PGA National Resort Showcases New Members Club Clubhouse

PGA National Resort – South Florida’s luxurious, world-class golf, vacation, culinary, events and spa destination – is now showcasing the dazzling results of its new, reimagined clubhouse for its exclusive, family-friendly Members Club taking the private membership experience to a fresh and exciting new level.

Located in the center of the celebrated resort and thriving Palm Beach Gardens residential community, the PGA National Resort Members Club exemplifies the fun, active and youthful lifestyle of the coveted South Florida area. Members enjoy access to 99 holes of exceptional golf including the mighty Champion Course with its famous Bear Trap to a duo of bold and innovative new Andy Staples-designed layouts, The Match and The Staple courses. The Champion Course has been the host venue of the PGA Tour’s Honda Classic since 2007.

Holly Hills Country Club Unveils Extensive Club Improvement Project

Holly Hills Country Club unveiled an extensive club improvement project aimed at enhancing the overall member and guest experience. Part of new local ownership’s initial strategic five-year plan, the improvement project features a $3.5 million investment into renovations to the club’s facilities, amenities and grounds. Phase one of the project, which is already underway, is expected to be complete by year’s end.

“Holly Hills is a special place with celebrated tradition,” said Holly Hills co-owner Darrell Guyon. “We are excited to preserve and enhance the club for future generations.”

Miura Golf Launches AS-1 Irons -An Inspired Collaboration with Champion Golfer Adam Scott

Miura Golf, manufacturer of the world’s finest forged golf clubs, today unveiled their newest iron, the AS-1. The unique design was produced in collaboration with PGA Tour superstar Adam Scott.

Scott has been on the tour long enough to appreciate the evolution of the game and the technology that supports it and knew that he needed to give himself the absolute best chance to win. When he set out to create the ideal iron for himself, he sought someone to work with who would understand what he was looking for and would also actually be able to produce it. He found the ideal partner in legendary club maker Miura Golf.

Cherry Hills Set to Host 123rd U.S. Amateur Championship

Cherry Hills, the historic William Flynn-designed golf course set against the panoramic views of the Rocky Mountains in Denver, is prepared to host its third United States Amateur Championship August 14-20.

“Cherry Hills hosting the U.S. Amateur Championship for the third time brings great pride to the club and the community,” said Cherry Hills President Kim Koehn. “The club has been hosting golf’s most historic championships since the 1938 United States Open, and we’re excited to add to the rich golfing legacy these fairways have witnessed over the past century. Together with the USGA, we share a powerful and galvanizing vision to host major events in a manner that welcomes, inspires, and unites all in attendance with a spirit of pride and appreciation for all the good golf can bring.”

PXG Staff Pro Celine Boutier Wins the LPGA Drive On Championship

PXG congratulates LPGA Tour pro and PXG staffer Celine Boutier on clinching her third tour win at the LPGA Drive On Championship.

Boutier also leaped to the number one spot on the Race to the CME leaderboard. “I feel like winning is something you need to do to learn. Getting a win this early in the season is really very satisfying, and I’m looking forward to a great year ahead.”

ADIDAS Golf Introduces Our Fairway Floral Collection for First Major of the Season

As a brand, adidas works collaboratively with – and supports – fellow changemakers on the journey to enabling access, equity and safety for sport’s most marginalized communities.

That includes golf, and today adidas is introducing the Our [Fair]way Floral Collection to reemphasize the brand’s commitment to female golfers while also supporting those who are leading and inspiring a united community of women in the sport.

PGA Tour Players Overwhelmingly Select Bushnell as Top Choice among Laser Rangefinders

For another consecutive year, Bushnell Golf is definitively the preferred distance-measuring device on the PGA Tour. The Darrell Survey Company, the golf industry’s leading independent and impartial arbiter of equipment use, recently reported that 99.3 percent of the 2023 Players Championship field used a Bushnell laser rangefinder to obtain accurate yardages during competition.

