LIV Golf Announces "Potential Unlimited" - A Transformational Impact and Sustainability Strategy

LIV Golf announced its new social impact and sustainability strategy “Potential, Unleashed.” This new initiative reflects LIV Golf’s commitment to enable and inspire a better tomorrow through the game of golf. Potential, Unleashed includes a variety of programs – LIV to Learn, LIV Green, Transform the Game, and the Way We LIV – that demonstrate a holistic and transformational strategy for social impact.

“LIV Golf has added value and injected major new excitement to the global game of golf we all love, but we don’t want to stop there,” said Greg Norman, LIV Golf Commissioner and CEO. “We believe golf has incredible potential to create significant positive social and environmental change, potential that LIV is focused on unlocking. ‘Potential, Unleashed’ reflects our big ambitions and ideas to address the challenges facing our society and our planet. Our vision is a bold one, but we are committed to working in collaboration with our fans, teams, players and partners to give back to our communities and our planet and use the game of golf that we love to bring positive change.”

Callaway Golf Introduces New Paradym Night Mode

To create a new paradigm for golfers, Callaway has reimagined how a driver is built from the ground up. This is a complete shift in performance, with a design that radically breaks the tradeoff between incredible distance and exceptional forgiveness.

The Paradym Shift Construction features an industry-first 360 Carbon Chassis that eliminates titanium from the body, so we can push weight and stability to the limit. All this performance is now featured in a sleeker, darker limited edition clubhead profile.

Ageless Wonder Bernhard Langer Leads at Midway Point in 43rd U.S. Senior Open at SentryWorld

Bernhard Langer will tell anyone that age is just a number. The birth certificate might say he’s 65, but the German doesn’t look or play like someone headed for a comfortable retirement recliner.

Certainly not after the World Golf Hall of Famer carded a 3-under 68 on Friday at SentryWorld to take a one-shot lead over first-round leader Rod Pampling, of Australia, into the weekend of the 43rd U.S. Senior Open Championship. Langer, who opened with a 71, sits at 139 through 36 holes.

78th U.S. Women's Open Championship Fact Sheet

The 78th U.S. Women's Open kicks off next week from Pebble Beach Golf Links.

The course will be set up at 6,509 yards and will play to a par of 36-36–72. The yardage for each round of the championship will vary due to course setup and conditions.

Rickie Fowler Plays Basketball in Detroit with PUMA Golf

PUMA Golf disrupts sport culture by fusing golf and basketball at The Rocket Mortgage Classic this week in Detroit. The launch features a green turf basketball court complete with baskets, where fans will be able to shoot some hoops while watching the PGA Tour event.

The brand took over Area 313 on the course at Detroit Golf Club by building a basketball court on Hole 17. PUMA athletes Rickie Fowler, Justin Suh, Jason Dufner, and NBA Slam Dunk Contest Winner Mac McClung, kicked off the week by playing a game of knockout on the court.

PXG Atlanta Partners with STEM Atlanta Women to Deliver a Hands-on, Interactive Experience Centered Around the Science of Golf

As PXG continues to serve golfers in the greater Atlanta area, the company is also determined to put its extensive product research and development background and its unabashed love of the game to work for the community. Recently, PXG partnered with STEM Atlanta Women to provide local students with a new perspective on golf through the lens of Science, Technology, Engineering, and Mathematics (STEM) and sports.

PXG hosted "The Science of Golf" experience at PXG Atlanta in Buckhead, Georgia. The immersive program featured four interactive experiments developed and led by PXG Engineers and Master Fitters. Activities ranged from solving coefficient of restitution (COR) equations and determining putting angles to calculating smash factor and crushing drives in PXG's golf simulators.

New Galvin Green Shirt Range Inspired by Bucket List Venues

The Part Two shirt collection launched this month by leading high-performance apparel brand Galvin Green takes inspiration from the scenic natural beauty and diverse ecosystems that form a key part of golfing experiences at coastal bucket list venues.

Designed to ensure serious golfers can continue to play at the top of their game in warm conditions, the new premium high-tech shirt range challenges the ordinary with a series of eye-catching designs that simulate the movement of oceans and clouds, as well as the bird species associated with playing at golf courses near the sea.

Rod Pampling Leads on Challenging First Day at 43rd U.S. Senior Open Championship

In the lead-up to the 43rd U.S. Senior Open Championship, the talk amongst the best 50-and-over players was how SentryWorld was a “proper” USGA Open course. Translated, the daily-fee facility that has undergone two extensive renovations since opening 41 years ago has penal rough, tight, tree-lined fairways and slick greens.

