of a COBRA Baffler® hybrid with the precision of an iron in a one-of-a-kind set that is designed for anyone looking for a better game. The T-RAIL hybrid-irons combine the best attributes of a hybrid and an iron into one incredibly easy-to-hit club. A hollow, wide sole shape with an iron face and topline, creates the perfect blend of distance, forgiveness and accuracy. A hollow body construction throughout the set gives every club hybrid-like launch and distance, to get the ball airborne with ease.
The new PUMA Golf ROAR Collection is inspired by the Gold Standard of tournaments and the epic roars of the crowd often heard as players take their shot at the Island Green on the iconic 17th Hole at TPC Sawgrass.
The Collection features a bold take on PUMA branding, taking the iconic cat logo and creating a strong, powerful graphic that was designed to stand out from the crowd.
Bridgestone Golf, the #1 Ball-Fitter in Golf, announced today the release of the new Bridgestone TOUR B XS in yellow. Featuring all the same advanced performance features and innovative technologies as the standard TOUR B XS, which was designed with help of Tiger Woods, the new yellow version is a direct result of consumer demand.
“The TOUR B XS has a very large and enthusiastic following from players with fast swing speeds who are seeking additional spin control around the green,” said Elliot Mellow, Golf Ball Marketing Manager at Bridgestone Golf. “A significant number of those players indicated a desire for a yellow option on our TOUR B XS model, and, being in tune with our consumers, we created it for them.”
Perfectly timed to launch the 2021 golf season, The Kingdom at Reynolds Lake Oconee unveils “The Ultimate Kingdom Experience” package that includes professional club fitting, a custom-fit TaylorMade driver made on site, and two rounds on Reynolds Lake Oconee’s award-winning layouts.
Starting from $2,595, the package features a one-on-one consultation with a TaylorMade Tour Club Fitter and the building of a new TaylorMade SIM2 driver to the guest’s specifications. The driver will be built in time for the golfer to use it on at least one of two rounds on any of the community’s five championship resort courses, all rated among the best in the Southeast. The package also includes an on-course lesson from PGA Tour veteran and Kingdom Instructor Blake Adams.
The Ben Hogan Golf Equipment Company had another spectacular year in 2020, realizing a year-over-year sales increase in excess of 50%. This marks the second year in a row that the Company has achieved this level of growth, which was due in no small part to their innovative Direct-To-Consumer business model. The Company adapted its business strategy pivoting away from the old-fashioned brick and mortar distribution model in late 2017 as a means of providing ultra-premium, forged golf equipment to serious golfers directly without retail mark-up and other unnecessary costs factored into their prices.
“We knew that selling direct was the way to go for us a few years ago. Not only is it more efficient and effective for us, but it allows us to have a one-on-one relationship with the end-user. As a result, golfers get hand-crafted, custom-built golf clubs for much less than they would pay at golf or sporting goods stores,” said Scott White, President and CEO of the Ben Hogan Golf Equipment Company. “Ecommerce is here to stay; we see nothing but upside for our business model in the future … especially as the global pandemic drags on and golfers remain cautious about visiting retail locations.”
New PXG GEN4 Drivers, Fairways, Hybrids, and Irons deliver more distance, more accuracy, more forgiveness, and more fun across the bag. PXG’s flagship GEN4 Golf Clubs present significant advancements in materials innovations, combined with precision engineering and personalized performance. Available for presale now, GEN4 is everything golfers expect from PXG and more.
“Our GEN4 Golf Clubs are, far and away, the best sticks we’ve ever made,” PXG founder and CEO Bob Parsons stated. “Packed with new technologies, our lineup of Drivers, Fairways, Hybrids, and Irons deliver absolutely explosive performance and drop-dead sexy looks.”
For those who love the simple yet stunning look of black, legendary Miura irons just got even more irresistible.
Long known for quality and craftsmanship in both look and feel, Japanese clubmaker Miura Golf today introduced a new matte black finish to its lineup of irons and wedges. Miura now offers the MB-101, TC-201, CB-301, MC-501 as well as the forged K-Grind 2.0, Milled Wedge and Tour Wedge HB in a striking, yet durable, black finish that retains every element of Miura beauty and design.
Rickie Fowler, one of PUMA’s most celebrated brand ambassadors, has joined forces with PUMA Golf and world-renowned DJ, songwriter and record producer, KYGO, to bring to life a new, exciting collection – PUMA Golf x Palm Tree Crew.