In a survey of 144 players taken during the Players Championship, 143 of those players named Bushnell as their preferred distance-measuring device. Bushnell has claimed the top spot among PGA Tour players every year since measuring device usage recording began in 2006, and once again has been crowned the distance measuring device of choice for PGA Tour players participating in one of the most competitive events in golf.

Aon Risk Reward Challenge at Valero Texas Open at TPC San Antonio

At just under 350 yards on the scorecard, the 17th at TPC San Antonio is a short par 4 that can be set up – and played – many different ways. When the forward tee is utilized, players are incentivized to go for the green, with 68 percent of the field making that decision.

From the back tee, a layup to the correct area can be beneficial. When positioned 60 to 100 yards from the pin with the second shot, players make birdie more than 34 percent of the time.

Edison Golf Company Introduces Edison 2.0 Wedges

Edison Golf, a company dedicated to revolutionizing wedge performance, introduces the new EDISON 2.0 wedges for 2023, the 2nd generation of innovative wedges specifically designed for forgiveness, distance control and versatile turf interaction, without sacrificing shot making precision. EDISON 2.0 wedges are now available for pre-order, with order fulfillment to begin by mid-April.

The new EDISON 2.0 wedges represent a quantum leap in wedge design, as they are the only wedges on the market specifically designed around a multi-year study of the way recreational golfers hit their wedges, as opposed to being designed only for the extraordinary skills of elite tour players.

First Place Finish for Fujikura Ventus on PGA Tour and DP World Tour

Fujikura, the leader in performance golf shafts, was honored to be the #1 driver and wood shaft at both events on the PGA Tour last week. Fujikura shafts featured in the bags of the majority of the field at both events, including all of the PGA Tour and DP World Tour winners who each had VENTUS in the bag on their way to victory.

At the WGC Dell Technologies Match Play in Austin, Texas, Fujikura shafts dominated the field, taking the #1 spot in both the driver and wood shaft counts. An impressive 39.1% of the field used a Fujikura driver shaft during the week, with another 31.8% using a Fujikura wood shaft. This included the eventual match play champion who used VENTUS driver and wood shafts on his way to victory. The 5-time PGA Tour winner used the VENTUS Blue 7-TX in his driver, the VENTUS Black 8-X in his 3-wood and the VENTUS Blue 8-X in his hybrid.

PING Introduces PLD Limited PING Slam Collection

It hadn’t happened before and it hasn’t happened since for any putter brand, but 35 years ago in 1988, PING putters were used to win all four major championships.

To celebrate the remarkable achievement, the company is introducing the “PING Slam” collection as part of its PLD Limited program. Precision-milled versions of the four winning models (Pal, Pal 2, Zing2 and Anser), respectively, will be dropped each Tuesday of this year’s four major championship weeks, giving collectors a rare opportunity to own a part of PING’s storied putter history.

PXG and GOLF+ Partner to Bring the PXG Experience to Digital Gaming and Entertainment

New PXG GEN6 Golf Clubs have launched simultaneously in real life and virtual reality. Through an innovative partnership, PXG’s new flagship line of blazing fast, beyond forgiving, and beautifully made golf clubs are now available in GOLF+, the ultimate virtual reality (VR) golf experience and the exclusive VR Golf game of the PGA TOUR developed by Golf Scope Inc.

“We are thrilled that GOLF+ will be the first VR platform to feature the highly-anticipated PXG GEN6 golf clubs on the same day as their real-world release. Whether you’re a seasoned player or just starting out, our virtual environment provides an immersive and accessible way to experience the latest groundbreaking release from the PXG team,” said GOLF+ president James Wright.

Arccos 2022 Driving Distance Report

The Arccos database is the world’s largest dataset of golf shot information and the only scalable provider of on course data across players of all skill levels.

By leveraging the data of over 650 million shots and over 20 million driver shots from par 4’s and 5’s,  Arccos is reporting how amateur golfers of various ages and skill levels are driving the ball off the tee. Below is what you can expect to see.

Former Sooner Logan McAllister Joins Bridgestone Golf Tour Staff

Bridgestone Golf, the #1 Ball-Fitter in Golf, announced today the signing of former college star Logan McAllister to its Tour staff. McAllister is great addition to a growing list of talented players sponsored by Bridgestone.

