Cleveland Golf Unveils New HB Soft 2 Putters with Nine Stroke Specific Models

The all-new HB SOFT 2 Putter line from Cleveland Golf integrates Speed Optimized Face Technology with nine, stroke-specific models designed to enhance players performance on the greens in a finely tuned, near-custom putter.

Designed to provide golfers with truer strikes and more consistent swing feel, HB SOFT 2 caters to different stroke types. By designating the appropriate hosel, shaft, and grip for both face-balanced and moderate toe hang models, this ensures each putter is built to match the player’s individual stroke.

Titleist Introduces Next Generation AVX Golf Balls

The new Titleist AVX golf ball has been reengineered from core to cover to increase performance on every shot, delivering longer distance tee to green, more greenside spin and control and even softer feel.

Available in golf shops worldwide beginning Jan. 24, the new AVX builds upon its unique combination of exceptional distance and extraordinary feel through advancements to every layer of the golf ball.

New Cleveland CBX 4 ZipCore Delivers Greenside Shot Making and Short Game Versatility

The all-new CBX 4 ZipCore Wedges from CLEVELAND GOLF® are designed to help golfers shake the dreaded chunk shot and get up and down with confidence, thanks to a modern cavity back design with a refreshed slate of performance technologies.

“What’s great about the new CBX 4 ZipCore is that they share similar shaping and weighting to modern forgiving Irons, so the transition from your Irons to your Wedges is going to be consistent with what you’re used to,” said Jeff Brunski, Vice President of Research and Development at Cleveland Golf. “Golfers will notice the consistency around the greens, but especially during full Wedge shots. The swing feel won’t be drastically different, but more of the same as what they’re used to with their Irons.”

Galvin Green Invites PGA Show Attendees to Play Iconic Hole in VR

Galvin Green, the premium hi-tech golf apparel brand, is inviting PGA Show attendees to play the iconic 18th hole of The Old Course at St Andrews in virtual reality when discovering the latest DRYVR™ waterproof collection at booth #6557 in the Apparel Pavilion.

From its 30% larger stand, the brand is offering visitors the chance to try on the latest top-performing bluesign® approved waterproof jackets while wearing a VR headset to fully experience the superior stretch and flexibility provided by the pioneering garments when teeing off on the ‘Tom Morris’ hole at The Home of Golf.

Edel Golf Announces New Array Putter Line: The Most Complete Putter Customization Process for Your Game

Performance golf equipment manufacturer Edel Golf is pleased to announce Array Putters, the most complete putter customization process in golf.

Array Putters blend precision engineering with unique modularity to create a putter that can be customized to every golfer.  No two golfers are alike, so why are putters?

Pro's Choice Golf Shafts Showcases New 2024 Graphite Design Tour AD VF Shaft at the PGA Show

Pro’s Choice Golf Shafts Inc., exclusive distributor of Graphite Design premium golf shafts, announces that they will be showcasing the brand new 2024 Graphite Design Tour AD VF wood shafts as well as all the other very popular Graphite Design shafts at the 2024 PGA Merchandise Show being held January 24th through January 26th at the Orange County Convention Center in Orlando, FL.  The company will also be participating in the outdoor Demo Day on January 23rd at the Orange County National Golf Center and Lodge in Winter Garden, FL.

Pro’s Choice will display the complete line of Graphite Design premium shafts at the Equipment Test Center in Hitting Bay # ETC 4 in the Orange County Convention Center and on Tee Box #1 at the Demo Day.

Evnroll Announces New 2024 Neo Classic Putter Line

Evnroll, the award-winning putter line featuring patented ‘SweetFace’ Technology, has added to its product line with five new Neo Classic models. The innovative putter company has also repackaged its outward look and introduced a new custom cursive logo.

Every putter brand has its classic designs; putters that never go out of style.  Iconic shapes that golfers have gravitated to through the ages but done with a certain flare by individual designers.  At Evnroll the impeccably milled ER2 and ER5 Classics form the foundation of the company’s putter offering.  Along with the 2 & 5 will be three more iconic shapes in the ER1.2, ER2.2 and ER8.  Together they present a fresh take on the original Classic line.  The Neo Classics.

