COBRA Golf, a leader in golf club innovation, has introduced the SNAKEBITE wedges in a new, Tour-preferred RAW finish.
The new non-plated RAW finish will be available in all three grinds (Classic, Versatile and Wide-Low) in the SNAKEBITE model. In addition, the game improvement SNAKEBITE-X model will be available in additional loft options: 50-, 54- and 58-degree.
FJ by Jon Buscemi 2024 sets a new Gold standard for luxury performance in golf footwear. The limited edition collection honoring The PLAYERS is available on March 12th at footjoy.com.
Known for his fervor for golf and elevated street style, Jon Buscemi delivers nostalgia-rooted designs that combine the highest quality craftsmanship with the finest materials and high-end embellishments.
Building on its commitment to make golf easier and more enjoyable through equipment innovation and custom fitting for golfers of all skill levels, PING introduced the G730 iron today, a distance-delivering, high-launching design engineered with score-lowering forgiveness and consistency.
The custom-built G730 irons are available for custom fittings and pre-order at authorized PING golf shops around the world beginning today.
Golfers looking to secure a coveted tee time on the Old Course at St Andrews will have the opportunity to enter a new singles daily draw, offering a modern and equitable digital solution to its in-person singles queuing system.
The Old Course Singles Daily Draw will be introduced from 12th March 2024, giving golfers the chance of securing a tee time by joining with existing groups of two or three pre-booked golfers.
Focusing on the needs of golfers in search of more distance who prefer the look of a blade, PING introduced the i530 today, a premium iron model engineered to deliver higher ball speeds with precision for score-lowering performance.
The i530 irons are available for custom fittings and pre-order at authorized PING golf shops around the world beginning today.
Shot Scope (www.shotscope.com), the golf industry-leader in advanced GPS and shot tracking technology has unveiled full hole maps.
This is a revolutionary feature for the Company’s X5 Golf Watch that displays a golfer’s personal club distances through an interactive map, enabling pinpoint shot making for golfers.
Golf Pride, an industry leader in golf performance equipment, unveils its new putter grip featuring Reverse Taper Technology.
Engineered to optimize both hands during the putting stroke to help square the clubface at impact, Reverse Taper putter grips will be available for purchase at retail and golf course locations beginning April 15.
When we think of iconic golf and legendary style, the first name that comes to mind is The King, Arnold Palmer. Known as much for his charisma, presidential friendships, love of aviation, and tasteful clothes, as his hall of fame status, nobody embodies the “star,” persona more than Arnie himself. To celebrate The King’s legacy, PUMA Golf has yet again partnered with the AP brand to create the latest PUMA Golf x Arnold Palmer Collection.
Designed to celebrate Arnie’s massive impact on the game and its style evolution, the new PUMA Golf x Arnold Palmer Collection boasts fresh and sophisticated looks. The collection is truly “fashion forward,” meaning inspired by the past while re-defined for the future in a classic but contemporary way. PUMA Athlete, Rickie Fowler, had a fond relationship with the late Mr. Palmer and will compete in the collection at The Arnold Palmer Invitational at Bay Hill to honor The King’s legacy.
Andrew Biggadike of Ho-Ho-Kus, N.J.; David Dorton of Atlanta, Ga.; Virginia C. Drosos of Dallas, Texas; David Leitch of Earlysville, Va.; and Andy North of Madison, Wis. were elected to serve on the USGA Executive Committee at the Association’s Annual Meeting in Nashville, Tenn.
Additionally, Cathy Engelbert of Berkeley Heights, N.J., was elected to her second three-year term on the 15-person volunteer board that provides strategic and financial oversight as the Association’s policymaking and governance board.
PXG is pleased to announce its latest apparel and accessory launch: Spring/Summer ‘24. A nostalgic nod to Americana, retro-inspired sportswear, this collection unveils new designs and striking silhouettes. The season also presents an updated take on select PXG best-sellers, incorporating customer feedback and key insights into the designs. As a result, Spring/Summer ‘24 infuses understated flair into each golf and lifestyle piece, marrying style with functionality.
Five curated capsules, totaling 52 golf and lifestyle pieces for men and women, bring the collection to life: Course Ready, Spring Break, Everyday, Golden Hour, and the Tech Edit. Each of these stories includes exclusive patterns and prints, calming hues, thoughtful design details, and performance fabrics, offering a well-rounded spring selection.
The United States Golf Association (USGA) today announced that in 2036, Shinnecock Hills Golf Club, in Southampton, N.Y., will play host to both the 136th U.S. Open and 91st U.S. Women’s Open Presented by Ally, with the championships taking place in consecutive weeks.
“Few places can match the historic importance of Shinnecock Hills to golf in the United States,” said John Bodenhamer, USGA chief championships officer. “As an organization, we felt that this iconic venue would be an ideal stage for both our men’s and women’s premier championships. It will offer the perfect opportunity to bring the game’s best to one course and provide fans the chance to watch them compete for a national championship in back-to-back weeks.”
