Duca del Cosma to Unveil New Golf Shoes Collection at PGA Show

Luxury Italian golf shoe brand Duca del Cosma is set to unveil its exciting new collections at next week’s PGA Merchandise Show in Orlando (25-28 January), showcasing the latest innovations in shoe design and color combinations that offer golfers something completely different in terms of style and comfort.

After a record year of sales in key markets across the world, the brand is looking to continue its Italian Golf Evolution with a spectacular display of premium leather shoes and boots – all designed and handcrafted in Europe – that appeal to a growing number of golfers to wear both on and off the course throughout the year.

David Duval Joins Callaway Staff

Callaway Golf has officially announced that David Duval has joined their Professional Staff.

Duval will play Callaway Woods, Irons, a Callaway Chrome Soft Golf Ball, and an Odyssey Putter on the Champions Tour.

Titleist Introduces New AVX Golf Ball for 2022

Titleist has introduced the third generation of its AVX golf ball, improving upon short game spin and control, increasing driver distance, and providing even softer feel.

The original AVX was engineered by Titleist in 2018 as a performance alternative to its flagship Pro V1 and Pro V1x by offering the lowest flight, lowest spin and softest feel of the three premium offerings.

COBRA KING LTDx Irons FIRST LOOK - Engineered for Total Performance

COBRA Golf isn't just going to make a big splash in the game-improvement category of irons in 2022.  They're going all-out cannonball with the new KING LTDx Irons.  Feel, sound, distance, and forgiveness have all been re-engineered to give golfers everything COBRA can possibly give you.

I got a chance to hit the LTDx irons in December and will have a full review on them soon.  Short synopsis right now though?  They made me fall in love with game-improvement irons again.  And COBRA really has improved every performance category with these LTDx irons.

COBRA KING LTDx Driver and Woods FIRST LOOK - A Legend Evolves

It's said fortune favors the bold.  And COBRA Golf is coming out in 2022 guns blazing.  The new COBRA KING LTDx drivers aren't merely contending to earn a spot in your bag this year.  LTDx has its sights on being the best driver of all time.

COBRA has announced today its innovative new family of LTDx Drivers, Fairways and Hybrids, and I had the chance to hit them all last month at a COBRA preview event.  We're going to focus on some tech stories and specs in this FIRST LOOK preview.  And a full review on all is coming soon.  But I will tell you also now, the LTDx line is a showcase of unabashed power.

Alex Cejka and Mike Weir Join Tour Edge Golf

On the eve of the first PGA TOUR Champions tournament of 2022, Tour Edge officially announced today that Alex Cejka and Mike Weir have joined their Professional Staff.

Both players ranked in the Top 10 of the final 2020/21 Charles Schwab money list.

FlightScope to Launch New Mevo+ Pro Package at PGA Merchandise Show

In its ongoing pursuit of adding value for its customers, FlightScope, the global leader in tracking and analyzing sports performance data, will officially launch the FlightScope Mevo+ Pro Package add-on option for its Mevo+ tracking radar at the PGA Merchandise Show in Orlando, January 24-28.

The Mevo+ is an advanced indoor and outdoor tracking radar and golf simulator that offers 16 data parameters, golf course simulation and customizable skills challenges. The Mevo+ is a popular product in the launch monitor and simulator space and offers customers an accurate tracking device for practice and entertainment sessions.

Club Champion Begins Season 2 of Fits with the Founder Podcast

Fits with the Founder, the biweekly podcast presented by Club Champion, found its footing in 2021 and will begin its second season in 2022.

The show, which has featured guests like Callaway Senior Vice President Sean Toulon, KBS Golf Shafts founder Kim Braly, and TaylorMade’s Director of Tours Chris Trott AKA Trottie, looks to maintain its all-star roster of guests into season two.

Fujikura Announces Ventus TR Shaft - Powered by Velcore Technology with New Carbon Fabric

Fujikura has announced the latest addition to its successful VENTUS line of shafts: VENTUS TR.

The new VENTUS TR features a mid-launch profile designed specifically to stiffen torque in the section of the shaft where golfers need it most, leading to increased stability and consistency.

Srixon Unveils the Z-STAR Series DIVIDE Golf Balls

SRIXON has announced the launch of the Z-STAR Series DIVIDE. The Srixon Z-STAR and Z-STAR XV DIVIDE golf balls are available in a Yellow/White colorway, and officially launch in North America on Jan. 21, 2022.

“We are thrilled to be launching Z-STAR DIVIDE and Z-STAR XV DIVIDE,” said Brian Schielke, General Manager of Srixon North America. “While they certainly stand out on the course, the performance benefits are what excite us the most. They’re so easy to align your putts, see flying through the air, and give great visual feedback on pitches and chips around the green.”

First Look: Mizuno ST-Z 220 and ST-X 220 Drivers - Next Generation ST Woods and Hybrids

Mizuno, the Japanese equipment manufacturer founded in Osaka in 1906 introduces the latest ST Series of metal woods with the ST-X and ST-Z drivers offering exceptional consistency – The next generation of stability.

