Ben Hogan Golf Equipment Company Announces New Equalizer II Forged Wedges

The Ben Hogan Golf Equipment Company introduced a new line of Equalizer II forged wedges today; wedges the Company touts as their best-performing wedges ever.  Equalizer II wedges continue the Hogan tradition of clean, classic and elegant styling and have been engineered to provide exceptional performance around the greens to help lower scores.

“We found that most golfers don’t spend nearly as much time, effort and energy selecting their wedges as they do, say, their driver or irons,” said Scott White, President and CEO of Ben Hogan Golf Equipment Company.  “That is an oversight and can lead to many lost shots and higher scores.  With the Equalizer II line, we’ve tried to simplify the selection process and develop the best-performing and best-feeling wedges in the game.”

True Spec Golf Opens New Fitting Studio in Atlanta

True Spec Golf, the global leader in custom club fitting and building, has announced the opening of its newest fitting studio in Atlanta, Georgia. Located in the heart of Buckhead, True Spec Atlanta offers its premier brand-agnostic fitting experience at the new social club and community for golfers, Intown Golf Club.

Customers interested in improving their game with custom equipment can learn more and book a fitting session today at www.truespecgolf.com/atlanta.

New Balance Announces Fresh Foam PaceSL Golf Shoes

New Balance Golf has added the Fresh Foam PaceSL to its performance footwear collection for 2021.

 

The spikeless Fresh Foam PaceSL features a new midsole designed to deliver perimeter stability and comfort in every step.

Kentwool Introduces New Spring/Summer Limited Edition Line of Merino Wool Socks

When the weather warms and the outdoors call, it’s imperative to remember the essentials – sunscreen, sunglasses, and a comfortable and moisture wicking pair (or two) of Merino wool socks. Yes, wool socks are as perfect for warm days as they are for cool ones, and Kentwool’s new limited-edition Spring/Summer colorways offer extreme comfort and performance with style that’s sure to set you apart from the pack.

The four new, spirited colorways featured in the Spring/Summer Collection were selected by Kentwool Creative Director and fine artist Marquin Campbell to reflect seasonal color trends as well as the company’s unique flavor. Consisting of Lilac, Lush Green, Morning Blue, and Fawn, all of which are available in both men’s and women’s sizes, the Spring/Summer Collection captures the essence of the season with cool colors that complement the hottest months of the year.

PING Golf Announces New 2021 Putter Line

With a focus on maximizing MOI through multi-material designs and minimizing the frustration that comes with missed putts, PING today introduced the 2021 putter series. Available in 11 models, the custom-built putters are available for pre-order beginning today at authorized PING golf shops around the world.

“We’ve engineered a lot of score-lowering technology into the 2021 putter line through extensive research and tour player feedback,” said John K. Solheim, PING President. “All of the models are developed with higher MOI through strategic use of various materials, including tungsten, steel and aluminum, to provide the forgiveness and accuracy golfers expect from a PING putter.

TravisMathew Announces Partnership With Lee Elder

TravisMathew is proud to officially announce an exciting new partnership with golf legend Lee Elder. Through this partnership, Mr. Elder will represent the company by wearing TravisMathew apparel and Cuater shoes on the golf course – including this week for his ceremonial opening tee shot at Augusta. He will also work with our team on original content to share his story as a champion, and a trailblazer in golf.

Mr. Elder won numerous professional events, all while setting a historic path throughout his career on Tour. After serving in the U.S. Army, he joined the United Golf Association Tour, recording 18 victories in 22 starts.

Callaway Announces New REVA Golf Balls

Callaway Golf has officially announced their new REVA Golf Balls, engineered for women who want to increase their distance, launch the ball higher, and play with more confidence.

It promotes longer, straighter shots, and it’s easy to hit with an oversized construction that conforms to the rules of golf.

