ECCO Golf Introduces Latest Collection Headlined by New LT1 Golf Shoe

ECCO Golf proudly introduces its latest game-changing innovation, the ECCO GOLF LT1. The shoe sets a new standard in lightness and comfort, redefining the golf shoe experience with ECCO’s groundbreaking LTYR technology.

The revolutionary LYTR Foam, a cutting-edge material engineered to deliver unparalleled cushioning and rebound, seamlessly integrates into the shoe’s sole using FLUIDFORM technology, and when combined with ECCO’s ultra-soft PHORENE material in the midsole, it creates a flexible, cloud-like sensation for the wearer.

Srixon ZX7 Mk II Irons Review - 2023 PGAPappas 12 Days of Christmas Giveaway Winner Guest Review

When I review equipment and gear you guys know these are products I've tested that ultimately stand out as special.  You already know how much I love my Srixon ZX7 Mk II irons.  We have have chats in DMs and in posts about everything I review and it's always incredibly gratifying to help you find new equipment and gear that works best for you.

And this guest review of the Srixon ZX7 Mk II irons by Nick makes me smile ear to ear because hit sounds like he might have an ideal set of irons for his game.  Nick won the ZX7 Mk II in my PGAPappas 12 Days of Christmas Giveaway and says they are "10/10 in the looks department," and are "classic player irons with a little extra juice [that] stop on a dime."

Callaway Apparel Introduces New Premium Collection for Men

Callaway Apparel has revealed its all-new Premium collection of apparel for men, the company’s finest expression of craftsmanship, materials, and technical innovation designed for the player seeking the best in form and function.

Available now, this elevated menswear capsule brings together elegant silhouettes with a refined sporting edge, and has been created with meticulous attention to detail, for the discerning golfer demanding the very best form, ultra-premium function and performance.

Cobra Golf Introduces 2024 Snakebite Wedges with Raw Finish and New Milling Pattern

COBRA Golf, a leader in golf club innovation, has introduced the SNAKEBITE wedges in a new, Tour-preferred RAW finish.

The new non-plated RAW finish will be available in all three grinds (Classic, Versatile and Wide-Low) in the SNAKEBITE model. In addition, the game improvement SNAKEBITE-X model will be available in additional loft options: 50-, 54- and 58-degree.

FootJoy by Buscemi 2024 Limited Edition Wilcox and Field LX Announced for The PLAYERS

FJ by Jon Buscemi 2024 sets a new Gold standard for luxury performance in golf footwear.  The limited edition collection honoring The PLAYERS is available on March 12th at footjoy.com.

Known for his fervor for golf and elevated street style, Jon Buscemi delivers nostalgia-rooted designs that combine the highest quality craftsmanship with the finest materials and high-end embellishments.

PING Introduces G730 Irons

Building on its commitment to make golf easier and more enjoyable through equipment innovation and custom fitting for golfers of all skill levels, PING introduced the G730 iron today, a distance-delivering, high-launching design engineered with score-lowering forgiveness and consistency.

The custom-built G730 irons are available for custom fittings and pre-order at authorized PING golf shops around the world beginning today.

Singles Daily Draw Introduced at The Home of Golf

Golfers looking to secure a coveted tee time on the Old Course at St Andrews will have the opportunity to enter a new singles daily draw, offering a modern and equitable digital solution to its in-person singles queuing system.

The Old Course Singles Daily Draw will be introduced from 12th March 2024, giving golfers the chance of securing a tee time by joining with existing groups of two or three pre-booked golfers.

PING Introduces i530 Irons

Focusing on the needs of golfers in search of more distance who prefer the look of a blade, PING introduced the i530 today, a premium iron model engineered to deliver higher ball speeds with precision for score-lowering performance.

The i530 irons are available for custom fittings and pre-order at authorized PING golf shops around the world beginning today.

Shot Scope Debuts Revolutionary Full Hole Maps for GPS Smart Watches, Displaying Personalized Club Data for Pinpoint Shotmaking During a Round

Shot Scope (www.shotscope.com), the golf industry-leader in advanced GPS and shot tracking technology has unveiled full hole maps.

This is a revolutionary feature for the Company’s X5 Golf Watch that displays a golfer’s personal club distances through an interactive map, enabling pinpoint shot making for golfers.

Golf Pride Introduces All New Putter Grip with Reverse Taper Technology

Golf Pride, an industry leader in golf performance equipment, unveils its new putter grip featuring Reverse Taper Technology.

Engineered to optimize both hands during the putting stroke to help square the clubface at impact, Reverse Taper putter grips will be available for purchase at retail and golf course locations beginning April 15.

PUMA Golf x Arnold Palmer Collection Provides Iconic Style and Legacy Looks

When we think of iconic golf and legendary style, the first name that comes to mind is The King, Arnold Palmer. Known as much for his charisma, presidential friendships, love of aviation, and tasteful clothes, as his hall of fame status, nobody embodies the “star,” persona more than Arnie himself. To celebrate The King’s legacy, PUMA Golf has yet again partnered with the AP brand to create the latest PUMA Golf x Arnold Palmer Collection.

Designed to celebrate Arnie’s massive impact on the game and its style evolution, the new PUMA Golf x Arnold Palmer Collection boasts fresh and sophisticated looks. The collection is truly “fashion forward,” meaning inspired by the past while re-defined for the future in a classic but contemporary way. PUMA Athlete, Rickie Fowler, had a fond relationship with the late Mr. Palmer and will compete in the collection at The Arnold Palmer Invitational at Bay Hill to honor The King’s legacy.

