Galvin Green Unveils Collection for First Major of 2023

Ahead of this year’s opening Major Championship next month, leading high-performance apparel brand Galvin Green is introducing a limited-edition First Major of The Year capsule collection featuring a new waterproof jacket and two floral print shirts that embody the iconic sights associated with the eagerly anticipated event.

Inspired by the key stretch of holes and the colorful botanical beauty synonymous with one of golf’s most traditional championships, the capsule collection consists of the contemporary AMEN GORE-TEX jacket in a fashionable look and two striking MOORE shirts in bright colorways.

XXIO Launches New Prime Line of Drivers Woods Hybrids and Irons

XXIO®, a global leader in premium lightweight golf equipment, is excited to announce the all-new XXIO Prime. The XXIO Prime is slated to officially launch in North America April 14, 2023.

The XXIO Prime features elevated power, control, and speed performance, all in an advanced set of lightweight clubs made for the moderate swing speed golfers.

Golf Datatech Unveils Rollback Survey on Proposed USGA and R&A Modified Local Rule

On the heels of the USGA /R&A’s announced proposal for a “Modified Local Rule” for elite competition that reduces the overall distance a golf ball would travel at extremely high speeds, Golf Datatech, LLC, the golf industry’s leading independent market research firm for retail sales, consumer, and trade trends, has unveiled a survey that provides immediate analysis of where Serious Golfers stand on the issue.

I recently conducted a survey on twitter with over 1,900 participants and votes that tapped into the pulse of this issue from golfers and golf fans alike and I'll show the results of my poll at the beginning here so you can compare to the Golf Datatech survey.

ECCO Golf Introduces 2023 Line for Spring and Summer Including All-New CLASSIC HYBRID

ECCO Golf knows a good thing when it sees it.  That's why in 2023 they've decided to bring back three of their most popular golf shoe models and simply make them better.

The 2023 Collection will also include one new model - the Classic Hybrid, which offers a timeless look with a modern twist.

Callaway Rogue ST Max LS Driver and Fitting Review - Play With Pete Invitational at Pasatiempo (Kyle)

It's flashback time to the Play With Pete Invitational at Pasatiempo for this guest review.  And if you're a golf nerd you're going to absolutely love this!

All the players in the Play With Pete Invitational at Pasatiempo were fit on the range for a new Callaway Rogue ST MAX driver and Callaway Chrome golf balls before their rounds began.  And the fitting for Kyle was as perfect as a fitting could possibly be.  Kyle calls his new Rogue ST Max LS "the most stable and best performing driver I've ever had."

Callaway Golf Announces New Jaws Raw Full Toe and Full Face Wedges with New Grinds

Callaway Jaws Raw brings raw scoring performance to your wedge game. Legendary club designer Roger Cleveland has created a new line that combines artistry and craftsmanship with cutting edge innovation.

Now available with grooves across the entire face to bring even more confidence and versatility to your short game. Available in lob wedges with Z, S, & W grinds, Jaws Raw with full face grooves offer a unique option for players looking for spin across the entire hitting area.

EA Sports PGA Tour Career Mode Features and Trailer Revealed

EA Sports is diving deep into what players can expect from its most in-depth Career Mode for PGA Tour launching Friday, April 7. Career Mode allows fans to experience golf’s biggest events with their personally created golfer and a dynamic and adaptive progression system.

Players can evolve their customized character’s skills with in-depth detail through skill progression, attributes, fine tuning shot types and much, much more.

Bridgestone Golf and St. Andre Announce Exciting Partnership

Bridgestone Golf, the #1 Ball-Fitter in Golf, today announced a partnership with the content creators at St. André Golf (@StAndreGolf).

The partnership between Bridgestone Golf and St André Golf will focus on producing unique and entertaining video content, including cameos from Bridgestone Golf professional staff players including Tiger Woods, Jason Day, Fred Couples, Lexi Thompson, and Matt Kuchar.

Augusta National Golf Club to Host Road to the Masters Invitational on Sunday April 2

Augusta National Golf Club announced today that it will host Road to the Masters Invitational on Sunday, April 2, the eve of the first official practice round of the 87th Masters Tournament and following the conclusion of the Drive, Chip and Putt National Finals. Celebrity participants will assemble to compete in the soon-to-be-released EA SPORTS PGA TOUR: Road to the Masters video game.

Road to the Masters Invitational will stream live on Sunday, April 2 from 6:00 p.m. to approximately 8:00 p.m. EDT across the following platforms and channels: Masters.com; @TheMasters on Twitter, YouTube and Facebook; @EA on Twitch; @EASPORTSPGATOUR on Twitter, Instagram and YouTube; @EASPORTS on Facebook; ESPN+; and the ESPN app. An edited version of the show will be broadcast on Wednesday, April 5 at 7:00 p.m. EDT on ESPN2.

Shot Scope Launches Multi-Function X5 GPS Golf Watch

Shot Scope (www.shotscope.com), the industry-leader in advanced GPS and shot tracking technology, today introduced the multi-function X5 GPS Golf Watch, the next generation in the Company’s award-winning performance tracking and distance measuring smart watch technology.

Designed to be worn both on and off the course, the stylish X5 offers AI-powered performance tracking of over 100 statistics with a built-in step counter and accurate, real-time front, middle and back distances to all greens, hazards and doglegs on over 36,000 preloaded golf courses worldwide.