McAllister played four years at the University of Oklahoma where he was teammates with another Sooner star and recent Bridgestone signing, Chris Gotterup. Together the pair dominated with McAllister collecting ten top ten finishes and four wins, the second most wins in program history.  The Oklahoma native was a two time All American, a member of the Big 12 First Team, and a Haskins Award finalist.

PUMA Golf New Collaboration with Palm Tree Crew Inspired by Art of Golf and Music

PUMA GOLF and Palm Tree Crew have done it again by boldly combining the creative ideas of one of the most stylish golfers with one of the most iconic DJ’s. Yes, Rickie Fowler and KYGO have combined forces once again to produce the latest PUMA Golf x Palm Tree Crew Collection.

Aimed at players looking for comfort and style that works on and off the golf course, the new PUMA Golf x PTC lineup will make you feel like you’re in the tropics. The line isn’t just clothing, it’s a lifestyle. Offering a selection of polos, hoodies, shorts, caps, shoes, and more, there’s something for everyone who wants to combine the confidence of Rickie Fowler and the fresh vibe of KYGO.

Castiglion del Bosco Heralds Tom Weiskopf’s Induction into World Golf Hall of Fame

The Club at Castiglion del Bosco, Tuscany, Italy, has welcomed the announcement that the late Tom Weiskopf will be inducted into the World Golf Hall of Fame in 2024.

Weiskopf, who passed away in August last year at age 79, designed the private club’s 18-hole course within the historic 800-year-old Tuscan estate overlooking the Val d’Orcia, a UNESCO protected landscape.

Blazing Fast, Beyond Forgiving, Absolutely Stunning: All-New PXG 0311 GEN6 Golf Clubs Flat-Out Perform

PXG goes from strength to strength with the introduction of new PXG 0311 GEN6 Golf Clubs. Blazing fast, beyond forgiving, and absolutely stunning, PXG 0311 GEN6 Drivers, Fairways, Hybrids, and Irons are loaded with advanced technologies, are made from top-quality materials, and include the most impactful precision weighting system in the golf industry.

As a golf research and development company, PXG's mission is to identify and deliver game-changing new technologies that offer meaningful performance benefits for golfers of every ability. With PXG's latest release, the company honed in on mishit performance. From head design to face material, shape, and thickness to adjustable weighting and robotic polishing, PXG GEN6 Golf Clubs present a refined design engineered to be built to spec.

Galvin Green Unveils Collection for First Major of 2023

Ahead of this year’s opening Major Championship next month, leading high-performance apparel brand Galvin Green is introducing a limited-edition First Major of The Year capsule collection featuring a new waterproof jacket and two floral print shirts that embody the iconic sights associated with the eagerly anticipated event.

Inspired by the key stretch of holes and the colorful botanical beauty synonymous with one of golf’s most traditional championships, the capsule collection consists of the contemporary AMEN GORE-TEX jacket in a fashionable look and two striking MOORE shirts in bright colorways.

XXIO Launches New Prime Line of Drivers Woods Hybrids and Irons

XXIO®, a global leader in premium lightweight golf equipment, is excited to announce the all-new XXIO Prime. The XXIO Prime is slated to officially launch in North America April 14, 2023.

The XXIO Prime features elevated power, control, and speed performance, all in an advanced set of lightweight clubs made for the moderate swing speed golfers.

Golf Datatech Unveils Rollback Survey on Proposed USGA and R&A Modified Local Rule

On the heels of the USGA /R&A’s announced proposal for a “Modified Local Rule” for elite competition that reduces the overall distance a golf ball would travel at extremely high speeds, Golf Datatech, LLC, the golf industry’s leading independent market research firm for retail sales, consumer, and trade trends, has unveiled a survey that provides immediate analysis of where Serious Golfers stand on the issue.

I recently conducted a survey on twitter with over 1,900 participants and votes that tapped into the pulse of this issue from golfers and golf fans alike and I'll show the results of my poll at the beginning here so you can compare to the Golf Datatech survey.