The United States Golf Association has selected Tiger Woods as the recipient of this year’s Bob Jones Award, the USGA’s highest honor, in recognition of his commitment to sportsmanship and respect for golf’s time-honored traditions.
Woods, a 15-time major champion and nine-time USGA champion, has redefined the game of golf in the modern era, overcoming physical and personal challenges by displaying the characteristics of tenacity, mental strength and perseverance.
The feel of a pure iron shot is a sensation every golfer chases. It’s a personal experience, a phenomenon that occurs within half a millisecond, that’s difficult to describe – and even tougher to create.
The USGA announced today that it has received a donation of memorabilia related to Dr. Charlie Sifford, a pioneer of the game who was the first Black player to compete on the PGA Tour and the first Black member inducted into the World Golf Hall of Fame. As part of the USGA’s commitment to preserve and celebrate this critical part of golf history, Dr. Sifford’s artifacts will be on display at the USGA Museum and Library in Liberty Corner, N.J., and at the World Golf Hall of Fame in Pinehurst, N.C.
Dr. Sifford, who died in 2015 at the age of 92, is often compared to baseball’s Jackie Robinson thanks to his relentless pursuit of civil rights on the golf course and around the country. Dr. Sifford’s desire to play the game and to continue to pave the way for future Black golfers, despite enduring tireless vitriol, hatred and discrimination during the mid-to-late 20th century, continues to inspire future generations. The preservation of his story is imperative to the USGA’s mission of chronicling the history of golf and sharing it with generations to come.
ECCO GOLF, a global leader in golf shoe manufacturing, welcomes LPGA Tour player Alison Lee to its team of brand ambassadors. The 29-year-old Los Angeles native brings a wealth of talent and will step into the 2024 season wearing the ECCO GOLF TRAY.
“I can’t wait to get started in 2024 wearing ECCO GOLF shoes. They are by far the most comfortable golf shoes I’ve ever worn, and having the opportunity to take the next step with the brand as a global ambassador is a wonderful opportunity,” she commented.
TRUE linkswear (TRUE), creator of ultra-comfortable, modern golf footwear designed for walking on and off the course, announces its most successful product launch to date following the 2024 PGA Show. The golf industry’s largest gathering saw the TRUE team connect with more than 500 buyers and media who got a sneak peek at the innovative brand’s groundbreaking new line of performance-and-comfort-centric footwear and apparel.
“From the moment the show began, it was clear that it was going to be huge,” said TRUE CEO Jason Moore. “Our booth, a constant hub of activity, was the epicenter of an incredible buzz that resonated throughout the event. We weren’t just participants; we were trendsetters, leading the charge in redefining golf footwear and apparel.
SQAIRZ is excited to introduce the ProS2, the latest innovation in its 2024 men’s performance footwear lineup, designed to set a new standard in golfing excellence.
The ProS2 combines state-of-the-art technology with sophisticated design to offer golfers an unparalleled playing experience. This shoe features their new ComfortFlex grain microfiber upper for unmatched breathability and lightweight comfort, alongside a sleek, luxury styling and a structure engineered for peak performance.
New for 2024, the ANNIKA Women’s All Pro Tour is excited to announce the ANNIKA WAPT 59 Club, an exclusive group of supporters committed to providing opportunities and advancement in women’s golf.
The mission of the 59 Club is to reduce costs for the ANNIKA WAPT athletes by supplementing entry fees and purses at ANNIKA WAPT tournaments. Additionally, the ANNIKA Foundation will use a portion of the funds to further its initiatives in all levels of the women’s game.
In an industry-first breakthrough, SQAIRZ is excited to announce the launch of the VELO, the world’s first speed-rated golf shoe, setting a new standard in performance footwear for the sport. Engineered for both power hitters and professional players, the VELO leverages cutting-edge technology to optimize energy transfer across elevated swing speeds, marking a monumental leap forward in golf footwear technology.
The VELO’s hallmark is its unparalleled speed-rated design, a pioneering innovation exclusively developed by SQAIRZ. At the core of the design is the SQAIRZ NRG-Direct film. The proprietary SQAIRZ NRG-Direct technology reduces energy loss in the high-stress lateral side of the shoe, and redirects that power upwards. This film provides weightless lateral and rotational support resulting in an average increase of 12 yards of distance and tighter dispersion. It’s not just a shoe; it’s a performance accelerator, designed to optimize energy exchange.
Callaway Apparel is pleased to announce the launch of its Spring 2024 collections for men and women- technically superior products designed for golfers. The Spring 2024 collections offer a wide range of lifestyle and performance pieces blending enhanced style, technically advanced fabrics and performance driven designs.
“These collections accentuate the importance we place on performance for today’s active golfer,” said Oscar Feldenkreis, CEO of Perry Ellis International. “Our design team has done a great job engineering technically superior products with an emphasis on function and on-trend styles. These collections are designed specifically to help golfers feel stylish, confident and comfortable so they can perform their best on and off the course.”