Once ball speed is maximized with launch angle and spin rates optimized, the final route to elevated driving performance is greater consistency. Step up the Next Generation of Mizuno's ST Series, the new ST-Z 220 and ST-X 220 – Engineered to produce the most efficient drives and highest ball speeds...more often.

XXIO Introduces the Next Generation of X

XXIO has introduced the all-new XXIO X. The new XXIO X officially launches in North America on Feb. 11, 2022.

A skilled player with a strong swing stands to benefit greatly from XXIO’s unique lightweight designs. XXIO X stands apart as woods and irons that pair easily with your natural speed to enhance distance and accuracy beyond what you thought possible.

Reynolds Lake Oconee Launches Great Plays with Bruce Arians Sweepstakes

Super Bowl-winning coach and Reynolds Lake Oconee resident Bruce Arians is known for his key play-making strategies and gutsy coaching style.

This year, his “great plays” will be part of the grand prize in an exciting new sweepstakes from Reynolds Lake Oconee.

Zero Friction Announces New Wheel Pro Push Cart

Zero Friction, LLC, maker of high-quality, technologically advanced products for golfers worldwide, will introduce the Wheel Pro, a multi-functional push or pull golf cart bag at this month’s PGA Merchandise Show in Orlando.

“This is not your typical golf bag.  Our new Wheel Pro Push Cart bag is a three-in-one product.  It’s a carry stand bag that quickly and simply converts to a push cart or can be put on back of a motor cart,” said John Iacono, founder and President of Zero Friction.  “And it only weighs 10 pounds.”

Club Champion Acquires Canadian Golf Fitter TXG

In a blockbuster move, the nation’s top golf club fitter and builder, Club Champion, has acquired top Canadian fitter and builder Tour Experience Golf (TXG). This new alignment brings the two most prominent custom club fitters on the continent together to better service golfers in North America and beyond.

“We are incredibly excited to bring Ian and his crew into the Club Champion family,” said Nick Sherburne, co-founder of Club Champion. “We’re looking forward to bringing the best of both our capabilities together to serve every golfer.”

Srixon Introduces the All-New Z-STAR DIAMOND

SRIXON has announced the all-new Z-STAR DIAMOND golf ball. The Srixon Z-STAR DIAMOND officially launches in North America on Jan. 21, 2022.

"Z-STAR DIAMOND is a game-changer for me," said Brooks Koepka. "This golf ball was a major driver in joining Srixon and it's been a seamless transition. The performance is really impressive, and I feel confident heading into the new tour season."

USGA Significantly Elevates U.S. Women’s Open with ProMedica Partnership and Announces Five New Host Courses

The USGA and ProMedica today announced a long-term partnership that includes presenting partner rights for the U.S. Women’s Open, notably elevating the championship through a $10 million purse, additional host sites that include some of the most esteemed courses in the U.S., and increased charitable support, to ensure that its life-changing impact continues to set the standard in the women’s game.

ProMedica, a mission-based, not-for-profit integrated health and well-being organization that serves communities in 28 states, becomes the newest partner in the USGA’s global program, which is designed to extend the reach of the Association’s mission to champion and advance the game of golf. In addition to the U.S. Women’s Open presenting sponsorship, as part of the long-term relationship, ProMedica becomes the official health and well-being partner of the USGA.

XXIO Announces new XXIO 12

XXIO has announced the all-new XXIO 12 and XXIO 12 Ladies. Swing easy and strike it pure with the new XXIO 12, which officially launches in North America on Feb. 11, 2022.

The brand flagship and epitome of design philosophy, XXIO 12 Woods and Irons are remarkably lightweight and easy-to-use clubs offering a specialized suite of technologies that amplify performance for the moderate swing speed golfer.

Odyssey Golf Introduces New Tri-Hot 5K, Eleven, and Toulon Putters

Odyssey has announced its new Tri-Hot 5K, Eleven, and Toulon Putters, along with new versions of their major-winning White Hot OG lineup. Each of these offerings will be available at retail on February 4.

Odyssey developed Tri-Hot 5K with an audacious goal, to introduce a new blade putter construction that outperforms a mallet, in a classic shape that the best players on TOUR love.  Odyssey moved the CG positioning forward and leveraged new materials in ways that have never been realized in a putter. Stainless steel, tungsten, and 6061 aircraft grade aluminum have all been meticulously crafted to re-invent what a blade can accomplish.

Abraham Ancer and Yuka Saso Join Callaway Golf

PGA TOUR star Abraham Ancer and LPGA major winner Yuka Saso officially joined Callaway Golf as Staff Professionals.

Ancer will play Callaway Woods, an Odyssey Putter, and will wear a Callaway hat in competition.  He has been one of the top players in the world over the past several years. In 2021, he earned his first PGA TOUR win at the WGC-FedEx St. Jude Invitational and finished 9th in the FedEx Cup Standings, all while using a Callaway Epic Speed Driver and an Odyssey Putter. He’s currently 17th in the Official World Golf Rankings, and Abraham will make his Callaway debut this week at the Sentry Tournament of Champions.