The 74th Western Intercollegiate presented by Topgolf is April 12, 13 and 14 at Pasatiempo

The 74th Western Intercollegiate presented by Topgolf will be held on April 12, 13 and 14 at Pasatiempo Golf Course.

Click here for the specific details of the event including broadcast times on the Golf Channel.

FootJoy Launches Limited Edition Collaboration with Todd Snyder

How would golf’s most iconic players dress if they stepped onto the links today? The answer is the FootJoy x Todd Snyder collection. The collaboration brings together two industry leaders at the top of their game—America’s leading menswear designer and the #1 brand in golf shoes for 75 straight years.

This seemingly unexpected pairing delivers an inspired collection rooted in vintage golf style, but completely reinvented for the modern discerning player.

Adidas Stan Smith Golf Shoes Review - 2021 Masters Limited Edition

Adidas is dropping retro heat for The Masters this week with their new limited edition Stan Smith Golf shoes.

The primegreen upper is soft (almost like a textured felt) and very durable.  Adidas trademark three stripes subtly contrasts with the rest of the green colorway.

Philadelphia Cricket Club to Host 2024 U.S. Amateur Four-Ball Championship

The United States Golf Association (USGA) today announced that Philadelphia (Pa.) Cricket Club will host the 9th U.S. Amateur Four-Ball Championship. The dates of the championship are May 25-29, 2024. Match play and stroke play will be contested at the club’s Wissahickon Course, while the club’s Militia Hill Course will serve as the stroke-play co-host course.

Philadelphia Cricket Club is hosting its third USGA championship and its first since the 1910 U.S. Open. It was originally scheduled to host the 2020 U.S. Amateur Four-Ball, but the championship was canceled due to the COVID-19 pandemic.

Shot Scope Updates V3 GPS Watch with Artificial Intelligence and New Features

Shot Scope (www.shotscope.com), a leading international manufacturer of GPS-based golf management systems has virtually enhanced the V3 Smart Golf Watch -- the first multi-function watch to feature artificial intelligence and offer golfers real-time on-course performance tracking capabilities – uploading a free suite of performance features for thousands of golfing customers, and at no additional cost.

“At an industry-leading $219 price and featuring artificial intelligence that makes real-time swing performance tracking and distance measuring easier, faster and more accurate than ever before, uploading a suite of new advanced technology features at no additional cost is unheard of in the golf industry,” said David Hunter, CEO, Shot Scope. “Whether it is an existing customer who purchased the V3, or a new customer, this combination of technology features will truly make a difference in their game.”

Cobra Golf Launches 4 Limited Edition RADSPEED Drivers to Kick Off 2021 Major Championship Season

During four key moments each year, the entire world is focused on golf, as the world’s best golfers vie for their chance to take home a coveted W on the biggest stages in the game.

Inspired by these iconic events and significant moments in golf history, Cobra Golf is introducing a Limited-Edition Majors Collection of RADSPEED & RADSPEED XB Drivers ($549), each with a colorway inspired by the 2021 Major Championships.

Club Champion Expands to 82 Studios Nationwide

Custom club fitter Club Champion announces the opening of three new fitting studios this month, located in Williamsville, NY; Myrtle Beach, SC; and Tucson, AZ. The brand now has 82 stores nationwide and is looking to continue their expansion later this spring.

Club Champion fits, sells and builds custom golf clubs using brands like Callaway, TaylorMade, Titleist, Cobra, Fujikura, Golf Pride and many more. The company delivers a Tour-quality fitting that produces longer, more accurate shots with a nearly 100% satisfaction rate for golfers of any ability level.

PUMA Golf Celebrates The Masters with 2021 Moving Day Collection

PUMA Golf has announced the latest in its Tracks drop, the Moving Day Collection. The head-to-toe collection pays homage to the year’s first major, its signature colors, and arguably one of the most important rounds of any tournament – Moving Day.  The Collection is inspired in part by our athlete’s incredible ability to perform at the highest level, even under the most extreme pressure a major tournament brings.

