Tour Edge finished the 2023 PGA TOUR Champions season with a bang by earning the #1 fairway and hybrid model in play ranking at the season-finale Charles Schwab Cup Championship this past weekend.
In the season-ending tournament that featured the top 36 players on the tour, Tour Edge bested every manufacturer for #1 fairway and hybrid model in play with nine of their C723 models in play. That beat the next closest manufacturer model by three clubs.
Italian golf fashion brand Duca del Cosma is set to build on its rapid growth in North America by stepping up to The PGA Show with the introduction of the all-new SS24 golf shoe collection offering stockists a great opportunity to drive premium shoe sales next season.
The eye-catching booth (#6573) located in a key footfall area of the show floor will feature all the latest golf shoes, along with technical displays and a striking visual of a deconstructed golf shoe. The brand will be celebrating 20 years of Italian heritage with the introduction of a new lightweight Airplay 15 outsole – tested in collaboration with Tour stars Joost Luiten and Kelly Tan – on several designs including the limited-edition JUBILEE and ALANA anniversary styles.
PXG is proud to introduce a new line of officially licensed military hats and PXG Xtreme Golf Balls. Featuring United States Marine Corps, Army, Navy, and Air Force designs, the special edition collections make it easy for heroes and customers alike to share their pride in country on the golf course this Veterans Day and beyond.
“As an American company, it’s PXG’s privilege and duty to recognize and honor those who have dedicated their lives to protecting others,” said United States Marine Corps Vietnam War Veteran and PXG Founder Bob Parsons. “This new military-focused collection is just one more way for us to acknowledge and appreciate our troops not only on Veterans Day but all year long. Semper Fi!”
Teaming up with KYGO and PALM TREE CREW, PUMA Golf has created an iconic, limited-edition PUMA x PTC Slipstream G Shoe – the ultimate blend of tropical vibes, golf performance and style. This unique golf shoe effortlessly combines classic design elements with a bold, reimagined swagger that’s ready for fun both on and off the course.
“We wanted to use a Slipstream, originally a PUMA lifestyle shoe, to make a statement on the course, so we designed a pair with our unique PTC spin,” said Kygo. “Palm Tree Crew has flourished into an epic collaboration between Rickie Fowler and myself and I am always blown away by the designs and gear we are able to bring to the golf course with Puma Golf.”
Stitch Golf, a leading provider of premium golf gear and apparel, is thrilled to announce the launch of its latest innovation in golf bag design – the SL2 Air Walker Golf Bag. This groundbreaking carry golf bag redefines convenience, style, and functionality to elevate every golfer's game.
“We’re thrilled to introduce the SL2 Air Walker Golf Bag, a testament to our commitment to innovation and quality in the world of golf gear," said Brad King, CEO of Stitch Golf. "The enhanced features and meticulous design of this bag truly reflect our dedication to meeting the evolving needs of golfers, ensuring they have both style and functionality at their fingertips."
Vessel Golf has a reputation for making some of the absolute best golf bags in the business. And their Player carry bags in particular are so popular they have almost a cult-like following. Craftsmanship and appearance are in a class of one. Comfort and functionality are premium with nothing sacrificed. You'll hear a lot of golfers call the Vessel Player bags the perfect golf bag,
When you design a bag like Vessel's Player bag and really check all the boxes (I'll touch on all of these below) the room for improvement is small. But when Vessel released their new Player IV and Player IV Pro carry bags they proved once again they aren't a company to rest on their accomplishments. And even small changes can lead to big advantages.
PXG, a company dedicated to developing the world’s finest golf equipment and apparel, announced the grand opening of PXG London South today. A premier golf destination, PXG London South supports a top-quality golf club fitting experience for players of all skill levels and presents the company’s high-performance golf and lifestyle apparel.
PXG’s first brick-and-mortar location in the United Kingdom, PXG London South, is an exciting addition to the PXG UK custom build and distribution center, which opened in 2022 to function as the company’s European headquarters.
Did you know wearing a white lab coat has been scientifically proven to increase focus? That dressing elegantly enhances abstract thinking, which is essential to creativity and problem-solving?
What we wear matters, apparently. Emerging viewpoints in the world of science suggest that clothing can affect us in meaningful ways — our negotiating skills, athletic performance, posture, confidence, motivation, mood and hormone levels. Psychologists at Northwestern coined a term for this phenomenon: “enclothed cognition.”
Linksoul is gearing you up for the holidays with some amazing daily promotions leading up to Black Friday.
In addition to the promos, Linksoul has also curated a holiday gift guide to help you navigate your holiday gifting season with ease.
For the first time, golfers can log onto an app and match their game performance stats with any new course they are playing and receive advanced insight on how to play each hole from tee to green. Today, Shot Scope (www.shotscope.com), the golf industry-leader in advanced GPS and shot tracking technology, unveiled MyStrategy, an app feature that can be synced with the Company’s GPS Rangefinders and Smart Watches that allows golf travelers, competitive tournament players, or any golfer playing a new course, to plan ahead by matching their stats and getting advanced insight on how to play each hole from tee-to-green.
As the only company to offer game performance tracking across all GPS product categories – rangefinders, smartwatches, and tracking tags – Shot Scope’s MyStrategy feature, available exclusively on the Shot Scope mobile app (iOS and Android) or web dashboard, allows golfers to overlay their statistics and devise a strategy for every hole. They can identify which club is better off the tee and where they should aim to give the best chance at making a par or birdie, or even just staying out of trouble. The new feature will be supported through Shot Scope’s golf industry partnerships with the Middle Atlantic, New Jersey and Southern California PGA Sections.