A throwback Open, where par is a good score.

Nicklaus Companies and Hyperscapes Golf Club Team up to Create First Members-Only Metaverse Golf Club

The Nicklaus Companies and Hyperscapes Golf Club are pleased to announce their partnership to develop the first professionally designed championship golf course and members-only golf club in the Metaverse.

The new Metaverse golf club will incorporate the traditional design philosophies and standards of the world’s leading golf course design firm with state-of-the-art technologies and cutting-edge terrain systems built by Hyperscapes. By engaging Nicklaus Design to create a traditional golf course design for its project, Hyperscapes will be able to develop a one-of-a-kind golf experience only possible in the Metaverse: a new, professionally designed Nicklaus golf course playable from anywhere in the world, with exciting terrains and user experiences that are impossible in the physical world.

Sand Creek Station to Host 2024 U.S. Adaptive Open Championship

The USGA has announced that Sand Creek Station, in Newton, Kan., will be the host site of the 3rd U.S. Adaptive Open Championship, set to be held July 8-10, 2024. The course previously hosted the 2014 U.S. Amateur Public Links Championship.

“We are thrilled to announce the next chapter for our newest championship,” said Greg Sanfilippo, USGA senior championship director. “As we head into the 2nd U.S. Adaptive Open in just a few weeks, we’re excited to build on the legacy of last year’s inaugural event, which saw support from across the entire golf community. We know Sand Creek Station and the City of Newton will help us build on the foundation we started in Pinehurst and allow us to continue to showcase the abilities and stories of these incredible athletes.”

Padraig Harrington Claims Second Straight Dick's Sporting Goods Open Title

Wilson Sporting Goods Co., the club maker with more Major wins with its irons than any other brand, celebrates Padraig Harrington’s victory at the Dick’s Sporting Goods Open held in Endicott, N.Y. at En-Joie Golf Club. This is Harrington’s second-straight win at the tournament.

“Winning the same tournament two years in a row is a feat that’s tough to come by, so we are thrilled to celebrate Padraig being the first player to ever defend his title successfully at the Dick’s Sporting Goods Open,” said Bob Thurman, General Manager of Wilson Golf. “We’re proud to provide Padraig with the equipment that helped him claim his 37th career victory and we cannot wait to root for him next week as he looks to win his second-straight U.S. Senior Open.”

Ahead Introduces ’24 Spring/Summer Apparel Lines

As bold patterns and bright colors continue to set trends in golf apparel, ahead’s 2024 Spring/Summer offerings for women and men meet this moment.

For women, there is no better example than the sizzling new Passionfruit, Indigo and Red-Hot combination from ahead’s Jamestown Collection that introduces six new polos, long-sleeve outerwear, and skorts. Whether women are looking to stand out, or simply look outstanding, the patterns in this collection are inspired by a combination of brushstrokes, florals and geometric prints and spotlights one of the season’s hottest color, Passionfruit.

EA Sports PGA Tour UPDATE 4.5 Includes 60 FPS and Other Fantastic Additions

EA Sports PGA Tour has deployed Title Update 4.5, which includes a highly requested feature by the community, “Performance Mode” or 60 FPS. PS5 and Xbox Series X players can now use the new “Visual Quality” setting to toggle between “Quality Mode” and “Performance Mode” in the in-game visual settings screen.

“Quality Mode” represents the game’s default and original setting, which provides the highest quality visuals at 30 frames per second (FPS).

USGA Announces Tee Times for 43rd U.S. Senior Open Championship

The United States Golf Association (USGA) today announced tee times for the first two rounds of the 2023 U.S. Senior Open Championship, Thursday (June 29) and Friday (June 30), at 7,177-yard, par-71 SentryWorld, in Stevens Point, Wis.

The U.S. Senior Open is a 72-hole, stroke-play competition. A field of 156 players will play 18 holes of stroke play on June 29 and 30, after which the field will be reduced to the low 60 scores and ties. Those players making the cut will play 18 holes on July 1 and 2. If there is a tie upon the completion of 72 holes, a two-hole aggregate playoff will immediately follow. If this playoff results in a tie, the tied players will immediately continue to play off hole-by-hole until the winner is determined.

New Callaway CB Wedges Announced

The new Callaway CB Wedge is built to deliver short game forgiveness with incredible spin and feel.

From player-friendly shaping, premium feel technologies, and the most aggressive groove in golf, this profile is designed for players who want maximum confidence from their short game.

