Augusta National Golf Club to Host Road to the Masters Invitational on Sunday April 2

Augusta National Golf Club announced today that it will host Road to the Masters Invitational on Sunday, April 2, the eve of the first official practice round of the 87th Masters Tournament and following the conclusion of the Drive, Chip and Putt National Finals. Celebrity participants will assemble to compete in the soon-to-be-released EA SPORTS PGA TOUR: Road to the Masters video game.

Road to the Masters Invitational will stream live on Sunday, April 2 from 6:00 p.m. to approximately 8:00 p.m. EDT across the following platforms and channels: Masters.com; @TheMasters on Twitter, YouTube and Facebook; @EA on Twitch; @EASPORTSPGATOUR on Twitter, Instagram and YouTube; @EASPORTS on Facebook; ESPN+; and the ESPN app. An edited version of the show will be broadcast on Wednesday, April 5 at 7:00 p.m. EDT on ESPN2.

Shot Scope Launches Multi-Function X5 GPS Golf Watch

Shot Scope (www.shotscope.com), the industry-leader in advanced GPS and shot tracking technology, today introduced the multi-function X5 GPS Golf Watch, the next generation in the Company’s award-winning performance tracking and distance measuring smart watch technology.

Designed to be worn both on and off the course, the stylish X5 offers AI-powered performance tracking of over 100 statistics with a built-in step counter and accurate, real-time front, middle and back distances to all greens, hazards and doglegs on over 36,000 preloaded golf courses worldwide.

FootJoy Adds New Wilcox and Issette to Premiere Series Line of Golf Shoes

The Premiere Series family of shoes, inspired by golf shoes of the past and supercharged for today’s game, is far and away the choice of more Tour players than any other shoe.  Worn by the likes of Justin Thomas, Max Homa, Will Zalatoris, Cam Young, Jessica Korda and many, many more, the Premiere Series combines premium construction, performance innovation and unmatched comfort and support with a distinctly modern interpretation on a classic design.

FootJoy, the #1 Shoe in Golf, is introducing two new members to the Premiere Series collection with the launch of the stylish new Premiere Series Wilcox for men and Premiere Series Issette for women.  Both offer amazing traction, great stability, lightweight construction and a refined, modern twist on a classic silhouette.

Club Champion Fitting Studio Now Open in Crawley England

Club Champion, the globe’s top club fitter and builder, announced the opening of a new fitting studio located at Platinum House, Sussex Manor Business Park, Gatwick Road, West Sussex, Crawley. The store is open and accepting fitting appointments.

This is the second new Club Champion location in the UK, alongside the additional English locations previously recognized as Golf Principles. The brand also has partnered affiliations in Canada, Scotland, and Australia.

SQAIRZ Introduces BOLD Performance Golf Shoes

SQAIRZ, the fastest growing golf shoe company, has announced the release of their newest performance golf shoes: SPEED BOLD, available for purchase now at sqairz.com.

Make a statement—on the course and on your scorecard—by combining six BOLD new colors with the superior performance of SQAIRZ technology.

True Spec Scottsdale East Opens at Talking Stick Golf Club

True Spec Golf, the global leader in custom club fitting and club building, announced that they have partnered with the newly-renovated Talking Stick Golf Club, consistently ranked as one of the best places to play in Scottsdale, Arizona.

True Spec Scottsdale East will open on March 23rd and is the latest undertaking in a series of partnerships that brings True Spec’s bespoke fittings and best-in-class customer service to prominent clubs and resorts across the country.

Golf Simulator Market Forecasted to Reach $3.3 Billion by 2030

Indoor golf is one of the hottest trends in entertainment and sports, with the golf simulator market valued at $1.3 billion in 2021 and projected to reach $3.3 billion by 2030, according to Straits Research.

One business enjoying that trend is The Golf Room in Dublin, Ohio. The Golf Room is the premier destination for golf swing analysis, Trackman practice, golf fitness, golf sports psychology, and custom club fitting. It is home to everything a player needs to reach their potential.

Keswick Hall's Full Cry to Host 2023 U.S. Open Qualifier

Keswick Hall – the acclaimed 600-acre luxury resort set in Virginia’s scenic Wine Country – announces its celebrated Pete Dye-designed Full Cry golf course will serve as a 2023 U.S. Open qualifying venue on May 16.

Local qualifying for the 123rd U.S. Open Championship is conducted over 18 holes at 109 sites in 44 U.S. states and Canada. The championship will be contested at The Los Angeles Country Club on June 15 – 18. In 2022, Full Cry hosted the Virginia State Golf Association’s prestigious Mid-Amateur Championship.

USGA Announces WAGR Exemption Modifications for Amateur Championships

The United States Golf Association (USGA) today announced two modifications to the World Amateur Golf Ranking®/WAGR® exemption criteria for amateur championships, effective immediately.

The changes are an effort to better help players plan their schedules and notify exempt players of their place in the field in a more timely manner.