USGA Elects Five to Executive Committee at 2024 Annual Meeting

Andrew Biggadike of Ho-Ho-Kus, N.J.; David Dorton of Atlanta, Ga.; Virginia C. Drosos of Dallas, Texas; David Leitch of Earlysville, Va.; and Andy North of Madison, Wis. were elected to serve on the USGA Executive Committee at the Association’s Annual Meeting in Nashville, Tenn.

Additionally, Cathy Engelbert of Berkeley Heights, N.J., was elected to her second three-year term on the 15-person volunteer board that provides strategic and financial oversight as the Association’s policymaking and governance board.

PXG Apparel Collection Combines Athletic Sportswear with Retro Inspired Edge

PXG is pleased to announce its latest apparel and accessory launch: Spring/Summer ‘24. A nostalgic nod to Americana, retro-inspired sportswear, this collection unveils new designs and striking silhouettes. The season also presents an updated take on select PXG best-sellers, incorporating customer feedback and key insights into the designs. As a result, Spring/Summer ‘24 infuses understated flair into each golf and lifestyle piece, marrying style with functionality. 

Five curated capsules, totaling 52 golf and lifestyle pieces for men and women, bring the collection to life: Course Ready, Spring Break, Everyday, Golden Hour, and the Tech Edit.  Each of these stories includes exclusive patterns and prints, calming hues, thoughtful design details, and performance fabrics, offering a well-rounded spring selection.

Shinnecock Hills Golf Club to Host Both U.S. Open and U.S. Women’s Open Presented by Ally in 2036

The United States Golf Association (USGA) today announced that in 2036, Shinnecock Hills Golf Club, in Southampton, N.Y., will play host to both the 136th U.S. Open and 91st U.S. Women’s Open Presented by Ally, with the championships taking place in consecutive weeks.

“Few places can match the historic importance of Shinnecock Hills to golf in the United States,” said John Bodenhamer, USGA chief championships officer. “As an organization, we felt that this iconic venue would be an ideal stage for both our men’s and women’s premier championships. It will offer the perfect opportunity to bring the game’s best to one course and provide fans the chance to watch them compete for a national championship in back-to-back weeks.”

Tiger Woods Named USGA’s 2024 Bob Jones Award Recipient

The United States Golf Association has selected Tiger Woods as the recipient of this year’s Bob Jones Award, the USGA’s highest honor, in recognition of his commitment to sportsmanship and respect for golf’s time-honored traditions.

Woods, a 15-time major champion and nine-time USGA champion, has redefined the game of golf in the modern era, overcoming physical and personal challenges by displaying the characteristics of tenacity, mental strength and perseverance.

Titleist Presents Finding Feel Docuseries

The feel of a pure iron shot is a sensation every golfer chases. It’s a personal experience, a phenomenon that occurs within half a millisecond, that’s difficult to describe – and even tougher to create.

“Finding Feel,” a new original three-part docuseries, brings you inside Titleist’s efforts to unravel the mystery of feel and find an answer to the bewildering question, “How do you engineer an emotion?”

USGA Museum and Library Receives Donation of Dr. Charlie Sifford Memorabilia

The USGA announced today that it has received a donation of memorabilia related to Dr. Charlie Sifford, a pioneer of the game who was the first Black player to compete on the PGA Tour and the first Black member inducted into the World Golf Hall of Fame. As part of the USGA’s commitment to preserve and celebrate this critical part of golf history, Dr. Sifford’s artifacts will be on display at the USGA Museum and Library in Liberty Corner, N.J., and at the World Golf Hall of Fame in Pinehurst, N.C. 

Dr. Sifford, who died in 2015 at the age of 92, is often compared to baseball’s Jackie Robinson thanks to his relentless pursuit of civil rights on the golf course and around the country. Dr. Sifford’s desire to play the game and to continue to pave the way for future Black golfers, despite enduring tireless vitriol, hatred and discrimination during the mid-to-late 20th century, continues to inspire future generations. The preservation of his story is imperative to the USGA’s mission of chronicling the history of golf and sharing it with generations to come.

LPGA Star Alison Lee Signs as ECCO Golf Ambassador

ECCO GOLF, a global leader in golf shoe manufacturing, welcomes LPGA Tour player Alison Lee to its team of brand ambassadors. The 29-year-old Los Angeles native brings a wealth of talent and will step into the 2024 season wearing the ECCO GOLF TRAY.

“I can’t wait to get started in 2024 wearing ECCO GOLF shoes. They are by far the most comfortable golf shoes I’ve ever worn, and having the opportunity to take the next step with the brand as a global ambassador is a wonderful opportunity,” she commented.

TRUE linkswear Announces Unprecedented Product Launch

TRUE linkswear (TRUE), creator of ultra-comfortable, modern golf footwear designed for walking on and off the course, announces its most successful product launch to date following the 2024 PGA Show. The golf industry’s largest gathering saw the TRUE team connect with more than 500 buyers and media who got a sneak peek at the innovative brand’s groundbreaking new line of performance-and-comfort-centric footwear and apparel.

“From the moment the show began, it was clear that it was going to be huge,” said TRUE CEO Jason Moore. “Our booth, a constant hub of activity, was the epicenter of an incredible buzz that resonated throughout the event. We weren’t just participants; we were trendsetters, leading the charge in redefining golf footwear and apparel.

SQAIRZ Announces ProS2 Golf Shoes

SQAIRZ is excited to introduce the ProS2, the latest innovation in its 2024 men’s performance footwear lineup, designed to set a new standard in golfing excellence. 

The ProS2 combines state-of-the-art technology with sophisticated design to offer golfers an unparalleled playing experience. This shoe features their new ComfortFlex grain microfiber upper for unmatched breathability and lightweight comfort, alongside a sleek, luxury styling and a structure engineered for peak performance.