Callaway Announces New Jailbird 380 Limited Edition Putters

Callaway Golf has announced their new limited edition Odyssey Jailbird 380 Putters.  These putters will be available for pre-order starting this Wednesday, June 28th with ordering available through the Callaway website and through select retailers.

The Jailbird design has been a popular choice on Tour and has garnered incredible momentum after winning back-to-back events at the U.S. Open and the Travelers Championship.

Saint John's Resort to Debut First High-End Public Golf Course in Metro-Detroit in 20+ Years on the Grounds of a 1940s SeminaryY

Saint John’s Resort, Detroit’s destination resort and leading hotel and conference destination, announces its highly anticipated new championship golf course will open for play Spring 2024. The Plymouth, MI project is the region’s first high-end public golf development of its kind in more than 20 years and is part of a $50-million-dollar resort transformation that began in 2021 under the property’s new ownership group, the non-profit Pulte Family Charitable Foundation.

“It’s hard to believe that a golf rich state like Michigan and the Metro-Detroit area has not had a new high-end public golf facility in so long,” said Paul Wegert, CEO of Boutique Hotel Professionals and managing director of Saint John’s Resort. “We believe the area is prime for a new high-end golf product, and we are very happy that we have elevated the golf experience to match our resort transformation. Our golfers and guests, who visit from all over the country, will be excited when they see it.”

New Golf Datatech Study Shows Custom Fitting is Driving Golfer Satisfaction and Improvement

In the post-pandemic golf world that has seen a surge in participation and newcomers to the game, custom fitting of golf clubs continues to gain in popularity as a new study shows that golfers are highly satisfied with their fitting experience, across almost every fitting channel. Golf Datatech, LLC (www.golfdatatech.com), the golf industry’s leading independent objective market research firm for retail sales, consumer, and trade trends, today introduced the 9th Edition of its exclusive report on the Evolution of Custom Fitting Golf Equipment in the United States.

“If you ask any PGA Professional or Instructor, they will tell you that custom fitting is an important element of game improvement in golfers of all levels,” said John Krzynowek, Partner at Golf Datatech. “When we started analyzing this category in 2001 there was a very different methodology for being fit, without any launch monitors or hard data.  Over 20 years later our study shows that golfers are more satisfied than ever with their custom fitting experience, both on and off the course, and they are recognizing the positive game improvement that comes from properly fitted equipment.”

Frank Jemsek to Receive Prestigious ASGCA Donald Ross Award

Frank Jemsek, owner of Jemsek Golf based in Lemont, Illinois, has been chosen as the 2023 recipient of the ASGCA Donald Ross Award. The award, given annually since 1976, is presented to a person who has made a significant contribution to the game of golf and the profession of golf course architecture. It will be presented to Jemsek at the ASGCA Annual Meeting in Milwaukee, on Oct. 3 at the Donald Ross Banquet.

Jemsek Golf was founded by Frank’s father, Joe Jemsek, who first brought Frank into the family business when he was just 11 years old. More than seven decades later, Frank Jemsek continues to positively impact golfers of all ages and abilities at courses that include: Cog Hill Golf & Country Club, Lemont, Illinois; Pine Meadow Golf Course, Mundelein, Illinois; St. Andrews Golf & Country Club, West Chicago, Illinois; and Summer Grove Golf Club, Newnan, Georgia.

TGL Announces Boston Team Ownership Group: Fenway Sports Group

TGL, the new tech-forward, primetime, team golf league developed by Tiger Woods and Rory McIlroy’s TMRW Sports in partnership with the PGA TOUR, has announced the formation of its second of six team ownership groups with Fenway Sports Group (FSG). As the parent company of the Boston Red Sox, Liverpool Football Club, and the Pittsburgh Penguins, FSG’s TGL team will represent Boston and the New England region, competing in TGL’s opening season in January 2024. The announcement was made today by FSG Principal Owner John Henry and Chairman Tom Werner and TGL CEO Mike McCarley.

Fenway Sports Group Principal Owner John Henry and Chairman Tom Werner said, “We are excited for this new journey as one of the six inaugural TGL teams in honor of a city whose love and passion for sports is unparalleled. Through this new, tech-focused version of the game, New England sports fans will soon have a team of world-class PGA TOUR players to cheer for and redefine for this community what it means to play the game in the modern era. We owe tremendous thanks to Tiger, Rory, and Mike for creating this innovative new league and allowing us to be present at its creation. We are excited to reveal more details later this summer and fall when we’ll unveil an official name and team members who will represent this great city and region.