Go Far, Get Close with the New Cleveland Golf ZipCore XL and Halo XL Full Face Irons

CLEVELAND GOLF is excited to introduce the all-new ZipCore XL and HALO XL Full-Face Irons, designed to help avid golfers go big and get it close, with forgiving head designs and new technologies geared toward better golf.

To squeeze as much distance as possible out of these Irons and deliver optimal launch, Cleveland Golf used an artificial intelligence-driven process to create MainFrame – a club face and weighting combo that boosts both COR and MOI for high-powered ball speeds and more forgiveness.

Unlock Tour Level Performance with Srixon Q-Star Tour Series

Designed to give moderate swing speed golfers a tour-level ball option that delivers maximum greenside spin, more distance, and more control.

The new SRIXON Q-STAR TOUR and Q-STAR TOUR DIVIDE has improved performance in every possible way.

Cobra Golf Announces New Darkspeed Drivers Woods and Hybrids with Advanced Aerodynamics

COBRA Golf, a leader in golf club innovation, today introduced its new family of DARKSPEED drivers, fairways and hybrids. The DARKSPEED drivers feature groundbreaking aerodynamic shaping, a re-engineered PWR-BRIDGE, and advanced A.I. designed PWRSHELL H.O.T. Face in three models – DARKSPEED LS, DARKSPEED X, and DARKSPEED MAX.

Each of the DARKSPEED drivers feature a unique aero shaping and tailored weight configuration to optimize performance for the target player for which they are designed. The DARKSPEED LS is aimed at the fastest swingers who need lower spin and more shot shaping control, and is designed with the highest rear skirt height, a higher crown peak, and a more compact address profile.

Cobra Introduces Darkspeed Variable and One Length Irons

COBRA Golf, a leader in golf club innovation, today introduced the new DARKSPEED Irons, designed to provide the ultimate combination of speed, distance, and feel. The new irons feature an all-new hollow body construction filled with feel enhancing foam, as well as re-engineered PWR-BRIDGE and PWRSHELL technologies to create COBRA’s longest, best feeling game improvement iron to date.

Taking cues from metalwood designs, a new hollow body construction creates a thinner and more responsive clubhead structure that unlocks up to 25% more face flection for faster ball speeds and longer distance. To achieve enhanced sound and feel, the hollow body of the new DARKSPEED irons is injected with foam microspheres, which expand to fill the internal cavity. Once injected the foam supports the PWR-BRIDGE weight while also providing vibration-dampening properties for a soft feel and pleasing sound. For optimized performance through the set, the DARKSPEED irons feature a progressive TECFLO construction that transitions from a full hollow design with PWR-BRIDGE and PWRSHELL in the 4-7 irons, to full hollow body with no face insert in the 8-PW, to a half hollow design in the GW-SW.

Mizuno Announces new Pro 241 243 and 245 Irons

Introducing the Mizuno Pro 24X Series – a new age of forging excellence. The Mizuno Pro 241, a pure shot-maker’s muscle-back, showcases fine design details crafted through the unique relationship between Mizuno’s club engineers and the Grain Flow Forging plant in Hiroshima, Japan.

The manufacturing marvel, Mizuno Pro 243, is more compact and precise, delivering a faster face and a more satisfying impact. The Mizuno Pro 245 takes it a step further, being quicker and easier to launch, thanks to a complex hollow body construction and internally suspended Tungsten weight.

Wilson Redefines Iron Icons with new Staff Model CB and Blade Irons for 2024

Wilson Sporting Goods Co., the iron brand with more major championships won than any other golf company, announces redefined iterations of its iconic blades and cavity back irons, named the Wilson Staff Blades and Wilson Staff CB irons.

Wilson LABS engineers designed the new Staff Model Blades and CB irons together as one connected family in order to allow the elite player to dial in their long and short iron preferences. As a result, both irons feature common lines and weighting, similar aesthetic details and parallel performance attributes. Precision milling on the face allows for longer ball-to-face contact for more consistent spin and increased stopping power in both iron offerings.