The Collection features elevated, performance-ready styles with a new stacked four & single formstrip logo, inspired by a retro PUMA lockup. For the stacked logo, four rounds = four formstrips. The third round, an extremely important round in a major, Moving Day, stands out with a green pop of color.

Edel Golf Launches New SMS Wedges with Movable Weight Technology

Edel Golf is proud to announce the launch of a new wedge line that will revolutionize the way wedges are made, fit and played. The SMS (Swing Match System) Wedges feature three adjustable weights across the back of the sole that allow golfers to dial in the performance of the wedge by moving the weight to it’s best performing position for their swing.

“We always strive to make players better and we’re able to do that because we start with the swing and innovate forward,” said David Edel, Founder of Edel Golf. “No golfers have the same exact swing, so why have wedges essentially been a one-size-fits-all scenario for so long? By adding Swing Match Weighting, golfers can adjust the wedge to their swing instead of vice versa.”

Cole Haan Introduces New Golf Shoes for Spring 2021

Cole Haan, the iconic American performance lifestyle brand and retailer, boldly steps into the performance golf category with a collection of three uniquely innovative styles designed and engineered to the specific needs of the game. Cole Haan's cutting-edge shoes are made to perform both on and off the links.

Nearly 80 years ago, Cole Haan first explored how to combine dress and sporting footwear when Eddie Haan patented Cole Haan golf shoes. That idea resumes with new spikeless golf offerings engineered to provide peak performance—steady traction, responsive cushioning, ideal fit, and weather-proofing—while providing three distinct degrees of style never before seen on the course.

John Farrell Named Director of Sports Operations at The Sea Pines Resort

A changing of the guard is underway at one of the country’s best-known golf resorts.  Following a 44-year career at The Sea Pines Resort, Vice President of Sports and Operations Cary Corbitt is passing the reins to long-time Director of Golf John Farrell.  Corbitt’s retirement date is May 14, after which Farrell will assume the duties and become the Resort’s Director of Sports Operations.

“Cary has done an amazing job during the past four decades improving, expanding and enhancing every aspect of our golf and tennis operations.  All three of our championship golf courses have been rebuilt under Cary’s leadership and two new award-winning golf clubhouses have been constructed.  He has also established a great partnership with the Smith Stearns Tennis Academy.  We are so appreciative of Cary’s contributions to our resort and the community during his tenure,” said Steve Birdwell, President of The Sea Pines Resort.

PUMA Golf Releases New Ignite PROADAPT Δ Delta Shoes

PUMA Golf’s new IGNITE PROADAPT Δ (Delta) shoe has it all – Tour-validated stability, precise fit, exceptional traction and extreme comfort, in a sleek, sophisticated package, designed with the world’s best golfers in mind. The PROADAPT Δ shoe features PUMA’s all new ADAPT Foam, delivering stable cushioning, high energy return and excellent ground-feel.

The PROADAPT’s outsole utilizes Dual-Durometer Tornado Cleats which deliver excellent traction, along with torsional stability provided from the full length PROADAPT TPU outsole, ensuing balance and a stable foundation throughout the swing. The shoe also features a premium, full-grain leather upper design, preferred by PGA Tour professional Rickie Fowler.  Fowler debuted these PROADAPT Δ shoes on Tour earlier this season and will continue to wear throughout 2021.

Shot Scope GPS Smart Watches Record Largest Number of Shots on a Single Day Ever

Shot Scope, a leading international manufacturer of GPS-based game management systems and laser rangefinders, enjoyed its biggest product-usage day ever, as the game finally returned in England following the pandemic shutdown, and masses of golfers headed to the course for the first time this year.

On March 29th, 446,000 shots were recorded by Shot Scope GPS Smart Watches; a figure that represents the largest amount of tracked shots on a single day in England. This correlated to 4,788 rounds played, eclipsing the previous daily record in the country by over 2,500, while a Shot Scope watch was used to track performance at over 75% of courses.