The Palm Tree Crew (PTC) is a lifestyle brand, founded by KYGO and his manager Myles Shear, that encapsulates tropical vibes and is represented by its iconic golden palm tree logo. The PUMA Golf x PTC collection stemmed from a long-standing friendship between Fowler, also a long-time Crew member, and KYGO, himself an avid golfer, partnering to deliver official Palm Tree Crew gear to the golf course.
SIK Golf player and reigning US Open champion Bryson DeChambeau captured his eighth PGA Tour victory on Sunday at the Arnold Palmer Invitational. His final round 71 and 11-under-par total required power off the tee and brilliant putting touch on the rock-hard greens at Bay Hill. Not surprisingly, his SIK Pro C Armlock putter, which he relied on heavily throughout the weekend, played a major role in the big win, particularly during the final round, which he finished off with a winning 5-foot putt on the 72nd hole.
“Bryson has improved his putting tremendously through hard work and a scientific approach,” said Steve Harrison, CEO and Founder of SIK Golf. “We’ve worked extensively with Bryson to get his putter exactly right, which includes a recent change that reduced the amount of toe hang of his gamer by about 20 degrees. He’s extremely analytical when it comes to his stroke and his putter and we’re proud he’s used a SIK in all eight of his PGA Tour wins.”
Bridgestone Golf star player Bryson DeChambeau captured his eighth PGA Tour victory on Sunday at the Arnold Palmer Invitational. DeChambeau’s confidence in his Bridgestone TOUR B X golf ball powered him to a final round 71 and 11-under-par total that was marked by massive drives, dominating shots from the rough, and excellent play on and around the rock-hard greens.
“Innovation and technology are the hallmarks of Bridgestone Golf,” said Dan Murphy, company President and CEO. “This is why Bryson and Bridgestone go so well together. His analytical approach to both his gear and technique are equally innovative and exciting.”
There's something sensual about absolutely mashing your drive, splitting the fairway, and having the confidence to believe it's something you can duplicate every time you grab driver from the bag. I can tell you this because it's exactly what I've experienced with the new Titleist TSi3 driver.
Titleist has implemented its most advanced technologies into the TSi3, making it a driver that delivers relentless distance and accuracy.
Callaway Golf has announced their new limited edition Chrome Soft Truvis Shamrock Golf Balls.
These new offerings are also available at retail and online starting today at a price of $47.99/dozen.
COBRA® Golf, a leader in golf club innovation, today unveiled its KING Copper Iron Series, introducing a stunning new copper finish, inspired by Rickie Fowler, in its popular player’s irons.
The family debuts a new addition to its player’s iron lineup with the KING RF Forged MB, and a new copper finish in the KING Tour, and the KING Forged TEC irons. The new copper versions offer the same performance technologies as the chrome models in a premium copper finish that is sure to turn heads on the course.
SIK Golf, developer of Patented Descending Loft Technology (DLT), today announced the introduction of a new Matte Black finish, which will be available on all SIK putters for 2021 including arm locks and the Hot List Gold Medal winning Pro model.
The company, which is known for its data-driven approach to putter technology and fitting, adds the new aesthetic option as an extension of its customizable C-Series line-up, which already offered custom options for each clubhead, including hosel configurations, a variety of shaft choices, loft and lie angles, sightline type and location, and in some cases even head shape customization. A choice of custom headcovers is also available.
Bridgestone Golf, the #1 Ball-Fitter in Golf, announced today the release of the new Bridgestone Lady Precept golf ball. Building on a lengthy heritage that has produced the best-selling women’s ball of all time, the new Lady Precept is specifically designed to help players with moderate swing speeds hit higher and longer shots.
“A lot of brands have given up on a lady’s golf ball design and simply re-labeled one of their distance models,” said Elliot Mellow, Golf Ball Marketing Manager at Bridgestone Golf. “We actually design a ball that benefits this segment of players in a specific way.”
The USGA’s International Team Selection working group today announced the 10 players who will make up the 2021 United States Walker Cup Team. The USA Team will meet Great Britain and Ireland in the 48th Match at Seminole Golf Club, in Juno Beach, Fla., Saturday and Sunday, May 8-9. It will be the first time the competition has been held in the spring on U.S. soil.
The 10-player team, which will be captained by Nathaniel Crosby, of Jupiter, Fla., includes Tyler Strafaci, 22, of Davie, Fla., who earned his place by winning the 2020 U.S. Amateur Championship. Three players earned places as the top three Americans in the World Amateur Golf Ranking® / WAGR® as of Feb. 10. They are: Ricky Castillo, 20, of Yorba Linda, Calif. (fourth in the WAGR); John Pak, 22, of Scotch Plains, N.J. (seventh in the WAGR); and Davis Thompson, 21, of St. Simons Island, Ga. (second in the WAGR).