The USGA and The R&A today announced the first update to the World Handicap System™ (WHS™) as part of an ongoing review of the Rules of Handicapping™ and Course Rating System™ with a continued emphasis on accuracy, consistency and equity. The latest revisions will go into effect beginning January 1, 2024.
Many countries have seen significant increases in the number of scores being submitted for handicapping purposes since the WHS was introduced in January 2020, reflecting golf’s broadening appeal. More than 100 million scores have been posted each year, unifying millions of golfers through a standard measure of playing ability. The 2024 update leverages the performance data gathered from around the world, in addition to feedback received from many of the 125 countries now using the system.
The Annika Driven by Gainbridge kicks off this week and the 14th hole at Pelican GC is a long, straight par five with bunkers protecting landing areas both on the fairway and near the green. Only the longest players in the field will be able to go for the green in two: in 2022, just 7.8% made that decision. Those who did gained more than half-a- stroke on the field. Nelly Korda took advantage of her prowess off the tee here last year, going for the green in two of three rounds on her way to victory.
At the end of the regular season, the most consistent player across each tour, with the lowest average score under par, on the Aon Risk Reward challenge holes captures the $1 million prize.
TGL presented by SoFi has announced several competitive elements bringing fundamentals from other sports like a shot clock, timeouts, and a referee to the new primetime, team golf league developed by Tiger Woods and Rory McIlroy’s TMRW Sports in partnership with the PGA TOUR.
“The competitive format and tech-heavy environment enables TGL presented by SoFi to incorporate elements that are familiar to sports fans from other sports in ways that would not translate on a traditional golf course but are commonplace in a sports arena environment. Instituting a shot clock and timeouts will help make matches entertaining, fast-paced, and exciting for sports fans. These elements also add another level of strategy for the players in how they approach team decisions similar to other sports,” said Mike McCarley, CEO and Founder TMRW Sports and TGL.
Introduced in early 2023, PXG GEN6 Irons are loaded with advanced technologies, made from top-quality materials, and feature the most impactful precision weighting system in the golf industry. Now, in addition to its original statement-making two-tone finishes, PXG has released two gorgeous new options – Double Black and Double Chrome.
The new Double Black option features a black Diamond-like Carbon (DLC) coating that significantly increases the surface hardness of each club’s finish. Its counterpart is a new Double Chrome. The sleek, all chrome finish is engineered for enhanced performance and durability. Paired with matching weighting elements, these tone-on-tone irons wrap PXG’s industry leading technology in a strikingly clean aesthetic.
PXG LPGA Tour Professional Celine Boutier continued her winning streak with a spectacular victory at the Maybank Championship at Kuala Lumpur Golf and Country Club. With eight birdies during her final round, Boutier found herself tied for the lead after 18-holes. The tournament went into a head-to-head nine-hole playoff, tying the record for second-longest playoff in LPGA Tour history. Boutier ultimately came out on top, conquering the competition to clinch the win.
“I feel like my game has been solid this season and was confident if I stayed focused this week, I could earn another win,” PXG LPGA Tour Professional Celine Boutier shared. “Lifting the trophy after playing an additional nine-holes was very overwhelming. I am so proud to celebrate this win with my family, friends, caddie, and the rest of my team – including PXG – who have invested so much to help me pursue my dreams.”
ECCO GOLF ambassador, Erik van Rooyen, delivered a sensational Sunday afternoon comeback to win the World Wide Technology Championship in Mexico.
Van Rooyen, who was battling to secure his PGA Tour status at the start of the week, sat four shots adrift at the turn on Sunday afternoon, before shooting an incredible back-nine 28 to triumph by two shots.
Odyssey has been the Number 1 Putter on Tour for 13 years, the Number 1 Putter on the DP World Tour, Champions Tour, and LPGA Tour for 20 years, and Odyssey putters have compiled over 1,800 tournament wins since 2000.
And now Odyssey wants to unlock the next frontier of putting performance with the new Ai-ONE and Ai-ONE Milled putters.
Following the monumental announcement in 2020 of the establishment of "Golf House Pinehurst" and the first U.S. Open Anchor Site at Pinehurst Resort & Country Club, the United States Golf Association (USGA) announced today that Pinehurst will serve as the host for six more prestigious USGA championships in the coming years. These events include the 2027 U.S. Women’s Amateur, 2032 U.S. Junior Amateur and U.S. Girls’ Junior, 2038 U.S. Amateur, 2044 U.S. Women’s Amateur and a future U.S. Adaptive Open. The 2027 and 2044 U.S. Women’s Amateurs and 2038 U.S. Amateur will be held on Pinehurst No. 2, with the remaining championship’s courses to be determined at a later date.
“Bringing more championships to a venue like Pinehurst is a testament to the USGA’s commitment to our long term partnership with the Resort and our promise of expanding the presence of our organization in the area,” said John Bodenhamer, USGA chief championships officer. “Pinehurst's rich golfing heritage and commitment to excellence make it the perfect setting for all of the USGA’s world-class events. Their commitment to our Open championships is incredible, and now we are able to shine a light on the amateur game here as well.”
For the 12th consecutive year, Semper Fi & America’s Fund (The Fund) is partnering with The Bob & Renee Parsons Foundation (The Foundation) and PXG (Parsons Xtreme Golf) for the Double Down for Veterans match campaign. Through the end of the year, The Foundation, with support from PXG, will generously match up to $10 million in donations made to The Fund. If met, this match will bring support of The Fund from The Bob & Renee Parsons Foundation and PXG to $100 million!
The Fund will celebrate its 20th anniversary this Spring. Since its inception in 2004, it has given more than $320 million in grants to support 31,000 combat-wounded, ill, and injured service members, veterans, and military families.