FootJoy Adds New Wilcox and Issette to Premiere Series Line of Golf Shoes

The Premiere Series family of shoes, inspired by golf shoes of the past and supercharged for today’s game, is far and away the choice of more Tour players than any other shoe.  Worn by the likes of Justin Thomas, Max Homa, Will Zalatoris, Cam Young, Jessica Korda and many, many more, the Premiere Series combines premium construction, performance innovation and unmatched comfort and support with a distinctly modern interpretation on a classic design.

FootJoy, the #1 Shoe in Golf, is introducing two new members to the Premiere Series collection with the launch of the stylish new Premiere Series Wilcox for men and Premiere Series Issette for women.  Both offer amazing traction, great stability, lightweight construction and a refined, modern twist on a classic silhouette.

Club Champion Fitting Studio Now Open in Crawley England

Club Champion, the globe’s top club fitter and builder, announced the opening of a new fitting studio located at Platinum House, Sussex Manor Business Park, Gatwick Road, West Sussex, Crawley. The store is open and accepting fitting appointments.

This is the second new Club Champion location in the UK, alongside the additional English locations previously recognized as Golf Principles. The brand also has partnered affiliations in Canada, Scotland, and Australia.

SQAIRZ Introduces BOLD Performance Golf Shoes

SQAIRZ, the fastest growing golf shoe company, has announced the release of their newest performance golf shoes: SPEED BOLD, available for purchase now at sqairz.com.

Make a statement—on the course and on your scorecard—by combining six BOLD new colors with the superior performance of SQAIRZ technology.

True Spec Scottsdale East Opens at Talking Stick Golf Club

True Spec Golf, the global leader in custom club fitting and club building, announced that they have partnered with the newly-renovated Talking Stick Golf Club, consistently ranked as one of the best places to play in Scottsdale, Arizona.

True Spec Scottsdale East will open on March 23rd and is the latest undertaking in a series of partnerships that brings True Spec’s bespoke fittings and best-in-class customer service to prominent clubs and resorts across the country.

Golf Simulator Market Forecasted to Reach $3.3 Billion by 2030

Indoor golf is one of the hottest trends in entertainment and sports, with the golf simulator market valued at $1.3 billion in 2021 and projected to reach $3.3 billion by 2030, according to Straits Research.

One business enjoying that trend is The Golf Room in Dublin, Ohio. The Golf Room is the premier destination for golf swing analysis, Trackman practice, golf fitness, golf sports psychology, and custom club fitting. It is home to everything a player needs to reach their potential.

Keswick Hall's Full Cry to Host 2023 U.S. Open Qualifier

Keswick Hall – the acclaimed 600-acre luxury resort set in Virginia’s scenic Wine Country – announces its celebrated Pete Dye-designed Full Cry golf course will serve as a 2023 U.S. Open qualifying venue on May 16.

Local qualifying for the 123rd U.S. Open Championship is conducted over 18 holes at 109 sites in 44 U.S. states and Canada. The championship will be contested at The Los Angeles Country Club on June 15 – 18. In 2022, Full Cry hosted the Virginia State Golf Association’s prestigious Mid-Amateur Championship.

USGA Announces WAGR Exemption Modifications for Amateur Championships

The United States Golf Association (USGA) today announced two modifications to the World Amateur Golf Ranking®/WAGR® exemption criteria for amateur championships, effective immediately.

The changes are an effort to better help players plan their schedules and notify exempt players of their place in the field in a more timely manner.

Jordan Spieth Reflects on Under Armour’s Protect This House

When today’s athletes hit their breaking point, it's their team that pushes them to keep going. That's what Protect This House is all about. With the help of current and future basketball legends Stephen Curry, Kelsey Plum, Aliyah Boston, and Bryson Tucker, Under Armour is bringing back Protect This House.

These game-changing athletes will represent a bold team mentality and show the world what it means to fight for your team.

Cobra Golf KING Forged Tec Irons Now Available in Limited Black Finish

COBRA Golf today unveiled the limited-edition KING Forged TEC Black Irons, which will be available in both Forged TEC and Forged TECx models. Like the recently launched Forged TEC chrome irons, the Forged TEC Black fall into the “player’s distance,” category and are designed for better players from low to mid handicaps.

The irons feature three significant improvements over the previous generation Forged TEC irons including a new AI PWRSHELL HOT FACE design, a sleeker topline with reduced offset, and a lighter and softer foam material for improved sound and feel.  The irons also feature a hollow body design with tungsten weighting and PWRSHELL technology that together provide enhanced distance with improved stability in a more compact shape.

Miura Golf Launches CB-302 Irons

Miura Golf, manufacturer of the world’s finest forged golf clubs, today unveiled their uniquely innovative and visually stunning new CB-302 iron.

The inspiration for one of Miura’s most technologically advanced irons came from Shinei Miura, who asked himself, “Why shouldn’t all golfers enjoy the benefit of a penetrating ball flight?” The result of this never-ending quest for perfection is the CB-302, a cavity shaped iron that challenged the limits of Miura’s forging process, featuring optimized weight distribution unique to each irons’ loft. This newest creation boasts the largest sole width of any forged iron ever produced at the Miura factory, rewarding golfers of all levels with optimized forgiveness.