Adidas Golf Announces PrimeBlue Apparel and New CodeChaos21 Shoes Continuing Push for More Sustainable Products

Adidas Golf is taking yet another step forward in offering more sustainable products for golfers everywhere. Today, they introduced both apparel and footwear that features Adidas recycled technical material: PRIMEBLUE.

This special capsule is just part of Adidas commitment to continue to innovate in the area of sustainability until reaching the goal to use only recycled polyester in all of their products by 2024. The products featured include polos, layering pieces and shorts, along with our new CODECHAOS21 footwear.

Tour Edge Exotics C721 Irons Review - A Superstar in the Players Distance Category

Players Distance irons became a big story in the equipment industry about five years ago.  The idea being to combine the playability of cavity back irons with the looks of better players irons.  Distance, workability, control, forgiveness, and feel are all part of the equation, but sacrifices are usually made in one area for another.

Well, Tour Edge apparently decided to take a different approach to players distance irons, one that sacrifices nothing.  And their new Exotics C721 irons should be on everyone's shortlist as a candidate for best players distance irons of 2021.

Saso Steals Show With Historic Playoff Win at Olympic

The Olympic Club struck again. Just as in the five U.S. Opens contested on the club’s Lake Course, the first U.S. Women’s Open Championship played over this iconic Bay Area layout wasn’t kind to the favored final-round frontrunner.

Olympic’s list of past victims includes Ben Hogan, Arnold Palmer, Tom Watson, Jim Furyk and Payne Stewart, and Lexi Thompson can now be added to the remarkable list of players who have come up short in championship bids here.

Thompson Leads Saso By One Entering Final Round at Olympic

Lexi Thompson has seemingly been playing U.S. Women’s Opens longer than cypress trees have framed the holes at The Olympic Club. At age 26, this is her 15th consecutive appearance since first qualifying in 2007 as a precocious 12-year-old. Yet for all that experience, the Floridian had never owned a share of the lead after any Women’s Open round.

Until now.

Philippine Teen Yuka Saso Has 36-Hole Lead at 76th U.S. Women's Open Championship

Golf is a game obsessed with numbers. Whether it’s the numerals we write on the scorecard or the myriad of statistics produced by sabermetric gurus,  fans and media love to debate figures until our brains go on information overload.

But here are three key numbers to digest from the 76th U.S. Women’s Open Championship that don’t have to do with strokes gained, cost of the rough or greens in regulation. They are: 19-11-17, and they could be quite relatable come Sunday afternoon at The Olympic Club.

Golf Pride Grips Trusted by Overwhelming Majority of Players at 2021 NCAA Division 1 Men's Championship

Golf Pride, a division of power management company Eaton and an industry leader in grip innovation, today announced it was the leading grip brand in play at the 2021 NCAA Division 1 Men’s Golf Championship.

Not only did over 92% of the field at Grayhawk Golf Club in Scottsdale rely on Golf Pride on their full swing clubs but the closest competitor was selected by less than 6% of players.

17-Year-Old Amateur Megha Ganne, Mel Reid Share First-Round Lead at U.S. Women's Open Championship

What were you doing at age 17? Working a summer job as a caddie, or taking drive-thru orders? Perhaps you were preparing for your driving test or grinding over college-entrance exams.

Megha Ganne is not a typical 17-year-old, as she illustrated in the first round of the 76th U.S. Women’s Open Championship at The Olympic Club. The Holmdel (N.J.) High School junior carded a 4-under-par 67 – one off the 18-hole amateur scoring record – to match English professional Mel Reid on a breezy, overcast Thursday a few hundred yards from the hold a share of the lead after any round of the championship.

Odyssey Golf Announces New Armlock 2-Ball Ten Putter

Since the anchoring ban a few years ago, golfers have been looking to find alternative methods to improve their putting. Arm Lock is the hottest Alternative Putting option on Tour, and it's an innovative, conforming design that still retains the benefits of an anchored putter.

Now Odyssey is bringing all of these performance benefits into their new 2-Ball Ten head shape.

Callaway Announces New SuperSoft Play Yellow Golf Balls

Supersoft has been one of the most popular balls for years, with golfers who like it so much that they won’t play anything else. Now Callaway has combined the cover, core and flight technologies to make it even better in a special new “Play Yellow” offering.

For every dozen of these golf balls sold, Callaway is proud to donate $1 to the Play Yellow Campaign benefiting Children’s Miracle Network Hospitals.

Sights from the 2021 U.S. Women's Open at The Olympic Club Lake Course: Wednesday Practice Round

Narrow, sloping fairways lined with antagonistic trees and ornery rough await.  Viscously small greens protected by hostile bunkers will test grit and determination.

The 76th US Women’s Open starts tomorrow from The Olympic Club.  And when The OC hosts a national championship... something magical always happens.

USGA Launches Driving Equity Grant Program to Support Increased Coverage of Women’s Golf

The United States Golf Association (USGA) today announced the launch of the Driving Equity Grant Program to invite media outlets to expand their coverage of women’s golf by offering financial support to help alleviate any associated costs.

Ahead of the 2020 U.S. Women’s Open last December, the USGA launched “Women Worth Watching” as a long-term commitment to use its championships and platforms to celebrate female athletes and role models while promoting equality and diversity in sports. After driving awareness to the disparity in women’s sports coverage in Year One, the Driving Equity Grant Program is the organization’s next actionable solution to shrink the equality gap in golf.