Jordan Spieth Reflects on Under Armour’s Protect This House

When today’s athletes hit their breaking point, it's their team that pushes them to keep going. That's what Protect This House is all about. With the help of current and future basketball legends Stephen Curry, Kelsey Plum, Aliyah Boston, and Bryson Tucker, Under Armour is bringing back Protect This House.

These game-changing athletes will represent a bold team mentality and show the world what it means to fight for your team.

Cobra Golf KING Forged Tec Irons Now Available in Limited Black Finish

COBRA Golf today unveiled the limited-edition KING Forged TEC Black Irons, which will be available in both Forged TEC and Forged TECx models. Like the recently launched Forged TEC chrome irons, the Forged TEC Black fall into the “player’s distance,” category and are designed for better players from low to mid handicaps.

The irons feature three significant improvements over the previous generation Forged TEC irons including a new AI PWRSHELL HOT FACE design, a sleeker topline with reduced offset, and a lighter and softer foam material for improved sound and feel.  The irons also feature a hollow body design with tungsten weighting and PWRSHELL technology that together provide enhanced distance with improved stability in a more compact shape.

Miura Golf Launches CB-302 Irons

Miura Golf, manufacturer of the world’s finest forged golf clubs, today unveiled their uniquely innovative and visually stunning new CB-302 iron.

The inspiration for one of Miura’s most technologically advanced irons came from Shinei Miura, who asked himself, “Why shouldn’t all golfers enjoy the benefit of a penetrating ball flight?” The result of this never-ending quest for perfection is the CB-302, a cavity shaped iron that challenged the limits of Miura’s forging process, featuring optimized weight distribution unique to each irons’ loft. This newest creation boasts the largest sole width of any forged iron ever produced at the Miura factory, rewarding golfers of all levels with optimized forgiveness.

First Place Finish at TPC Sawgrass for Fujikura Ventus

Fujikura, the leader in performance golf shafts, was honored to be the #1 driver, wood and hybrid shaft on the PGA Tour in Florida, including the PGA Tour winner who claimed his Players Championship victory with all VENTUS driver and wood shafts in the bag.

At the Players Championship in Florida, Fujikura once again dominated the standings with the #1 spot in the driver, wood and hybrid shaft counts during the event. A total of 36.8% of the field used a Fujikura driver shaft at TPC Sawgrass, with another 31.8% using a wood shaft and further 19.6% using a Fujikura hybrid shaft.

Lydia Ko Relishing First Taste of Aramco Team Series

World number one and two-time major winner Lydia Ko is excited for her first taste of the Aramco Team Series this week, with the opening tournament of the series set to take place at Laguna National Golf Resort Club in Singapore.

Having started the season in scintillating form, including winning the history-making Aramco Saudi Ladies International at Royal Greens Golf & Country Club in February, the 25-year-old’s quartet will be made up of German star Aline Krauter, Swede Lisa Pettersson and amateur Andres Acosta Luque.

USGA and R&A Media Conference Video and Transcript on Future of the Golf Ball

Here's the transcript and video from today's USGA and R&A Media Conference on the future of the golf ball.

The transcript follows below and the video is at the end in a link.

Bridgestone Golf Response to USGA and R&A Media Conference on Future of the Golf Ball

Expect a lot of discussion and debate over the next few weeks about today's USGA and R&A Media Conference proposals concerning the future of the golf ball.

Here's Bridgestone Golf's response below.  Short and sweet.

Acushnet Response to USGA and R&A Notice and Comment Proposing Golf Ball Bifurcation

It didn't take long for Titleist to respond to today's USGA and R&A Media Conference about the future of the golf ball.

Shots fired, return fire, call it whatever you want.  Acushnet's strong response is below.

USGA and R&A Announce Proposal to Introduce Model Local Rule Option for Golf Balls Used In Elite Competitions

The USGA and The R&A have proposed a Model Local Rule (MLR) that gives competition organizers the option to require use of golf balls that are tested under modified launch conditions to address the impacts of hitting distance in golf.

The MLR is intended for use only in elite competitions and, if adopted, will have no impact on recreational golf.

Duca del Cosma Launches its Most Advanced SS23 Golf Shoe Collection

Luxury golf shoe brand Duca del Cosma is launching its super stylish SS23 golf shoe collection featuring the most advanced footwear innovations and outstanding new styles offering top performance and a feel-good factor both on and off the course.

A pioneering ultra-lightweight D-Eva outsole technology is applied to four styles to ensure golfers can continue enjoying all-day comfort and game-enhancing performance in a lighter shoe without compromising on foot support and stability in the swing.

Dormie Workshop (Masters Inspired) Augusta Letterman Headcovers Collection Review

It's almost that time again friends.  We're a few weeks away from The Masters and Dormie Workshop has released some limited edition (Masters inspired) leather headcovers that are going to absolutely blow you away.

Dormie has created three charmingly different collections to get you ready for the first major of 2023 and you might say they're headcovers unlike any other.  I had a set of their Augusta Letterman headcovers personalized with my PGAPappas logo and wow.  Seriously... WOW!