New PXG Black Ops Golf Clubs a Complete and Total Victory in Woods Engineering

PXG has released its breakthrough Black Ops technology, which offers unparalleled performance without any compromises. This new range of drivers, fairways, and hybrids has been meticulously designed with custom fitting in mind, making them some of the most versatile and high-performing clubs in the industry.

"I have often wondered why golfers are content to give up distance to achieve forgiveness," said PXG founder and CEO Bob Parsons. "We've spent much of our R&D efforts focused on that challenge, and I am proud to say … we've cracked that nut. Black Ops Woods are straight like an arrow, more forgiving than a priest on Sunday, and absolutely stunning to boot!"

PGA Tour Player Jake Knapp Joins Original Penguin Staff

Original Penguin Golf, a division of Perry Ellis International, is excited to announce the signing of PGA TOUR player Jake Knapp as its newest brand ambassador. Wearing Original Penguin, Knapp will be making his PGA TOUR debut this season at the Sony Open in Hawaii.

As an ambassador for Original Penguin, Knapp will represent the brand on and off the golf course, showcasing the intersection of sport and style. Known for his prodigious length off the tee, he finished second in driving distance on the Korn Ferry Tour in 2023. Additionally, Knapp was voted the “Friendliest Player on Tour” by his peers aligning perfectly with the Original Penguin ethos, making him an ideal representative for the brand.

True Linkswear Announces 2024 Products

TRUE linkswear (TRUE), creator of ultra-comfortable, modern golf footwear designed for walking on the course and off, is proud to debut two new breakthrough footwear offerings, a rain jacket, as well as an exclusive event customization program for 2024.

TRUE CEO Jason Moore says that 2024 will include TRUE’s most robust offering ever. It represents a culmination of a full decade of ideas, effort and energy into an expansive line that serves players of every level. “We’re here to make your next round more enjoyable,” he says. “For that to happen, you need comfortable shoes that look and feel good. You have to have apparel that functions and fits your style. You have to have knickknacks too, from rain gear to head covers and golf gloves, and everything in between. In 2024, TRUE exists to make your next golf trip as enjoyable as possible. If you’re packing TRUE gear, it’s going to work, it’s going to hold up, and you’re going to feel good wearing it. For our team, that’s the ultimate testament. If you fill up that duffel bag for your next golf trip with nothing but TRUE gear, we’re going be extremely proud as a brand who prides itself in outfitting golfers with comfortable, functional, durable and timelessly stylish footwear, apparel and accessories.”

Titleist Introduces New TruFeel – The Softest Titleist Golf Ball

The new Titleist TruFeel, the next generation of the softest Titleist golf ball.

TruFeel is designed to provide long distance and increased greenside spin and control – with an ultra-soft feel on every shot – through advanced core and cover technologies.

Titleist Introduces New 2024 Tour Soft Golf Balls

Faster core technology and a reformulated cover system drives improved all-around performance in the new Titleist Tour Soft golf ball.

Tour Soft provides golfers with longer distance off the tee and increased spin into the green – with an exceptionally soft feel off the club face.

Expand the Sweet Spot with All-New XXIO 13

For years, XXIO has been at the forefront of developing ultralightweight clubs that cater to players with swing speeds of 90mph or less.

The all-new XXIO 13 line of clubs adds another chapter to this legacy, offering specialized technologies to amplify performance on the course in a continued commitment to serve moderate swing speed golfers. The result? A pristine collection of Woods and Irons for better, easier golf.

Now On Tour: New Scotty Cameron Phantom Prototype Putters

New Scotty Cameron Phantom prototype putters have arrived in Hawaii, with PGA TOUR players at this week’s Sony Open getting their first look at four of Scotty’s new mallet designs for 2024.

Six additional models from the new Phantom family are ready to be unveiled by Scotty Cameron tour reps Drew Page and Brad Cloke in the coming weeks.