Golf's Longest Day the Final Stage for 121st U.S. Open Championship Hopefuls

Final qualifying for the 2021 U.S. Open Championship is set to begin next week, and will be conducted over 36 holes at nine different courses across the country.

For thousands of players, it will take the utmost grit and determination on "Golf's Longest Day" to join the elite few who make the field at Torrey Pines.

Adidas Golf Solarthon Footwear Inspired by Longest Day of the Year

This is the time of year where golfers are chasing daylight, hoping to somehow slow down time so that they can maximize every minute out on the course.

Motivated by this special time of year, Adidas is introducing Solarthon, an ultra-lightweight and comfortable footwear option that’s designed to keep feet feeling fresh all day long.

Cleveland Golf Announces New RTX Full Face Wedges

Cleveland Golf, one of the industry leaders in wedge design and innovation, is proud to announce the RTX Full-Face wedge. The all-new RTX Full-Face wedge officially launches in North America on June 11, 2021.

RTX Full-Face brings full-face grooves to the flagship RTX model. This new wedge model delivers maximum short game versatility for the most demanding short game shots.

Sights from the 2021 U.S. Women's Open at The Olympic Club Lake Course: Monday Practice Round

Thirteen U.S. Women's Open champions and 40 first time U.S. Women's Open competitors, ranging in age from 17 to 43 years old and representing 27 different countries descended upon the Lake Course at The Olympic Club on Monday for the 76th U.S. Women's Open.

This week will mark the 11th USGA Championship played at The Olympic Club, but the first time this prestigious club has hosted a U.S. Women's Open.

76th U.S. Women’s Open Championship: Notebook and Storylines

This is the 76th U.S. Women’s Open Championship and the fourth in the state of California.

The first U.S. Women’s Open, played at Spokane (Wash.) Country Club in 1946 and won by Patty Berg, was the only one conducted at match play. The Women’s Professional Golfers Association (WPGA) conducted the Women’s Open until 1949, when the newly formed Ladies Professional Golf Association (LPGA) took over operation of the championship. The LPGA ran the Women’s Open for four years, but in 1953 asked the United States Golf Association (USGA) to conduct the championship, which it has done ever since.

USGA Announces Tee Times for 76th U.S. Women’s Open Championship

The United States Golf Association (USGA) has announced tee times for the first two rounds of the 2021 U.S. Women’s Open Championship, Thursday (June 3) and Friday (June 4), at 6,457-yard, par-71 The Olympic Club (Lake Course), in San Francisco, Calif.

The U.S. Women’s Open is a 72-hole, stroke-play competition. A field of 156 players will play 18 holes of stroke play on June 3 and 4, after which the field will be reduced to the low 60 scores and ties. Those players making the cut will play 18 holes on June 5 and 6. If there is a tie upon the completion of 72 holes, a two-hole aggregate playoff will immediately follow. If this playoff results in a tie, the tied players will immediately continue to play off hole-by-hole until the winner is determined.

76th U.S. Women's Open Championship: Fact Sheet

The Olympic Club Lake Course will be set up at 6,457 yards and play to a par of 36-36-71.

HE OLYMPIC CLUB (LAKE COURSE) HOLE BY HOLE

Hole 1 2 3 4 5 6 7 8 9 Total

Par 5 4 3 4 4 4 4 3 4 35

Yards 528 382 209 396 432 420 263 154 380 3164

Hole 10 11 12 13 14 15 16 17 18 Total

Par 4 4 4 3 4 3 5 5 4 36

Yards 392 411 398 171 410 137 563 485 326 3293

Note: Yardages subject to change.

USGA and Deloitte Launch Augmented Reality App for 2021 U.S. Open and U.S. Women’s Open

The USGA has announced the launch of a newly enhanced U.S. Open Augmented Reality (AR) App by Deloitte, designed to provide golf fans with an engaging and innovative experience for the 121st U.S. Open Championship at Torrey Pines Golf Course – and for the first time – the 76th U.S. Women’s Open at The Olympic Club.

Available in the Apple App and Google Play Stores, U.S. Open AR offers the first-ever AR app experience for a major women’s sporting event and will give fans watching at home a variety of exciting ways to follow the action at both of this year’s championships. Torrey Pines and The Olympic Club will come to life on users’ mobile devices, allowing fans to follow the action in real-time with three-dimensional views of all 36 championship holes on both courses.

Club Champion Announces Amazing Father's Day Special

Shopping for Father’s Day gifts is tough — what do you get the man who has almost everything? The answer: a gift card to Club Champion, the nation’s top club fitter, builder and retailer of the best brands in golf. They offer more than 50,000 hittable head and shaft combinations, and a professional-level fitting experience for golfers of any ability. For a limited time, get $75 toward Dad’s equipment purchase when you buy a gift card for $150 or more!

Ranked by Golf Digest among the 100 best club fitters eight times in a row, Club Champion’s unique coupling system allows them to combine any head and shaft together. The equipment available for testing is far more expansive than what’s offered at other fitting venues, and the variety allows their master fitters to find the perfect combination to optimize a golfer’s swing. Dad won’t have to wait to test the suggested clubs; he’ll get to hit the exact club that will be custom built for him.